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Page 1: Camelot Consultants 2015

5C , Ascot , 191, 6th Main Road, Defense Colony, Bangalore 560038

Camelot Consultants

Business Consultants

Page 2: Camelot Consultants 2015

Company Overview

Camelot Consultants as Business Consultants deliver

(among other things) • Creating Brand Identity and Marketing Communication plans

• Developing an entry strategy for new products/brands

• Developing an expansion strategy and plans for existing brands

• Trade channel strategy and implementation

• Creating Standard Operating Procedures for both Retail and Trade channels

• Complete HR solutions

Page 3: Camelot Consultants 2015

We believe..

..that with our experience we can offer cost effective Business solutions .

Our objective is not merely a Project Report, but consulting that will build brands and will add to top and bottom line

Page 4: Camelot Consultants 2015

Our People

Raghu is a Post Graduate from IIM Bangalore with over 28 years experience in the areas of B2C Sales and Marketing, B2B Sales, Retail and Brand Consulting. He has worked in diverse sectors including Paints, Apparel , Apparel Accessories and Management Consulting and has had cross functional experiences as Business Head of Sales/Marketing/Finance/Logistics.

Prior Experience Includes:

For last 5 years Independent Consultant

COO-Vertebrand Management Consulting

Head of Operations –Weekender responsible for Sales, Marketing and Logistics

Business Head - Live-In Jeans

Head of Sales-Indus League (Scullers and Indigo Nation brands)

Head of Sales and Marketing-Coats India(Divn of Madura Coats)

Raghu Deshpande

Page 5: Camelot Consultants 2015

Our People

Shyamala is a graduate from the Institute of Hotel Management in Mumbai. She brings over 26 years of hands-on experience in Hospitality Management , Retail, F &B Operations, HR and Training. She has had exposure to F&B Operations, Sales, Retail, Business strategy development, HR and Training Strategy and execution for new and scaling operations

Prior Experience Includes:

President HR and Training- Café Coffee Day.(over 11 years)

Manipal Hotels

Sales , Operations roles in ITC Welcomgroup Hotels

Shyamala continues her long association with Coffee Day as a part time employee and works on HR and L&D projects

Shyamala Deshpande

Page 6: Camelot Consultants 2015

Solution - 1

Creation and communication of a strategic

brand identity

Define Leading To Resulting In

• Brand Values

• Brand Essence

• Unique Value

Propositions which

will differentiate

the Brand

• Brand Positioning

• Conceptualizing

the Marketing

Communication

Plan

• Marketing

Communication in

sync with Brand

Identity and

Positioning

• Execution of the

Marketing

Communication

Plan

Page 7: Camelot Consultants 2015

Solution 2

“Go to Market Strategy” for a new brand

Pricing and

Distribution

Strategy

Consumer

Research to

assess need

and size gaps

Create a

differentiated

positioning

and Business

Strategy

coming out of

Consumer

Insights

Business

Plan

Financial

Marketing &

Manpower

plan

Implementati

on Support

for a

mutually

agreed period

Page 8: Camelot Consultants 2015

Solution 3

Trade Channel Management to improve the

efficiency of the sales force

Mapping out the

current channel

efficiency in

terms of costs

and delivery

Recommending

and

implementing

changes to

channel structure

to improve

channel

efficiencies

Evaluating

current Sales

Management

systems and

processes like

Beat plans ,

Reporting and

sales review

systems etc.

Devising and

implementing

Standard

Operating

Procedures to

improve Sales

Management

practices

Page 9: Camelot Consultants 2015

Solution 4-Expansion Strategy for Retail Brands

Identification of

appropriate Model

of Expansion

Own Store vs

Franchisee Model

using a structured

evaluation model

Develop the

expansion model

including the

towns and cities to

be targeted

Supervise the

execution of the

Expansion Plan

Setting up the SOP,

training on SOP for

Operations , Sales

and HR processes

Review the

expansion by

creating

mechanisms to

evaluate Store and

People

Performance .

Implementation of

the plan

Page 10: Camelot Consultants 2015

Solution 5- Improving Efficiencies in Retail

Operations

Audit of Retail

Operations

Mystery Audits

Detailed Audits

Diagnosis of

lacunae in systems

and operations

Process gaps

Knowledge gaps

Skill gaps

Recommend

HR systems in

Performance

Management

Training and

Rewards

Operations

systems

SOP , Sales Force

Mgmt. Inventory

Management

.

Supervise

Implementation of

SOP, Performance

Measurement,

Sales Review ,

Performance

Review

mechanisms to

track efficiency

Page 11: Camelot Consultants 2015

Solution 6- HR Solutions

Diagnostics

Study of

Organisation and

recommend HR

Strategy and

Organisation

Structure for

future growth

Define

Competency

Structure

Job Descriptions ,

Key Result Areas

and Generic HR

policies

Assessment of

Competency Gaps

Training Needs and

Development of

Training Strategy ,

Content

Training Delivery

Recalibrate

Performance

Management

Systems

KPI, Appraisal and

Reward and

Recognition

Page 12: Camelot Consultants 2015

Solution 7 – Customer Service

Solutions

Diagnostics

Study of

Organization ,

Competition

Study and

Consumer

Research to arrive

at gaps in

customer

expectations,

processes and

skills

Define Customer

Service Promise

for the brand and

build a

comprehensive

execution strategy

to align the

organization to

deliver on the

promise through a

leadership team

workshop

Create a customer

service training

strategy, develop

training content ,

deliver training &

develop master

trainers .Develop

low cost

engagement

models to entrench

the culture of

service

Create Audit

Systems to

measure Customer

Service .

Link the service

index/metrics to

KPI, Appraisal and

Reward and

Recognition

organisationwide

Page 13: Camelot Consultants 2015

Industry Focus

Camelot provide its niche consulting services across various verticals

including :

Retail Building materials Apparel and

Fashion

FMCG Health Care Food &

Beverages

Mobiles Agriculture

Page 14: Camelot Consultants 2015

Selected Completed Assignments (Both as an independent Consultant and as an employee)

• Apollo Hospitals-Creating a new Brand Identity and redefining the

Brand Architecture

• Mahindra Retail- Creating the Brand Identity for a new Retail Brand-

Mom and Me

• ITC Foods- Opportunity assessment and entry strategy for a new

product category

• 3M Healthcare-Demand estimation and Go-to-Market strategy

• Sangeetha Mobiles- Retail expansion strategy/plan through creating a

franchisee model. Creating the Brand Identity and Marketing

Communication Plan. Drawing up Standard Operating Procedures for

Retail outlets.

Page 15: Camelot Consultants 2015

Selected Completed Assignments (Both as an independent Consultant and as an employee)

• Piramal Diagnostics- Creating a new Brand Identity

• TTK Prestige- Conceptualizing and conducting a Retail Audit of

franchisee outlets

• Teekays Interiors- Creating the Brand Identity and expansion strategy.

Drawing up a plan for employee retention and motivation

• Identiti- Devising a Retail Expansion plan. Making a Business Plan

Business Plan. Creating the Brand Identity leading to a Re-positioning of

the brand

• Shingora Shawls- Drawing up and implementing a strategy for entry

into the Domestic trade market

Page 16: Camelot Consultants 2015

Selected Completed Assignments

• Wildcraft India Pvt Ltd- Helping with the strategic and operational

aspects of a brand extension. (Involving training, sourcing, pricing

strategy, Marcom, VM etc)

• Greens Organics- Competency mapping, evolving and helping

implement KRAs, KPIs and the entire gamut of PMS

• Nature’s Fresh- Consumer Research leading to entry strategy for a

start-up Retail venture

• Ancenergy Technology- Entry strategy for a US based Company

launching a new product for the Building Industry

• Wildcraft India Pvt Ltd – Complete HR strategy involving

organisation structure, PMS, competencies and values etc,

compensation and recruitment policy etc

Page 17: Camelot Consultants 2015

Selected Completed Assignments

• The French Loaf-Consumer Research to gain insights into creation of a

Strategic Brand Identity and Marcom Plan for The French Loaf, a

premium bakery chain with over 50 outlets across India.

• Wangs Kitchen-Consumer Research to gain insights into creation of a

Strategic Brand Identity and Marcom Plan for Wangs Kitchen, a Chinese

restaurant chain with over 40 outlets across India.

• PH4- Conducting a service audit, and identifying competency gaps and

training needs for a retailer

• The Soul Food Company- Organization diagnostics and recommendations

for HR Strategy and creating a performance management system

• K12 Techno Services Ltd -Creating and implementing a Performance

Management System for K12, a Management Firm running a chain of 80

schools in India

Page 18: Camelot Consultants 2015

Selected Completed Assignments

• Spice Retail Ltd- Consumer Research to create a differentiated service experience for Spice Retail. Creating training content and training delivery to build competencies for Business Development Managers. Co created the Customer Service Promise and Training Content and Audit Systems

• Spice Retail Ltd- Creating Logistics systems for purchase and distribution for this multi brand mobile retailer

• Urban Ladder Home Décor Solutions Pvt Ltd – Creating training content for Operations department and training of Location Managers and Sofa Trial Experts

• Naturals Beauty Salons- Conducting a Business Audit and an implementation support for recommendations

• Pema Wellness- Brand Identity , creation and implementation of launch marketing plan for a luxury wellness resort

• ID Overseas Pvt Ltd- Setting up HR policies for a work wear start up- a licensee of Williamson Dickies USA

• Indian Designs Pvt Ltd- HR Diagnostics and Implementation for a large garment export firm (ongoing)

Page 19: Camelot Consultants 2015

Contact Us

5C , Ascot Apartment

191,4th Cross

6th Main Road

Defence Colony

Bangalore - 560038

Ph: (080) 25252782

Email:[email protected]

Mobile:+919972999952

Email:[email protected]

Mobile:+919740901718

Raghu Deshpande

Shyamala Deshpande