A data driven approach to 7tactics for B2B marketers
Social Form FillShare ButtonsPublish to
Webhook toSEODataAwarenessSocial AdsSharingEngagementAuthenticationBut how do I know if my prospects and customers are on social networks?Send lead email address via webhook*Receive social informationYour Lead DB
What can you get?Social networksSocial profilesKlout scoreDemographicTopics of interest
250 / month free* Webhooks not supported in Spark Edition
5Quick DemoSome StatsMarketo ran a batch of leads through Full Contact.
~20% Facebook profiles
~5% of LinkedIn profiles
~30% Twitter profiles
The average American spends:
6.75 hours / month on Facebook
21 minutes / month on Twitter
17 minutes / month on LinkedIn
Data from Morrison Foerster1 Billion people on FBData
Add to every formGet more data from
Use social dashboardsSharing
If only a small portion of your database is on social networks, add share buttons and call it quitsIf you create video content, all your videos should be shareable
Finding out who shared is as valuable as clicks on that shareIf your leads have twitter profiles or have high Klout scores, tweet links to content to make re-tweeting easy
Its easyIts another place to be foundFB now allows CTAs on the cover page
SEOQuestion: Is SEO an important aspect of your marketing?Social influences SEOProfile pages are crawledShares / Social Validation provides SEO lift
Call to Action:Publish to FacebookTry to get LikesShare Buttons on Content
Customer ReferralsEngagementFocus on Facebook thats where people spend time
Make it fun
Goal: Inexpensive interactions & awareness
Paid AdvertisingIf youre doing any Paid Promotions on Facebook, Publish to Facebook!If youre doing PPC elsewhere, try social andTEST TEST TESTCall(s) to Action(s)Try something: Add share buttons, publish to FB, etc.
Look at the data. Work with FullContact.
Find your influencers.
Motivate sharing & likes to drive additional value.