Fedon Group
Giorgio Fedon set up the Company in 19191919 in Vallesella (BL)
Fedon went public in 19981998 at Euronext Paris
In 19991999 Fedon established its own brand: Giorgio Fedon Giorgio Fedon 1919 1919
In 20092009 Fedon is present with factories in Italy, Romania, China
And sales subsidiaries in Germany, France, US, Hong Kong
Fedon Development in China
20022002
JVJV with a Hong Kong Trading Company.
20022002
JVJV with a Hong Kong Trading Company.
Objective to integrate Headquarter and the JV
Pushed by our customers to provide goods from China to China
Pushed by our customers to provide goods from China to China
The first step in a new marketThe first step in a new market
20032003
One Italian One Italian Buyer Buyer in the JV
Knowledge of local culture and supply market
Materials from China and customers production in China moved the supply chain in China
20042004
Factory Factory in Shenzhen
Italian process replicated in China by Fedon Technicians
Set up of Sales and Financial activities in Asia
20062006
Subholding Subholding in Hong Kong
A self sustained company within Fedon Group
Fedon in China today
FEDON FAR EASTHong Kong
FEIDONGShenzhen
FEICHIShenzhen
GIORGIO FEDON 1919 FE
Hong Kong
Management, Sales, Finance
In charge of Sales in Asia-Pacific Region
10 people in Central HK
Totally belonging to Fedon Group
Retail operations
1 store at Hong Kong International Airport
WOFE in Longgang District with 1.100 workers
Production, Purchase, Product Development, Logistic
20 million cases produced in 2009
Trading company (FICE) in Longgang District
Sourcing of raw materials for European factories
Sales of GF1919 in China
Organization of Fedon China
GF1919 Sales
Manager(Italian)
Optical Cases Sales
Manager(Hong Kong)
Financial Manager
(Hong Kong)
Operation Manager(Italian)
Purchasing Manager(Italian)
Planning Manager
(Hong Kong)
Regional Managing Director(Italian)
Staff(Mainland Chinese)
Staff(Mainland Chinese)
Staff(Mainland Chinese)
Staff(Mainland Chinese)
Staff(Hong Kong)
Staff(Hong Kong)
Workers(Mainland Chinese)
Future trends
Hong Kong
Shenzhen
Consolidated Hub for Professional and Logistic Services
Consolidated Salaries and Fees
Schools and Hospitals for Expatriates
Excessive Real Estate prices
Port and Airport fees higher than Mainland China
PROS CONS
Great availability of skilled and effective workers
Laws and regulations more consolidated than in other provinces
Booming costs for workforce and real estate
Higher focus on electronics and financial industries
PROS CONS