2. Methodology-Qualitative interviews with various phone users-
Retailer Research - Online research 3. WHAT DOPEOPLE LOOKFOR IN
APHONE? 4. How Each PhoneBecame Popular Brand Applevs. BlackBerry
Messenger 5. Our observations - L aunch vs. Revival- Word of mouth
- iPhones multiple features vs. BBM - N on users- Brand loyalty
towards Apple -Size Matters- Owning one leads to unnecessary
paranoia - BlackBerry is just a copy of the iPhone
