F A S H I O N & G R A P H I C D E S I G N E R
ALI RICE
TABLE oF CONTENTS
F D P D P R O J E C T S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
M E TA M O R P H O S I S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 P I L L O W T A L K . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
P E A R L H A R B O R . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 E X P R E S S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
C O L L A B O R AT I V E P R O J E C T S . . . . . . . . . . . . . . . . . . . . . . . . . . 1 9 C I N C Y S T R E E T C A R . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 9
C O - O P P R O J E C T S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2 S I M P LY S H E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2 A E RO P O S TA L E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 5
PILLOW TALK
P R O J E C T S TAT E M E N T :To d e s i g n a b r a n d a n d p r o d u c t l i n e t o p o t e n t i a l l ys e l l a t a l o c a l b o u t i q u e c a l l e d , M i C A 1 2 / V , l o c a t e d i n d o w n t o w n C i n c i n n a t i . C o l l e c t i o n m u s t b e a t l e a s t 8 p e i c e s a n d b e t a r g e t e d t o w a r d s M i C A ’ s c o n s u m e r .
D E S I G N S O L U T I O N :To P i l l o w T a l k i s a b r a n d t h a t e n c o m p a s s e s w h i m s i c a l y e t m o d e r n p e i c e s t h a t s p e a k t o t h ec o n s u m e r t h r o u g h c o l o r f u l I k a t p r i n t s & p a t t e r n s .T h e y a r e o n e - o f - a - k i n d h a n d m a d e p i l l o w s t h a t Ih a v e h a n d - s t e n c i l e d a n d h a n d - p a i n t e d .
S K I L L S S H O W C A S E D :I n d u s t r i a l d e s i g n , b r a n d i n g , m a r k e t i n g , c o n c e p td i r e c t i o n , c o n s u m e r r e s e a r c h & a n a l y s i s , p r i c i n g ,p r i n t & p a t t e r n d e s i g n , s e w i n g & c o n s t r u c t i o n ,g r a p h i c d e s i g n , c r a f t s m a n s h i p , e n t r e p r e n u e r s h i p .
{ {
C O N C E P T D I R E C T I O N & M A R K E T A N A L Y S I S C O N C E P T S K E T C H E S
INSPIRATION
IKAT PRINTS
CONSUMER
PRODUCT SKETCHES
QUOTES:
- “ I prefer style over function for throw pillows”- “Need a neutral collection, like a b&w”- “Your prints should be handpainted”- “Love the drawstring idea, but see it as more of a design detail rather than a function”- “The leather lacing is awesome”- “Design these into three collections”- “Try to replicate the ikat bleeding effect”- “20in. pillow is a great size, you should add a rectangular or circular pillow to go with it”- “You should sell the pillow covers with the insert”
COMPETITIVE ANALYSIS
CONSUMER TESTING
P R O C E S S P H O T O ST E C H P A C K & P R I C I N G S T R A T E G Y
Pricing Strategy - Wholesale 50/50 2012 inserts fabric paint eyelets leather stencils labor tags wholesale *direct (always the same to end consumer
product material material material material paper labor labor p + h cost price profit margin % retail profit margin quanitity sold
sample 1 7.43 2.05 0.53 0.64 1 0.44 3 0 $15.09 $36.00 $20.91 0.58083 $72.00 $56.91 0.79 12
sample 2 8.5 1.1 0.53 0.24 0.5 0.44 2.5 0 $13.81 $28.00 $14.19 0.50679 $56.00 $42.19 0.75 6
sample 3 $0.00 $0.00 #DIV/0! $0.00 $0.00 #DIV/0!
*don't use direct sales to calucate
cost - value to produce goods gross sales - total revenue taken in to businessprice - value (revenue) collected from customerprofit - difference between price and cost net sales - total revenue after returns or discounts net sales $600.00 100%margin - percentage of profit to price minus
cost of goods sold - total cost to produce goods cost of goods sold $263.94 43.99profit equals marginprice gross margin - net sales minus cost of goods sold gross margin $336.06 56.01
minusoperating costs $10 1.667
net profit $326.06 54.34Pricing Strategy - Consignment 60/402012 inserts fabric paint eyelets leather stencils labor tags consignment
product material material material material paper labor labor p + h cost price profit margin % retail profit margin quanitity sold
sample 1 7.43 2.05 0.53 0.64 1 0.4 3 0 $15.05 $43.20 $28.15 0.65162 $72.00 $56.95 0.79 12
sample 2 8.5 1.1 0.53 0.24 0.5 0.4 2.5 0 $13.77 $33.60 $19.83 0.59018 $56.00 $42.23 0.75 6
sample 3 $0.00 $0.00 $0.00 #DIV/0! $0.00 $0.00 #DIV/0!
net sales $720.00 100%minus
cost of goods sold $263.22 36.56
gross margin $456.78 63.44minus
operating costs $10 1.389
net profit $446.78 62.05
PRICING SHEET
illow alkikat throw pillows
Tech PackCollection name: Reflections Designer: Ali RiceBrand: Pillow Talk - ikat throw pillowsFabric / Details: 100% cotton, Leather lacing, Brass EyeletsColors: Soft Turqoise, Azure Blue, Sparkling Champagne, Coral Price: Large pillows - $72, Small Pillows - $54
20”
20”
12”
18”
FRONT BACK
FRONT BACK
illow alkby: Ali Rice
illow alkby: Ali Rice
illow
alk
by: A
li Ri
ceillo
w a
lkby
: Ali
Rice
Leather Lacing
FRONT
BACK
FRONT
BACK
Description: Throw pillows made of 100% Cotton. Paint used: Jacquard Dye-na-flow textile paints & Krylon brushed metallic spray paint. Backof pillow is dip-dyed using same fabric and paints. Leather lacing and4 brass eyelets used to keep envelope opening closed. Fabric tag on back.
TECH PACK
LOGOPAINTS
STENCILING
FABRIC TAG
HAND PAINTED PILLOWS
HAND DYEING PROCESS
BRASS EYELETS& LEATHER LACING
METAMORPHOSIS
P R O J E C T S TAT E M E N T :To d e s i g n a b r a n d a n d p ro d u c t l i n e f o r F a l l 2 0 1 2 t o f u l ! l l c o n s u m e r s n e e d s b a s e d o n a n e m e r g i n g s o c i o - c u l t u r a l t r e n d .
D E S I G N S O L U T I O N :M E TA m o r p h o s i s S h o e A c c e s s o r i e s i s a b r a n d d e v e l o p e d t o f u l ! l l t h e n e e d s o f t h e c o n s u m e r w h o v a l u e s i n d i v i u a l i s m a n d c u s t o m i z a t i o n . T h e y a r e s h o e a c c e s s o r i e s , o r s h o e s k i n s , t h a t a r e m e a n t t o b e a d d e d o n t o a n e x i s t i n g s h o e .
S K I L L S S H OW C A S E D :I n d u s t r i a l d e s i g n , c r e a t i v e t h i n k i n g , b r a n d i n g , c o n c e p t d i r e c t i o n , d e s i g n r e s e a r c h , t r e n d r e s e a r c h , c o n s u m e r a n a l y s i s , r e n d e r i n g .
{ {
S O C I O - C U LT U R A L T R E N D R E S E A R C H C O N C E P T I D E AT I O N S
INDIVIDUALISM
PERSONALIZATION
CUSTOMIZATION
CUSTOMIZABLESHOES
REMOVABLEPARTS
METAmorphosiss h o e a c c e s s o r i e s
METAmorphosiss h o e a c c e s s o r i e s
S H O E A C C E S S O RY R E N D E R I N G S B R A N D I N G & M A R K E T I N G
BUCKLEDACCESSORY
PULLED ONACCESSORY
METAMORPHOSISPROCESS LOGO
MAGAZINEAD
PEARL HARBOR
{ {P R O J E C T S TAT E M E N T :U s i n g C A D p ro g r a m K a l e d o , d e s i g n a w i n t e r 2 0 1 2 l i n e o f m e n s w e a r c l o t h i n g b a s e d o n a c o n c e p t t h a t i s i n s p i r e d b y a n e m e r g i n g t r e n d o n W G S N .
D E S I G N S O L U T I O N :D e v e l o p e d a c l o t h i n g l i n e f o r m e n i n s p i r e d b y t h e m o v i e , P e a r l H a r b o r.
S K I L L S S H OW C A S E D :M e n ’s a p p a r e l d e s i g n , q u i c k a d a p t a t i o n t o n e w t e c h n o l o g y , p r i n t s k n i t s a n d w e a v e s d e s i g n , t r e n d r e s e a r c h , c o n c e p t d i r e c t i o n a n d i l l u s t r a t i o n .
C O N C E P T D E V E L O P M E N T C O N C E P T I D E AT I O N S
TARGET MARKET
CONCEPT
SILHOUETTES
PRINTS
KNITS
WEAVESCOLOR PALETTE
C A D - K A L E D O F I N A L R E N D E R I N G S
PRINTS
KNITS
WEAVES
EXPRESS
{ {P R O J E C T S TAT E M E N T :To d e s i g n a w i n t e r 2 0 1 1 l i n e o f c l o t h i n g f o r a n e x i s t i n g r e t a i l e r b y w o r k i n g w i t h i n t h e c o n ! n e s o f b r a n d e q u i t y a n d s t r a t e g y .
D E S I G N S O L U T I O N :D e v e l o p e d a c l o t h i n g l i n e f o r E x p r e s s b a s e d o n a n e x o t i c b i r d s - o f - p a r a d i s e c o n c e p t a n d u t i l i z i n g t h e f e a t h e r t r e n d s s e e n o n t h e r u n w a y.
S K I L L S S H OW C A S E D :Wo m e n ’s a p p a r e l d e s i g n , d e s i g n i n g w i t h i n a b r a n d ’s i d e n t i t y , c o n c e p t d i r e c t i o n , i l l u s t r a t i o n a n d m e r c h a n d i s i n g ,
C O N C E P T D I R E C T I O N I N I T I A L I D E AT I O N S
RETAILERMOOD BOARD
TARGET CONSUMER
CONCEPT:BIRDS OF PARADISE
FEATHERTRENDS
M E R C H A N D I S I N G F I N A L C O L L E C T I O N
TECHNICALFLATS
MERCHANDISEDTOPS & DRESSES
MERCHANDISEDBOTTOMS & JACKETS
FAUX FEATHERS
FABRICSWATCES
CINCY STREETCAR
{ {P R O J E C T S TAT E M E N T :A d i s c i p l i n a r y c o l l a b o r a t i v e t e a m p u t t o g e t h e r a t U C t o e d u c a t e t h e p u b l i c a b o u t t h e C i n c i n n a t i S t r e e t c a r.
D E S I G N S O L U T I O N :A s a p a r t o f t h e m a r k e t i n g t e a m , w e a p p l i e d o u r l o g o t o m a r k e t i n g m a t e r i a l s s u c h a s s h i r t s , s t i c k e r s , p e n s , i n f o g r a p h i c s a n d p o s t e r s .
S K I L L S S H OW C A S E D :Wo r k i n g o n a c o l l a b o r a t i v e t e a m , m a r k e t i n g m a t e r i a l s d e s i g n , c r e a t i n g a b u z z i n C i n c i n n a t i .
now Everyone can have fun No more designated drivers;
www.cincinnatitransforum.com
Cincinnati Streetcar increasing accessibility
www.cincinnatitransforum.com
Cincinnati Streetcar stop driving, start riding
www.cincinnatitransforum.com
This ticket will guide you through the stations you will take on your journey through TransForum. Please begin at your first listed station, but before you depart, feel free to get fueled up by the orderb station.
You’ve reached the Visualization Station. Here you will be able to see all of the physical deliverables we created this quarter. Starting with the style guide, you’ll see the development of our logo. Continue viewing the panels and you’ll find infographics, t-shirts, magnets and more!
Check out this display! This creation is our interpretation of a streetcar hub. It includes tons of information on what we worked on in our TransForum studio. Take a gander, read the panels, and write on the white board. Don’t forget to grab a comment card and fill out the top half before departing to your next station.
Here we are at the Events Station. Check out the map that shows everywhere TransForum travelled to this quarter to get the word out about our group, as well as promote conversation about public transportation in Cincinnati. Feel free to talk to the representatives standing by.
Now for the Personae Station. Watch the videos of the personae’s we created to build a narrative around the shared experiences of the diverse people of Cincinnati. We hope you will be able to understand and relate to the experiences our characters embark on.
You’re now at the Web Station. Take a seat at one of the computers and feel free to browse the website we worked so hard to create. Explore some of the highlighted sections you haven’t learned about so far including discussions, interviews, fact checking and research.
Feel free to wander over to the Video Station. Here, you can see what we’ve worked on this quarter in video form. You’ll see videos on the Northside Parade and videos of us working together on all of our projects.
You’ve now reached your last stop here at the Past Projects Stop. Here, you can take a look at the work that was done in previous quarters of this studio. These are where our conceptual future visions of transportation in Cincinnati lie.
Cincinnati Street Car|on the right track|
What are your initial reactions aboutCincinnati public transportation?
PLEASE LEAVE IN COMMENT BOX WHEN FINISHED.
What are your thoughts on Cincinnati public transportation
after viewing our event?
NAME:
www.CincinnatiTransForum.org
S T R E E T C A R R E S E A R C H M A R K E T I N G M AT E R I A L S
LOGO IDEA
EVENT IDEAS
SCREENPRINTEDTEES
BUMPERSTICKERS
LASER CUTSTICKERS
TRAINTICKET
ALL ABOARD!
Your Boarding Stop is at the:
H’ordeuvres are located at each station
See the inside map for directions to your destination
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This ticket will guide you through your TransForum presentation journey.
THIS COULD’VE BEEN A PARKING TICKET!!DON’T WORRY ABOUT FINDING ONE OFTHESE ON YOUR VEHICLE EVER AGAIN.
NEXT TIME, TRY TAKING PUBLICTRANSPORTATION.
TransForum
Visit us online atwww.CincinnatiTransForum.org
To join the discussion of the future of Cincinnati public transit
THIS COULD’VE BEEN A PARKING TICKET.DON’T WORRY ABOUT FINDING ONE OF
THESE ON YOUR VEHICLE AGAIN.CONSIDER PUBLIC TRANSIT.
SIMPLY SHE
{ {D u r i n g a c o - o p i n S a n F r a n c i s c o , m y r e s p o n s i b i l i t i e s i n c l u d e d c o m p l e t i n g t r e n d r e s e a r c h , d e s i g n i n g t r e n d b o a r d s , d e s i g n i n g c o l o r p a l e t t e s , d e s i g n i n g o r i g i n a l p r i n t s , p a t t e r n s a n d g r a p h i c s f o r d o g c l o t h i n g .
W h a t f o l l o w s i s a s a m p l i n g o f o r i g i n a l p r i n t s , p a t t e r n s a n d g r a p h i c s I d e s i g n e d f o r d o g c l o t h i n g i n a d d i t i o n t o t r e n d b o a r d s a n d c o l o r p a l e t t e s .
cute!cute!cute!cute!
cute!cute!cute!cute!
cute!cute!cute!cute!
cute!cute!cute!cute!
T R E N D R E S E A R C H P R I N T, PAT T E R N S & G R A P H I C S
TREND BOARDS SMOOCHIE POOCHCOLLECTIONS
AEROPOSTALE
{ {D u r i n g a c o - o p i n N e w Yo r k , m y r e s p o n s i b i l i t i e s i n c l u d e d d e s i g n i n g m e n ’s a n d w o m e n ’s g r a p h i c t e e s .
W h a t f o l l o w s i s a s a m p l i n g o f o r i g i n a l A e r o p o s t a l e g r a p h i c t e e d e s i g n s u t i l i z i n g n e w t e c h n i q u e s f o r c r e a t i n g g r a p h i c s i n c l u d i n g h a n d - p a i n t e d t e x t .
loveloveloveaero
love
AERO
aero AERO
8 7
Aero
RELAXENJOY
aeropostale
peace
ATHLETICS
87
AERO
loveloveloveaero
love
AERO
aero AERO
8 7
AeroAeroAeroAeroAero
RELAXENJOY
aeropostale
peace
ATHLETICS
87
AEROAEROAEROAEROAERO
H A N D PA I N T E D G R A P H I C S G R A P H I C T E E S
SUMMARY
{ {W H AT I C A N D O F O R YO U :- p r o v i d e f u t u r e f o r w a r d t h i n k i n g- p r o v i d e c r e a t i v e y e t v i a b l e d e s i g n s o l u t i o n s t o a n y p r o b l e m- p a r t i c i p a t e i n d e s i g n a n d t r e n d r e s e a r c h- c o l l a b o r a t e o n t e a m p r o j e c t s- b r i n g a n e w a n d f r e s h d e s i g n p e r s p e c t i v e t o a n y t e a m
T H A N K YO U !
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