Presentation
LinkedIn for SME’s Australia, 2014
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Overview of the LinkedIn Guides Seminar
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1. What is LinkedIn?2. How big is LinkedIn in Australia and the NT?3. Why is LinkedIn valuable for your business?4. What LinkedIn Tips do you have for SME owners?
What is LinkedIn?
LinkedIn explained in 2 minutes….
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Your LinkedIn profile is much more than a traditional resume… it is your dynamic online professional identity.
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Facebook vs. Twittervs. LinkedIn
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What is LinkedIn replacing ….
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LinkedIn’s value is the value of your network’s network’s networks…
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Your Connection’s Connection
Your Connections
Your Connection’s Connection’s Connections
How big is LinkedIn in Australia and the NT?
The World’s Largest Professional Network
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_____
300 M +
___
55 M+
LinkedIn’s explosive growth in Asia
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__6 million
______ 1 million+
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1,162,209
534,483
971,015
96,230206,936
384,138
20,858
LinkedIn Membership by capitalsRatio 55:1
LinkedIn Australia’s members by demographics….
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45%
LinkedIn Australia’s members by demographics….
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25%
LinkedIn Australia member’s demographics
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Why is LinkedIn valuable for your business?
1. Because LinkedIn is your No.1 online professional brand. Google your name + Northern Territory = No. 1 result is usually your LinkedIn profile.
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2. Because more and more early stage prospects are qualifying service providers through LinkedIn – “LinkedIn them”.
3. Because LinkedIn is the most important recruitment database in the NT.
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4. Because LinkedIn helps you to create “trust, likeness and familiarity”
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Recommendations
Endorsements
Work Experience
Companies
Groups
Projects
Certs
"Hello my name is Rod......"
???
5. Because LinkedIn is opening up and levelling the market place and it can take as little as .5 seconds to click on your profile!
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6. LinkedIn is a great tool for highlighting your specialisations.
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7. Because LinkedIn’s Recommendation & Endorsements are powerful tools broadcasting your skills and expertise.
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What LinkedIn Tips do you have for SME owners?
Upload a professional photo
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Customise your headline!
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Learn more at www.linkedinguides.com
Rod SmithManaging PartnerLinkedIn Guides
http://www.linkedinguides.com/ Darwin - Singapore - Taiwan - Philippines
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