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Page 1: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT

Inštitut za intelektualno lastninoDr. Maja Bogataj Jančič., LL.M., LL. M.

Page 2: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

copyright

mission aim

definition

Page 3: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M
Page 4: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M
Page 5: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

history…

Page 6: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

stories…

•Licensing Act

•Statute of Ann 1709

•Booksellers war

Page 7: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

… stories at the Continent

•influence of Kant and Hegel

•French revolution

Page 8: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Philosophy …

copyright,

author’s rights (avtorska pravica)

INCENTIVE or REWARD

Page 9: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

two systems…

Continental and Anglo-American

Page 10: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

International copyright

• Bern Convention 1886• Rome Convention• Universal Convention• TRIPS• WCT – WIPO Copyright Treaty 1996,

• WPPT

Page 11: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Balance in copyright

Page 12: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Exclusive rights

economic (material)

and

moral (immaterial

Page 13: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Limitations and exceptions

(fair use, fair dealing)

Free speech Right to be

informed

Right to education

Right to create

right of privacy

Page 14: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

CHALLENGE:

right balance

of

rights and limitations

Page 15: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

NEVER ENDING WAR

copyright law

and

new technologies

Page 16: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

THE BIGGEST CHALLENGE

digital technology

and

global communication networks

Page 17: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

•Globalization•Anonymity•Multi-jurisdictions•Low cost and perfect copies•Free distribution (???)•control

Page 18: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

What is internet?

an opportunity or a threat?

Page 19: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Is it a

perfect copy machine?

Page 20: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Is it a

perfect machine for

new creative ways,

new creative models,

new distribution models

Page 21: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Is it a

perfect machine for

control of access and

control of use of works

Page 22: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Reactions of:

•copyright industries•authors•users•technology industries

Page 23: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

copyright industries:

INTERNET IS A DANGER!

Higher penalties,New rights

more effective enforcement… actions in parliaments.. battles in courts

Technologies for locking the contentsCampaign for young people

New business models

Page 24: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Creators:

A. Danger!

Similar wishes than industries

B. Opportunity!!

New possibilities of creation

New models for publications and dissemination of works.

Page 25: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

High tech industries

OPPORTUNITY:

New products

Effective marketing

Lobbing

New business models

Page 26: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Users:

A. OPPORTUNITYExploitation of free works available

for freeNew exploitations models

New creation models

B. DANGERLess rights Less access

Page 27: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Who has won?

Page 28: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

New legislative solutions:

• Redefinition of right of reproduction

• New right making available

• Diminishing of exceptions and limitation

• Legal protection of technological measures

• On demand services; if user accepts the terms – no limitation to rights

Page 29: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

On demand services

If user accepts to give up limitations and exceptions than

Private regime (contract) overrules public regime (copyright)

Page 30: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Do we still have a copyright law?

Or is there a new regime of copyright?

Page 31: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Do generations of users, main today’s internet users,

accept the old rules of the game?

Page 32: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Do you?

Page 33: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Do you respect

copyright law?

Page 34: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Do you respect

copyright law on the internet?

Page 35: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

reactions

•Open/free licenses•New business models•Development agenda at WIPO

Page 36: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Future

•Growth of open licenses practices and models

•Redefinition of copyright legislation

•INCLUDING: redefinition of rights and limitations

•New alternative way to give incentive to create

Page 37: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Hot issues

•Digital natives•The wealth of networks and new technologies – Is this new economics?

•Development of new business models•Growth of repositories •Digital libraries•Interoperability

Page 38: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Thank you!

[email protected]


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