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GLOBAL DIGITAL TEXTILE PRINTING MARKET OUTLOOKMarket Size by Application and Region – Trends and Forecast Till 2020


EXECUTIVE SUMMARY

3.1 Global DTP Industry Outlook

Digital Textiles Printing (DTP) currently accounts for less than 2.0% of the overall textiles printing industry, which was around 27,500.0 mm2 in 2013. Market share of DTP is expected to occupy more than 5.0% by 2020 growing at a significant rate of XX% in terms of value between 2015 and 2020, as compared to 2.5% of the overall textiles printing industry during the same period. Increasing penetration of the DTP technology in the textiles printing industry is primarily driven by several advantages such as short printing cycles, low energy consumption, reduced chemical waste, printing flexibility and availability of variety of creative design options as compared to traditional analog printing technology.

FIGURE 6: Global DTP Market Overview

Source: Fibre2Fashion Analysis*Inner circle in doughnut diagram represents market share by value


EXECUTIVE SUMMARY

DTP has witnessed significant growth in the past 10 years. Market share of DTP in the textiles industry grew from virtually 0.0% in 2000 to more than 1.5%, by 2013 and is expected to reach more than 5.0% by 2020. Italy is the largest market DTP, accounting for nearly 26.0% of the overall DTP market in terms of volume, DTP in the Italy is primarily done in the Como district of Northern Italy also known as Como Silk district, where currently 60.0% textiles printing units are using DTP technology, this ratio is expected to reach to more than 85.0% by 2020. However Increasing textiles production and printing in Turkey, China, India and Brazil makes them fastest growing markets for DTP, offering huge investment potential for the DTP systems and Ink manufacturers across the world. These together account for XX% of the DTP output which is expected to reach up to XX% by 2020.

FIGURE 7: Global DTP market, Geographical Revenue Pockets

Source: Fibre2Fashion Analysis*Ranking as per DTP output in 2014


Market overview chapter discusses in detail comparison of digital textiles printing with traditional printing, advantages of DTP over Traditional printing, major drivers, restraints, opportunities and challenges and prevailing competition of a market place. All these factors and their subsequent impacts on the DTP market are discussed in this chapter.

MARKET OVERVIEW

FIGURE 12: DTP: Drivers, Restraints, Opportunities, & Challenges

Source: Fibre2Fashion Analysis

4.2 Market Dynamics


INDUSTRY TRENDS

5.3 Porters Five Force Analysis

FIGURE 19: Analog Vs. Digital Textiles Printing Process

Source: Fibre2Fashion Analysis


INDUSTRY TRENDS

5.4 Industry Trends

FIGURE 20: DTP Systems Installation, By Region, 2014

Source: Fibre2Fashion Analysis, Secondary Research, Primary Interviews

Europe, Middle East and Africa leads the global installed base of the DTP systems followed by Asia-Pacific and South & Latin America. However as compared to installed capacity market share of XX%, EMEA accounts for roughly XX% of the DTP output in 2014, followed by Asia-Pacific and North America with market shares of XX% and XX% respectively. Major factors responsible for higher output in EMEA and North America as against installed capacity is supposed to be higher penetration of DTP amongst textiles printers due to shorter run length and faster fashion cycle as against in Asia-Pacific where average run length is still higher and using traditional printing process is assumed to be more cost effective. Another major factor responsible for higher penetration of DTP in the developed markets is the stringent regulations in these markets for environment pollution.

5.4.1 Digital Textiles Printing Machines, Regional Market Share


DIGITAL TEXTILES PRINTING, BY INK TYPE

Printing inks are an important and integral part of the textiles printing process as quality of the prints largely depends on the compatibility of the fabric materials and inks. Digital textiles printing process uses different types inks for printing various fabrics, selection of ink depends on the machine and fabric properties. In this report global DTP market is segmented into four major ink types as follows: Acid Ink Disperse & Sublimation Ink Pigment Ink Reactive Ink

6.1 Introduction

FIGURE 21: Global DTP Market, By Type of Ink, 2014 Vs. 2020 ($ Million)

Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis



Acid inks in the digital textiles printing process are primarily used for printing on the substrate materials of Silk, Wool, and Nylons using piezo-electric print heads and thermal printers.

Acid inks offers excellent end-use properties over a very wide range of color, color saturation and color fixation for applications on various textiles products such as active wear, swimwear, intimate apparel, flags, banners and accessories including ties and scarves.

Acid Ink segment represented XX% and XX% of the overall DTP market in the year 2014, this ink segment is expected to post a CAGR of XX% and XX%, in terms of volume and value, during the forecast period of study to reach XX mm2 and $XX million respectively by 2020.

6.1.1 Acid Ink


FIGURE 24: Acid Ink, By Application, 2014 (MM2 )

FIGURE 25: Acid Ink, By Application, 2014 ($ Million )



TABLE 3: Acid Ink, By Application, 2013-2020 (MM2)


TABLE 4: Acid Ink, By Application, 2013-2020 ($ Million)

Application 2013 2014 2015 2020 CAGR % (2015-20)

Textiles & Clothing XX XX XX XX XX

Home Textiles XX XX XX XX XX

Soft Signage XX XX XX XX XX

Others XX XX XX XX XX

Total XX XX XX XX XX

Application 2013 2014 2015 2020 CAGR % (2015-20)







DIGITAL TEXTILES PRINTING, BY APPLICATION

Digital textiles printing technology when introduced was primarily used for the soft signage and sampling applications, however now a days applications of DTP has split across the soft signage, home furnishings and textiles & clothing and several other applications. Usage of DTP is growing in applications such as textiles & clothing mainly due to advantages such as low printing cost for short run cycles, reduced lead time, reduced wastage, better design flexibility, low power consumption, less environmental impact and several other advantages related to this technology.In this report global DTP market is segmented into four major applications as follows: Textiles & clothing Home textiles Soft Signage Others

7.1 Introduction

FIGURE 32: Global DTP Market, By Application, 2014 Vs. 2020 ($ Million)



TABLE 11: Global DTP Market, Application, 2013-2020 (MM2)


Region 2013 2014 2015 2020 CAGR % (2015-20)






TABLE 12: Global DTP Market, By Application, 2013-2020 ($ Million)

Region 2013 2014 2015 2020 CAGR % (2015-20)








Textiles & clothing printing has became an important application of the DTP technology in the recent time. Increasing penetration of the technology and growing popularity amongst textiles & clothing printers offers a huge growth opportunity for the technology, which is currently into the nascent stage in the industry.

Textiles & clothing segment accounted for XX% and XX% of the DTP market size in terms of volume and value respectively in 2014. DTP output in this segment is expected to reach XX mm2 worth $XX million by growing at a CAGR of XX% and XX% between 2015 and 2020 respectively.

Europe is the largest regional segment representing XX% and XX% in terms of volume and value respectively in 2014, however Asia-Pacific is set to register highest growth during the forecast period of study as a result of more and more textiles & clothing printers adopting this technology

DTP growth in this segment is primarily driven by major factors such as, It significantly reduces time to market in fast changing

fashion cycles Cost advantages at short run lengths Reduces risk of inventory obsolescence Better flexibility and customization Reduced energy consumption, and many others

7.1.1 Textiles & Clothing


FIGURE 34: Textiles & Clothing, By Region, 2014 (MM2 )

FIGURE 35: Textiles & Clothing, By Region, 2014 ($ Million

)



DIGITAL TEXTILES PRINTING, BY REGION

TABLE 15: Textiles & Clothing , By Ink Type, 2013-2020 (MM2)


TABLE 16: Textiles & Clothing, By Ink Type, 2013-2020 ($ Million)

Application 2013 2014 2015 2020CAGR % (2015-

20)

Acid Ink XX XX XX XX XX

Disperse & Sublimation Ink XX XX XX XX XX

Pigment Ink XX XX XX XX XX

Reactive Ink XX XX XX XX XX


Application 2013 2014 2015 2020CAGR % (2015-

20)

Acid Ink XX XX XX XX XX

Disperse & Sublimation Ink XX XX XX XX XX

Pigment Ink XX XX XX XX XX

Reactive Ink XX XX XX XX XX


FIGURE 36: Textiles & Clothing, By Ink Type, 2014 Vs. 2020 (MM2 )

FIGURE 37: Textiles & Clothing, By Ink Type, 2014 Vs. 2020 ($ Mn )



Textiles industry is amongst fastest changing industries in the recent time. Printing process in this industry is into the phase of shifting from traditional to digital. Since the introduction of DTP technology in early 21st century, DTP production has changed from inkjet textile sample printing to complete production printing. Overall penetration of DTP into textiles printing is still lesser compared to traditional printing technology in major textiles production regions such as Asia-Pacific as against Europe where this technology has captured larger share in textiles printing process. Europe represents the largest market share in the DTP market followed by Asia-Pacific, North America, and Rest of World.In this report global DTP market is segmented into four major regions as follows: Asia-Pacific Europe North America RoW

8.1 Introduction

FIGURE 49: Global DTP Market, By Region, 2014 Vs. 2020 ($ Mn)

Source: Primary & Secondary Research, Fibre2Fashion Analysis



FIGURE 50: Global DTP Market, Major Countries at a Glance

Source: Primary & Secondary Research, Fibre2Fashion AnalysisNote: CAGR in terms of Value ($ Mn)



TABLE 29: Global DTP Market, By Region, 2013-2020 (MM2)


Region 2013 2014 2015 2020 CAGR % (2015-20)

Asia-Pacific XX XX XX XX XX

Europe XX XX XX XX XX

North America XX XX XX XX XX

RoW XX XX XX XX XX


TABLE 30: Global DTP Market, By Region, 2013-2020 ($ Mn)

Region 2013 2014 2015 2020CAGR %

(2015-20) Asia-Pacific XX XX XX XX XX Europe XX XX XX XX XX North America XX XX XX XX XX RoW XX XX XX XX XX Total XX XX XX XX XX



Textiles industry in the Asia-Pacific is the largest in the world with major textiles manufacturing destinations such as China, India, Bangladesh, Thailand, Indonesia, and few others. The region serves as a manufacturing and export hub for the apparels, home textiles and other textiles products to the other parts of the world.

Asia-Pacific accounts for more than XX% market share by value in the global textiles printing market, however region represented only XX% and XX% of the DTP market share, by volume and value respectively, in 2014. DTP output in the region is anticipated to grow at a CAGR of XX% and XX% in terms of volume and value respectively during the forecast period of study to reach XX mm2 worth $XX million.

Penetration of the DTP technology in the amongst textiles printers in the Asian market is expected to increase in the near future due to increasing demand for the printed textiles domestically and in the major export destinations, also other major factor responsible for the growth of DTP is the shortening fashion life cycle across the world, which requires printers to be on their toes all the time to respond to demand very quickly with short run cycles in order to avoid inventory obsolesce.

8.2 Asia-PacificFIGURE 51: Asia-Pacific, DTP Market Overview




TABLE 31: Asia-Pacific DTP, By Country, 2013-2020 (MM2)


TABLE 32: Asia-Pacific DTP, By Country, 2013-2020 ($ Mn)

Country 2013 2014 2015 2020 CAGR % (2015-20)

China XX XX XX XX XX

India XX XX XX XX XX

Indonesia XX XX XX XX XX

Thailand XX XX XX XX XX

Rest of APAC XX XX XX XX XX


Country 2013 2014 2015 2020CAGR %

(2015-20) China XX XX XX XX XX

India XX XX XX XX XX

Indonesia XX XX XX XX XX

Thailand XX XX XX XX XX

Rest of APAC XX XX XX XX XX




TABLE 35: China DTP, By Application, 2013-2020 (MM2)


TABLE 36: China DTP, By Application, 2013-2020 ($ Mn)

Application 2013 2014 2015 2020CAGR

% (2015-

20) Textiles & Clothing XX XX XX XX XX





Application 2013 2014 2015 2020CAGR

% (2015-

20) Textiles & Clothing XX XX XX XX XX





FIGURE 57: China DTP, By Application, 2014 Vs. 2020 (MM2 )

FIGURE 58: China DTP, By Application, 2014 Vs. 2020 ($ Mn )


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