Modern Food Processing - November 2011

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9November 2011 | Modern Food Processing

EDITORIAL

Nothing endures like change

Manas R [email protected]

9

EditorialAdvisory Board

Dr A S Abhiraman Former Executive

Director - Research, Hindustan Lever Ltd

Prof M Y Kamat Former Head,

Food Engg & Technology Dept, UICT, Mumbai

Hundreds of billion dollars worth rescue plans to tide over sovereign

debt default, seeking alternative avenues to cope with volatile energy

costs and rising demand for financial inclusion among several strata

of society across the globe, irrespective of the stage of a particular

country’s economic prosperity. These mega challenges confronting the world today are

not just highly unprecedented but were also almost unthinkable barely a few years ago.

More importantly, this ref lects the reality of a fast-changing global phenomenon and

a time of challenging opportunities to annul the risks effectively.

Change is not something new for an organisation of any size or industry. In

fact, the progressive ones make that significant difference by managing change in

a sustainable manner. Some of the real-life scenarios include implementing new

hardware and software, mergers and acquisitions, relocation of facilities, adopting

processes to do more with less resource, etc. On a more sophisticated level, it

can involve implementation of a strategic planning process, a specific quality

management programme, process re-engineering, among others.

A few months ago, we also embarked on a similar journey to

‘challenge and change’ ourselves, more precisely, our brands, for

better. In this exciting and challenging soul-searching sojourn,

we revisited & thoroughly analysed every practical aspect of our

motto of providing informative empowerment to our audience and

not merely publishing content. Although we have put our best

efforts towards perfecting the products and practices further,

we would also submit that the best practices for managing

change are still elusive.

The result is there for you to decipher in this new avatar

of ‘Modern Food Processing’. From the brand new sections

to focussed features, emphasis has been laid on ensuring

more analytical, in-depth and contemporary first-hand

information. Of course, all these are presented in a lucid and

elegant way, thanks to an optimum combination of applying

mind over matter as well as some of the latest publishing

software available.

Rather than blowing our own trumpet, we will prefer

your valuable feedback on these initiatives. Suffice to say, it

will help us in our constant endeavour to help our audience in

terms of receiving superior value on a sustained basis.

Let there be more info-empowerment towards better

decision making in business. Happy learning!

CONTENTS


R EGU L A R SEC T ION S

Editorial ........................................................................................ 9

News, Views & Analysis ............................................................. 14

Technology & Innovation ........................................................... 20

Technology Transfer .................................................................... 22

Projects ........................................................................................ 70

Event List .................................................................................... 72

Book Review ............................................................................... 77

Products ....................................................................................... 78

List of Products ........................................................................... 95

List of Advertisers ....................................................................... 96

Note: ` stands for Indian rupee, $ stands for US dollar and £ stands for UK pound, unless mentioned otherwise

SPECIAL FOCUS: Dairy Processing

INSIGHT & OUTLOOK: Chocolate & Confectionery

Details on page no. 50, 67-68, 72

IN CONVERSATION WITH

Zoher Khorakiwala

Chairman and Managing Director, Monginis Foods Pvt Ltd ....................................24

SPECIAL FOCUS

IMFL industry ...............................................................................

Wine retailing .................................................................................

Roundtable ......................................................................................

Buhler India Pvt Ltd

Milling ‘healthier’ grains through TQM ...................

Alcoholic Beverages

FACILITY VISIT

38

28

30

36

Eco-friendly packaging ...................................................................

Tin packaging .................................................................................

Conveyor systems ............................................................................

RFID solutions ...............................................................................

42

46

52

INSIGHT & OUTLOOK Food Packaging

54

Highlights of Next Edition

AUTOMATION TRENDSLow-cost automation

Small investment, big impact ..........................................................

ENERGY MANAGEMENTCase study

Controlling consumption for energy optimisation ..........................

POLICIES & REGULATIONSRBI’s monetary policy

Is raising interest rate a right tool to control inf lation? ...................

STRATEGYContract farming

Reinforcing supply chain management.............................................

TIPS & TRICKSLubricant selection

Criteria to choose the right lubes for machinery .............................

EVENT PREVIEWSweet & Snacktec India 2011

Prospecting for new business avenues .......................................

India Packaging Show 2011

En route to advanced technology ..............................................

EVENT REPORT Fi India 2011

Adding the ingredient for success ...................................................

27

41

58

64

60

66

74

75

76

56

Cover illustration: Chaitanya Dinesh Surpur


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NEWS, VIEWS & ANALYSIS

Modern Food Processing | November 201114

POLICY

New food safety act may increase investment in MaharashtraThe Food Safety and Standards Act (FSSA), 2006, which came into force in

August 2011, is expected to increase the investment in the food & beverage

sector in Maharashtra, according to Satej D Patil, Minister of State for Home,

Rural Development and Food & Drugs Administration (FDA). He said, “After

implementation of the law, Maharashtra will witness more investments in food

sector. Now, we are working on single-window clearances for licensing from the

FDA department. The main intention is to give the license in specified time.”

FSSA will ensure improved quality of food making it at par with international

standards. The main feature of the Act is a shift from multi-level and multi-departmental

control to integrated line of command. “The food safety legislation is strict and covers

serious issues like adulteration. After implementation of the law, the whole country

from Kashmir to Kanyakumari has come under a standard law,” said Patil. Replying to a

specific query on the steps being taken for implementation of the law, he said, “We had

meeting with food safety officers and other stakeholders & explained the law to them.

We will take every step to ensure that the law is properly implemented.”

Prasenjit Chakraborty

EXPANSION

GRSL to increase its pan-India presence

FOOD ANALYSIS

Pesticide testing centres need to be increased in IndiaIn the wake of increase in incidences of

pesticide residues in food, experts are of the

opinion that the country needs more testing

facilities. Indiscriminate use of pesticide

results in its accumulation in food, hence

India needs to increase testing facilities, said

Dr M Sreedhar, Senior Scientist, Acharya

N G Ranga Agri University, Hyderabad.

He added, “To handle sufficient samples,

testing and certification body should be

developed in a larger way so that more

number of samples can be handled &

people will become aware of the effect of

pesticides on human. Under FSSA, pesticide

monitoring centres will be extended to the

district level.”


GOURMET RETAIL

World’s hottest chilly now available at Godrej Nature’s Basket

Godrej Nature’s Basket has

recently added two new spices -

Bhut Jolokia (considered to be the

hottest chilly in the world) and

Los Chileros Chile Habennero (from

Mexico) to its product portfolio.

Bhut Jolokia, also known as ‘Ghost

chilies’ peppers, are North-east

originated chillies. “While Bhut

Jolokia is available only in Mumbai, Mexican chillies will be

available across India,” said Sreejith Mohan, Head – Category,

Godrej Nature’s Basket. Speaking about the market potential of

these chillies, he said, “Indian consumers are open to experiment

with their cuisine and are on the look-out for food novelty,

which are not easily available in the market. At Godrej Nature’s

Basket, we bring exotic produce and consumers together. We

do not expect these products to be sold in huge volumes, but

definitely it has excited the food connoisseurs in Mumbai.”

In recent times, the company has rolled a slew of products in

different categories. “We are constantly on the look-out for new

products. We carry exotic ingredients across the globe. We have

recently launched a new range of fresh herbs, which are mints.

These include apple mint, pear mint, orange mint, and a new

range of small tomato. We are in the process of launching Italian

lemon, a new variant of lemon,” informed Mohan.

As a part of its expansion strategy, the company recently

opened its first store in Hyderabad. With this, the company has

16 stores spread across 6 cities.

Rakesh Rao

With a view to increase its

presence in the country, Gokul

Refoils & Solvent Ltd (GRSL)

plans to set up two port-based

refineries, ie 1,000 TPD refinery

in Maharashtra along with the

600 TPD solvent extraction

plant, and another 1,000 TPD refinery at the South-eastern coast

of India. Praveen Khandelwal, Vice President - Corporate Strategy,

GRSL, said, “At present, the company has a strong presence in

the north-eastern and western states of India, so it wants to move

further. Apart from the three plants in Gujarat, we already have a

plant in Haldia in West Bengal. With the expansion plan in place,

we will be going to other parts of the country as well.”

Further, GRSL is also taking every possible step to spread

awareness about its brands. “We have even rigorously started the

branding exercise for our brands. Like a year before, we took the

decision to popularise our Gokul brand and the fruits of it can be

seen,” noted Khandelwal.

Gokul, the flagship brand of the company, has recently received

the award for ‘Fastest Growing Brand 2011’, at the Globoil India

2011. The products available under Gokul brand comprise mustard

oil, refined oils and vanaspati. The company’s growth chart is soaring

high each day and this can be observed from the fact that the

company has also received three more prestigious awards, ie ‘Second

highest processor of rapeseed oil-cake’, ‘Second highest exporter

of rapeseed extraction’ and ‘Second highest exporter of castorseed

extraction’ for 2010-11 from the Solvent Extractors’ Association of

India (SEAI).

Avani Jain



In order to cater to the fast-growing snack

market, the Pune-based Nichrome India

Ltd, one of the leading packaging machinery

manufacturers, has developed a high-speed

packaging machinery. “Nichrome has

designed and produced a new high-speed

packaging system for snack foods like

wafers, chips and kurkure-like products,

namkeen (like farsaan, nuts and dry fruits).

It can pack quantities up to 2,000 cc at

the speed of 120 plus packs per minute.

Developed in India, this technology is at

par with the European technology and is

best suited for the Indian market for the

variety of applications and right pricing,”

informed Harish Joshi, Managing Director,

Nichrome India Ltd.

Meanwhile, Nichrome India, a pioneer

of vertical form fill seal (VFFS) machines

in India, is gearing up to launch three new

technologies in the next two months to woo

the Indian packaging sector. These new

technologies are Multi-Lane VFFS PV 215

machine under licensing agreement with

Prodo-Pak, USA; T 110 HFFS high speed

machine in collaboration with TOTPACK,

Spain, and Sprintplus continuous motion

machine. “With such types of technologies,

Nichrome is offering a win-win solution

to its customers, where they can get the

best European technology with ‘Made-

in-India’ pricing and that too powered by

Nichrome’s efficient and excellent service

back-up,” claimed Joshi.

With the machine speed of 150/min,

Sprintplus continuous motion machine

is the value-added bagger for the snack

food market. It comes with proprietary

table draw off mechanism, special poker

attachment for chips, high speed collar

system to handle variety of packing

films. Multi Lane VFFS PV 215 machine,

with positive displacement pump, will

be a 10 lane high speed (600 sachet/

min) for gels/lotions and edible oil kind

of product.

INNOVATIONS

Nichrome designs high-speed packaging solution for snacks industryPACKAGING EXHIBITION

India Converting Show to make a maiden entry India Converting Show, to be organised

by Print-Packaging.com, will be held

from November 23-26, 2011, as a

separate exhibition for the first time, at

Bombay Exhibition Centre, Mumbai. To

be held concurrently with India Flexo

Show and India Corrugated Show, it will

focus exclusively on package printing

and production. “We have separated the

Converting Zone from PackPlus for this

year in deference to the wishes of our

exhibitors who would like to explore the

Western markets with us. This is like a

bit of home-coming for us, as we have

not organised any exhibition at Mumbai

since the tremendously successful maiden

label event in 2002,” said Neetu Arora,

Director, Print-Packaging.com.

The exhibition will present an

opportunity to the providers of machinery,

materials and services across the entire

value chain of the packaging industry

right from designing, pre-press, printing,

converting, finishing and decoration,

package designing, paper & board

converting, corrugated boxes, plastic

conversion, flexible packaging, finishing,

labels and tags. The visitors will comprise

printers and converters of flexible

packaging, cartons, corrugated packaging,

holograms and labels.

Mahua Roy

With the matrix of food supply chain

becoming complex, demand for novel

analysis technologies is expected to

increase. According to some experts,

in food analysis, Mass Spectrometry

equipped with Quadrupole-Time of

Flight (Q-TOF) provides accurate results

on contaminants like pesticide and other

unknown compounds. “There are other

systems available, but are difficult to use

in day-to-day analysis. At the same time,

they require expertise for using them and

need lot of maintenance. On the other

hand, Q-TOF is effective and could

generate large amount of data,” said Sunil

Kulkarni, Segment Manager, India Food

Team, Agilent Technologies India.

Currently, the food industry is facing a

plethora of analytical challenges and every

day new contaminants are being traced,

that is why regulatory authorities are

going for targeted as well as non-targeted

scanning. “When you are looking for good

data mining, Quadrupole Systems always

have a limitation because they do not have

a full scanning sensitivity. Q-TOF system

offers better full scan sensitivity. And at

any point of time, one can go back and do

a data mining to look for the presence of

any unwanted compound. Government

and food regulatory agencies are looking

for non-targeted screening now,”

explained Kulkarni.

“Q-TOF is not new in the Indian

market but its application in food area in

India is new. Food exporters’ rejection will

come down drastically if this technology

is used,” he claimed.


FOOD SAFET Y

Adoption of novel technologies for food analysis on the rise



Seven years after stopping its sales,

PepsiCo India has relaunched the Duke’s

range of beverages in Mumbai. Duke’s will

now be available in four flavours –

Raspberry, Masala Soda, Ginger and

Ice Cream Soda - in 200 ml retro

style returnable glass bottles for

` 10 and a 500 ml PET bottle for

` 25. Sanjay Mishra, Executive

Director-West Market Unit,

PepsiCo Beverages, India, said,

“We have a strong portfolio of

winning brands and we believe,

now is the time to identify

region-specific opportunities

and give them the right kind

of focus. Consumers today

also want something different,

new and exciting. Therefore,

we at PepsiCo are excited

about bringing this iconic

brand back to Mumbai in a

cool and retro avatar to offer

a piece of nostalgia to both its

new and older fans. While Duke’s Masala

Soda flavour will add an Indian twist to

the carbonated drinks category, other

flavours like Raspberry, Ice Cream Soda and

Ginger flavours will offer a differentiated

refreshment experience to the consumers.”

While Duke’s Raspberry is already

available in the market, other flavours

will be available very soon across stores in

Mumbai and its suburbs. These beverages

will be manufactured at the Duke’s facility

in Mumbai. Speaking about the investment

in new beverages, Mishra said, “We

keep improving and investing in our

manufacturing facilities including

the Duke’s plant in Mumbai. As a

company policy, we cannot comment

on the investment numbers.”

With the addition of this new

range of refreshing beverages to

its portfolio, PepsiCo is looking

forward to further address

pockets of opportunity and

strengthen its regional presence.

Backed by its robust distribution

set-up, easy accessibility at the

right price and smart below-

the-line support, the company

is confident that Duke’s would

be back as a household name

in Mumbai. On expansion,

Mishra said, “Currently, we are

launching the brand in Mumbai

and based on our learning here, we will

take a decision on expansion.”

PepsiCo India acquired Duke & Sons

from the Pandole family in 1995. For almost

the next decade, Duke’s products remained

a key constituent of Pepsi’s portfolio in the

Western market before it withdrew them

in 2004 to focus on national brands.

Rakesh Rao

RELAUNCH STRATEGY

PepsiCo reintroduces Duke’s range in Mumbai

The Mumbai Chapter of Association of

Food Scientists and Technologists, India

(AFSTI) celebrated World Food Day on

October 15, 2011. World Food Day was

proclaimed in 1979 by the conference of

the Food and Agriculture Organization

(FAO) to mark its foundation. The

international theme this year by FAO has

been ‘Food prices: From crisis to security’,

in view of the recent food inflation, which

is a global phenomenon, not restricted to

a particular country. FAO has urged food

scientists and technologists around the

world to develop strategies and solutions

in order to achieve stability by means of

R&D & more production.

Present on the occasion were

eminent dignitaries of the food science

and technology industry. The chief

guest for the function was Dr Vidyut

Naram, Joint Secretary, AFSTI Mumbai

Chapter. President Dr Smita Lele, also

Head, Department of Food Science &

Technology, ICT, in her welcome address

acquainted the audience with the annual

efforts of AFSTI. AFSTI newsletter, first

in a new avatar, was also released.

As part of the Prof A Sreenivasan

Memorial Lecture, Nitin Kathuria,

Head - Edible Oil Buying, Marico,

spoke about the realisation of food

prices across the globe.

Mahua Roy

SEMINAR

AFSTI celebrates World Food Day

DESSERT LAUNCH

McDonald’s India expands its dessert rangeIn keeping with the growth of

frozen dessert market in the country,

McDonald’s, a global leader in quick

service restaurant sector, has launched

a popular global iconic dessert –

McFlurry, in India. It is a soft-dairy ice

cream, made from low fat milk, swirled

and blended with a choice of flavourful

toppings. McFlurry will be launched

with two topping options, Mc Flurry

Oro with bits of Oreo cookies blended

into the soft serve or McFlurry Choco

crunch with liquid chocolate made

from imported cocoa and crunchy

rice crispies. In the present times,

when people are becoming extremely

health- conscious, McFlurry promises

to be low on fat with only three per

cent fat content as against the other

fatty desserts offered in India. It will be

sold in a large size cup and is priced at

approximately ` 69.

Avani Jain

The unveiling of AFSTI newsletter by distinguished guests



APPOINTMENT

Sanjay Coutinho is the new CEO of Om Pizzas and Eats Om Pizzas and Eats, the franchisee for Papa John’s Pizza,

Chili’s Grill & Bar restaurants and The Great Kabab Factory,

has appointed Sanjay Coutinho as the CEO of the company.

Coutinho, with more than 20 years experience in the Indian food

and retail sector, was until recently the CEO of Barista Coffee.

“He has rich experience having been involved with Domino’s

Pizza in its initial days and then with Baskin Robbins. He brings

with him a keen understanding of the Indian quick service

restaurant market as it continues to grow exponentially,” said a

company press release.

Faisal Jawad, Chairman, Om Pizza & Eats, said, “Coutinho’s

coming on board as a CEO is a key appointment as we seek to

rapidly scale up Papa John’s Pizza and the Chili’s Grill & Bar

restaurants business over the next two years during which we see

the restaurant count increasing from 35 today to more than 100

restaurants across tier I and tier III cities in India. ”

Coutinho said, “These are exciting times for the business

and I am delighted to be on board and about leading the

team as we seek to leverage the Papa John’s Pizza ‘Better

ingredients better pizza’ and the Chilis Grill & Bar superior

product offerings, as we scale up the business across India.”

BOOK LAUNCH

Macmillan to release ‘Farm to Fork All About Food’

Macmillan will soon publish a book

‘Farm to Fork All About Food’ written

by Praful C Vin, Founder & Partner,

Insta Foods. “This is a first-of-its-kind

comprehensive book written with a

different perspective. It gives insight

into the historical, technical, commercial,

regulatory and marketing aspects of

the food we consume and the industry

behind it,” explained Vin. This book covers all the aspects right

from agriculture to regularity issues in the food industry. The

price of this book will be around ` 300 and would be on the

shelf by December 2011.

People associated with food business, and professionals

in marketing, technical, etc will immensely benefit from the

information and the real-life examples provided. This book will

also be of immense benefit to students who are pursuing courses

in food technology, nutrition, catering, hospitality etc.

Vin is a well-known food technologist with over 45 years of

experience in the food industry. He has worked in the US and

India with several multinational food companies. He has also

worked in various committees of Bureau of Indian Standards and

Central Government of India.


Praful C Vin



Britannia Industries Ltd, one of India’s

most trusted food brands with a diverse

portfolio of products in biscuits, bakery

and dairy categories, has added an

extra goodie to their packaged cakes,

primarily aimed at children. Now with

every pack of Britannia cakes, new

designs of Colour Crazies freebies with

vibrant sand colours will be offered.

According to the company, this free

product was conceptualised to help parents foster an active, healthy

imagination in their growing children. According to Anuradha

Narasimhan, Category Director – Health and Wellness, Britannia

Industries, “The packaged cakes category in India is quite under-

developed and has a lot of potential.”

The marketing communication or the packaged cakes of

Britannia promote health, and not indulgence, which is primarily

associated with cakes. This way the company has been successful is

sending out a definitive positioning for its product. “The packaged

cakes do not have icing and cream, and thus our message to

our audience was credible. We have assured the goodness of egg

protein in our cakes,” said Narasimhan.

Britannia entered the cake market in 1963 and has been one of

the leading players in this category. However, in recent times there

have been efforts towards repositioning the product strongly. “The

concept of packaged cakes is still nascent in India. We have gone

ahead and repositioned this category altogether,” said Narasimhan.

Taking the business strategies further, Britannia plans the launch of

vegetarian cakes. “With the launch of vegetarian cakes, originally

planned for Mumbai and Delhi, we aim at getting the non-user

category to get acquainted with Britannia cakes. Besides, we are

also positioning it as a gifting option. We are looking forward to

turn it into a planned purchase. Additionally, since the individual

price point of the product is at ` 5, we are planning to position it

as an alternative to confectionery,” she added.

Mahua Roy

Anuradha Narasimhan

The Ahmedabad-based ice-cream

producer, Vadilal Industries Ltd, which

produce frozen food varieties for the

export purpose, has now decided to cater

to the domestic market as well. Driven by

the aspirational Indians who are keen to

indulge in ready-to-cook (RTC) vegetables

and ready-to-eat (RTE) snacks, Vadilal

has launched its Garden Fresh and Quick

Treat range. The products have been test

marketed in Mumbai and the company

hopes that the 150 SKUs in the frozen

foods category would enable it to bag ` 75

crore of its ` 350 crore turnover by 2014.

According to Devanshu Gandhi,

Managing Director, Vadilal Industries

Ltd, “We started producing frozen food

varieties in 1995 but it was mainly for

export. Almost 90 per cent of it was

exported. Later in 2000, we decided

to serve the domestic market. For trial

purpose, we started manufacturing green

peas and sweet corn for the Indian

market, but did not get good response

but now the market has evolved.”

In the recent years, with the coming

of organised retails chains like Reliance

Fresh, Spencer’s, Bharti Walmart, etc,

frozen food/snacks market in the country

has taken a new flight. “In fact, these retail

chains have special sections devoted to

the frozen food category. Even consumer

mindset has changed. Earlier, people

always wanted only fresh vegetables and

foods but now due to the growth of

nuclear families & working class, people

are showing interest in this category. Now,

they enter the shop with the mindset to

buy for the entire week and this has also

fuelled the growth of frozen food market

in India,” noted Gandhi.

Vadilal has tied up with retailers like

Reliance Fresh, D-Mart, Food Bazaar and

Star Bazaar to reach out to consumers.

The category currently generates ` 38

crore business for the company, mostly

through exports to the US, Australia

and Europe. “Till date, the frozen food

market is not fully developed in India

and a rising trend can only be seen in the

metros and few other places. So, we will

be selling these products only in the six

metros and 10-15 A class cities of India,”

said Gandhi.

The product range includes frozen

peas, American corn, mixed vegetables,

cauliflower, french beans, green garlic,

et al, while the fruit basket has custard

apple pulp and host of mango varieties.

The ready-to-eat snacks include five to

six types of parathas, chapatis, Punjabi

samosas, cutlets, naan, kulcha etc. Vadilal’s

food processing plant at Dharampur,

which is near Valsad, will be producing

these varieties. Almost ` 50 crore has

been invested in this project. Gandhi

informed, “The company has roped in

60 farmers in Valsad for contract farming

to ensure quality in its supply chain.

Plans are afoot to introduce broccoli,

lettuce and other exotic vegetables to its

product basket.”

Avani Jain

DIVERSIFICATION PLAN

Vadilal Industries launches frozen food products for the domestic market

BAKERY SEGMENT

Britannia optimistic about cakes segment

TECHNOLOGY & INNOVATION


WACKER will unveil a novel

solution for the food and beverage

industry, namely alpha-cyclodextrins

as emulsifiers for stabilising oil-in-

water emulsions, at Food Ingredients

(Fi) Europe to be held in Paris from

November 29-December 1, 2011.

Oil-in-water emulsions are the order

of the day in the food industry.

Many food items, such as salad

dressings, mayonnaise, dessert creams

or margarine contain both water and

oil phases, which only form a stable

mixture when emulsifiers are added.

Conventional emulsifiers include

mono- and diglycerides of fatty acids,

lecithins (found, for instance, in egg

yolk), or proteins. However, animal-

based proteins have some critical

disadvantages – they are sensitive to

heat and acids, do not have a long

shelf-life, may contain cholesterol,

and are potentially allergenic. A new

approach to stabilising oil-in-water

emulsions is to use alpha-cyclodextrin.

The interior of the doughnut-shaped

alpha-cyclodextrin molecule is lipophilic

(ie fat loving), while its exterior is

hydrophilic (water loving). Fatty acid

groups can ‘slip’ into the interior of

the alpha-cyclodextrin and form a

surfactant structure, suitable as an

emulsifier. This permanently stabilises

the otherwise incompatible oil/water

phase interfaces of the emulsion – even

at high processing temperatures.

Alpha-cyclodextrin can also adjust

the emulsion’s viscosity, and therefore

its mouthfeel, as required – from a

fluidity similar to ketchup to a firm

texture resembling sugar frosting. This

makes it unnecessary to use additional

hydrocolloids. WACKER produces

its alpha-cyclodextrin – a natural

degradation product of starch – from

renewable raw materials, such as corn

or potatoes, using bioengineering

techniques.

Alpha-cyclodextrins as emulsifiers stabilise oil-in-water emulsions

A simple way to fill wine, liquor

or spirits is to use the filler

Isofill VV introduced by Krones. The

mechanically controlled filling system

uses the principle of gravity – the

product to be filled simply flows from

the ring bowl into the bottle because

of the difference in the height. The design for the filling system is adapted to the

properties of the particular product. For example, the cross-sections of the filling

valve are accordingly modified for optimum flow behaviour of thin or thick-bodied

beverages. Not only this, the fill level is reached at exactly by vacuum correction with

product return - in this way not a drop of the valuable beverage is lost. Depending

on the product to be filled, the system can fill up to 60,000 bottles per hour.

The ring bowl is filled with the product using the bottom filling process. The

level of liquid is controlled here by means of probes. The filling process starts

when the lift cylinder presses the bottle against the centering bell and the filling

valve. The bottle thus raises the filling valve against the force of the external

pressure spring to thereby open the feed from the ring container. The return air

displaced from the bottle escapes through the vent tube into the ring container.

Air from the bottle can no longer escape into the ring bowl once the level of liquid

has reached the filling tube. The exact amount of surplus product is returned to

the ring bowl by adjusting the vacuum. Only a pressed-on bottle is evacuated (no

bottle no vacuum). The suction volume flow is kept to a minimum for gentle

product handling. The filling valve closes as the lifting unit lowers the bottle away

from the filling valve. Operation of the filling valve is controlled by mechanical

means only. Every type of media – ie the product, cold or hot water, or steam

– can be fed automatically through the easily accessible valve manifold arranged

next to the filler.

Isof ill VV-dependable vacuum filling system from Krones

Bühler Bindler has created trendsetting developments to take the critical aspect

out of product liability. The compact SeedMaster permits the simultaneous seeding

of two different masses, eg white and dark chocolate masses. In this way, the type

of mass can be replaced in quick succession without contamination. And with the

compact SeedMaster shell and filling masses can also be pre-crystallised at the same

time in one unit. The new generation of depositors from Bühler Bindler, like the

VersiShot, is designed so that the mass hopper and the depositing tools can be

completely changed-over – in less than one hour. One can, therefore, be sure that

contamination is prevented when a recipe is changed, an aspect that is becoming

ever more important in the processing of masses containing nuts.

One can electronically simulate processes and test them for feasibility. With a

one-shot simulation, for example, the ratio of shell thickness and filling quantity can

be balanced out. Technological trends, such as seed precrystallisation, the dew point

temperature reduction in the CoolCore process or the backing scrapers that work in

opposite directions prevent the backing mass from flowing over the mould edge.

Bühler Bindler introduces trendsetting moulding technology

TECHNOLOGY TRANSFER


TECHNOLOGY OFFERED

Beverage maker An Indian firm is offering ‘three-in-one’

beverage maker, which is a portable kit

that allows the user to simultaneously

make three functional beverages as per

requirement. Using this, the consumer can

set up three different types of fermentation

simultaneously at one particular

temperature.

Areas of application

Beverage industry

Forms of transfer

Technology licensing

Chocolate manufacturing technology An Indian firm provides chocolate

manufacturing and snack extrusion

technology with machinery. The firm

supplies chocolate machines like chocolate

conches, chocolate enrobers with cooling

tunnel, one shot chocolate moulding

machines, chocolate storage tanks, etc.


Chocolate manufacturing

Forms of transfer

Consultancy, technical services and

equipment supply

Food-paste moulding machine A Thailand-based firm offers a

food-paste moulding machine

that produces cylindrical-shaped

food paste with both ends sealed. This

machine enables faster production of

food paste with consistent size and

hygiene, which increases business

potential in bigger markets both locally

and abroad.


It is useful in food processing

industries where the food products of

cylindrical shape are required

Forms of transfer

Technology licensing

Food processing machineryAn Indian firm offers all machinery for

processing fruits, vegetables, poultry,

meat and fish. Manufactured in Europe,

the machinery is easy-to-use and makes

high quality food products.


Food processing, agro-based industries

Forms of transfer

Consultancy, Equipment Supply,

Turnkey

Share Your Technology PropositionsThe mission of Modern Food Processing is to spread the technology culture. We offer you an opportunity to participate in this endeavour by publishing the best technology ideas. Technology developers/sellers are invited to furnish the techno-commercial details (with environmental benefits, if any) for publication in the Technology Transfer column of Modern Food Processing. R&D organisations, technical consultancy organisations and individuals assisting small and medium enterprises may send the relevant literature, indi-cating the scope & services and the areas of specification. Contact: Modern Food Processing, Infomedia 18 Limited, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028.Tel: 022-3024 5000, 3003 4672 Fax: 022-3003 4499 Email: [email protected]

TECHNOLOGY REQUESTED

Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, United Nations - Asian and Pacific Centre for Transfer of Technology (APCTT), APCTT Building , C-2, Qutab Institutional Area, New Delhi 110 016, Tel: 011 - 2696 6509, Fax: 011 - 2685 6274, Email: [email protected], Website: www.apctt.org, For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interac-tion between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

Coconut milk beverage An Indian entrepreneur is interested in

acquiring the technology for producing

& processing coconut milk beverage.


Food processing industry

Forms of transfer

Consultancy

Extruder pilot plant An Indian company is seeking the

extruder pilot plant for manufacturing

processed cereal-based weaning food.


Infant food, supplementary food,

weaning food

Forms of transfer

Others

Food processing equipmentAn Indian company is seeking

technology and equipment for

processing of f ruits, vegetables and

other related products.

Area of application

Food processing industry

Forms of transfer

Others

Food preservationA Thailand-based food and fruit

preserved trading firm is looking for

efficient technology to extend the shelf-

life and preserve food & fruit.


Food processing industry,

confectionery industry, pastry industry

Forms of transfer

Others

Xylitol technologyA company based in Thailand is seeking

the technology for producing gum by

utilising maize waste.


Food industry

Forms of transfer

Others

Zoher Khorakiwala

“In the bakery business, one has to agree that ‘freshness’ sells”

Pho

to: N

eha

Mit

hbaw

kar

…says Zoher Khorakiwala, Chairman & Managing Director, Monginis Foods Pvt Ltd. Presenting the Indian audience with the concept of ‘eggless’ cakes, Monginis has successfully maintained a loyal customer base. In a tête-à-tête with Mahua Roy, he talks about the innovations and opportunities for the bakery industry in India.

IN CONVERSATION WITH


For more than 50 years, Monginis has been a front-runner in cake retailing. What has been your success formula?Our main intention and business goal is to offer value-for-money products. This is the key to how we have expanded so far. We are present in most of the major cities in Maharashtra and Gujarat, besides being present in Kolkata and few cities in Odisha.

We operate under the franchisee mode of business. This has helped us in better management of the business. Undoubtedly, a local person will have a better idea of the dynamics of customers with regard to taste, preferences, etc. He will know the audience better than us, operating out of our Mumbai Head Office. Also, since we are present in residential areas, the person behind the counter strikes a chord with the customers.

How do you get your product mix right?Catering to local tastes and preferences is our priority. We strongly believe that the local tastes need to be respected and catered to. Keeping in mind the inclinations of our customers, we introduce new flavours and varieties. Our local franchisees also have the liberty to tweak the product locally so as to serve our customers

Zoher Khorakiwala


with special variants. For eg, in certain areas we formulate our savouries of a spicier flavour. In Kolkata, where the population is known to have a sweet tooth, we ensure our cakes are sweeter. Besides, we also have pricing flexibility to suit a particular geographical location.

When we first launched the concept of eggless cakes using imported protein as an egg substitute, we never expected that this will account for such a large proportion of sales. In our outlets in Gujarat, majority of sales are attributed to the vegetarian variants. About 90 per cent of the products stocked at our Surat outlet are vegetarian. However, hardly 10 per cent products stocked at our Kolkata outlet are eggless! Thus, depending on the need of the hour, we customise our product basket.

What is your mantra for maintaining brand loyalty?Availability and visibility are the most important criteria to ensure success in the retail format. And to sustain this success, emphasis has to be laid on quality. We are present in major cities at strategic locations, in the main markets, stations, etc. Choosing an area where people converge, like a grocery or medical store, in a residential area, is the most apt location to set shop, and be assured of a high footfall. Customers buy savouries, breads and baked products such as cookies more frequently if the outlets are located closer to their homes. New stores help increase frequency of consumption.

Cakes & pastries are perishable products. How do you ensure the freshness of these products?The backbone of any business is logistics. We receive orders from our retail shops in the night, a day in advance. The popular products are manufactured in anticipation anyway. The owner of the outlet has a fairly good idea about the customer dynamics and sales of particular bakery items. The production process is carried out through the night. The shops are supplied with the goods through company vans, by early morning. All our vans are insulated and carry insulated shippers. Some of the vans are refrigerated, which ply on the

long routes. We have a set of standardised guidelines for logistics handling. The staff is well-trained on these aspects and these guidelines are strictly followed. We also conduct surprise audits, just to ensure that the quality of the supply chain is maintained.

In the bakery business, one has to agree that ‘freshness’ sells. We make efforts to maintain this freshness by taking proper care during transportation and even during storage & display of products in the shops. Our fresh cream cakes and pastries need to be maintained at a temperature between 0º C – 4º C, otherwise these products become sour. Monginis has been in business for more than 30 years and growing by leaps & bounds. This growth can be attributed to the ‘consistent quality’ it is delivering to its loyal patrons.

How do you keep track of changing demands of customers?Cakes, unlike chocolates, today fall in the category of a planned purchase. Due to the changing habits of consumers, globalisation & westernisation, as well as media-savvy generation, people symbolise cakes with happy occasions. This situation is not different even in tier II and tier III cities. Keeping this in mind, our innovative launches like ‘Inspiration’ range, 3D cakes are for those who wish to upgrade their consumption trend of cakes, but wish to stick with brand Monginis.

Health-consciousness is growing among consumers. How are bakery manufacturers gearing up for this?India is the diabetic capital of the world. But the population here favours indulgent food and sweet savouries. There lies a huge opportunity to cater to this section of society, which is looking for ‘healthy indulgence’. We have decided to expand our offerings on the health platform in a big way. We had earlier launched cookies for catering to the diabetic audience. And very soon we plan to launch diabetic-friendly pastry.

What is your future course of action?The target audience of Monginis is the middle-class. But we have been seeing a huge demand for aspirational products from this audience, who want ‘something different’. As a result, we have now gone up the value chain. Thus, we launched the ‘Inspiration’ range of cakes, at a slightly higher price. This way we have been successful in presenting our products in an exclusive look to our customers. Here lies an opportunity for us to achieve 20-25 per cent of our sales in terms of numbers.

Monginis currently has around 500 outlets in India and the growth in terms of value has been around 15-22 per cent. In line with our future plans, we plan to have 1,000 cake shops in the country and be present in 40 cities nationally, in five years.


UP CLOSE & PERSONAL

Favourite motivational movie: 3 idiots. It taught me how unconventional thoughts and out-of-the-box thinking can spell success.

What inspires you: The smile on a child’s face when he/she looks at his/her birthday cake at the Monginis counter and exclaims a wow!

Favourite Monginis flavour: Dutch chocolate.

Zoher Khorakiwala

Dear Reader,

‘Modern Food Processing’ solicits original, well-written, application-oriented, unpublished articles that

reflect your valuable experience and expertise in the food processing industry.

You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not

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An invite that rewards as well...

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T +91 22 3024 5000F +91 22 3003 4499E [email protected]

D +91 22 3003 4669W www.infomedia18.in

Business Insights •Technologies•Opportunities


SPECIAL FOCUS

ALCOHOLIC BEVERAGESIMFL INDUSTRYMade-in-India brands flying ‘high’ ........................................ 28

WINE RETAILINGUncorking new opportunities ................................................ 30

ROUNDTABLEWill Maharashtra Government’s move to raise legal drinking age hamper liquor business? ........................... 36

SPECIAL FOCUS

SPECIAL FOCUS IMFL industry


Mahua Roy

Delighted to find your

favourite ‘Made-in-

India’ butter at the local

supermarket in the US?

Smiled at finding your much-loved

mango pickle on the shelf at a UK store?

We Indians are quite attached to, and

proud of the ‘Made-in-India’ scripture

mentioned on a product. A global,

aspirational touch is what turns around

and revolutionises a product in today’s

world of consumerism.

Why should the IMFL industry

stay behind in this race to achieve

favouritism? In the financial year 2008-

09, the industry grew at 12-15 per cent,

of which value growth was 8-10 per

cent and volume growth was 3-5 per

cent, according to the Confederation of

Indian Alcoholic Beverage Companies

(CIABC).

In the past decade, the Indian

alcoholic beverages industry has evolved

significantly. For instance, it has changed

from being a sellers market to a buyers

market. The Indian consumer earlier

was targeted as a part of one large

demographic island.

Today, however, marketers have

realised the dynamics of various

consumer groups and have thereby

devised strategies. “Brand proliferation

and awareness brought about by the

media, in turn complemented by easy

access to wide variety of brands, have

cumulatively affected the buying

behaviour of consumers, who are now

clearly seeking value over price,” says

Nikhil Agarwal, Director & Sommelier,

All Things Nice, who is an industry

expert having a deep understanding of

the wine and spirits industry globally.

Power-packed!For the IMFL industry to rise to

global standards, the first step would

be to upgrade packaging. “Adopting

an international style of packaging will

undoubtedly lead to a glamourised

product. Aesthetics play an important

role in determining the face value of a

product,” says Vinay Mohan, Director,

Mohan Meakin, which is the maker of

the iconic Old Monk rum. Packaging

helps in brand differentiation and also

Illustration: Chaitanya Dinesh Surpur

Segmentation of the IMFL industry

60%17%

15%8%

Source: HDFC Securities

Others like gin, vodka, etcRumBrandyWhiskey

(236 million cases - 2009)

Getting the strategic cocktail right by equally blending packaging, quality and awareness can enable the Indian-made Foreign Liquor (IMFL) industry achieve a greater ‘high’.


creates a brand identity. Due to the high-

volume nature of the alcoholic beverage

industry, the packaging must attract the

consumers’ and be able to sell the brand.

A gradual but noticeable shift is being

witnessed in the use of the packaging

material for alcoholic beverages. The

non-alcoholic beverages industry has

quite rapidly encouraged and embraced

alternative packaging methods like

tin and PET. The alcoholic beverages

industry too is poised for the same. As

per a research by the Freedonia Group, in

terms of total units, PET has surpassed

glass and now holds a 56 per cent share

in the packaging of distilled liquor.

This figure is expected to rise to 69

per cent by 2017. This represents a

remarkable progress for a material that

constituted only 23 per cent of the liquor

market in 1997.

“Glass represents class. However,

keeping in mind sustainability aspects

as well as cost savings, shifting to PET

seems a viable option. The institutional

buyers, like the defence, is totally in

favour of the PET variant considering

that it is light in weight, unbreakable,

and involves easier logistics, besides the

low-cost factor,” adds Mohan.

Maintaining qualityThe aesthetics and outer appearance,

without doubt, influence the first

purchase. But repurchases and brand

loyalty can be ensured only if a certain

level of quality is associated with the

product. “The IMFL is in no way inferior

to the global liquor brands, when it comes

to access to technology. The liberal trade

policies of the government have allowed

advanced technology upgradations to be

incorporated by renowned distilleries and

breweries in the country,” states Mohan.

From distillation to bottling, the

IMFL industry maintains the highest

level of quality to offer the best products

to the 485 million people in the drinking

age group. Another 150 million are likely

to be added to this target population in

the next five years. India is the third-

largest market for alcoholic beverages

in the world. There is a large untapped

market for low-priced brands. According

to a report by the International Wine &

Spirit Research, filed in 2010, the market

for liquor in India is forecast to grow to

become the second-largest in the world

by 2013, after China, pushing Russia to

the third spot. With liquor consumption

indexed to the country’s growth, a higher

purchasing power boosted the market

16.1 per cent to 234.4 million cases in

2010. Today, there are 233 distilleries

and 75 breweries in India. This shows

the tremendous growth and acceptance

of IMFL brands in India. Also, India

is seeing an increasing trend of white

spirits being adopted over brown spirits.

Though key brands in the white spirits

segment have been growing at a healthy

rate of 20-30 per cent, their total size

is small, compared to the overall liquor

market. These statistics give a clear

picture of the existing market. This

audience is educated, globalised and

quality-conscious. Presenting them with

the superlative quality of IMFL will

enrich the brand acceptance. After all,

brands are not built by advertising or

marketing promotions, but by the brand

experience.

Awareness buildingOne needs to understand that

consumerism is quite prevalent in the

emerging middle-class population of

the country. Brand equity is seen when

customers show preference for one

particular product over another, when

they are basically identical. The extent to

which customers are willing to pay more

for a particular brand is a measure of

brand equity. “People today drink ‘brands’

and not alcohol. Such is the loyalty,

which spells good news for the marketer.

It is, thus, strategically important for

a company to establish its brand well,

in spite of advertisement banning,”

explains Agarwal. From conducting and

sponsoring DJ nights to owning an entire

cricket team, the liquor companies in

India are experimenting with all possible

initiatives to connect with their consumer.

The government has also partially lifted

the ban on surrogate advertisements like

those of brand extensions to unrelated

products like pure water, soda, apple juice

and music CDs.

The consumer dynamics and psyche

is the same, be it an FMCG or alcoholic

beverages industry. As seen in the highly

competitive FMCG industry, the consumer

today is demanding more information

on products, and in the absence of a

communication platform, the industry

faces a major handicap. “Visibility is the

key to succeed in this industry. However,

as the direct communication platform

to audience is missing in the industry,

innovative marketing and promotional

strategies need to be adopted to strike a

chord with the consumers,” says Mohan.

Marketers today need to relook at the

industry with a different angle and break

away from the traditional price-value

proposition of pitching their product.

Once value and quality is committed

& delivered, the consumer will happily

pay the right price; this will in turn

considerably enhance profitability as well.

IMFL companies that think global but

still connect with their consumers at the

local level will succeed.


People today drink ‘brands’ and not alcohol. Such is the loyalty, which spells good news for the marketer. It is, thus,

strategically important for a company to establish its brand well, in spite of advertisement banning.Nikhil AgarwalDirector & Sommelier, All Things Nice

Visibility is the key to succeed in this industry. However, as the direct communication platform to audience is missing

in the industry, innovative marketing and promotional strategies need to be adopted to strike a chord with the consumers.Vinay MohanDirector, Mohan Meakin

IMFL industry

SPECIAL FOCUS Wine retailing


Due to the advent of wine retailing through modern retail channels, thanks to liberal government policies, the wine industry has a lot to raise a toast to.

Photo: Joshua Navalkar

Mahua Roy

Not long ago, the quintessential

‘wine shops’ in the country

ironically, stored all spirits

but wine! And the wine,

which was stocked, was kept under non-

ideal conditions. There was a total lack

of promotional activities to acquaint the

consumers with this classic beverage.

However, now with government policies

permitting sale of wine through the

emerging modern retail outlet (MRO), a

complementary and synergistic relationship

has been developed between the wine

industry and retail chains. Strategies to

boost the consumption of wine have taken

innovative routes and once again, in this

category too, the consumer is spoilt for

choice.

Sparkling era for wine Availability of wine on the shelves of

modern retail stores increases its visibility

and customer contact. This naturally

adds up to better sales. Besides, ideal air-

conditioned storage ambience also ensures

that the quality of wine remains intact.

“Modern retail is not just about stocking

and displaying products on the shelf.

We ensure that a particular wine launch

happens in such a way that the consumer

notices, understands the product, and

knows how to consume it. Modern retail

also takes wine retailing a step further,

by offering a 360º brand experience,”

says Mohit Khattar, Managing Director,

Godrej Nature’s Basket.

India is seeing a dramatic shift

in numbers, when it comes to people

consuming wine. “The media-driven

generation of today understands the

benefits of wine. It is no more viewed as a

sophisticated drink, and is being embraced

by a growing number of individuals. This is

also complemented by the food revolution,

which the country is witnessing. As a result

of globalisation, international cuisine is

being well accepted by Indians and so is

the inclination towards wine,” elaborates

Nikhil Agarwal, Director & Sommelier,

All Things Nice. Industry experts note that

at a conservative estimate, 25 per cent of

the wine market in India will be through

sales in the supermarkets, translating to

7,50,000 cases (one case consists of 12

bottles). This is a lucrative addition to

the revenues for the emerging category of

modern multi-brand food retail, even at

this nascent stage.

Highly spirited effortsTo suit the modern retail environment,

the wine industry is customising products.

The most evident and visible change

is seen in the packaging of wine. Eye-

catching, international style of design is

positioning wine as a premium product,

but pricing is affordable to allow expansion

of target audience. According to Agarwal,

“Packaging the wine in an exceptionally


international, global style will ensure the

first sale of wine. The second is guaranteed

when the product stands by the quality

and taste promise it has committed to.

The relationship thus established will

be sustained as a result of innovative

promotions and branding efforts taken by

wine producers and modern retail chains

in tandem.”

The wine industry is expanding its

product basket increasingly. A lot of efforts

are put into the understanding of the

choices and preferences of the consumers,

which was not so extensively done by the

wine industry in India earlier. “Looking at

the potential and strength of MRO, the

wine industry is coming up with many

varieties and offerings. They are also

investing more on customer interface, taking

advantage of an MRO environment. Quite

a few Indian wine manufacturers have also

started to stock selected imported wines

to complement the whole offering,” says

Ponnu Subramanian, Sr Vice President

– Buying & Merchandising (Foods) &

SCM, Spar India.

At Spar Hypermarkets, wine sampling

sessions are carried out, wherever it

is legally allowed. A grand annual

event ‘SPAR Wine Festival’ is held in

December. To keep the excitement

quotient up, this chain also extends grape

stomping opportunities to the customers.

Besides, ‘Savour France - French Wine &

Cheese Festival’, has been held for past

two years consecutively, in association

with a French trade body. “Altogether,

this makes wine shopping a pleasurable

and easy engagement for customers,” says

Subramanian enthusiastically.

On a similar note, All Things Nice

and Godrej Nature’s Basket came together

to promote consumer awareness on wine

through an informal and educational wine

appreciation programme ‘to enable the

consumer to discover the connoisseur in

them’. Agarwal helped the attendees use

‘Le Nez Du Vin’ aroma kits to understand

the different aromas. He also assisted in

the understanding of appropriate wine

and cheese pairing exercise.

Besides such occasional events,

modern retail chains ensure that their staff

is well acquainted to equip the consumer

with the right wine, once the consumer

understands what he is looking for.

“Our aim is to stock the finest varieties

of wine, both Indian and international.

Also, we stock wine not just for the sake

of stocking, but in line with tastes and

demands of our customers. Our staff is

well educated and understands wine so

that he can go ahead a step further and

assist the customer with food pairing as

well,” says Khattar.

A toast to the future!The wine industry is targeting the

globalised, well-travelled and educated

consumers. Modern retail chains are best

suited to reach out to this group. “Wine

is a relatively new category in India, but

the growth rate is tremendous. Excellent

storage conditions, wide range, international

& differentiated packaging and the ability

to interact, understand requirements, and

make suggestions to the consumers, are

making this channel an ideal choice for the

wine industry,” feels Khattar. As a result,

many Indian and international players are

eyeing the market and announcing new

wine launches.

“MRO will give a whole new dimension

to the ‘touch, feel, browse’ experience to

the customers. This is not possible in the

traditional retailing. Especially in the case

of wine, where the consumer requires

sufficient browsing, label reading, etc,

before choosing their wine, an MRO

environment becomes beneficial. Secondly,

since the whole range is displayed with

subgrouping, the customers can compare

various wines before selection,” says

Subramanian.

MRO chains have a lot to say about

the changes they are witnessing. “There

was a time when consumers asked for red

wine. Today, they go to specifics and ask

for a Chiraz or a Merlot. This is definitely

a good sign,” summarises Khattar. Thus,

just like wine, the Indian consumer is

maturing as well. Cheers!


Modern retail is not just about stocking and displaying products on the shelf. We ensure that a particular wine

launch happens in such a way that the consumer notices, understands the product, and knows how to consume it. Modern retail also takes wine retailing a step further, by offering a 360º brand experience.

Mohit KhattarManaging Director,Godrej Nature’s Basket

NOTHING TO ‘WHINE’ ABOUT!

The forecasts of a recent International

Wine & Spirit Research (IWSR)

study indicates a growth of 100.44 per

cent in the consumption of imported

wine between 2009 and 2013, reaching

more than 5 million bottles by the end

of the period. Consumption of Indian

wine, which grew by a massive 502.38

per cent between 2004 and 2008, is

expected to continue to increase by

84.12 per cent between 2009 and

2013. The red wine proportion is

set to increase by 112.66 per cent by

2013, accounting for more than three

quarters of all the wine consumed in

the country. Between 2009 and 2013,

consumption of white and rose wines

will also grow, though to a lesser

degree, by 53.23 per cent and 30.77

per cent, respectively.

Looking at the potential and strength of MRO, the wine industry is coming up with many varieties and offerings. They

are also investing more on customer interface, taking advantage of an MRO environment. Quite a few Indian wine manufacturers have also started to stock selected imported wines to complement the whole offering.

Ponnu SubramanianSr VP – Buying & Merchandising (Foods) & SCM, Spar India

Wine retailing

SPECIAL FOCUS Roundtable


Will Maharashtra Government’s move to raise legal drinking age hamper liquor business?

Raising the ‘drinking age’ bar to 25 in Maharashtra has evoked mixed responses from the industry. Mahua Roy takes stock of the sentiment this new law has stirred among the stakeholders.

Yash Jaiswal, Owner, Rainforest

Restobar Chain

This move of the

government has been aimed

at curbing the growing

incidences of drunken

driving. In my opinion, it

is a harsh way of dealing

with the situation. There

is no data to back the

government’s claim, which

implies that drunken

driving is attributed only

to the youth in the age

group between 21 and 25.

A youngster who wishes

to drink will do it anyway.

This move will pave way for

the black and grey market,

thus inducing corruption.

It has also led to an evident

spurt in the growth of

sports bars, which primarily

serve beer. Also, the sports

bar culture gels well with

the youth who are now

experimenting with social

platforms apart from the

regular coffee shops.

The lounge bar, eat-out category of hospitality witnesses huge patronage from the youth. With another curb on the already heavily taxed hospitality industry, this new law is not quite seen as a welcome move by many. The 5-star establishments have different business dynamics and are aimed at the affluent, mostly above the age of 25. As a result, this category has not been affected by this new norm.

Siddharth Poojari, Director & Founder - Sukh Sagar Hotels, &

Owner - Zaffran, City Bar

A very paradoxical situation

has been put before the

youth of Maharashtra. On

one side, we encourage

‘responsible citizens’ to vote

at the age of 18 years, and

then what is the rationale

behind the restriction

of drinking age to 25?

According to me, it is an

impractical decision. As a

result of this new regulation

enforcement, our business

has been affected to a

certain extent, undoubtedly.

Some of our restaurants

cater to the young, working

population who come to

enjoy a drink after work,

or to just unwind. Thus, at

the end of the day it is a

loss, which we are facing.

However, to maintain

our customer loyalty, we

have not brought about

significant changes in our

pricing strategies.

Rahul Joshi, Manager – F&B, InterContinental,

Marine Drive

This new law passed by the

Maharashtra Government

has a lot of credible history

to it. Fatal, life threatening

accidents, irresponsible

actions; most of these

have been attributed to

drunken driving, primarily

by youth. When it comes

to the impact of this

new legislation on 5-star

establishments, there is

not much visible effect.

The primary clientele at

a 5-star hotel is above the

25-year age bracket. With

regard to the demographics

of the patrons visiting us,

about 20 per cent is below

the age of 30, and most of

them consume alcohol. It

can be concluded logically

that as a result of this

new rule, beer and wine

consumption has increased

fairly, however it is not a

noticeable rise.

Harish Bijoor, Brand-expert & CEO, Harish Bijoor

Consults Inc

I do believe that this latest

move by the Government

of Maharashtra is totally

impractical. In fact, the

drinking age-groups in

big cities are nudging

downwards rather than

upwards. While under-age

drinking is not appropriate,

it is important to ensure that

by upping the age limit, the

craving for alcoholic drinks

is not further accentuated.

The government needs

to focus its energies on

striking hard on under-age

drinking. The median age of

this country is 25. About 54

per cent of the population

is below the age of 25.

The government needs to

act harshly on youngsters

in the age group of 14-17

who are getting into the

alcohol market. That, in

my opinion, is right and

responsible governance.

EDITORIAL TAKE



Mahua Roy

Go through the fine print

on the packaging of your

rice and look for the word

sortexed, chances are this

rice has been processed in one of the

1,500 sortex installations in India. And

aiding the rice producers in the sortexing

arena is Buhler India Pvt Ltd. Occupying

7,000 sq m of production area at Attibele

near Bengaluru, its manufacturing facility

boasts of rice milling machines along with

the control systems, aspiration equipment

and accessories. It is also engaged in the

production of cleaning section equipment,

milling section machines, control systems

and aspiration equipment required by the

flour milling industry. The facility also

caters to the requirements of countries

in South Asia such as Pakistan, Sri

Lanka, Bangladesh, Myanmar, Nepal and

extended territory such as Middle East &

South Africa.

The company recently inaugurated

a state-of-the-art coffee centre at this

facility. The core unit of the lab is

a RoastMaster20 coffee roaster with

pneumatic feeding, destoning and

discharging. Moreover, the lab is equipped

with grinding, cup tasting facilities and

an analytical section. It forms an ideal

set-up for customer trials and R&D.

Not just sorting, it’s sortex-ing!Safety, health and quality are the three

product attributes based on which the

food industry is launching and marketing

products. In sync with these aspirations,

Buhler India has become the perfect

partner. Creating a revolution in optical

sorting and committing the three features

successfully, SORTEX Z+ colour sorter

determines the purity of input product

with exceptional accuracy and that too,

within a split second. On the basis of

colour, shape, optical properties, defective

items and foreign materials are identified

and separated from the product stream.

It can accurately sort a wide range of

commodities. Buhler has E series of

Sortex machine for wet products such as

fruits and vegetables.

“We have won the prestigious Queen’s

Award for Industry and Export on several

occasions. In 2004, we won the UK

National Business Award, and thus, feel

justified in claiming our position as the

leading global supplier of optical sorting

equipment,” says a proud Dipak Mane,

President – Region South Asia, Buhler

India. The professional relationship

between Buhler and its customers is not

restricted or limited to buying and selling

of equipment. The experts at Buhler India

help the customers choose, take elaborate

trials, impart exhaustive training sessions

and only then make the delivery to the

convinced customer.

Most Indians cannot imagine a daily

diet without rice. Thus, this product

has been the most ideal launch for

Very few brands have been able to achieve the monopoly in a competitive segment, so much so, that they have turned into household names. Buhler India took sortexed rice to the general, everyday consumer who today associates it with trust and superiority.

Cou

rtes

y: B

uhle

r In

dia

FACILITY VISIT

MILLING ‘HEALTHIER’ GRAINS THROUGH TQM

Modern Food Processing | November 201138 Modern Food Processing | November 201138



Buhler India. Although rice sorting is

predominantly an agricultural activity,

Buhler India has identified the immense

scope of industrialisation in this field. In

the Indian industrialised rice processing

market, Buhler is a leading player with

25 per cent marketshare. In the field

of rice milling machines, the company

provides complete plant and equipment,

having capacity of more than 3 tonne

per hour (TPH) and above. It is also

the supplier of the world’s largest rice

processing plant, which is located in India.

“At Buhler Sortex, we pride ourselves

on the immense range of commodities

for which we have supplied optical

sorting solutions. No other supplier is

able to offer this breadth of expertise.

Besides core commodities such as rice,

coffee, peanuts, wheat, beans, pulses and

seeds, we also offer sorting solutions for

other grains, snack foods, confectionery,

breakfast cereals and even plastics,”

adds Mane.

Towards a healthier IndiaThe roller flour mills are meeting the

increased demand for hygienic and

top quality flour from bakery, biscuit

& cookie manufacturers. Buhler India

enjoys a marketshare of about 65 per

cent in the roller flour milling industry.

With larger projects by the food industry

in the pipeline, this technology is all set

to experience a surge. Also, keeping in

mind the ‘healthier’ grains popularised in

recent times, like maize, oats, millets and

barley, the engineers help in providing

complete plant & equipment, including

engineering and commissioning services.

“We recently launched top class roller

grinding equipment of stainless steel

construction ANTARIS for the flour

milling industry, thus setting a new

benchmark in the industry for hygiene

and sanitation,” says Mane.

Total quality managementSuch commendable figures could be

achieved due to the highly efficient

practices followed at Buhler India. To

succeed in a market like India, which is

still an emerging economy, technology,

price, delivery and performance standards

are critical factors that determine

whether food processing equipment can

be sold in the Indian market. After-

sales service is also a key concern for

Indian buyers. In response to this, Mane

elaborates, “We are working towards the

establishment of Just-In-Time ( JIT)

manufacturing with lean production

system. This production control system

has been established based on many years

of continuous improvements, with the

objective of delivering the order placed

by customers in the quickest and most

efficient way. We follow the principles

of Total Quality Management (TQM),

which is an integrative philosophy

of management, for continuously

improving the quality of products and

processes along with modern supply

chain concepts to reduce inventory.”

TQM functions on the premise that

the quality of products and processes is

the responsibility of everyone involved

with the creation or consumption of the

products or services offered

by an organisation. In other

words, TQM capitalises

on the involvement of

management, workforce,

suppliers and even customers,

in order to meet or exceed

customer expectations.

Productivity enhancement“With regards to productivity

enhancement programme,

we have introduced the

‘One piece flow’ principle to reduce the

lead times, which in turn increases the

throughput of the plant,” explains Mane.

One piece flow means production of the

product moves from one stage to the

next stage one piece at a time. One piece

manufacturing also lets the producer

stop the line quicker when a defect

occurs. “As soon as the defect occurs,

the workforce can stop production and

fix the problem. The defect only occurs

to that current unit. The next units

are not affected by the defect because

the manufacturer fixes the problem

immediately. This leads to immense cost

savings,” he adds.

An as’sort’ment of dynamic plans! “At present, we have a production facility

of 7,000 sq m; we are doubling our

production capacity to 13,000 sq m by 2012

and further expansion of 2,000 sq metre

by 2015. This expansion in production is

in line with our growth targets planned

for the South Asian market for the next

three to four years,” says Mane. Incessant

innovations and provisions of upgrades/

add-ons to its products, especially those

required for capacity expansions have

been a key element in the Indian food

processing industry, which is undergoing

huge transformations.

‘India is primarily an agrarian

economy’; Buhler has converted this

textbook-line into strategic business

plans. Tapping this potential favourably

can make India a preferred sourcing

destination for food products globally.

Buhler India is equipping this vision.


We follow the principles of Total Quality Management (TQM), which is an integrative philosophy

of management, for continuously improving the quality of products and processes along with modern supply chain concepts to reduce inventory.Dipak ManePresident – Region South Asia

The RoastMaster 20 coffee roaster


Courtesy: B

uhler India

INSIGHT & OUTLOOK

41

FOOD PACKAGING ECOFRIENDLY PACKAGINGRiding on the green wave .............................42

TIN PACKAGINGAligning design with quality .........................46

CONVEYOR SYSTEMSUpping the bottling line efficiency ...............52

RFID SOLUTIONSFood inventory tracking made easy ..............54

November 2011 | Modern Food Processing 41November 2011 | Modern Food Processing

INSIGHT & OUTLOOK Eco-friendly packaging


Riding on the GREEN wave

Unless widespread awareness on the benefits of eco-friendly packaging becomes the norm, the concept will be difficult to catch up in India. Eco-friendly packaging needs

volume to sustain as it is expensive. Absence of clear-cut regulations has further compounded the problem.


Wi t h i n c r e a s e d

consumption of

processed food, the

demand for packaging

has also grown manifold. Today, for

processed food manufacturers, packaging

is as important as their products (food).

Since eco-friendliness has become a

buzzword and many products, processes

are going the eco-friendly way, it is

imperative to look for ways and means in

which packaging can become eco-friendly.

Across the world, corporations have started

making efforts towards finding eco-

friendly solutions for packaging. “In this

era of enhanced environmental awareness,

eco-friendly packaging is a suitable

way for brands to emotionally connect

with the customer and build goodwill.

It is a good means to communicate

that the brand believes in responsible

behaviour towards the environment and

has its heart in the right place,” says

Vimal Kedia, Managing Director,

Manjushree Technopack Ltd.

In fact, the more a society develops

the better and refined its packaging

becomes, thus truly reflecting the progress

its economy has made. It is, therefore,

essential that the growth in packaging is

balanced with the impact it makes on the

eco-system around it, which is primarily

the affect it has on its environment.

“Contemporary consumer packaging is

largely dominated by plastics followed by

paper. Both these materials have a profound

impact on the environment, while the

former bring in challenges of its effective

disposal & waste management, and the

latter on deforestation & recyclability to

conserve this scarce resource,” points out

Skand Vikram Singh, Vice President -

Business Development & Marketing, Kris

Flexipacks Pvt Ltd.

Progress of eco-friendly packaging in IndiaFood wastage is colossal in India, which

can be reduced by using proper packaging

solutions. Moreover, the consumption of

processed food is increasing in India. In

view of this, it is prudent to take steps

to promote eco-friendly packaging from

the beginning. “Eco-friendly packaging

as understood in the modern context is a

nascent concept in India. However, if we

were to look at traditional concept, then

even today in hinterland and numerous

towns, we can see earthen utensils and

pots in use for local processed foods.

These traditional packages and earthen

cups are fast disappearing with the

onslaught of the more modern and

colourful packaging based on plastics,

foil and paper materials,” points out

Singh. However, there are several issues

resulting from the use of these modern

packaging formats, and India is still in

the stage of transiting to higher per capita

consumption of packaging materials; the

reason being general awareness of eco-

friendly packaging is not matured.

Echoing a similar sentiment, Kedia

says, “India has not made any significant

progress with eco-friendly packaging,

primarily because there is no governing

A REALITY CHECK The concept of eco-friendly packaging

is at a nascent stage in India

Mass awareness is the cornerstone

Only volume can give a direction to

the initiative

It is time to have a regulatory body

An attempt can be made to start with

non-food packaging


body to regulate production and encourage

the use of eco-friendly packaging. Though

the FMCG industry has shown keen

interest in packing products in eco-

friendly materials, ie packages that are

biodegradable, it is still only at a dialogue

level for some time now.” Today, the

market has been increasingly witnessing

carry bags and trash bags made of 100

per cent recycled plastics, which is a good

move. However, there is little in terms of

actual product packaging. “Unless a large

population of the country is made aware

of the need for green packaging, we will

not see a big change in demand. And

without such demand, investments and

R&D efforts will be hard to come by,”

points out Kedia.

Impediments on the wayCost is a serious issue for the promotion

of eco-friendly packaging in India. It

is indeed a barrier as the Indian market

is price-sensitive. According to Kedia, it

is like the chicken or egg scenario at play

here. He says, “On one hand, the market is

price-sensitive and on the other, for prices

to come down there has to be volumes.”

There have been significant

developments in the area of recycled and

biodegradable plastics, which command a

slight premium over virgin plastics, as the

technology and know-how is expensive.

Here comes the role of awareness. Today,

consumers in developed countries demand

eco-friendly packaging from the retailers

or FMCG companies. The scenario is

quite contrary with respect to India. The

lack of awareness is another stumbling

block in popularising/promoting eco-

friendly packaging in India.

Most of the people understand eco-

friendly packaging as one of the formats

of bio-degradable packaging. “If this is the

case, then there are limited technology

options available, which are viable and

sustainable. Currently, all plastic packaging

biodegradable solutions are actually

compostable, which means that we cannot

simply use and throw the packages as we

have been doing now,” explains Singh.

Again compostable packaging demands

controlled conditions for the bio-degradable

process to start and complete, which would

eventually mean having a good waste

management solution and the collective

will power to make it succeed through

public-private partnerships. Further, it is a

fact that the current bio-degradable plastic

packaging solutions are beyond the reach

of common usage. Besides, there is a larger

ethical question associated with it. “It is one

of conscientiously reviewing the origin of

bio-degradable plastics, which is from food

source, when half the world is suffering

as a result of hunger and malnutrition.

In a country like ours, we need to look at

alternatives of eco-friendly plastic packaging,

which is not food-based and also not water-

intensive,” exhorts Singh.

Initiatives takenAnticipating future demand for eco-

friendly packaging, reputed companies

in India are taking effective steps in this

direction. For instance, Kris Flexipacks

has introduced PETG Shrink Sleeves over

the last two years to replace PVC-based

ones. This is an endeavour along with

the customers to have more eco-friendly

label options. It is also developing several

specialty films, which could replace rigid

with flexi packs as well as down gauge

laminates including mono-film structures

for both bulk and processed foods.

Similarly, Manjushree’s vision 2020 is

to create earth-friendly and sustainable

packaging solutions. Working backwards,

it has kept aside a certain amount of its

budget at the beginning of this financial

year towards research and development

on recycled PET and bio-degradable

additives. “We are in active dialogue with

a UK-based company that makes bio-

degradable additives which, when mixed

in a percentage with regular PET resins,

will produce bottles that bio-degrade/

decompose in four to five years, subject to

sunlight and oxygen,” reveals Kedia.

Taking the right direction A closer look tells that the packaging

industry is little confused in the absence of

any clear-cut guidelines. According to Kedia,

the industry (and representatives) should

work along with the government to form a

regulatory body, which will govern rules and

regulations with regard to promoting eco-

friendly packaging. He suggests, “To start

off with, it could be made mandatory to use

eco-friendly packaging at least for all non-

food applications like motor oil lubricants,

chemicals, etc.” This approach could

encourage and even germinate into using

eco-friendly packaging for food applications

too. Singh emphasises on the practice of using

lesser plastics per gram on packaged product.

“The process has to develop through better

solutions where multi-layer structures could

start to move towards mono-layer structures

or at least have lesser layers with progress of

technology,” he opines.

Finally, it is consumer demand,

which is the only effective means of

ensuring that marketers offer eco-friendly

packaging. Legislation or regulatory body

could only facilitate the entire process.

So far, the demand for eco-friendly

packaging from end- consumers in India

is virtually non-existent.


Eco-friendly packaging as understood in the modern context is a nascent concept in India. However, if we

were to look at traditional concept, then even today in hinterland and numerous towns, we can see earthen utensils and pots in use for local processed foods.

Skand Vikram SinghVP - Business Development & Marketing, Kris Flexipacks Pvt Ltd

In this era of enhanced environmental awareness, eco-friendly packaging is a suitable way for brands to emotionally connect

with the customer and build goodwill. It is a good means to communicate that the brand believes in responsible behaviour towards the environment and has its heart in the right place.Vimal KediaManaging Director,Manjushree Technopack Ltd

Eco-friendly packaging

INSIGHT & OUTLOOK Tin packaging


Aligning DESIGN with QUALITY

Photo: Dileep Prakash


The tin packaging market

worldwide is making rapid

strides because of its shelf

appeal, design aspects,

durability, eco-friendliness, handling and

distribution ease, etc. Recently, Visiongain,

the UK-based company has come out

with a comprehensive report (2011-2021)

on packaging market. According to the

report, in 2011 the global expenditure

on tin packaging is estimated at $ 31.79

billion, a figure that is expected to rise

considerably as demand continues to

grow in emerging markets.

Having achieved a solid base in the

developed markets, where consumption

of tin packaged products is high,

packaging companies are now gaining

a foothold in the lucrative emerging

markets. Enhancements in consumer

living standards and preferences, coupled

with impulse purchases & convenience,

have been the key factors propelling

market expansion. The tin packaging

market has been buoyed by the trend for

ready-to-eat and economical food, with

tin packaging manufacturers quick to

meet increasingly sophisticated demands

from the consumer. Increasingly, tin

packaging market leaders are producing

a plethora of products to meet these

growing demands, such as single-serve,

aesthetically pleasing, and convenient,

re-sealable & sustainable packaging.

The US has been at the forefront

in the area of tin packaging for over a

decade. The report identifies Asia-Pacific,

Eastern Europe and South America as

key regional markets to look out for –

owing to the robust growth path of their

economies, which is stimulating domestic

demand for packaged products. Throwing

light on beverage can market in India,

Graham Chipchase, Chief Executive,

Rexam PLC, says, “We were first in

India to set up our joint venture with

Hindustan Tin Works in 2006 and have

good knowledge of this exciting market.

The investment is consistent with our

emerging market strategy. The country has

enjoyed considerable growth over the last

decade, with rising incomes and a young

India is way behind in terms of per capita consumption of tin packaging when compared with that of the developed world. In the recent past, beverage can segment registered a healthy growth in the country. It is imperative to encourage cannery for reducing wastage of food and giving a boost to tin packaging.


middle class, and this trend is expected

to continue. Per capita consumption

of beverages lags substantially behind

the rest of the world, but the beverage

packaging market is growing rapidly and

one of the fastest growing packages is the

beverage can.”

Domestic marketIn the Indian context, the tin packaging

segment is at an embryonic stage.

However, the affinity for tin packaging

for food products, beverages (alcoholic

and non-alcoholic) is increasing day

by day. The tin packaging market is

categorised broadly into food and

non-food business. “Processed food,

beverages, baby food products, cereal,

nutritional powder, etc fall in the tin

packed food category. From demand

point of view, people consider ti as the

best packaging material because of shelf

appeal, printability, shelf-life, etc. If we

look at the growth of metal packaging, it

is the FMCG segment, which is driving

the demand,” says Saket Bhatia, Senior

Vice President - Marketing, Hindustan

Tin Works Ltd.

A closer look says that the growth

parameter of metal packaging is linked

to the growth trend of FMCG segment.

According to Saket, metal packaging is

growing year-on-year at 6 to 7 per cent

in India. “Every packaging has its own

place in the market but from technical

point of view metal packaging is the best.

For instance, suppose an identical quantity

of nutritional powder is packed in three

different types of packaging, which includes

tin. If price of all the products are same,

then people will automatically pick up tin

packaging. Because it looks good, is safe

and has reusable value. For end-consumers

reusability is an important factor. When it

comes to preference, it is always rigid pack

in metal,” explains Saket.

Beverage can segmentOf late, India has witnessed tremendous

growth in beverage can area. This is

evident from the joint investment of

Rs 220 crore by the UK-based Rexam

Plc and Hindustan Tin Works Ltd. The

investment aims to expand its beverage

can manufacturing facility to cater to the

fast-growing Indian market. The company

is introducing a new manufacturing line

at the existing facility at Taloja, Navi

Mumbai. With this, it will increase the

total capacity to 850 million cans per

year from the present 300 million cans.

Production from the new line is slated

to start from the last quarter of 2012.

“If you look at the growth of beverage

can market (in India) in the last four to

five years, the demand has grown from

50 million to close to 700 million,”

says Atit Bhatia, Senior Vice President,

Hindustan Tin Works Ltd. The beverage

can market in India is witnessing an

annual growth of around 30 per cent.

Trends in tin packagingCurrent trends in the metal packaging

industry are towards down gauging and

providing the consumers value-added

products like shaped cans. There is major

growth in 2 piece beverage cans. Trends in

the beverage segment – both carbonated

and non-carbonated – are shifting focus

from the traditional modes of packaging

to new modern cans, which appeal to

the consumers as they are stylish and

attractive. “Few brand owners are taking

the route of introducing shaped cans for

brand differentiation. In a recent project

with one of our esteemed customers, we

have introduced shaped cans for special

flavoured single-serve rasgullas,” says

A Bhatia. However, though the industry

in India is slowly aligning itself to global

trends, metal packaging industry has a

long way to go.

But now 3 piece cans are being

preferred in tin packaging. This is

because, an aluminium 2 piece can is

drawn with thin walls and is a weak

can; it gets its strength from the

internal pressure of the beverage due to

carbonation. Though being the perfect

solution for carbonated beverages, the

thin walls of an aluminium can are not

able to withstand retorting, which the

food cans need to undergo. Hence, a

3 piece can that has strong walls with

all the required barrier properties is the

perfect solution for food packaging.

“Food packaging also requires flexibility

of design and shorter production runs,

which the 3 piece can manufacturing

process can offer,” says A Bhatia.

Industry experts strongly feel that the

promotion of cans help reduce wastage of

food significantly, which the developed

countries have done way back. Here is

an instance that supports this stance.

There is a huge wastage of orange in

Nagpur alone, and this could be reduced

drastically, if there are canneries. The

government is promoting cannery in the

mango belt of South India. If similar

approach is taken for orange & other

fruits, mushroom, etc, it would be a step

in the right direction.

Packed with prospectsSince India is a potential market,

competition is bound to grow over the

years among various packaging materials.

The preference will be governed by

myriad factors like convenience, eco-

friendliness and, of course, cost since

the Indian market is price-sensitive. At

present, countering the rising cost of raw

materials is the biggest challenge for metal

packaging sector. People associated with

metal packaging are apprehensive that

they might lose major share to other forms

of packaging, if corrective steps are not

taken immediately. More focus on R&D

could address the issue to a large extent.

Taking into account the advantages metal

packaging offers, it seems metal would

continue to play an important role in the

packaging sector of India.


From demand point of view, people consider tin as the best packaging material because of shelf appeal, printability,

shelf-life, etc. If we look at the growth of metal packaging, it is the FMCG segment, which is driving the demand.

Saket BhatiaSenior Vice President - Marketing, Hindustan Tin Works Ltd

Tin packaging

INSIGHT & OUTLOOK Conveyor systems

UPPING the bottling line

EFFICIENCYThe importance of line control, modulation and integration for conveyors in beverage and bottling plants could not be more significant than it is today. If personified as the human body, conveyors act as the arteries and veins of the production line, where the filler would be ‘heart’ of the system. The more jams and stoppages on these conveyors, the more it affects the filler, and the rest of the line.

Courtesy: Clearpack India


A common user of conveyors

does not pay much attention

to their purpose. It is merely

just a system to move a

product from one point to another.

However, if utilised appropriately, it

can be exploited to raise the bar of a

manufacturing unit’s line efficiency to

a higher level. Over the years, there has

been a significant development in the art

and science of conveying systems, & some

multinationals have been investing millions

of dollars in these systems for improved

efficiency. An apt conveyor system design

allows the bottlers to reduce downtime,

rejects, maintenance cost in spares and

high wear & tear parts. It also gives the

bottlers the opportunity to truly automate

their line, thereby minimising the number

of operators. All this finally equates to a

sizeable saving for the business, especially

if the bottling line has an output of over

300 bottles per minute.

Factors determining line efficiencyThere are three essential considerations

for achieving good line efficiency, which

include design, quality & make, and line

control & modulation of the conveyor.

The first 30 per cent would be

attributed to the design of the conveyor

layout. Conveyor design starts with a

good lay out and there are two immediate

benefits to be observed:

People-friendly design essentially

takes care of man and material

movement. This gives priority to

reducing stress for operators and

keeps safety a paramount property.

Machine-friendly design layout

supplements the performance of

every machine by understanding the

necessity of every machine.

If either goes wrong, chances are, the

production team will have repeated

troubles in achieving the set line efficiency

goal. It also reflects the depth and

understanding of the conveyor supplier.

Another 30 per cent would be

attributed to the quality and make of

the conveyor. Like in all machines, the

components, quality of raw materials and

finish of the conveyor determines the

durability & life of the conveying system.

Details such as selecting wear strips,

materials for conveyor chains, rating of

the motors and frequency drives, design

of return rollers & guides – all have to be

thought about.

It is common for bottlers and suppliers

alike to save cost and investment by

choosing non-branded and inexpensive

material. More likely than not, these

materials do not last long. Cheap wear

strips can last 10 times shorter than a good

one, dramatically increase the friction

of the conveyor chains, and thereby

increase the load of the

conveyor motor, which

s i gn i f i c an t l y


reduces its life span. That means one will be required to invest

in replacing the wear strip, conveyor chain and motor frequently.

All these troubles are the result of poor material choice.

The remaining 40 per cent of the conveyor solution is

attributed to the line control and modulation. This is the

heart of the system, and hence top companies would pay

millions of dollars on this to ensure that their line never stops.

Line control and modulation is actually the programming

that takes into account many different scenarios based upon

inputs from the performance of the machine, sensors placed at

key points throughout the line, and the behaviour of variable

frequency drives and other devices based on these inputs.

Case in pointConsider a scenario where a bottling line churns

out 400 bottles per minute. Now imagine a case packer

that has stopped because of a fallen bottle. The operator

now needs to go to the machine and take care of the

bottle & restart the system, which may take 30 seconds.

But within that time, another 200 bottles get accumulated

in the accumulation between the packer and the upstream

machine. When the case packer starts, it now has to ensure

that it can take into account the 200 bottles that have got

accumulated, on top of the 400 bottles that come out of

the filler every minute. Therefore, it now has a total of

600 bottles on hand. Usually, downstream machines have

20 per cent more capacity than the previous machine, so the

maximum speed of the case packer would be, in this case, 480

bottles per minute. This means that it will take 2.5 minutes

for the case packer to clear the 200 bottle accumulation on

top of its current capacity.

So how does a manufacturer’s conveyor fits into this?

The conveyor has to make sure it can ramp up faster than

the speed of the case packer to ensure it is not starved at a

speed of 480 bottles per minute, while ensuring that there

is no significant back-pressure building up on the machine

from the force of the bottle accumulation at speeds of 400

bottles per minute. The conveyor also needs to convey to the

upstream machines that it may have to slow down gently for

preventing further accumulation of bottles.

Maintaining the smooth flowTo conclude, conveyors in today’s production line cannot be

taken for granted. Conveyors as a total system is as complex

and equally rewarding as any other blow-moulder, filler,

labeller, packer machine on any other line. If the conveyor

acts as blood stream for the lines, then it is the duty of the

bottler to ensure that it always flows smoothly. Using the

correct design, materials and smart programming, this can be

done seamlessly.

Courtesy: Clearpack India Pvt Ltd

For details, contact on email: [email protected]

Conveyor systems

INSIGHT & OUTLOOK RFID solutions


Andrew Tay

Driven by customer

demands and industry

regulators’ requirements,

manufacturers & suppliers

are constantly reviewing their food

processing practices to ensure that their

offerings meet industry and consumer

requirements. To address these concerns

throughout the supply chain, the food

processing industry is increasingly

turning to automated traceability systems,

particularly the use of RFID.

Essentially an automatic identification

solution, RFID system allows data to be

transmitted by a device, or tag, which

can be directly applied to an individual

product, pallet, or other type of shipping

container. RFID tags may also be applied

to mobile equipment to track its usage

and location in a factory or warehouse.

The tag transmits a signal, which is read

by an RFID reader and converted into

data providing product identification,

location information, or pertinent product

details such as price, date of purchase/

manufacture and supplier information.

Capable of storing and remotely

retrieving comprehensive product

information, RFID can support the

flow of information along the entire

production and distribution chain, from

the receipt of raw materials, right up

to distribution of the finished product.

This provides real-time visibility of

information regarding the product and

processing, including traceability &

location of goods.

During the delivery phase, RFID

enables businesses to verify the sender’s

data and trace raw materials’ sources.

RFID can also monitor food safety

standards during processing and trace

the entire supply chain’s distribution,

improving the efficiency of food inventory

tracking & management to ensure

that products are delivered, stored and

consumed at the optimal time. Tags can

be fitted with sensors, which are able to

memorise climatic factors (temperature,

pressure, humidity) of the environment

they are in.

Applications and expected benefits for F&B industryDelivering some of the clearest benefits

and fastest return on investment (ROI),

asset tracking is one of the leading

RFID applications. Beyond complying

with evolving government regulations

regarding food safety, businesses can

harness accurate asset tracking and

security capabilities with RFID &

real-time location systems (RTLS).

Businesses can realistically expect full

ROI for RFID-based processes in

30 months, and sometimes as low as

18 months, according to a study

conducted by Aberdeen Research.

Asset tracking also translates into

improved inventory management, which

brings about increased cost savings

from waste reduction and better risk

management, especially when it comes to

product recalls. Recalls are a fact of life for

the food industry, and RFID traceability

can help minimise their impact. Recalls

involve the whole supply chain from

suppliers to the grocery chain and often

cause huge disruptions. Whole-chain

traceability with RFID narrows the scope

of recalls and minimises the associated

costs. Additionally, RFID traceability

creates opportunities to protect corporate

reputation while enhancing and assuring

brand value by providing businesses

with necessary information to effectively

communicate to the general public when

food safety issues arise.

Focus areas during implementationBefore RFID can be fully deployed by

the F&B industry, several factors need to

be addressed:

In response to rising safety standards and the growing complexity of the food supply chain, food manufacturers are focussing on ensuring the safety and quality of their products. Radio-frequency Identification (RFID) acts as an effective tool in their quest for efficiency throughout supply chain operations.

Food inventory TRACKING MADE EASY

Courtesy: Zebra Technologies


Standards: Electronic Product Code™ (EPC) global is

leading the development of industry-driven standards for

EPC to support the use of RFID globally – currently this

standard has not been ratified in India.

Collaborative trading networks: All partners in a

supply chain must be fully enabled with the electronic

communications for RFID to work effectively. They need

to be capable of handling RFID information, such as the

parent-child relationship of a pallet to a carton, to be

relayed through the supply chain. Today, companies still

have issues with barcode technology and serial shipment

container codes because they do not have such infrastructure

in place. Moreover, apart f rom investing in RFID

technologies, trading partners should look into sharing

the cost with suppliers for truly integrated deployment.

Data synchronisation: All parties must agree to a

common data format. This enables anyone in the supply

chain to be able to identify a unique ID so that it can be

read and associated to that original supplier. Once standards

are ratified, Global Tracking Identification Numbers for

both the product and the supplier come into play.

Supply chain integration: To maximise effectiveness,

RFID technology is best deployed as part of

integrated Supply Chain Management (SCM). Trading

partners that have already integrated barcode type

technology with their SCM are in a good position to

rapidly adopt RFID.

Efficiency at its bestThe demands placed on quality and documentation in

the food and beverage sector have grown considerably.

Continuous traceability and comprehensive analysis of all

ingredients are required by customers & legislators alike.

At the same time, the logistics systems must ensure prompt

delivery of perishable goods while complying with all

transport regulations.

RFID enables complete documentation of

every ingredient for every product – generated

automatically without any additional process steps

– and an optimised distribution of goods to consumers.

RFID systems are capable of delivering business

benefits and ensuring customer safety. RFID certainly

has huge potential to support traceability and quality

assurance in the food industry; and given the ability for

RFID technology to increase efficiency throughout all

supply chain operations, widespread adoption is only a

matter of time.

Andrew Tay is APAC President of Zebra Technologies

Corp, and is mainly responsible for the market

exploration and company management in the APAC

market of Zebra Technologies Corp. For details

contact, Janice Hon on email: [email protected]

RFID solutions

AUTOMATION TRENDS Low-cost automation


Rakesh Rao

Indian food industry mainly

comprises small & medium

enterprises (SMEs), which

manufacture wide range of food

and beverages using manually-operated,

minimally-automated machinery. One

may think that these companies are too

small or under-resourced to automate.

But this can be a myth if one adopts

new methods to improve infrastructure

efficiency, modify machinery to increase

output, incorporate flexible solutions to

handle new project, etc – all at a low cost.

“Indian food processing sector is

dominated by SMEs, which have limited

resources. Low-cost automation (LCA)

can be of immense help to them as it

increases processing line efficiency and

reduces the overall cost. LCA is not only

cost-effective, but its overall impact on the

line is also high. Since LCA is a simple

device or solution, it is easy to comprehend

by operators. Thus, it takes lesser time to

train the user,” informs Didier Lacroix,

Senior Vice President - Worldwide Sales

& Marketing, Cognex Inc.

Advantages of LCATo stay competitive in the market,

companies have to provide high-quality

products consistently. “With products

being exported to Western Europe and

North American countries from India,

manufacturers have to produce the

best for their overseas as well as Indian

consumers; and to remain competitive

they need to opt for LCA,” observes

Sunil Khanna, Vice President - Strategic

Relations, Emerson Electric Company.

Any new product is designed

keeping in mind safety and risk-analysis

requirements of the industry. Traditionally,

automation solutions were designed

for high-risk, hazardous applications in

industries such as oil & gas, power, etc.

These products have to meet the rigorous

safety and quality standards & hence,

are high priced since huge investments

are required for design, manufacturing,

certifications, etc of such products.

“The food sector may not require

such high-end, high-cost automation

solutions right now as the level of

hazards is much lower compared to oil

& gas and power industries. Hence,

automation vendor needs to scale down

those systems & products (designed for

hazardous applications) to be used in

food industry. Automation manufacturers

need to think about products that can

address the concerns of food processors.

There is definitely a big market for LCA

WHY GO FOR LCA?Food manufacturers can adopt LCA as it offers the following benefits:

Improves efficiency with low

investment

Requires minimum training for

the user compared to high-cost

automation

In-house experts can operate,

maintain and modify LCA

Easy-to-incorporate in the

existing manufacturing facility,

with minimum disruption of

production time

Low-cost automation has the potential to enhance productivity by improving manufacturing methods without going for costly machinery.


products,” says Khanna. Currently, the big automation players

are addressing the concerns of larger industries like oil & gas,

power, etc. But, there are some successful manufacturers in

India who are focussing on LCA products.

Getting ready to adopt In lower-end process industries such as food, programmable

logic controllers (PLCs) are best suited as they provide

sequential logic control for round-the-clock operations,

which are common in these industries. “PLCs are good

solutions for the food industry as primarily the inputs are

discrete. It is more of machine control rather than continuous

process control. Manufacturers should look at PLC-based

solutions, which can do recipe management. They should

be able to manufacture multiple products, with the same

plant and structure, but little bit of modification. So, food

manufacturers should look at flexible automation by which

they can change the recipe of the plant with a click of button

for a new product range,” says Khanna.

Pharmaceuticals industry has been using recipe

management to improve manufacturing efficiency of the plant.

Food manufacturers can take a cue from some of the success

stories in pharmaceutical industry in recipe management and

adopt it in their facility. For example, if a chips manufacturer,

which produces five to six varieties of chips, wants to introduce

a new variety, he can do that with just few changes in the

recipe control program.

However, what concerns the food manufacturers is

that control systems (logics, software, etc) are primarily

built by automation manufacturers, and cannot be

changed. Tomorrow, if they want to change/modify the

software, they would have to call the high-cost engineers

from the automation companies to do it. They are also

apprehensive about going for annual maintenance contract,

which are expensive. “If these concerns are addressed by

automation solution providers, then the demand for LCA will

grow manifold. So food manufacturers have to adopt flexible

automation, in terms of usability and flexibility of the front-

end software, which can be modified by food processor itself

rather than calling the expert engineer,” opines Khanna.

With rising consumer awareness, every manufacturer

has to ensure that quality products are reaching the

market at the right time. “It is here that LCA plays a critical

role. LCA ensures that right-quality products reach the

consumers and that too at a reduced running cost for the

food manufacturer. There is a huge requirement for LCA,

especially during the inspection process, where food industry

is facing several challenges,” opines Lacroix.

According to Khanna, future of LCA is bright,

provided automation manufacturers interact with food

processors on a regular basis to offer customised solutions to

this industry.


Low-cost automation


PRACTICAL TIPS

With the aim to reduce fuel

consumption and optimise energy

utilisation, HTWL adopted the

following steps:

U p g r ad i n g e q u i pm e n t and technology of the can manufacturing

More emphasis on automation

Lesser use of generator

Shifting to 33 KV line from the existing 11 KV line

Modifying the plant layout to address the distribution loss

Transition from LPG to PNG


Food production and packaging

industries are energy-intensive.

As utility costs continue to

rise, such industries have no

choice but to address the issues related

to energy management in order to

stay competitive. It has been seen that

decreasing the overall loads by even 1-2

per cent can significantly reduce energy

costs for companies in these sectors.

There are three ways to address the

issue – energy efficiency, demand control

and demand response. Participating in

energy-efficient practices and demand

response programmes can lower costs

further. For a modest investment, one can

realise sizeable returns.

In India, energy efficiency is

increasingly seen as a viable option that

is cost-competitive, supplemental and

environmentally sound. However, an

integrated and co-ordinated approach

for technological improvements, policy

measures & institutional development

are essential to improve energy efficiency

in various sectors of the economy. The

first step towards building this approach

is to understand the concept, identify

the issues and challenges involved, and

thereafter arrive at solutions.

When it comes to food production

and packaging industries, efficient

energy management is must. This is not

a must only from environment point

of view, but also to remain competitive

and keep the firm’s current marketshare

intact. Take the example of tin packaging

segment. Addressing the issue of rising

raw material costs remains a major

challenge for the segment today. “If

raw material costs continue to grow,

tin packaging segment might lose its

share. People might shift to other forms

of packaging,” says an expert, who is

closely monitoring the situation. Hence,

tin packaging manufacturers have taken

several steps to remain competitive in the

market. Efficient energy management is

one of them. Rising raw material costs

have a cascading effect on the final

product. If energy is optimally used, the

cost will be less, which will ultimately

Higher automation, modifying the plant layout, shifting to higher KV line, etc, are some of the measures adopted by Hindustan Tin Works Ltd (HTWL) to optimise energy consumption in its plant and remain competitive in the market.

Case StudyENERGY MANAGEMENT


benefit tin manufacturers, their customers and

end-consumers.

Setting an exampleThe Delhi-based HTWL is all set to change its energy

monitoring systems at its factory near Murthal in Haryana.

In this direction, it is planning to upgrade equipment and

the existing technology. “We have applied for natural gas

pipeline; the facility will soon be available in our area. We

will be converting from Liquefied Petroleum Gas (LPG) to

Pipe Natural Gas (PNG). This will benefit us in the sense

that we do not need higher calorific value that one gets in

LPG,” says V Padmanabhan, Vice President - Operations,

Hindustan Tin Works Ltd. With this, incremental energy

requirement is reduced. “With PNG, we hope to reduce our

energy cost. This is because we will be using low-cost energy

product,” he adds.

The next step for HTWL is to shift to 33 KV line from

the existing 11 KV line. Once implemented, its line losses

could be minimised. It means that the use of generator will be

reduced drastically, hence result in cost savings. Lesser use of

generator means minimum wastage of power. “If anyone needs

just one line, it calls for use of generator. Similarly even for

five lines, one needs to start generator,” quips Padmanabhan.

With 33 KV line, the quality of power will improve, and at the

same time, there will be less interruptions in power supply.

On consumption side, HTWL has specific plans, as it

is increasing the automation level. Besides, it is modifying

the plant layout so that distribution losses are reduced. “If a

machine is located far away from the point of power supply,

then there will be some amount of power losses referred

to as distribution loss. Our new plant layout takes care of

distribution losses,” he says.

Moreover, with higher automation, the movement of

cans inside the factory during operation is also reduced. So,

consumption of energy will be less. Padmanabhan strongly

believes that transition from LPG to PNG will save 20-25 per

cent cost of gas. Similarly, the shift to 33 KV line may save

up to 10-15 per cent on power consumption. For this, cabling

is already completed. “We had conducted energy audit in 2009

and followed the suggestions that came out from the audit.

Recently, experts from a reputed IT company (for energy

management) came to study our system. They have given us

quotation and we are evaluating it. Once everything is done,

we will switch over from paper-based system to electronic

system,” he proudly says.

Against the backdrop of shortfall of power throughout

the country, such measures for optimum use of energy will

help the company to a great extent. It can save cost and serve

its customers better. This is a right step in the right direction

at the right time. Other companies can emulate this to reap

huge benefits.


Case study

POLICIES & REGULATIONS RBI’s monetary policy


Is raising interest rate a right tool to control infl ation?

Avani Jain

With the inflation

level moving closer

to the double-digit

mark, the RBI is left

with no other option but to tighten

its monetary stance. It is assumed that

until and unless the inflation scenario

sees a significant downward progress,

RBI would continue with this move.

This rising interest rate has impacted

all the industries and the food industry

is not an exception.

Elaborating on the

impact of rising

interest rates on the food industry,

Krinal Shah, Equity Research Analyst,

Edelweiss Financial Advisory Ltd,

opines, “The interest rate is hiked due

to food inflation (having 14.34 per

cent weightage in total wholesale

price index or WPI), which

jumped above 20 per cent

in December 2009, and

compelled the RBI

to look at interest

rates to tame

the elevated

price levels.

T h e

current interest rate cycle started in

March 2010, wherein RBI raised key

policy rate, repo rate by 25 basis points

(BPS) at 5 per cent.”

Shah further explains, “At present,

the reason for high food inflation is

the shift in consumers’ preference to

protein-based items such as fruits,

vegetables, milk, fish, egg, etc,

which can be attributed to the rise

in their income level on account

of increase in minimum support

prices and wage revisions. This

has led to increased demand

for various food products as

compared to supply. Moreover,

The phenomenon of frequent price rise; and the slowing down of industrial growth are taking a toll on India’s economic prospects. The rise in interest rates by the Reserve Bank of India (RBI) is adding to the woes, as it has affected almost every industry. A look at its impact with special reference to the food sector…


rising oil and commodity prices at

global level have also continued to pose

a challenge for the Central bank to

manage overall inflation, despite several

revisions in the interest rates.”

Challenges posedThe rise in interest rate posed several

challenges for the companies in

general. Shah points out, “It has led to

high cost of borrowings that in turn

adds to the cost to the companies. The

companies have to pay more for the

debt as well as for the working capital

requirement and the additional cost

has to be passed on to the end-users

to sustain their margin, if cushion is

not available. In addition, the overall

high price levels restrain the demand

and companies have to rework on their

strategies to boost the demand. So

the margin pressure would be there

followed by profitability and growth.

The Capex plans also have been

impeded due to the same; consequently

delaying industrial as well as economic

growth, if such environment lasts for a

longer duration.”

She adds further, “If we talk about

the food industry, in particular, then

food inflation will remain a major

concern as higher raw material costs

(milk, edible oil, etc) are compelling

regular price hikes in order to retain

profit margins. However, demand is

expected to be buoyant and companies

need to focus on sustainability of

their margins.”

Feeling the impactThe elevated price levels across the

commodity basket have resulted in

increased input cost, which ultimately

boosts the price of final products.

Shah opines, “The credit demand

for new projects has also remained

subdued for the current year so far as

the companies have put the projects

on halt considering the rising costs.

Though any significant risk to export

activities is not visible at this point

of time, it is likely to be dampened

by the global uncertainties and weak

growth prospects of both developed

and emerging economies. In this

present scenario, when domestic funds

have become costlier, corporates have

started to opt for external borrowings;

even the RBI recently relaxed External

Commercial Borrowing (ECB) norms

to promote and support the financial

needs of the corporates. However, it

may be affected by increased risk

aversion by global investors due to the

uncertain global economy.”

While business analysts feel that the

rise in interest rate will adversely affect

the food companies, Devanshu Gandhi,

Managing Director, Vadilal Industries

Ltd, & Co- Chairman - West Zone,

All India Food Producers’ Association,

says, “The increase in interest rate will

not have much impact on the food

industry as food is an impulsive product

and the buying decision is not planned

in advance. This rise in interest rate

will only affect the consumer durables

segment, where the buying decision is

taken well in advance.”

He further adds, “Commodity price

might be affected to some extent but

since monsoon have been good this

time, I do not think that even that will

happen. As such, food industry will not

be impacted by this rise in interest rate.”

However, Gandhi agrees with Shah that

the exports might be impacted by such

a rise in interest rate.

Fighting the food inflationFood prices at domestic f ront and

commodity prices at global level are

the major drivers of inflation in the

country. As international factors are out

of the purview of Indian Government,

it is trying to control food inflation

through incessant hike in interest rate;

but it is unable to do so.

Shah notes, “Food inflation, barring a

few instances, has refused to come below

nine per cent since June 2009. And the

trigger point that should be addressed is

the supply side issues where limited efforts

are initiated. I think the government

should address the issues related to

procurement, storage facility and supply

chain management.”

Further, as incomes have risen in India,

the demand for food has become more

diversified. More people can afford fruit,

vegetables and milk than before and the

share of cereals in people’s diets have

reduced. Estimates suggest that demand for

milk and milk products is growing between

three to five times than the demand for

cereals. Taking cue from market signals,

the government needs to initiate the right

strategy to accelerate the production of

milk and horticulture products.

Shah concludes, “With no

alternatives left with the Central bank,

as the supply side management calls for

a medium to long-term strategy, it is

expected to continue with its hawkish

stance until inflation shows sustained

signs of moderation. I think it will take

time for the overall inflation to settle in,

depending upon global price trend; and

hence another 50-75 BPS hike in key

interest rates by the Central bank cannot

be ruled out for the prevailing year before

it takes a reverse turn.”


The interest rate is hiked due to food inflation, which jumped above 20 per cent in December 2009, and compelled

the RBI to look at interest rates to tame the elevated price levels. The current interest rate cycle started in March 2010, wherein RBI raised key policy rate, repo rate by 25 basis points at 5 per cent.

Krinal ShahEquity Research Analyst, Edelweiss Financial Advisory Ltd

Rates (%) Current Feb-10 % Change Changes in BPS

Repo 8.25 4.75 3.50 350

Reverse Repo 7.25 3.25 4.00 400

WPI 9.78 9.65 0.13 13This data is as on October 22, 2011

RBI’s monetary policy

STRATEGY Contract farming

REINFORCINGsupply chain management


Avani Jain

In the last decade, food processors

in the country witnessed

considerable growth in terms

of production capacities. This

brought along many problems and one

of them was related to procurement of

quality raw materials for processing.

A substantial number of farmers in

India belong to the small and marginal

category and this added to the problem.

The processing firms faced several

challenges pertaining to supply chain

such as high cost, lack of adequate

availability, and poor quality & timeliness,

among others. However, with the rise

in exports and entry of many domestic

& multinational food processors after

the opening up of the Indian economy,

contract farming that was not so popular

earlier has become one of the preferred

modes for raw material production and

procurement, thus strengthening the

food supply chain.

Devanshu Gandhi, Managing

Director, Vadilal Industries Ltd, & Co-

Chairman - West Zone, All India Food

Producers’ Association, says, “Earlier,

whenever we received big orders from

customers and asked farmers to get

good quality of products in bulk for us,

immediately the price would shoot up.

This was one of the major bottlenecks

faced by us, but now contract farming

has resolved these problems.”

Strategising the conceptContract farming is essentially defined

as an agreement between a farmer and

a company for production & supply of

agricultural/horticultural produce at a

predetermined price. The basis of the

relationship between the parties is a

commitment on the part of the farmer to

provide a specific commodity in quantity

and quality standards determined by

the purchaser & an undertaking by

the sponsor to support the farmer’s

production activities as well as purchase

the commodity.

At present, many companies in

India have adopted the contract farming

strategy to ensure effective supply chain

management. K S Narayanan, Managing

Director, McCain Foods India, observes,

“As the Indian subsidiary of McCain

Foods Canada, we adhere to the highest

benchmarks for producing world-class

quality of frozen French fries and

specialty potato-based products in India.

However, for a perfect product, we need

the right kind of potato varieties and

sizes that are low in sugar, high on solids,

suitable for making commercial quality

French fries. Thus, we decided to focus

our agronomy programme in the potato

growing areas in North Gujarat.”

He further adds, “We often met the

farmers to introduce them to the best

agronomy practices. So be it modern

planting techniques, water-efficient

irrigation systems, objective methods

of fertiliser and pesticide applications,

McCain agronomists would work closely

with farmers, which translated into

tangible improvements both in terms of

crop quality and yield. The results were

quite apparent. Potato yields were up

from 16 T/ha (national average) to about

25-35 T/ha.”

Further, it is seen that the companies

in India are mainly embracing contract

farming to support their export demands

where they have to ensure products with

certain specifications. Gandhi states, “We

resorted to contract farming mainly for the

exported frozen food products category

because the international customers require

products that are consistent in colour, size

etc. Further, they are concerned about the

quantity of fertiliser used. This is because,

often, even after washing the vegetables

and fruits, some residue is left behind,

which is not acceptable in several countries.

So, in order to meet export quality

requirements and standards, we initiated

contract farming for okra and other leafy

vegetables. As for the domestic market, we

produce only sweet corn through contract

farming because consumers demand a

particular variety. Therefore, we provide

a specific seed variety to the farmers to

produce that variety for us.”

Overcoming the challengesContract farming is not free from certain

limitations and challenges. Gandhi notes,

“The biggest challenge is pertaining to

Contract farming, a concept that was not so popular until a few years ago, is now proving to be a smart strategy for food processors to ensure effective supply chain management. Through this kind of agreement, processors can ensure production of desired goods without having to enter into production themselves, thereby obviating the necessity of owning a large chunk of land and managing huge labour force.


providing quality seeds to farmers and ensuring that the seeds are

used for the production and not sold by the farmers as it happens

in many cases. Moreover, it is necessary to enlighten the farmers

about proper cultivation, sowing methods, etc.”

He further adds, “On farmer’s side also, there are certain

problems. Farmers are highly skeptical about the processors, ie

whether the companies will buy their product or not and will

they have to bear losses when the price shoots up.”

In order to deal with such challenges, companies are taking

several measures. “Firstly, we select the land, taking into account

the climate and soil. We also monitor the various processes

at the farm level. Further, if the prices are increasing beyond

certain limits, then we too increase the price offered to farmers.

We do take care to provide this kind of flexibility to farmers,”

claims Gandhi.

To this, Narayanan adds, “In order to be fair to the farmers

and maintain transparency, McCain discusses price aspects of

the produce every year before planting. It is a mutually agreed

decision between the farmers and McCain, & is also dependent

on prevailing market prices. This sustained investment, both in

monetary terms as well as the time spent, resulted in a win-

win partnership for farmers and the company. Through the

efforts taken by McCain, the farmers are finally realising that

they are producing more in the same patch of land with

appropriate input cost in terms of controlled use of chemicals/

fertilisers and water. ”

A win-win situationContract farming is extremely beneficial for companies

involved in it, as they stand to gain by way of stable and

steady supplies, doing away with price risk fluctuations, non-

investment in big resources like land, product risk-sharing,

etc. Indeed with effective management, contract farming can

be a means to develop markets and bring about the transfer

of technical skills in a way that is profitable for both the

companies and the farmers.

In terms of benefits for the farmers, the contractual

agreements can provide them with access to production

services and credit as well as knowledge of new skills &

technology. Some contract farming ventures give farmers the

opportunity to diversify into new crops and new markets.

“Further, contract farming increases the yield of the particular

farm. Due to the agreement, the farmers are assured that the

company will buy the produce and they will get timely supply

of quality seeds. As for the processor or buyer, he is also

assured that he will get the product at the agreed price even if

there are variations in the market. So the export commitments

of the company will also be fulfilled on time,” notes Gandhi.

Thus, contract farming as a strategy adopted by food

processors is gaining prominence in India due to steady progress

in the economy, rising food demand, organised retail boom and

an increasing shift towards branded food consumption.


Contract farming

TIPS & TRICKS Lubricant selection


Criteria to choose the right lubes for machinery

Recalls of food and beverage products due to contamination concerns have risen significantly over the last decade. This calls for utmost precaution in every process undertaken by food processors, which includes lubrication of food machinery. Here are some do’s and don’ts for getting the lubes right…

In today’s increasingly competitive global economy, food and beverage processors are under more pressure than ever to

ensure the safety of their products, protect their brand reputation, enhance their company’s productivity and expand profit

margins in the face of tightening economic times. In this direction, food and beverage processors need to focus on food

safety and hygienic processing environment. To achieve this, lubrication plays an important role. Hence, the right selection

of lubricant is of utmost importance. Based on the toxicologists’ analysis, a lubricant can be categorised as H1, H2 or H3. And

each category of lubricant is applied in different areas of operations. Here are some handy tips for preventing food contamination

on account of lubricants.

It is essential to use lubricants from

certified agencies.

Food process units should use H1

lubricants, which are formulated with base

oil; and approved for applications in

machinery that could potentially have

‘incidental contact’ with the food or beverage being manufactured.

H2-approved lubricants can be used on machinery in a food and beverage processing facility where there is no possibility that the lubricant or lubricated part will come in direct contact with food. H2 lubricant can also be used for forklift trucks, transportation equipment, and gearboxes, compressors & hydraulics that do not come into contact with the food/beverage products or components.

H3 lubricants are soluble oils that are used for rust prevention on trolleys and similar equipment, but must be removed before food comes into contact with the equipment.

Selection of right kind of lubricant helps food processors fulfil customers’ expectations and hygienic processing environment.

The benefits of using right kind of lubricants are immense. In case of incidental contact with such lubricants during processing, chances of recalling the product is minimised Hence, this helps maintain brand image in the market.

Lubricants enhance equipment performance and help achieve full capacity utilisation.

It is important for plant managers

and maintenance professionals to

itemise each piece of equipment and

accurately assess the risk of food

contamination potentially caused by

the lubricant for every application.

InvItatIon

invites you to

PUNE18 - 21 Nov 2011

Auto Cluster Exhibition Centre

10 am - 7 pm

CU

T HE

RE

new busIness opportunItIes

Auto & Auto Components | Light & Medium Engineering | Chemicals & Allied Products | Electrical & Electronics | Hydraulics & Pneumatics | IT Products & Services | Automation & Instrumentation | Material Handling Eqpt | Packaging Machinery | Wires & Cables | Machine Tools & Acc. | Pipes & Fitting | Plastics & Polymers | Safety & Security

| Process Machinery & Eqpt | Testing & Measuring Instruments

Exhibitor Profile

Engineering Expo organised by Infomedia18 is one of the engineering industry’s biggest events in country. The 2010-11 edition of Engineering Expo saw business transactions worth over Rs. 161 crores. Launched in Ahmedabad in the year 2002, the event today boasts of a fabulous visitor turnout. The Expo is a preferred destination for SME’s and manufacturing & engineering companies to transact, network, tie-up

and exchange ideas for the growth of the industry.

Brought to you Online Media Partners

For Further Details, Call Varsha + 91 98195 52270 Or Email [email protected]

CU

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Supported By

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PROJECTS


Cattle feed unitModi Naturals LtdProject typeNew facilityProject newsModi Naturals is currently implementing a cattle feed manufacturing project at Pilibhit in Uttar Pradesh with a cost of ` 10 million.Project locationPilibhit, Uttar PradeshProject cost` 10 millionImplementation stageIn progress

Contact details:Modi Naturals LtdBisalpur Road, Pilibhit 262 001Tel: 05882-257 131 Fax: 05882-256 741Email: corporate@modinaturals.com---------------------------------------------Floating fish feedAbis Exports (India) Pvt LtdProject typeNew facilityProject newsAbis Exports is planning a 1,200 tpd capacity floating fish feed (soya-based) manufacturing unit in Chhattisgarh.Project location Rajnandgaon, ChhattisgarhProject costNot knownImplementation stagePlanning

Contact details:Abis Exports (India) Pvt LtdBaldeo Bag, Rajnandgaon, Madhya Pradesh Tel: 07744–227683, Fax: 07744–276175Email: mail@ibgroup.co.in---------------------------------------------Grain-based distilleryTilaknagar Industries LtdProject typeNew facility

Project newsTilaknagar Industries is in process of setting up a grain-based distillery unit with a capacity of 100 klpd at Shrirampur (Ahmednagar district), Maharashtra. This multi-feed grain-based facility will enable the company to manufacture more premium quality of brands along with better adaptability to safeguard itself against the variations in prices of molasses.Project locationAhmednagar, MaharashtraProject costNot knownImplementation stageIn progress

Contact details:Tilaknagar Industries LtdIndustrial Assurance BuildingChurchgate, Mumbai 400 020Tel: 022-2283 1718, Fax: 022-2204 6904Email: tilliquour@bom8.vsnl.net.in---------------------------------------------Mango pulp processingKKP Marketing India LtdProject typeNew facilityProject newsKKP Marketing India is planning a mango pulp-processing unit in Kutch district of Gujarat at a cost of ` 200 million.Project locationKutch, GujaratProject cost` 200 millionImplementation stagePlanning

Contact details:KKP Marketing India LtdBalaram complex, Nr. ICICI BankStation Road, Bhuj – Kutch 370 001Tel: 02832-224411Email: [email protected]

Naan and tortillas processing unitHoneytop Speciality Food (India) Pvt LtdProject typeNew facilityProject newsHoneytop Speciality Foods (India) is planning naan and tortillas processing unit in Uttar Pradesh. Project locationUttar PradeshProject costNot knownImplementation stagePlanning

Contact details:Honeytop Speciality Foods (India) Pvt LtdSamarth Cooperative Industrial Estate Plot no-245, A/1, Mukhed Road Pimpalgaon, BasawantTaluka Niphad, Nashik 422 003 Mob: 080556 06999Email: sandesh.joshi@honeytopindia.com---------------------------------------------Pulse ProcessingAdani Wilmar LtdProject type New facilityProject newsAdani Wilmar is planning a pulse processing unit in Mundra SEZ, Gujarat.Project locationMundra SEZ, GujaratProject cost Not knownImplementation stagePlanning

Contact details:Adani Wilmar LtdFortune HouseNear Navrangpura Railway Crossing Ahmedabad 380 009Tel: 079-2555 5650Fax: 079-255 55621Email: [email protected]

New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry.

EVENT LIST


NATIONAL

Meet the Vendor on Safety Equipments TechnologyA focussed event on fire safety devices used

in industries such as chemical, pharma,

foods, breweries, etc; November 9, 2011; at

Rang Sharda Hotel, Bandra, Mumbai

For details contact:

V P Ramachandran, Secretary

Process Plant and Machinery

Association of India

Masjid (E), Mumbai 400 009

Tel: 022-2348 0405

Fax: 022-2348 0426

Mob: 98192 07269


Annapoorna - World of Food India 2011An international exhibition for the food and

beverage industry; November 16-18, 2011;

at Bombay Exhibition Centre, Mumbai


FICCI, Tansen Marg, New Delhi 110 001

Tel: 011-2373 8760-70; Fax: 011-3091 0411

Email: f [email protected]

India Converting Show 2011Exhibition is aimed at package converters;

November 23-26, 2011; at Bombay

Exhibition Centre, Mumbai


Print-Packaging.com Pvt Ltd

International Infotech Park

Vashi, Navi Mumbai 400 705

Tel: 022-2781 2093, Fax: 022-2781 2578


Sweet & SnackTec India 2011An event for sweet & snack processing

industry to be held along with Dairy

Universe India; December 06-08, 2011; at

Bombay Exhibition Centre, Mumbai


Koelnmesse YA Tradefair Pvt Ltd

501/502, Kemp Plaza, Off. Link Road

Malad (W), Mumbai 400 064

Tel: 022-4210 7801-11, Fax: 022-4003 4433


India Packaging Show 2011The show is aimed at manufacturers of

machinery, materials and services for

packaging industry; December 07-10, 2011;

at NSIC Exhibition Centre, Okhla

Industrial Estate, Delhi


Print-Packaging.com Pvt Ltd

International Infotech Park,

Vashi, Navi Mumbai 400 705

Tel: 022-2781 2093, Fax: 022-2781 2578


Food & Bev Tech 2012International exhibition & conference for

the food and beverage processing industry;

April 25-27, 2012; at Bombay Exhibition

Centre, Mumbai


Saurabh Rajurkar, CII (WR)

105, Kakad Chambers, 132, Dr A B Road

Worli, Mumbai 400 018

Tel: 022-2493 1790

Fax: 022-2493 9463


The information published in this section is as per the details furnished by the respective organiser.

In any case, it does not represent the views of Modern Food Processing

India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical &

Electronics, Material Handling and Safety Equipment.

For details

Infomedia 18 LtdRuby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028.

• Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: [email protected]

CHENNAITamil Nadu,

Dec 8-11, 2011,

Chennai Trade

Centre

INDOREMadhya Pradesh,

Jan 6-9, 2012,

Poddar Plaza,

Nr Gandhi Hall

AURANGABADMaharashtra,

Feb 17-20, 2012,

Garware Stadium

PUNEMaharashtra,

Nov 18-21, 2011,

Auto Cluster

Exhibition Centre

INTERNATIONALSIMEI 2011An enological and bottling equipment

exhibition; November 22-26, 2011; at

Fiera Milano City, Milan, Italy


Ente Mostre Enologiche (EME)

Via San Vittore al Teatro 3

20123 Milano, Italy

Tel: +39 02 7222281, Fax: +39 02 866226


DDTE 2011The Dubai Drink Technology Expo

(DDTE) will showcase latest processing

& packaging systems, light machinery,

equipment and technology for beverages;

November 29-December 01, 2011; at

Dubai, UAE


Index (Conferences and Exhibitions

Organisation Est)

P O Box 13636, Dubai, The UAE

Tel: +971 4 3624717, Fax: +971 4 3624718


SIFSE 2011The Shanghai International Fisheries &

Seafood Expo (SIFSE) for fish processing

industry; December 08-10, 2011; at

Shanghai Everbright Convention &

Exhibition Center, China


Shanghai Gehua Exhibition Service

Rm.1206-1208, Xin’an Building

Shanghai, 200233, China

Tel: +86-21-54451166

Fax: +86-21-54451968


EVENT PREVIEW Sweet & SnackTec India 2011


PROSPECTING for new businessAVENUESWith several advancements happening in the food world in the area of technology, new products, etc, Sweet & SnackTec India 2011 is all set to provide a unique opportunity for the sweet and snack industries to have a glimpse of the latest trends in processing & packaging technologies.

In the recent past sweet, snack

and dairy segments in India have

made significant progress. Taking

this into account, Koelnmesse YA

Tradefair Pvt Ltd is organising Sweet

& SnackTec 2011, along with Dairy

Universe 2011, from December 6-8,

2011, at Bombay Exhibition Centre,

Goregaon, Mumbai. Dairy Universe India

focusses on dairy processing, packaging

& distribution technology, equipment &

supplies. Similarly, Sweet & SnackTec

India is focussing on sweet & snack

processing and packaging technology,

equipment & supplies.

It’s snack time!Sweet & SnackTec India will cover

all aspects of sweet, snack and

confectionery industry like processing

technologies, packaging solutions,

ingredients, distribution, refrigeration,

quality management, etc. Factors like

sheer size of the population, changing

food habits, preference for convenience

foods, increase in disposable income, etc,

offer a huge potential to transform the

sweets and snacks market in India into

a vibrant industry. What is needed is a

serious effort to develop the relevant

technology to manufacture, package

sweets and snacks on a larger scale,

besides developing good distribution

solutions. Sweet & SnackTec India plays

an important role in this effort by being

an ideal platform for the industry to

discuss the latest trends and challenges

being encountered.

On a milky wayDairy Universe India is jointly

organised by Koelnmesse YA Tradefair,

Indian Dairy Association (West Zone)

and German Agricultural Society

(DLG). This edition is receiving good

participation from both India and

abroad. Exhibitors who have already

confirmed their participation covers the

entire technological process right from

processing to packaging to distribution.

On the second day of the event, Indian

Dairy Association (West Zone) will

organise an one-day seminar on ‘Ice

cream for all seasons’ concurrent with

this fair, which will focus on the issues

related to ice cream manufacturing,

packaging and distribution.

A technology forumThis event is expected to witness

around 150 exhibitors from around

13 countries (Austria, Belgium, China,

Denmark, France, Germany, India,

Italy, Poland, Russia, Spain, Turkey and

the US). They will display products

and services that cater to the requirements

of dairy, sweets and snacks industries.

The exhibition will cover an area of 6,000

sq mt. “An extensive visitor promotion

campaign is already on to make sure

the presence of large number of quality

business visitors at this event. We would

like to take this opportunity to invite

all the stakeholders of dairy, sweets and

snacks industry to be part of this event,”

says Ashwani Pande, Managing Director,

Koelnmesse YA Tradefair Pvt Ltd.


HIGHLIGHTS OF THE SHOW

150 exhibitors from 13 countries

Sprawling over an area of 6,000 sq mt

Seminar related to ice cream

manufacturing

EVENT PREVIEW India Packaging Show 2011


En route to advanced technologyPackaging sector is expected to attain dazzling growth in India due to increasing consumerism and rising purchasing power. Tracking these changes and their impact on the sector will be the forthcoming India Packaging Show 2011.

According to recent study by

the Associated Chambers

of Commerce and Industry

of India (Assocham), India’s

packaging industry is expected to surge

to ` 22,950 crore by 2015 from ` 14,000

crore currently, since the consumers

are moving towards green packaging

practices amid surging environmental

concerns. The study has estimated that

the industry will grow at 20 per cent

annually. The large growing middle

class, liberalisation and organised retail

sector are the catalysts to growth in

packaging. More than 80 per cent of

the total packaging in India constitutes

rigid packaging, while the remaining

comprises flexible packaging.

In this background, Print-Packaging.

com Pvt Ltd will be organising India

Packaging Show from December 7-

10, 2011, at NSIC Exhibition Centre,

Okhla Industrial Estate in New Delhi.

The exhibition will bring together the

Packaging Zone, Processing Zone and

Supply Chain Zone together in one

show. The Converting Zone will not

be a part of the India Packaging Show

2011 as it will move to Mumbai to

be held separately in November. “The

separation of the converting segment

from end-user packaging for a year is

being done in deference to the exhibitor

feedback and will help us renew our

focus on the distinct visitor segment

that we target for our exhibitors with

varying clientele. This should help us

give more value to both our exhibitors

and visitors not only in this show but

also in the future when the segment

goes back into the fold of PackPlus,”

says Neetu Arora, Director, Print-

Packaging.com.

The food showMeanwhile, the focus at India Packaging

Show 2011 will also be on the Food

Technology Show that is being held

in collaboration with the All India

Food Processors’ Association (AIFPA).

Rising consumer demand, a fast growing

food retail sector, new technology,

and greater investment by domestic

and international companies in the

food packaging market have all been

attributed as factors to India’s growth.

The show aims to bring together the

worldwide manufacturers and providers

of machinery, materials & services for

food, pharma and packaging industry

from India & neighbouring countries.

PackAge 2011The annually held PackAge Conference, to

be held concurrently with India Packaging

Show, will be spread over three consecutive

days. The seminar on the first day will

focus on trends in packaging, including

topics like anti-counterfeit, plastics waste

management, global trends in sustainable

packaging and compliance. The conference

on the second day, focussing on benefits of

automation in packaging & food handling,

will be held in association with Automation

Industry Association (AIA). In addition,

on the third day AIFPA, along with Print-

Packaging.com, will organise a conference

on food processing technology.

Well-packaged show Demand for packaging in India is expected

to rise in the coming years due to the increase

in sales of packaged goods. The growth will

be aided by the advent of novel technologies

and launch of several new products such as

food & beverages, home care, personal care,

etc. And India Packaging Show, along with

a host of concurrent events, will offer an

opportunity for buyers & sellers to interact

and trade.


SHOW HIGHLIGHTS To bring together Packaging Zone,

Processing Zone and Supply Chain Zone under one roof

Food Technology Show, to be held in collaboration with the AIFPA

PackAge Conference to focus on latest trends

Conference focussing on benefits of automation in packaging & food handling to be held in association with AIA

EVENT REPORT Fi India 2011



Against the backdrop of rapid

growth in the food industry

in India, Food Ingredients

India (Fi India) 2011,

organised by UBM India, has emerged

as an important show for the food

sector. This was evident at the Fi India

2011 exhibition held from October 3-

4, 2011, at Bombay Exhibition Centre,

Goregaon, Mumbai.

The two-day event was inaugurated

by Satej Patil, Minister of State for

Home, Rural Development and Food &

Drug Administration, Government of

Maharashtra. In his inaugural address,

Patil said, “The recently amended Food

Safety Act brings into focus again, how

food ingredients industry would play

a vital role in establishing safety standards.

The Government of Maharashtra

would do its utmost to provide a level-

playing field for companies in this

sector and would also create a conducive

business environment for attracting

foreign investments.”

India’s food ingredients market is

expanding at a 9 per cent growth rate

year-on-year, well above the 5-6 per

cent global average. Sanjeev Khaira,

Managing Director, UBM India, said,

“The factors aiding this growth include

changing lifestyle and eating habits,

increased per capita income and growing

nutritional awareness, which have led to

the demand for healthy, nutritious, and

cost-effective convenience foods.”

The event witnessed over 120

exhibitors, nearly 4,500 industry visitors,

including those from the US, Singapore,

UAE, Australia, Malaysia, Bangladesh,

Dubai, Taiwan, Korea, Italy, Belgium

and France.

Knowledge sharing forums and other attractionsWith four, half-day seminars covering

the most critical issues in the Indian F&B

industry, the exhibition provided valuable

strategic and practical guidance on the

fast-changing regulatory requirements,

both in India and the world over.

The conferences aimed at guiding the

food and beverage processing business

in India to reach the next level with

sessions covering innovations in bakery,

dairy, ingredients, health & wellness.

The highlight of this year’s exhibition

was Nutraceuticals Pavilion, which

constituted functional food ingredients and

nutraceutical products. The nutraceutical

sector is fast gaining acceptance globally

for its ability to address demand generated

by the burgeoning wellness industry.

Fi India 2011 featured two specialised

pavilions on China and the nutraceutical

sector at the exhibition.

Bipin Sinha, Project Director,

Fi India, said, “The exhibition is getting

bigger and stronger with each passing

year. In addition to local participants,

we also saw significant number of global

participants in this edition. Now, global

players are coming to India to explore

new business possibilities.” He strongly

believes that through this exhibition,

they have offered a tremendous value to

the whole chain of food manufacturers

in India. When asked to comment on

the future plans, Sinha replied that they

would add more pavilions to the next

edition of Fi India.


Satej Patil lighting the inaugural lamp at Fi India 2011

ADDING the

The recently held food ingredient show, Fi India 2011, provided a competitive edge to the players associated with the food industry. The Nutraceuticals Pavilion was one of the major attractions at the event.

SUCCESSINGREDIENT for

BOOK REVIEW


This book presents a complete set of guidelines on how to start and implement a quality control & assurance system in a microbiological laboratory. Perspectives on future development and the potential of the rapid methods in food diagnostics are discussed resourcefully. It has been written with the express objective of using simple but accurate diction so as to cater to the requirements of students as well as professionals in the field of microbiology. To facilitate reading, specialised features (like statistical treatments) have been added as an annex to the book. This book gives a detailed overview of new trend analysis in order to prevent emerging risks in the management and monitoring of microbial load. Overall, this book is a ‘must have’ for students as well as microbiology professionals.

Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email: [email protected]

Microbiological analysis of food and water

Editors: N F Lightfoot and E A Maier

Price: ` 8,280

This book offers a comprehensive review of nonthermal processing technologies that are commercial, emerging or over the horizon. In addition to the broad coverage, leading experts in each technology serve as chapter authors to provide depth of coverage. Technologies covered include physical processes such as high pressure processing (HPP), electromagnetic processes such as pulsed electric field (PEF), irradiation, and UV treatment. Additional techniques such as ozone and chlorine dioxide gas phase treatment; and combination processes are also covered efficiently. Of special interest are the deliberations that focus on the ‘pathway to commercialisation’ for emerging technologies. The book also features appropriate examples and case studies. On the whole, it provides systematic knowledge with numerous examples of process design to serve as a reference book. Researchers, professors and students would find the book a valuable text on the subject.

Nonthermal processing technologies for food

Editors: Howard Q Zhang, Gustavo V Barbosa-Cánovas, V M Balasubramaniam, C Patrick Dunne, Daniel F Farkas and James T C Yuan

Price: ` 14,000

Reviewed by: Rini Ravindran, Lecturer, Department of Biochemistry & Food Science and Quality Control, Ramnarain Ruia College, Mumbai

PRODUCTS


Industrial inkjet printers

Jay Instruments & Systems offers most

rugged and cost-effective small character

industrial inkjet printers (model Z4500)

manufactured by Zanasi, Italy. These injket

printers are used for marking on packages

to identify any sort of industrial product

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Jay Instruments & Systems Pvt Ltd

Mumbai - Maharashtra

Tel: 022-2352 6207/08, Fax: 022-2352 6210, Mob: 09004279992


Chocolate suction pad

Schmalz India offers the SPG suction pad.

It has an extremely thin and supple sealing

lip that provides an optimal seal for both

smooth, glazed chocolate bonbons and

structured surfaces. The tapered suction

pad geometry ensures that round and square chocolates are completely

enclosed and securely held under maximum dynamic pressure. Even

chocolates with fillings are moved at high process speeds without being

broken. The bell shape securely encloses the chocolate while low vacuum

values of -100 mbar prevent the fluid that is underneath the chocolate

shell from leaking. The high nominal flow of the suction pad ensures that

the required operating vacuum is quickly formed and the leaks that occur

when moving highly-structured chocolates are optimally compensated.

Manufactured from FDA-compliant silicone, the SPG is authorised for

direct contact with food. It complies with applicable hygiene regulations

because it can be replaced without causing contamination. A mounting

aid that is integrated in the shaft enables one to mount or remove the

suction pad without touching the sealing lip. This can also be steam

sterilised and cleaned using industry-standard cleaning agents.

Schmalz India Pvt Ltd

Pune - Maharashtra

Tel: 020-4072 5500, Fax: 020-4072 5588


PRODUCTS


Spectrometers

Jay Instruments & Systems

offers the new advanced

spectrometers (model CM-

5) from Konica Minolta,

Japan. These are all-in-one

versatile standalone top-port

instruments with innovative

easy operation. The innovative

operation of the CM-5 makes colour measurement simple for everyone.

Calibration is automatically performed immediately after power is

switched on each time. Despite its simple operation, the CM-5 is

equipped with a full range of advanced functions for standalone

operation. Measurements of both reflectance and transmittance are

possible with this instrument. For the chemical and pharmaceutical

industries, the CM-5 includes the ability to take measurements according

to several standard indices: Gardner, Hazen/APHA, Iodine Color

Number, European Pharmacopoeia, and US Pharmacopeia using built-

in calibration curves colour space results, such as L*a*b*, L*C*h, Hunter

Lab, Yxy, XYZ, Munsell, whiteness and yellowness index.

Jay Instruments & Systems Pvt Ltd


Tel: 022-2352 6207/08, Fax: 022-2352 6210, Mob: 09004279992


PRODUCTS


Lined carton machines

Rollatainers offers fully-

automatic lined carton

machines (model RT-12) that

are specially designed filling

machines to handle liquids,

powder, granules for both food

and non-food products. These

machines are available with 14

stations and all operations are

driven mechanically. An easily

accessible magazine holds approximately 150 cartons ensuring 12

minutes of running time. The machines are ergonomically designed

to reduce fatigue for the operator. Features include: easy & quick

changeover for carton size with same cross-section preset exchange

parts, centralised lubrication & main drive with safety clutch, etc.

The lined carton machines have fill accuracy of ±1 per cent for 1

litre/gm. A number of safety switches supervise faulty operation

and prevents break-down. These machines are designed to ensure

hygienic filling and easy access for cleaning and servicing.

Rollatainers Ltd

Faridabad - Haryana

Tel: 0129-409 8800, Mob: 098115 66112


Bulk cooler modules

IDMC offers complete

bulk milk collection

centre modules

comprising automated

milk receiving and

weighing, milk testing,

analysing and payment

system, bulk milk cooler,

DG sets, solar/electrical

hot water system, CTP and purification system. The open and

closed direct expansion bulk milk cooler modules are available up to

5 kl capacity with accessories. Bulk coolers up to 16 kl capacity in

standard version and other configuration like vertical silos, mobile

units, etc, can be designed and manufactured on request. These

coolers conform to ISO 5708 standards for 2/3/4 milking and fitted

with air-cooler condensing units working on R22, R134A and R407c

refrigerant. The company also offers automated CIP, refrigeration

chiller packages for specialised applications, waste heat recovery

system, and milk analysis module.

IDMC Ltd

Vithal Udyognagar - Gujarat

Tel: 02692-236 375, 229 917, Fax: 02692-234 397, 236

164Email: [email protected]

PRODUCTS


Air-cooled chillers

Batliboi manufactures and

offers air-cooled chillers that

have capacity ranging from 7.5

TR to 80 TR in air and water-

cooled options. These chillers

are factory built and factory

tested with minimum work

at site. They are suitable for

outdoor installation either on rooftop or at ground level. The air-

cooled chillers come with high efficiency semi-hermetic compressors

and multi-step capacity control for partial load operation. These units

are painted for corrosion resistance. High efficiency liquid coolers

have copper tubes with aluminium twisted star inserts. Liberally

sized condensers in air-cooled version for operating under high

ambient temperature are also provided. The air-cooled chillers have

low noise level even in air-cooled version by using more fans of small

diameter instead of few bigger diameter noisy fans. Microprocessor-

based controllers are available as optional. The air-cooled chillers are

tested and certified for compliance with ISO:9001 standards.

Batliboi Ltd


Tel: 022-6637 8200, Fax: 022-2264 4430


PRODUCTS


Volumetric cup feeders

Simple Packolutions offers volumetric

cup feeders for packaging homogenous

granular products, like avla, supari, whole

spices, foodgrains, etc. These feeders are

provided with auto strip cutting system

and do not require compress air for

machine operations. All contact parts

are in SS-304/316 and are available with

complete powder coated base frame

structure. The cup feeders are equipped

with castor wheel for ease of cleaning

beneath the machine and for relocating.

Auto-detect type photo-cell ensures no

change of gear for change in pouch length.

These are also available with stamp type

contact coding system and nitrogen gas flushing attachment for

enhance product shelf life. The volumetric cup feeders have an output

capacity of 15 PPM to 100 PPM, depending upon the product,

weight per pouch and pouch size.

Simple Packolutions Pvt Ltd


Mob: 099690 00116, 098206 43731


Screening machines

Allgaier Werke offers tumbler

and vibration screening

machines according to GMP

and FDA-regulations for

applications in pharmacy, food

and fine chemicals. These

specialised machines are used

for the treatment of valuable

powders, pellets and granules.

The hygienic design includes

solutions for WIP-cleaning

devices and ATEX certification. Tumbler screening machines are

high-performance screening machines for fractionating, protective

screening and dedusting. The three-dimensional tumbling movement

creates exceptional fine cuts for the bulk solids. Modular design

allows the production of additional fractions through additional

screening desks in one machine. For simple applications vibration

screening machines (type VTS or Vibrall) are economic alternatives

(claims the company).

Allgaier Werke GmbH

Uhingen - Germany

Tel: +49-7161-301353, Fax: +49-7161-34268


PRODUCTS


Chain die-forming machines

AMP-Rose India offers high

output chain die design specifically

suited to fill products where high

filling ratios are required up to

35 per cent. The linear forming

geometry of a chain die set has

established a clear advantage over

the rotating uniplast technology

when considering filled product

or softer toffees. Model SFB

1500 can achieve outputs up to

1,500 kg/hour at rope speeds up

to 120 M/min. Its robust simple

design guarantees exceptional long-life for the machine and die set.

Due to the zero relative motion between the die plungers and the

pressure chain, die wear in this area is all but eliminated ensuring

longer die life, quieter operation and a longer dwell time for the

compression cycle.

AMP-Rose India Pvt Ltd

Bengaluru - Karnataka

Tel: 080-2847 3611

Fax: 080-2847 3615


PRODUCTS


Homogenisers

Goma Engineering offers high-pressure homogenisers that are

available in capacities ranging from 20 LPH to 20000 LPH. The

lubrication and air cooling system of these homogenisers ensures

optimum temperature for continuous duties. The homogenisers are

equipped with hydraulically-operated two-stage homogenising head,

specially designed homogenising valves, plunger made of special

steel with wear resistant coating, special surface treatment, specially

designed ball/poppet valves of stellite/ceramic for viscous products,

etc. The one-piece forged cylinder block is ultrasonically tested for

long life. These homogenisers come with plunger cooling system

with low water consumption, easily replaceable plunger seals, SS-

316 imported diaphragm type glycerin filled pressure gauge. The

machinery is designed according to 3A standard & CE marked.

Goma Engineering Pvt Ltd

Thane - Maharashtra

Tel: 022-2173 1801-02, 4161 4161

Fax: 022-2173 1803, 4161 4162


Mixing & seasoning machines

Kinn Shang Hoo Iron Works

offers universal mixing and

seasoning machines (model KUP-

60) that are used for stirring rice,

noodles, vegetables; for drying

peanuts, sesames, coffee beans;

mixing salt, sauce, rice, meat; for

massaging meat; and for stirring

and drying Row-Su (fish, pork,

and chicken). These machines

have automatic shot off system for

gas (in case fire blows of ) and one pushbottom knob to completely

stop the machines, including the gas and electricity. The mixing and

seasoning machines also have automatic controllable temperature and

automatic re-starting initiate fire system. These machines also have

easy loading and discharging facility.

Kinn Shang Hoo Iron Works

Kaohsiung - Taiwan

Tel: +886-7-551 5397, Fax: +886-7-521 4538


Name:___________________________________________________Designation:_________________________________________

Company:_______________________________________________________________________________________________

Address:_______________________________________________________________________________________________

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Tel:________________________________________Mob:_______________________________Fax:_________________________

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Special Projects

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INFOMEDIA 18 LIMITED

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PRODUCTS


Handy coder/marker

Process Instrumentation &

Controls offers handy coder/

marker. This is a hand operated

coder that can be used to mark/

code on corrugated cartons,

plywood, wooden crates, paper

bags, cement, fertiliser bags, leather, cloth, etc. This is a

light weight & hand-held coder reliable for continuous &

prolonged use and is extremely sturdy. The handy coder comes

in various sizes and has the spring-return arrangement. This

has separate rollers (which hold the ink) and the type of ink

the rollers has, depends on the coding requirement (non-

porous/porous). The stereo sets are grooved types and come in

various sizes. Each set of stereo (types) contains a set of letters,

alphabets and special characters for marking. This is a reliable

and versatile coding/stamping machine and is an innovative

system designed with criteria of hand-operated system used

for a variety of applications in secondary packaging. It is easy

to operate, durable and economical.

Process Instrumentation & Controls

Vadodara - Gujarat

Tel: 0265-235 7228, Fax: 0265-235 5429, Mob: 098251 39846


PRODUCTS


Screw blancher

Filtron Engineers offers

screw blancher with

discharge screw. The

blancher handles the

product very gently,

conveys and improves the

product yield. Blanching

is done by hot water at

required temperature and accordingly controls are provided.

Hot water circulation is done by a pump and is distributed at

several points for uniform temperature. A filter is provided at

the suction of the pump. The blancher has removable cover

along the full length at the top. The drives of screw shaft and

the discharge screw are driven by geared motor with variable

frequency drive. Its speed can be adjusted to balance the time.

The screw also has false cover of perforated sheet to ensure that

floating mangoes are held down. Besides, it has temperature

control system and its heat transfer system optimises product

quality. It also offers easy access for cleaning.

Filtron Engineers Ltd

Pune - Maharashtra

Tel: 020-2433 8642, Fax: 020-2433 7913

Email: f [email protected]

Coffee maker

Fresh & Honest Café offers sleek,

portable, sophisticated and easy-

to-use coffee machine Blue LB 850

Lavazza from Italy. The machine

is ideal in rooms & hotel suites

and works on the patented capsule

technology. These capsules contain

ground coffee powder, packed in

inert atmosphere and sealed to lock

the freshness & aroma. The coffee

maker is a classical gift for every

coffee connoisseur as one can surely

brew the finest Italian espressos, lattes and cappuccinos. Consumers

just need to pop in a coffee capsule & press a button, and have the

favourite cup of authentic espresso ready. The Lavazza LB 850 is not

only perfect for hot coffee but one can beat the heat this summer

with variety of cold coffees by chilling the cup of espresso and

blending it with scoops of ice cream/ milk/ whipped cream.

Fresh & Honest Café Ltd

Chennai - Tamil Nadu

Tel: 044-2462 2595

Fax: 044-2462 2596


PRODUCTS


Can seamer

Shini-I Machinery Works

offers S-M446 automatic

irregular can seamer with

clincher, which is specially

designed for irregular can

closing. Filled can is fed

forward through a timing

screw and a turret to meet

with end. Clinching chuck

and two clinching rollers

push food down and clip end & can body together. Then, clinched

can is carried by a turret and chain to enter seaming station. Four

seaming rollers undertake seaming operation. A concise seaming head

with adjustable chuck set makes seaming quality meet international

standards. Each seaming arm is controlled by an individual seaming

cam and a copy disc is used to guide rollers turn accordingly. This

has simple structure and multiple safety devices, is easy to operate

and maintain.

SHIN-I Machinery Works Co Ltd

Taichung - Taiwan

Tel: +886-4-2623 8181

Fax: +884-4-2623 2129


PRODUCTS


Fluid bed dryer

Aero Therm Systems offers fluid bed

dryer. This has a batch capacity of

15 kg to 500 kg. The digital

temperature indicator controller gives

accurate temperature control. Control

action can be on-off or PID as per

control accuracy required. Container

of fluid bed dryer is made out of MS

/ SS304 / SS316 / aluminium as per

requirement. The perforated sheet &

fine wire mesh screen is provided at

the bottom for proper air distribution. Flame-proof & spark-proof

version is also available. Heating can be electrical/thermic fluid or

steam radiator/oil fired hot air generator.

Aero Therm Systems Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-2589 0158, Fax: 079-2583 4987

Mob: 098250 08720


Food slicing machine

Global Technology offers food slicing machine manufactured by

Weber, Germany. It processes sausage, ham, meat and cheese. This

slicing machine can be extended to form automatic processing line

that includes feeding, scanning, cutting, portioning, weighing, sorting,

buffering and automatic transport in packaging machine. It slices up

to 2.5 tonne of sausage or cheese per hour, which is the equivalent of

8,000 slices per minute. The ‘Slicer 904 MCS’ with overlapper joins

the portions cut next to each other and places them on top of each

other. The portions are then fed into the packing machine on a fully

automatic basis. The machine is equipped with the ‘Pac-Drives C400’

and ‘C600’ for all motion control, logic and technology functions in the

slicer. Up to 17 frequency inverters, 100 digital inputs & 100 digital

outputs, the check weigher and the optical weigher are networked via

a CAN network over approximately 50-m length. It is provided with

20 seven-digit weight displays, which indicate the package weight and

are located above the packaging machine, where the machine operator

can check whether to add or take off slices.

Global Technology


Tel: 022-6699 5218, Fax: 022-2822 6570


Axial flow fan

Vacunair Engineering offers an axial

flow fan. To achieve high efficiency

this axial flow fan has a defined

hub ratio of 71 to 25 for a given

capacity, pressure and speed. This

is available in 22 sizes from 225

to 2500 mm in each type. Drive

available for direct mounting/vee

belt drive. The impeller blades are adjustable type and rest at designed

angle to suit capacity & in series for higher pressure. The impellers are

made or aerofoil profile from cast aluminium alloy. Bifurcated type fan is

available for handling corrosive gases. The range covers fans in capacity

up to 3,00,000 m3/hr and pressure up to 100 mm of WG.

Vacunair Engineering Co Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-2291 0771, Fax: 079-2291 0770

Mob: 098240 36375


Pulveriser

Jas Enterprises offers impact

pulveriser. It is a versatile

grinding unit of heavy and

rugged construction and built

for continuous operation day

after day. The unit is especially

designed for the medium fine,

and fine size reduction. It meets

most capacity requirements and enables a wide degree of adjustments

with fineness of the finished product ranging from about 60 mesh to

bulk passing through 325 mesh, depending on a considerable extent to

the particular material being handled. The impact pulveriser combines

grinding, classifying and conveying all in one single unit. It consists of

an encased rotor carrying swing hammers, whizzer classifier for fineness

regulation, and blower fan mounted on a solid shaft. Raw material to be

pulverised enters the crushing chamber through the hopper and automatic

rotary feeder. The impact of the hammer on the feed material against the

liner plates reduces it into fine powder. The ground material is carried

towards the whizzer classifier for classification and the oversize particles

are rejected by the classifier and returns to the crushing chamber for

further grinding. The classified material is then conveyed into the cyclone

for collection and bagging. A dust collector is provided in the system for

ensuring dust-free operation and no loss of ground powder.

Jas Enterprises

Ahmedabad - Gujarat

Tel: 079-2274 3454, Fax: 079-2274 5062

Mob: 094274 17384


PRODUCTS


Digital colour mark sensor

Lubi Electronics offers ‘Sunx

LX-100’ series digital colour

mark sensor. This can detect

any marking because the

sensor is equipped with red,

green and blue Light Emitting

Diode (LED) element.

Furthermore, to expand the

functionality the sensor comes

with dual mode, ie, mark

mode (ultra high-speed response) & colour mode (high-

precision mark colour discrimination) to suit any application.

This sensor comes with Mode Navi technology for enhancing

features and easy to use. It is provided with 4-digit digital display,

12-bit A/D converter, D-code, key lock, timer, NPN or PNP outputs,

IP67 protection, etc. It is used in many applications/industries,

especially in packaging, food, pharmaceuticals, textile, plastic & many

more.

Lubi Electronics

Ahmedabad - Gujarat

Tel: 079-2220 5471, Fax: 079-2220 0660

Mob: 093274 97006


On-line digital printing technology

M&M Technologies offers online

digital printing technology. It provides

the printers with high-resolution Piezo

ink-jet technology, thereby offering the

packaging industry the most efficient

and state-of-art-technology in terms

of hardware, software, accessories,

consumables. In terms of application, it is

the most cost-effective modern technology, used for marking, printing

and traceability. It is a user-friendly, robust and compact technology.

The simplified operation at each level of production process is versatility

in application software to design the logos, text, barcodes, variable and

fixed data field, option for multi-colour printing, standalone or network

printing. Low maintenance and easy operability makes the system more

userfriendly. The printing can be done on coated or uncoated corrugated

boxes, aluminium foil, glass, metal for address printing, pharmaceutical

primary, secondary package printing as well as on pallets. This system

can also be linked into multi-plant and multi-location with Wi-Fi and

Internet connection.

M&M Technologies Pvt Ltd

Navi Mumbai - Maharashtra

Tel: 022-2778 1580


PRODUCTS


Fried type extruder

Malik Engineers offers fried type

extruder (medium shear type) suitable

for producing fried type corn collets or

curls from de-germinated corn meal or

grits. The extruder consists of a horizontal

auger screw driven through a geared motor

to transport the moisturised corn raw-material. Due to its special design

it is suited for producing only kurkure type product or curls. The screw

continuously feeds between a stator (fixed) brass plate and rotating brass

plate spinning at high speed by a separate high power motor. The shear

applied to the material is determined by the speed of rotation of feed

screw, the rotor spinning speed and the gap between the two brass plates.

Due to friction and mechanical working of corn material, high shear is

applied to raw materials which cooks them around 120°C and converts

the raw-material to plasticised mass or dough. The length of product

can be controlled by varying the knife speed. The width (thickness) of

product can be varied by adjusting the gap between the two bronze plates.

The rotor is driven through high power AC motor of 30 HP and feed

screw is driven through geared motor with 5 HP power. A large capacity

hopper is provided above the feed screw to hold the moisturised corn

meal/grits. The wet product is transported via elevators/conveyors through

downstream equipment, viz, sifter (separator) to separate crushing and

small pieces/incomplete expanded material from properly sized collets.

The fryer helps in removing the excess moisture and final expansion.

Malik Engineers

Thane - Maharashtra

Tel: 0250-239 0839

Fax: 022-2883 0751


The information published in this section is as per the details furnished by the respective manufacturer/

distributor. In any case, it does not represent the views of Modern Food Processing

Air compressors

Eskay Engineering Systems offers

20 HP pet blowing air compressors

that are widely used in food

industries, pet blowing machines,

paramedical industries and plastic

industries. Salient features of the

range of air compressors include:

sturdy construction, higher efficiency,

longer functionality, air-cooled & water-cooled, auto drain valves,

auto unloader systems, hydraulic tested air receivers, and 400-1100

bottles/hour.

Eskay Engineering Systems

Coimbatore - Tamil Nadu

Tel: 0422-6532890

Fax: 0422-2564565

Mob: 09442113911


Cooking mixer

Tricon offers cooking mixers from Stephan, Germany. These

mixers perform automated processes via PLC, which include

mixing, dispersion, de-aerating (vacuum), indirect steam cooking

and jacket cooling. Significantly shorter batch times are possible

resulting in tremendous savings in energy and time. The

advantages offered by the mixers are minimum space, the

tilted vessel design ensures easy filling & emptying of vessel,

the rotating scraper optimises mixing, prevention of oxidation,

retention of flavours & colours, easy operation & cleaning . These

cookers are ideal for cold & hot process – frying of onions/spice

pastes, currys, meat, poultry, ketchup, pizza sauces, dressing,

mayonnaise, marinades, baby food, hommus, saag/spinach pastes,

chilly sauces, soups, rice and vegetables. These are available in

400, 800, 1,200 ltr sizes corresponding capacities 800,1,600 and

2,400 litrs/hr. The company also offers cookers in models KM,

UM/SK and VMC with emulsion process.

Tricon

Pune - Maharashtra

Tel: 020 -2565 2205/2451

Mob: 098901 92832


Peanut paste-making grinding mills

Atlas Exports offers 11 A peanut

paste-making grinding mills. These

grinding mills are modern day

answer for cost-effective grinding

of peanuts and sorghum. The

machines are simple in operation

and easy in maintenance. They are

specially designed for wet grinding

of peanuts and sorghums. Technical

specifications include: driven by

1.5 HP 1440 RPM electric motor;

output 20-25 kg per hour; pulley size 12 inch; and net weight

around 33 kg.

Atlas Exports

Rajkot - Gujarat

Tel: 0281-2382322,

Fax: 0281-2382322

Mob: 09824202885


LIST OF PRODUCTS


Sl. No. Product Pg. No. Sl. No. Product Pg. No. Sl. No. Product Pg. No.

1 AC drive ............................................................... 832 AC motor .................................................................... 233 AC variable frequency drive ........................................ 834 Accoustic enclosure...................................................... 695 Agitator ........................................................................ 216 Air compressor............................................................. 947 Air cooler ..................................................................... 198 Air dryer ...................................................53,55,57,59,659 Air purifier ................................................................... 3310 Air-cooled chiller ......................................................... 8111 Almond cutting machine ............................................. 9112 Ammonia liquid chiller ................................................. 813 Animal feed technology ................................................. 514 Automatic filling machine ........................................... 9315 Automatic rescue device .............................................. 8316 Automatic scrubber dryer ............................................ 4317 Axial flow fan ..........................................................91,9218 Batch disperser ...................................................... 2119 Battery charger............................................................. 6320 Beverage canning ......................................................... 9321 Beverage packaging ...................................................... 9322 Blender and mixer ....................................................... 7823 Blower & fan ............................................................... 9124 Boiler ........................................................................... 7925 Boiling/stirring............................................................. 7826 Brake motor ................................................................. 2327 Brewing .......................................................................... 528 Brine chiller ................................................................. 8329 Bulk cooler module...................................................... 8030 Bulk milk cooler ............................................................ 831 Burner .......................................................................... 7932 Butterfly valve ................................................................ 833 Calorimeter ........................................................... 2134 Can cap making machine ............................................ 9335 Can making machine................................................... 9336 Can seamer .................................................................. 9137 Capillary copper tubing ................................................. 638 Capping & packaging production line ........................ 9339 Caramel bar line .......................................................... 9040 Carpet cleaning machine ............................................. 4341 Centrifugal air blower .................................................. 9142 Cereal bar line ............................................................. 9043 Chain die-forming machine ........................................ 8344 Chapati machine .......................................................... 9145 Chocolate ball mill ...................................................... 9046 Chocolate chips line .................................................... 9047 Chocolate conche ........................................................ 9048 Chocolate drop machine.............................................. 9049 Chocolate enrober ....................................................... 9050 Chocolate equipment ................................................... 9051 Chocolate lentils line ................................................... 9052 Chocolate melting tank ............................................... 9053 Chocolate mould ......................................................... 9054 Chocolate moulding machine ...................................... 9055 Chocolate pipe line ...................................................... 9056 Chocolate pump .......................................................... 9057 Chocolate refiner conche ............................................. 9058 Chocolate suction pad ................................................. 7859 Chocolate tempering machine ..................................... 9060 Chorafali making machine .......................................... 9161 Chow (noodles) making machine................................ 9162 Cleaning section equipment .......................................... 563 Chlorine gas cylinder/tonner ....................................... 8164 Coding and marking labelling machine ................. COC65 Coffee maker ............................................................... 9066 Colour masterbatch ..................................................... 7967 Colour sorting................................................................ 568 Compact moulding machine ....................................... 9069 Compressor ............................................................ 19, 9170 Controller for furnace .................................................. 8371 Conveying blower ........................................................ 9172 Conveying system ........................................................ 9073 Conveyor belt .............................................................. 8274 Cooking mixer ............................................................. 9475 Cooling tunnel ............................................................. 9076 Counter & power supply ............................................. 3177 Cutter/slicer ........................................................... 78, 9078 Dairy machinery ...................................................... 879 Daliya making machine ............................................... 9180 DC motor .................................................................... 2381 Dehumidifier ......................................................... 51, 8182 Dehydration equipment ......................................... 78, 9083 Digital colour mark sensor .......................................... 9384 Digital laser sorting machine ....................................... 1285 Disperser ...................................................................... 2186 Door............................................................................. 8987 Drawer magnet ............................................................ 8488 Drive & automation .................................................... 6389 Dry cum wet grinder ................................................... 9190 Dry van pump .............................................................. 6991 Dust collector system ................................................... 9192 Dust control door ........................................................ 8993 Electromagnetic feeder .......................................... 8494 Electronic brake ........................................................... 8395 Elevator controller ....................................................... 8396 Embedded system ........................................................ 6397 Emergency safety kit for cylinder/tonner .................... 8198 Encoder........................................................................ 3199 End cap machine ......................................................... 93100 Evaporating unit .......................................................... 19101 Event - IPACK-IMA 2012 ........................................ 35102 Exhibition - Engineering Expo .....................50,67,71,73

103 Exhibition - India Packaging Show 2011 ................... 40104 Extruded product ........................................................... 5105 Extruder for papad machine ........................................ 91106 Factory automation .............................................FIC107 Fat melter .................................................................... 90108 Filtration equipment ...................................................BC109 Filtration system .........................................................BC110 Fish processing technology .......................................... 78111 Fixed type extruder ...................................................... 94112 Flame proof motor ...................................................... 23113 Flange mounting B5/B35 motor ................................. 23114 Flexible transparent PVC strip door ........................... 89115 Flour mill ....................................................................... 5116 Flow control valve ....................................................... 37117 Fluid bed dryer ............................................................ 92118 Fluoropolymer tubing ...............................53,55,57,59,65119 Foil sealing machine .................................................... 80120 Food analysing & testing machine .............................BC121 Food forming machine ................................................ 78122 Food processing line ................................................78,90123 Food processing system ............................................ BIC124 Food slicing machine ................................................... 92125 Forced convection unit air cooler ................................ 19126 Fruits/vegetables processing......................................... 90127 Fuel burner .................................................................. 91128 Gas chloronical gravity & vaccum feed................... 81129 Gear pump ................................................................... 89130 Geared motor .............................................................. 23131 Grain handling system................................................... 5132 Gravy machine ............................................................. 91133 Grill magnet ................................................................ 84134 Grinding & dispersion technology ............................... 5135 Gyratory screen ............................................................ 84136 Ham processing ..................................................... 78137 Hammer machine ........................................................ 91138 Handy coder/marker .................................................... 89139 Heat resistant door ...................................................... 89140 Heater controller.......................................................... 63141 Heating bath ................................................................ 21142 High capacity bag palletiser ........................................ 17143 High pressure cleaner .................................................. 43144 High pressure homogeniser ......................................... 21145 High speed servo-driven bagging machine ................. 10146 Homogeniser ............................................................... 84147 Hopper magnet ............................................................ 84148 Hot air & water generator........................................... 79149 Hot plate...................................................................... 21150 Hygienic design cylinder ..........................53,55,57,59,65151 IBR steam boiler ................................................... 79152 Impact pulveriser ......................................................... 91153 Inclined conveyor system ............................................. 90154 Industrial automation .................................................. 47155 Industrial control & sensing device ............................. 31156 Industrial cooling system ............................................. 83157 Industrial door ............................................................. 89158 Industrial inkjet printer ............................................... 78159 Industrial type unit air cooler ...................................... 19160 Inline disperser ............................................................ 21161 Innovative automation system ..................................... 37162 Integrated food processing technology ........................ 37163 Inverter ........................................................................ 63164 Juicer .................................................................... 91165 Kneading machine ................................................. 21166 Laboratory reactor ................................................. 21167 Laboratory software ..................................................... 21168 Level controller ............................................................ 31169 Lined carton machine .................................................. 80170 Liquid filling/packing machine ................................... 93171 Liquid food processing ...............................................BC172 Liquid ring vacuum pump ........................................... 91173 Magnetic equipment .............................................. 84174 Magnetic plate ............................................................. 84175 Magnetic stirrer ........................................................... 21176 Magnetic trap .............................................................. 84177 Masala mill .................................................................. 91178 Mathiya making machine ............................................ 91179 Measuring & monitoring relay .................................... 31180 Meat ball forming machine ......................................... 78181 Meat processing ........................................................... 78182 Metal detector & separator ........................................... 7183 Mill .............................................................................. 21184 Mini dal mill ............................................................... 91185 Mini pulveriser with circulating system ...................... 91186 Mixer grinder ............................................................... 91187 Mixing & seasoning machine ...................................... 84188 Mixing machine ........................................................... 90189 Mixing processing ........................................................ 78190 Mixture for papad machine ......................................... 91191 Motion control ............................................................ 31192 Motor ........................................................................... 23193 Multi-axis motion controller ....................................... 10194 Multi-chamber pulveriser ............................................ 91195 Multi-fuel-fired IBR steam boiler ............................... 79196 Multistage centrifugal air blower ................................. 91197 Natural herbal sweetener ....................................... 32198 Neck sleeving machine ................................................ 80199 Non-IBR oil-fired steam boiler................................... 79200 Noodle making machine ............................................. 91201 Oil/coolant cooler ................................................. 83

202 Oil/gas firing equipment ............................................. 91203 Oil milling ..................................................................... 5204 Online B2B marketplace ....................................... 61, 95205 On-line digital printing technology ........................... 93206 Optical colour sorting machine ................................... 12207 Overhead stirrer ........................................................... 21208 Packaging machine ...........................................45, 49209 Palletising robot ........................................................... 17210 Panel air-conditioner ................................................... 83211 Panipuri making machine ............................................ 91212 Papad making machine ............................................... 91213 Pasta ............................................................................... 5214 Peanut paste-making grinding mill ............................. 94215 Peeler ........................................................................... 90216 Photo electric sensor .................................................... 31217 Pilot plant .................................................................... 21218 Plastic pellet ................................................................... 5219 Plate heat exchanger ...................................................... 8220 Plug valve ....................................................................... 8221 Pneumatic conveying system ....................................... 91222 Pneumatic cylinder ...................................53,55,57,59,65223 Pneumatic valve ............................................................. 8224 Portable loader ............................................................. 91225 Pounding machine ....................................................... 91226 Power controller .......................................................... 83227 Process tank ................................................................... 8228 Programmable logic controller .................................... 31229 Programmable terminal ............................................... 31230 Proximity sensor .......................................................... 31231 Pulveriser ..................................................................... 92232 Pump ................................................................ 69, 89,91233 Pumping filtering unit vacuum pump ......................... 91234 PVC strip door ............................................................ 89235 Rail tanker .............................................................. 8236 Railway product ........................................................... 63237 Rare earth tube ............................................................ 84238 Refrigerant pump ........................................................... 8239 Refrigeration .................................................................. 8240 Retort ........................................................................... 12241 Retort pouch ................................................................ 12242 RFID ........................................................................... 31243 Rice milling equipment ................................................. 5244 Roasting oven .............................................................. 12245 Roots blower ................................................................ 69246 Rotary evaporator ........................................................ 21247 Rotary gear pump ........................................................ 89248 Safety door ............................................................ 89249 Safety light curtain ...................................................... 31250 SCR power controller .................................................. 83251 Screening machine ....................................................... 82252 Screw blancher ............................................................. 90253 Screw compressor .......................................................... 8254 Security system ............................................................ 33255 Self-adhesive tape ........................................................ 84256 Shaker .......................................................................... 21257 Shrink film packaging machine ................................... 17258 Side channel blower ..................................................... 91259 Single disc machine ..................................................... 43260 Slipring crane duty motor............................................ 23261 Soft starter & digital starter ........................................ 83262 Solar power .................................................................. 63263 Solid-liquid mixer ........................................................ 21264 Special refrigeration equipment ................................... 83265 Spectrometer ................................................................ 79266 Spice mill ..................................................................... 91267 Stainless steel fitting .................................53,55,57,59,65268 Steam boiler ................................................................. 79269 Stirrer ........................................................................... 91270 Stretch film packaging machine .................................. 17271 Stretch wrapping machine ........................................... 17272 Sweeper ........................................................................ 43273 Switching relay ............................................................ 31274 Tank & silo............................................................. 8275 Temperature controller ................................................ 31276 Testing facility ............................................................. 37277 Thermal process ............................................................. 5278 Thermic fluid heater .................................................... 79279 Thermostat & vaccum dryer/mixer ............................. 21280 Timer ........................................................................... 31281 TPU masterbatch ........................................................ 79282 Trim handling system.................................................. 91283 Universal type unit air cooler ................................. 19284 UPS.............................................................................. 63285 Utility support equipment ........................................... 63286 Vacuum cleaner ................................................33, 43287 Vacuum booster pump ................................................ 69288 Vacuum system ............................................................ 69289 Valve ............................................................................ 37290 Vane damper ................................................................ 91291 Variable frequency drive ........................................ 31, 83293 Vegetable cutting machine .......................................... 91294 Ventilator ..................................................................... 84295 Vermicelli machine ...................................................... 91296 Vibration motor ........................................................... 84297 Vision sensor................................................................ 31298 Volumetric cup feeder ................................................. 82299 Water chiller ......................................................... 83300 Water purifier .............................................................. 33301 Water ring vacuum pump ........................................... 91302 Water wall membrane panel IBR steam boiler ........... 79303 Wood fire four pass thermic fluid heater .................... 79304 Wood fire thermic fluid heater ................................... 79

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Alok Masterbatches Ltd 79T: +91-11-41612244E: [email protected]: www.alokmasterbatches.com

Ani Engineers 89T: +91-2752-241479E: [email protected]: www.anivaryapumps.com

Aqua Services 81T: +91-265-2331748E: [email protected]: www.aquaservicesindia.com

Arctic India Sales 81T: +91-11-23906777E: [email protected]: www.bryair.com

Balkrishna Boilers Pvt Ltd 79T: +91-79-25894701E: [email protected]: www.balkrishn.com

Beumer Group Gmbh & Co. Kg 17T: +49-2521-240E: [email protected]: www.beumer.com

Bry Air (Asia) Pvt Ltd 51T: +91-11-23906777E: [email protected]: www.bryair.com

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Engineering Expo 50;67;71;73T: +91-09819552270E: [email protected]: www.engg-expo.com

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Everest Transmission 69T: +91-11-45457777E: [email protected]: www.everestblowers.com

FX Multitech Pvt Ltd 19T: +91-79-27910993E: [email protected]: www.fxmultitech.com

Giantwell Machinery Co., Ltd. 90T: +886-4-852-0178E: [email protected]: www.giantwell.com.tw

Guan Yu Machinery Factory Co., Ltd BCT: +886-4-896-5198E: [email protected] W: www.guan-yu.net

Hi-Rel Electronics Pvt Ltd 63T: +91-79-23827180E: contact@hirel,netW: www.hirel.net

HRS Process Systems Ltd BICT: +91-20-66047894E: [email protected]: www.hrsasia.co.in

IDMC Limited 8T: +91-2692-225399E: [email protected]: www.idmc.coop

IKA India Private Limited 21T: +91-80-26253900E: [email protected]: www.ika.in

IndiaMART InterMESH Ltd 61; 95T: +1800-200-4444 / 91-120-3911000E: [email protected]: www.indiamart.com

Ipack-Ima Spa 35T: +91-22-24368186E: [email protected]

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Jay Instruments & Systems Pvt Ltd 47T: +91-22-23526205E: [email protected]: www.jayinst.com

Jaykrishna Magnetics Pvt Ltd 84T: +91-79-22970452E: [email protected]: www.jkmagnetics.com

Jeevika Food Machinery Co. 12T: +91-44-23660742E: [email protected]: www.jfm.co.in

Jeltron Systems (India) Pvt.Ltd. 83T: +91-40-23401159E: [email protected]: www.jeltron.com

Jet Pack Machines 80T: +91-22-33071100E: [email protected]: www.jetpackmachines.com

Kinn Shang Hoo Iron Works 78T: +886-7-551-5397E: [email protected]: www.ksh.com.tw

Kwality Tubes And Capillaries 6T: +91-141-2330476E: [email protected]: www.vaishalimetal.com

Markem-Image India Private Limited COCT: +91-120-4099500E: [email protected]: www.markem-imaje.com

Mech-Air Industries 32T: +91-265-2280017E: [email protected]: www.freshnpure.net

Misumi India Pvt Ltd FICT: +91-20-66470000E: [email protected]: http://in.misumi-ec.com

Nichrome India Ltd 45T: +91-20-66011001E: [email protected]: www.nichrome.com

Noida Fabcon Machines Pvt Ltd 82T: +91-120-4225550E: [email protected]: www.fabcon-india.com

Omron Automation Pvt. Ltd. 31T: +91-80-40726400E: [email protected]: www.omron-ap.com

Plast World 89T: +91-9376128372E: [email protected]: www.stripdoor.co.in

Print Packaging.Com Pvt Ltd 40T: +91-22-27812093E: [email protected]: www.IndiaPackagingshow.com

S+S Separation And Sorting Technology Gmbh 7T: +91-20-26741012E: [email protected]: www.se-so-tec.com

Shin-I Machinery Works Co., Ltd 93T: +886-4-2623-8181E: [email protected]: www.shinican.com

SMC Pneumatics (India) Pvt Ltd 53;55;57;59;65T: +91-120-2568730E: [email protected]: www.smcin.com

SPX 37W: www.spx.com/india

Sreelakshmi Traders 84T: +91-44-24343343E: [email protected]: www.sreelakshmitraders.com

The Indian Electric Co 23T: +91-20-24474303E: [email protected]: www.indianelectric.com

V S International 10T: +91-129-2254165E: [email protected]: www.vspackit.com

Vacunair Engineering Co Pvt Ltd 91T: +91-79-22910771E: [email protected]: www.vacunair.com

Varsha Engineering Co., 90T: +91-40-27267888E: [email protected]: www.vecchocolatesystem.com

Werner Finley Pvt Ltd 83T: +91-80-23289889E: [email protected]: www.wernerfinley.com

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98

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Documents

Modern Food Processing - November 2011