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Page 1: [Graphic] Market Overview: The Collaborative Economy

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2/3 OF THESE STARTUPS CHARGE ON A PER USAGE (PRO RATA)

OF THE TOP 30 STARTUPS, MOST HAVE SOCIAL NETWORKING FEATURES:

Have social networking features, e.g. social profiles and reputation systems

Integrate Facebook Connect

67%

73% 53%

Pro Rata

21%Membership/One Time Fee

10%Free

6%Exchange

5 2/3 OF THESE STARTUPS FOCUS ON PEER-TO-PEER SHARING

Business/brand-driven sharing, like co-working or BMW Drive NOW

35%

Peer-driven sharing, like Airbnb or 99Dresses63%

THE AVERAGE FUNDING PER STARTUP IS

THE TOTAL FUNDING ACROSS THESE 200 STARTUPS IS $2B, SHOWING BROAD INVESTOR COMMITMENT

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$29M

TOTAL

AVERAGE

$29M$50M

$83M

$130M

$2B

ALTIMETER LOOKED AT OVER 200 COLLABORATIVE ECONOMY STARTUPS1

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37%$

OVER 1/3 OF THESE STARTUPS HAVE RECEIVED VENTURE CAPITAL FUNDING

MARKET OVERVIEW: THE COLLABORATIVE ECONOMY ANALYSIS OF OVER 200 STARTUPS IN THE SPACE

Infographic

The increasing maturity of the Collaborative Economy is validated by a growing startup ecosystem and infusion of venture capital. Altimeter collected a sample list of 200 Collaborative Economy startups, through Google searches and several existing directories, including Collaborative Consumption, and meshing.it (using a TaskRabbit, appropriately). Using this as a sample list, we conducted an analysis of funding and verticals.

Source: “The Collaborative Economy,” Altimeter Group (June 4, 2013);See the list of these 200 startups in the report appendix.