Camelot Consultants 2015

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  • 5C , Ascot , 191, 6th Main Road, Defense Colony, Bangalore 560038

    Camelot Consultants

    Business Consultants

  • Company Overview

    Camelot Consultants as Business Consultants deliver

    (among other things) Creating Brand Identity and Marketing Communication plans

    Developing an entry strategy for new products/brands

    Developing an expansion strategy and plans for existing brands

    Trade channel strategy and implementation

    Creating Standard Operating Procedures for both Retail and Trade channels

    Complete HR solutions

  • We believe..

    ..that with our experience we can offer cost effective Business solutions . Our objective is not merely a Project Report, but consulting that will build brands

    and will add to top and bottom line

  • Our People

    Raghu is a Post Graduate from IIM Bangalore with over 28 years experience in the areas of B2C Sales and Marketing, B2B Sales, Retail and Brand Consulting. He has worked in diverse sectors including Paints, Apparel , Apparel Accessories and Management Consulting and has had cross functional experiences as Business Head of Sales/Marketing/Finance/Logistics.

    Prior Experience Includes:

    For last 5 years Independent Consultant

    COO-Vertebrand Management Consulting

    Head of Operations Weekender responsible for Sales, Marketing and Logistics

    Business Head - Live-In Jeans

    Head of Sales-Indus League (Scullers and Indigo Nation brands)

    Head of Sales and Marketing-Coats India(Divn of Madura Coats)

    Raghu Deshpande

  • Our People

    Shyamala is a graduate from the Institute of Hotel Management in Mumbai. She brings over 26 years of hands-on experience in Hospitality Management , Retail, F &B Operations, HR and Training. She has had exposure to F&B Operations, Sales, Retail, Business strategy development, HR and Training Strategy and execution for new and scaling operations

    Prior Experience Includes:

    President HR and Training- Caf Coffee Day.(over 11 years)

    Manipal Hotels

    Sales , Operations roles in ITC Welcomgroup Hotels

    Shyamala continues her long association with Coffee Day as a part time employee and works on HR and L&D projects

    Shyamala Deshpande

  • Solution - 1

    Creation and communication of a strategic

    brand identity

    Define Leading To Resulting In

    Brand Values

    Brand Essence

    Unique Value

    Propositions which

    will differentiate

    the Brand

    Brand Positioning

    Conceptualizing

    the Marketing

    Communication

    Plan

    Marketing

    Communication in

    sync with Brand

    Identity and

    Positioning

    Execution of the

    Marketing

    Communication

    Plan

  • Solution 2

    Go to Market Strategy for a new brand

    Pricing and

    Distribution

    Strategy

    Consumer

    Research to

    assess need

    and size gaps

    Create a

    differentiated

    positioning

    and Business

    Strategy

    coming out of

    Consumer

    Insights

    Business

    Plan

    Financial

    Marketing &

    Manpower

    plan

    Implementati

    on Support

    for a

    mutually

    agreed period

  • Solution 3

    Trade Channel Management to improve the

    efficiency of the sales force

    Mapping out the

    current channel

    efficiency in

    terms of costs

    and delivery

    Recommending

    and

    implementing

    changes to

    channel structure

    to improve

    channel

    efficiencies

    Evaluating

    current Sales

    Management

    systems and

    processes like

    Beat plans ,

    Reporting and

    sales review

    systems etc.

    Devising and

    implementing

    Standard

    Operating

    Procedures to

    improve Sales

    Management

    practices

  • Solution 4-Expansion Strategy for Retail Brands

    Identification of

    appropriate Model

    of Expansion

    Own Store vs

    Franchisee Model

    using a structured

    evaluation model

    Develop the

    expansion model

    including the

    towns and cities to

    be targeted

    Supervise the

    execution of the

    Expansion Plan

    Setting up the SOP,

    training on SOP for

    Operations , Sales

    and HR processes

    Review the

    expansion by

    creating

    mechanisms to

    evaluate Store and

    People

    Performance .

    Implementation of

    the plan

  • Solution 5- Improving Efficiencies in Retail

    Operations

    Audit of Retail

    Operations

    Mystery Audits

    Detailed Audits

    Diagnosis of

    lacunae in systems

    and operations

    Process gaps

    Knowledge gaps

    Skill gaps

    Recommend

    HR systems in

    Performance

    Management

    Training and

    Rewards

    Operations

    systems

    SOP , Sales Force

    Mgmt. Inventory

    Management

    .

    Supervise

    Implementation of

    SOP, Performance

    Measurement,

    Sales Review ,

    Performance

    Review

    mechanisms to

    track efficiency

  • Solution 6- HR Solutions

    Diagnostics

    Study of

    Organisation and

    recommend HR

    Strategy and

    Organisation

    Structure for

    future growth

    Define

    Competency

    Structure

    Job Descriptions ,

    Key Result Areas

    and Generic HR

    policies

    Assessment of

    Competency Gaps

    Training Needs and

    Development of

    Training Strategy ,

    Content

    Training Delivery

    Recalibrate

    Performance

    Management

    Systems

    KPI, Appraisal and

    Reward and

    Recognition

  • Solution 7 Customer Service

    Solutions

    Diagnostics

    Study of

    Organization ,

    Competition

    Study and

    Consumer

    Research to arrive

    at gaps in

    customer

    expectations,

    processes and

    skills

    Define Customer

    Service Promise

    for the brand and

    build a

    comprehensive

    execution strategy

    to align the

    organization to

    deliver on the

    promise through a

    leadership team

    workshop

    Create a customer

    service training

    strategy, develop

    training content ,

    deliver training &

    develop master

    trainers .Develop

    low cost

    engagement

    models to entrench

    the culture of

    service

    Create Audit

    Systems to

    measure Customer

    Service .

    Link the service

    index/metrics to

    KPI, Appraisal and

    Reward and

    Recognition

    organisationwide

  • Industry Focus

    Camelot provide its niche consulting services across various verticals

    including :

    Retail Building materials Apparel and

    Fashion

    FMCG Health Care Food &

    Beverages

    Mobiles Agriculture

  • Selected Completed Assignments (Both as an independent Consultant and as an employee)

    Apollo Hospitals-Creating a new Brand Identity and redefining the

    Brand Architecture

    Mahindra Retail- Creating the Brand Identity for a new Retail Brand-

    Mom and Me

    ITC Foods- Opportunity assessment and entry strategy for a new

    product category

    3M Healthcare-Demand estimation and Go-to-Market strategy

    Sangeetha Mobiles- Retail expansion strategy/plan through creating a

    franchisee model. Creating the Brand Identity and Marketing

    Communication Plan. Drawing up Standard Operating Procedures for

    Retail outlets.

  • Selected Completed Assignments (Both as an independent Consultant and as an employee)

    Piramal Diagnostics- Creating a new Brand Identity

    TTK Prestige- Conceptualizing and conducting a Retail Audit of

    franchisee outlets

    Teekays Interiors- Creating the Brand Identity and expansion strategy.

    Drawing up a plan for employee retention and motivation

    Identiti- Devising a Retail Expansion plan. Making a Business Plan

    Business Plan. Creating the Brand Identity leading to a Re-positioning of

    the brand

    Shingora Shawls- Drawing up and implementing a strategy for entry

    into the Domestic trade market

  • Selected Completed Assignments

    Wildcraft India Pvt Ltd- Helping with the strategic and operational

    aspects of a brand extension. (Involving training, sourcing, pricing

    strategy, Marcom, VM etc)

    Greens Organics- Competency mapping, evolving and helping

    implement KRAs, KPIs and the entire gamut of PMS

    Natures Fresh- Consumer Research leading to entry strategy for a

    start-up Retail venture

    Ancenergy Technology- Entry strategy for a US based Company

    launching a new product for the Building Industry

    Wildcraft India Pvt Ltd Complete HR strategy involving

    organisation structure, PMS, competencies and values etc,

    compensation and recruitment policy etc

  • Selected Completed Assignments

    The French Loaf-Consumer Research to gain insights into creation of a

    Strategic Brand Identity and Marcom Plan for The French Loaf, a

    premium bakery chain with over 50 outlets across India.

    Wangs Kitchen-Consumer Research to