iPhone vs. Blackberry : Indian Perspective

Embed Size (px)

DESCRIPTION

TYBMS Marketing Study of BlackBerry vs. iPhone. Describes methodology used as well as results obtained.

Text of iPhone vs. Blackberry : Indian Perspective

  • 1. iPhone vs. BlackBerry

2. Methodology-Qualitative interviews with various phone users- Retailer Research - Online research 3. WHAT DOPEOPLE LOOKFOR IN APHONE? 4. How Each PhoneBecame Popular Brand Applevs. BlackBerry Messenger 5. Our observations - L aunch vs. Revival- Word of mouth - iPhones multiple features vs. BBM - N on users- Brand loyalty towards Apple -Size Matters- Owning one leads to unnecessary paranoia - BlackBerry is just a copy of the iPhone