Send lead email
address via webhook*
Receive social information
Your Lead DB
What can you get?• Social networks• Social profiles• Klout score• Demographic• Topics of interest
250 / month free
* Webhooks not supported in Spark Edition
Some Stats
Marketo ran a batch of leads through Full Contact.
~20% Facebook profiles
~5% of LinkedIn profiles
~30% Twitter profiles
The average American spends:
6.75 hours / month on Facebook
21 minutes / month on Twitter
17 minutes / month on LinkedIn
Data from Morrison Foerster
1 Billion people on FB
Sharing
If only a small portion of your database is on
social networks, add share buttons and call it
quits
If you create video content, all your videos should be shareable
Finding out who shared is as valuable as clicks on that share
If your leads have twitter profiles or have high Klout scores,
tweet links to content to make re-tweeting easy
Awareness
Publish to
1. It’s easy2. It’s another place to be found3. FB now allows CTAs on the cover page
SEO
Question: Is SEO an important aspect of your marketing?
Social influences SEO
Profile pages are crawledShares / Social Validation provides SEO lift
Call to Action:Publish to FacebookTry to get “Likes”Share Buttons on Content
Engagement
Focus on Facebook – that’s where people spend time
Make it fun
Goal: Inexpensive interactions & awareness
Paid Advertising
If you’re doing any Paid Promotions on Facebook, Publish to Facebook!
If you’re doing PPC elsewhere, try social and
TEST TEST TEST