2012 PROGRAM RECAP
2012 Event Sponsor
Event Sponsorship Recap
Phoenix Cooks Event • The Event
• News Channel 3 TV Segment
• KAH Booth
• Retail Tie-In
On Premise Activation • “Beverages with Benefits” Program
Social Media and Website Marketing • “Beverages with Benefits” Program Marketing
• Event Marketing
• Ticket Giveaway Contest
• Website Promotion
Program Highlights
The Event
Phoenix Cooks is a colorful landscape of ingredients, products, talents
and passions designed to intrigue the palette and zest for culinary
experiences while benefiting Phoenix Children’s Hospital.
4 Stages Hosted by Local Clear Channel Radio Talent
36 Unique Spirit and Wine Booths
Over 50 Restaurant Booths
The Event
3,500+ People Attended the Event
Over $35,000 was Raised for Phoenix Children’s Hospital
News Channel 3 TV Segment
Gary Spadafore, Director of Education at Alliance
Beverage, represented the spirit and wine brands in an
interview with journalist Brittney Shipp of Channel 3.
KAH Booth
Featured
KAH Blanco and Reposado Tequila
as well as “KAH Paloma” and “KAH Tequila Sunrise”
IRC’s were handed out to event attendees.
KAH Blanco and Reposado Tequila
branded cards were available
for takeaway.
Retail Tie-In
was the retail sponsor of the event and
their Wine Stewards hosted a booth where attendees could
place special orders for KAH Tequila.
Special Order Forms were included in the Event Bags given
to attendees at check-in.
“Beverages with Benefits” Program
Select Phoenix Cooks accounts agreed to feature event
spirits and wines during the months of July and August.
SOL Cocina featured a
“KAH Raspberry Serrano Margarita”
and promoted the feature with Large Format Posters
and Check Stuffers.
5 cases of KAH Blanco Tequila were sold.
“Beverages with Benefits”
Program Marketing
As added value to the accounts participating in
“Beverages with Benefits”, posts and tweets were made to
promote the program.
Posts and tweets were also made to promote the
“KAH Raspberry Serrano Margarita” feature at SOL Cocina.
Total Reach of Facebook Marketing – 7,000+
Total Reach of Twitter Marketing – 5,800+
Posts on SOL Cocina and Phoenix Cooks’ Facebook Pages
Tweets by Phoenix Cooks and Alliance
Beverage promoting the features at
SOL Cocina.
Phoenix Cooks posted a link on their Facebook
Page to the “Beverages with Benefits” website.
The link was then shared on SIPS’ Facebook Page .
Phoenix Cooks tweet promoting “Beverages with Benefits.”
Re-tweeted by Alliance Beverage and
Tram Mai (of Channel 12 News Phoenix).
“Beverages with Benefits”
Program Marketing
Local blog featured a story on the
“Beverages with Benefits” program
in an email blast and on their website.
Posts and tweets promoted the email blast,
driving consumers to the participating
“Beverages with Benefits” accounts.
Total Reach of Facebook Marketing – 4,900+
Total Reach of Twitter Marketing – 5,800+
SIPS and Phoenix Cooks shared links to the EaterAZ website on Facebook to help promote the program.
Phoenix Cooks tweeted the article.
SIPS re-tweeted to help spread the
message to more Twitter Followers.
EaterAZ email blast and website
Event Marketing
Total Reach of Facebook Marketing – 2,200+
Total Reach of Twitter Marketing – 5,800+
A listing was created on SIPS’ Facebook Event Calendar
with general information about Phoenix Cooks.
Posts and tweets were made to promote the event.
After the event, SIPS posted a photo album on Facebook.
Posts made on SIPS’ and Phoenix Cooks’ Facebook Pages promoting the event.
Phoenix Cooks tweet promoting the event.
Re-tweeted by Alliance Beverage.
Phoenix Cooks Listing on
SIPS’ Event Calendar.
SIPS photo album post.
Phoenix Cooks reposted the photo
album to their page.
Ticket Giveaway Contest
Total Reach of Facebook Marketing– 2,200+
Total Reach of Twitter Marketing – 5,800+
SIPS/Alliance Beverage ran a Facebook Contest
giving away event tickets through Phoenix Cooks’ Page.
Consumers were asked to “like” the SIPS Facebook Page
in order to enter the contest.
Posts and tweets were made to promote the contest.
Posts on Phoenix Cooks’ Facebook Page.
Tweet on Alliance Beverage’s Twitter Page.
Re-tweeted by The Westin Kierland.
Consumers would land on a page that showed the
details for the contest; all they had to do was “like”
the SIPS’ Facebook Page to be entered to win.
Website Promotion
Phoenix Cooks’ website hosted a “Libations” page
featuring all of the brands participating in the event.
The website also hosted a “Beverages with Benefits” page
featuring the participating accounts.
Clear Channel station, Mix 96.9, ran advertisements on
their website promoting the event as well as the
“Beverages with Benefits” Program.
Phoenix Cooks Website Impressions – 2,495,000+
Mix 96.9 advertising
on their website
“Beverages with Benefits” Page
on Phoenix Cooks website
“Libations” Page
on Phoenix Cooks website
Phoenix Cooks website homepage with link
to “Libations” Page
Total reach of website promotion – 2,495,622 impressions
• Brand Exposure to 3,500+ Event Attendees
• 2 Month Feature of “KAH Raspberry Serrano
Margarita”
• 5 Cases of KAH Blanco Tequila Sold
• Social Media Reach: 10,900+
• Website Impressions: 2,495,000+
Program Highlights
This recap was proudly made for KAH by
2012 Sponsorship Recap
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