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DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M.

DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

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Page 1: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT

Inštitut za intelektualno lastninoDr. Maja Bogataj Jančič., LL.M., LL. M.

Page 2: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

copyright

mission aim

definition

Page 3: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M
Page 4: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M
Page 5: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

history…

Page 6: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

stories…

•Licensing Act

•Statute of Ann 1709

•Booksellers war

Page 7: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

… stories at the Continent

•influence of Kant and Hegel

•French revolution

Page 8: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Philosophy …

copyright,

author’s rights (avtorska pravica)

INCENTIVE or REWARD

Page 9: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

two systems…

Continental and Anglo-American

Page 10: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

International copyright

• Bern Convention 1886• Rome Convention• Universal Convention• TRIPS• WCT – WIPO Copyright Treaty 1996,

• WPPT

Page 11: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Balance in copyright

Page 12: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Exclusive rights

economic (material)

and

moral (immaterial

Page 13: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Limitations and exceptions

(fair use, fair dealing)

Free speech Right to be

informed

Right to education

Right to create

right of privacy

Page 14: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

CHALLENGE:

right balance

of

rights and limitations

Page 15: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

NEVER ENDING WAR

copyright law

and

new technologies

Page 16: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

THE BIGGEST CHALLENGE

digital technology

and

global communication networks

Page 17: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

•Globalization•Anonymity•Multi-jurisdictions•Low cost and perfect copies•Free distribution (???)•control

Page 18: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

What is internet?

an opportunity or a threat?

Page 19: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Is it a

perfect copy machine?

Page 20: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Is it a

perfect machine for

new creative ways,

new creative models,

new distribution models

Page 21: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Is it a

perfect machine for

control of access and

control of use of works

Page 22: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Reactions of:

•copyright industries•authors•users•technology industries

Page 23: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

copyright industries:

INTERNET IS A DANGER!

Higher penalties,New rights

more effective enforcement… actions in parliaments.. battles in courts

Technologies for locking the contentsCampaign for young people

New business models

Page 24: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Creators:

A. Danger!

Similar wishes than industries

B. Opportunity!!

New possibilities of creation

New models for publications and dissemination of works.

Page 25: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

High tech industries

OPPORTUNITY:

New products

Effective marketing

Lobbing

New business models

Page 26: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Users:

A. OPPORTUNITYExploitation of free works available

for freeNew exploitations models

New creation models

B. DANGERLess rights Less access

Page 27: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Who has won?

Page 28: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

New legislative solutions:

• Redefinition of right of reproduction

• New right making available

• Diminishing of exceptions and limitation

• Legal protection of technological measures

• On demand services; if user accepts the terms – no limitation to rights

Page 29: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

On demand services

If user accepts to give up limitations and exceptions than

Private regime (contract) overrules public regime (copyright)

Page 30: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Do we still have a copyright law?

Or is there a new regime of copyright?

Page 31: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Do generations of users, main today’s internet users,

accept the old rules of the game?

Page 32: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Do you?

Page 33: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Do you respect

copyright law?

Page 34: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Do you respect

copyright law on the internet?

Page 35: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

reactions

•Open/free licenses•New business models•Development agenda at WIPO

Page 36: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Future

•Growth of open licenses practices and models

•Redefinition of copyright legislation

•INCLUDING: redefinition of rights and limitations

•New alternative way to give incentive to create

Page 37: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Hot issues

•Digital natives•The wealth of networks and new technologies – Is this new economics?

•Development of new business models•Growth of repositories •Digital libraries•Interoperability

Page 38: DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT Inštitut za intelektualno lastnino Dr. Maja Bogataj Jančič., LL.M., LL. M

Thank you!

[email protected]