F A S H I O N & G R A P H I C D E S I G N E R

ALI RICE

TABLE oF CONTENTS

F D P D P R O J E C T S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

M E TA M O R P H O S I S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 P I L L O W T A L K . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

P E A R L H A R B O R . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 E X P R E S S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

C O L L A B O R AT I V E P R O J E C T S . . . . . . . . . . . . . . . . . . . . . . . . . . 1 9 C I N C Y S T R E E T C A R . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 9

C O - O P P R O J E C T S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2 S I M P LY S H E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2 A E RO P O S TA L E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 5

PILLOW TALK

P R O J E C T S TAT E M E N T :To d e s i g n a b r a n d a n d p r o d u c t l i n e t o p o t e n t i a l l ys e l l a t a l o c a l b o u t i q u e c a l l e d , M i C A 1 2 / V , l o c a t e d i n d o w n t o w n C i n c i n n a t i . C o l l e c t i o n m u s t b e a t l e a s t 8 p e i c e s a n d b e t a r g e t e d t o w a r d s M i C A ’ s c o n s u m e r .

D E S I G N S O L U T I O N :To P i l l o w T a l k i s a b r a n d t h a t e n c o m p a s s e s w h i m s i c a l y e t m o d e r n p e i c e s t h a t s p e a k t o t h ec o n s u m e r t h r o u g h c o l o r f u l I k a t p r i n t s & p a t t e r n s .T h e y a r e o n e - o f - a - k i n d h a n d m a d e p i l l o w s t h a t Ih a v e h a n d - s t e n c i l e d a n d h a n d - p a i n t e d .

S K I L L S S H O W C A S E D :I n d u s t r i a l d e s i g n , b r a n d i n g , m a r k e t i n g , c o n c e p td i r e c t i o n , c o n s u m e r r e s e a r c h & a n a l y s i s , p r i c i n g ,p r i n t & p a t t e r n d e s i g n , s e w i n g & c o n s t r u c t i o n ,g r a p h i c d e s i g n , c r a f t s m a n s h i p , e n t r e p r e n u e r s h i p .

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C O N C E P T D I R E C T I O N & M A R K E T A N A L Y S I S C O N C E P T S K E T C H E S

INSPIRATION

IKAT PRINTS

CONSUMER

PRODUCT SKETCHES

QUOTES:

- “ I prefer style over function for throw pillows”- “Need a neutral collection, like a b&w”- “Your prints should be handpainted”- “Love the drawstring idea, but see it as more of a design detail rather than a function”- “The leather lacing is awesome”- “Design these into three collections”- “Try to replicate the ikat bleeding effect”- “20in. pillow is a great size, you should add a rectangular or circular pillow to go with it”- “You should sell the pillow covers with the insert”

COMPETITIVE ANALYSIS

CONSUMER TESTING

P R O C E S S P H O T O ST E C H P A C K & P R I C I N G S T R A T E G Y

Pricing Strategy - Wholesale 50/50 2012 inserts fabric paint eyelets leather stencils labor tags wholesale *direct (always the same to end consumer

product material material material material paper labor labor p + h cost price profit margin % retail profit margin quanitity sold

sample 1 7.43 2.05 0.53 0.64 1 0.44 3 0 $15.09 $36.00 $20.91 0.58083 $72.00 $56.91 0.79 12

sample 2 8.5 1.1 0.53 0.24 0.5 0.44 2.5 0 $13.81 $28.00 $14.19 0.50679 $56.00 $42.19 0.75 6

sample 3 $0.00 $0.00 #DIV/0! $0.00 $0.00 #DIV/0!

*don't use direct sales to calucate

cost - value to produce goods gross sales - total revenue taken in to businessprice - value (revenue) collected from customerprofit - difference between price and cost net sales - total revenue after returns or discounts net sales $600.00 100%margin - percentage of profit to price minus

cost of goods sold - total cost to produce goods cost of goods sold $263.94 43.99profit equals marginprice gross margin - net sales minus cost of goods sold gross margin $336.06 56.01

minusoperating costs $10 1.667

net profit $326.06 54.34Pricing Strategy - Consignment 60/402012 inserts fabric paint eyelets leather stencils labor tags consignment

product material material material material paper labor labor p + h cost price profit margin % retail profit margin quanitity sold

sample 1 7.43 2.05 0.53 0.64 1 0.4 3 0 $15.05 $43.20 $28.15 0.65162 $72.00 $56.95 0.79 12

sample 2 8.5 1.1 0.53 0.24 0.5 0.4 2.5 0 $13.77 $33.60 $19.83 0.59018 $56.00 $42.23 0.75 6

sample 3 $0.00 $0.00 $0.00 #DIV/0! $0.00 $0.00 #DIV/0!

net sales $720.00 100%minus

cost of goods sold $263.22 36.56

gross margin $456.78 63.44minus

operating costs $10 1.389

net profit $446.78 62.05

PRICING SHEET

illow alkikat throw pillows

Tech PackCollection name: Reflections Designer: Ali RiceBrand: Pillow Talk - ikat throw pillowsFabric / Details: 100% cotton, Leather lacing, Brass EyeletsColors: Soft Turqoise, Azure Blue, Sparkling Champagne, Coral Price: Large pillows - $72, Small Pillows - $54

20”

20”

12”

18”

FRONT BACK

FRONT BACK

illow alkby: Ali Rice

illow alkby: Ali Rice

illow

alk

by: A

li Ri

ceillo

w a

lkby

: Ali

Rice

Leather Lacing

FRONT

BACK

FRONT

BACK

Description: Throw pillows made of 100% Cotton. Paint used: Jacquard Dye-na-flow textile paints & Krylon brushed metallic spray paint. Backof pillow is dip-dyed using same fabric and paints. Leather lacing and4 brass eyelets used to keep envelope opening closed. Fabric tag on back.

TECH PACK

LOGOPAINTS

STENCILING

FABRIC TAG

HAND PAINTED PILLOWS

HAND DYEING PROCESS

BRASS EYELETS& LEATHER LACING

METAMORPHOSIS

P R O J E C T S TAT E M E N T :To d e s i g n a b r a n d a n d p ro d u c t l i n e f o r F a l l 2 0 1 2 t o f u l ! l l c o n s u m e r s n e e d s b a s e d o n a n e m e r g i n g s o c i o - c u l t u r a l t r e n d .

D E S I G N S O L U T I O N :M E TA m o r p h o s i s S h o e A c c e s s o r i e s i s a b r a n d d e v e l o p e d t o f u l ! l l t h e n e e d s o f t h e c o n s u m e r w h o v a l u e s i n d i v i u a l i s m a n d c u s t o m i z a t i o n . T h e y a r e s h o e a c c e s s o r i e s , o r s h o e s k i n s , t h a t a r e m e a n t t o b e a d d e d o n t o a n e x i s t i n g s h o e .

S K I L L S S H OW C A S E D :I n d u s t r i a l d e s i g n , c r e a t i v e t h i n k i n g , b r a n d i n g , c o n c e p t d i r e c t i o n , d e s i g n r e s e a r c h , t r e n d r e s e a r c h , c o n s u m e r a n a l y s i s , r e n d e r i n g .

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S O C I O - C U LT U R A L T R E N D R E S E A R C H C O N C E P T I D E AT I O N S

INDIVIDUALISM

PERSONALIZATION

CUSTOMIZATION

CUSTOMIZABLESHOES

REMOVABLEPARTS

METAmorphosiss h o e a c c e s s o r i e s

METAmorphosiss h o e a c c e s s o r i e s

S H O E A C C E S S O RY R E N D E R I N G S B R A N D I N G & M A R K E T I N G

BUCKLEDACCESSORY

PULLED ONACCESSORY

METAMORPHOSISPROCESS LOGO

MAGAZINEAD

PEARL HARBOR

{ {P R O J E C T S TAT E M E N T :U s i n g C A D p ro g r a m K a l e d o , d e s i g n a w i n t e r 2 0 1 2 l i n e o f m e n s w e a r c l o t h i n g b a s e d o n a c o n c e p t t h a t i s i n s p i r e d b y a n e m e r g i n g t r e n d o n W G S N .

D E S I G N S O L U T I O N :D e v e l o p e d a c l o t h i n g l i n e f o r m e n i n s p i r e d b y t h e m o v i e , P e a r l H a r b o r.

S K I L L S S H OW C A S E D :M e n ’s a p p a r e l d e s i g n , q u i c k a d a p t a t i o n t o n e w t e c h n o l o g y , p r i n t s k n i t s a n d w e a v e s d e s i g n , t r e n d r e s e a r c h , c o n c e p t d i r e c t i o n a n d i l l u s t r a t i o n .

C O N C E P T D E V E L O P M E N T C O N C E P T I D E AT I O N S

TARGET MARKET

CONCEPT

SILHOUETTES

PRINTS

KNITS

WEAVESCOLOR PALETTE

C A D - K A L E D O F I N A L R E N D E R I N G S

PRINTS

KNITS

WEAVES

EXPRESS

{ {P R O J E C T S TAT E M E N T :To d e s i g n a w i n t e r 2 0 1 1 l i n e o f c l o t h i n g f o r a n e x i s t i n g r e t a i l e r b y w o r k i n g w i t h i n t h e c o n ! n e s o f b r a n d e q u i t y a n d s t r a t e g y .

D E S I G N S O L U T I O N :D e v e l o p e d a c l o t h i n g l i n e f o r E x p r e s s b a s e d o n a n e x o t i c b i r d s - o f - p a r a d i s e c o n c e p t a n d u t i l i z i n g t h e f e a t h e r t r e n d s s e e n o n t h e r u n w a y.

S K I L L S S H OW C A S E D :Wo m e n ’s a p p a r e l d e s i g n , d e s i g n i n g w i t h i n a b r a n d ’s i d e n t i t y , c o n c e p t d i r e c t i o n , i l l u s t r a t i o n a n d m e r c h a n d i s i n g ,

C O N C E P T D I R E C T I O N I N I T I A L I D E AT I O N S

RETAILERMOOD BOARD

TARGET CONSUMER

CONCEPT:BIRDS OF PARADISE

FEATHERTRENDS

M E R C H A N D I S I N G F I N A L C O L L E C T I O N

TECHNICALFLATS

MERCHANDISEDTOPS & DRESSES

MERCHANDISEDBOTTOMS & JACKETS

FAUX FEATHERS

FABRICSWATCES

CINCY STREETCAR

{ {P R O J E C T S TAT E M E N T :A d i s c i p l i n a r y c o l l a b o r a t i v e t e a m p u t t o g e t h e r a t U C t o e d u c a t e t h e p u b l i c a b o u t t h e C i n c i n n a t i S t r e e t c a r.

D E S I G N S O L U T I O N :A s a p a r t o f t h e m a r k e t i n g t e a m , w e a p p l i e d o u r l o g o t o m a r k e t i n g m a t e r i a l s s u c h a s s h i r t s , s t i c k e r s , p e n s , i n f o g r a p h i c s a n d p o s t e r s .

S K I L L S S H OW C A S E D :Wo r k i n g o n a c o l l a b o r a t i v e t e a m , m a r k e t i n g m a t e r i a l s d e s i g n , c r e a t i n g a b u z z i n C i n c i n n a t i .

now Everyone can have fun No more designated drivers;

www.cincinnatitransforum.com

Cincinnati Streetcar increasing accessibility

www.cincinnatitransforum.com

Cincinnati Streetcar stop driving, start riding

www.cincinnatitransforum.com

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Cincinnati Street Car|on the right track|

What are your initial reactions aboutCincinnati public transportation?

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S T R E E T C A R R E S E A R C H M A R K E T I N G M AT E R I A L S

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SCREENPRINTEDTEES

BUMPERSTICKERS

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TRAINTICKET

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THIS COULD’VE BEEN A PARKING TICKET.DON’T WORRY ABOUT FINDING ONE OF

THESE ON YOUR VEHICLE AGAIN.CONSIDER PUBLIC TRANSIT.

SIMPLY SHE

{ {D u r i n g a c o - o p i n S a n F r a n c i s c o , m y r e s p o n s i b i l i t i e s i n c l u d e d c o m p l e t i n g t r e n d r e s e a r c h , d e s i g n i n g t r e n d b o a r d s , d e s i g n i n g c o l o r p a l e t t e s , d e s i g n i n g o r i g i n a l p r i n t s , p a t t e r n s a n d g r a p h i c s f o r d o g c l o t h i n g .

W h a t f o l l o w s i s a s a m p l i n g o f o r i g i n a l p r i n t s , p a t t e r n s a n d g r a p h i c s I d e s i g n e d f o r d o g c l o t h i n g i n a d d i t i o n t o t r e n d b o a r d s a n d c o l o r p a l e t t e s .

cute!cute!cute!cute!

cute!cute!cute!cute!

cute!cute!cute!cute!

cute!cute!cute!cute!

T R E N D R E S E A R C H P R I N T, PAT T E R N S & G R A P H I C S

TREND BOARDS SMOOCHIE POOCHCOLLECTIONS

AEROPOSTALE

{ {D u r i n g a c o - o p i n N e w Yo r k , m y r e s p o n s i b i l i t i e s i n c l u d e d d e s i g n i n g m e n ’s a n d w o m e n ’s g r a p h i c t e e s .

W h a t f o l l o w s i s a s a m p l i n g o f o r i g i n a l A e r o p o s t a l e g r a p h i c t e e d e s i g n s u t i l i z i n g n e w t e c h n i q u e s f o r c r e a t i n g g r a p h i c s i n c l u d i n g h a n d - p a i n t e d t e x t .

loveloveloveaero

love

AERO

aero AERO

8 7

Aero

RELAXENJOY

aeropostale

peace

ATHLETICS

87

AERO

loveloveloveaero

love

AERO

aero AERO

8 7

AeroAeroAeroAeroAero

RELAXENJOY

aeropostale

peace

ATHLETICS

87

AEROAEROAEROAEROAERO

H A N D PA I N T E D G R A P H I C S G R A P H I C T E E S

SUMMARY

{ {W H AT I C A N D O F O R YO U :- p r o v i d e f u t u r e f o r w a r d t h i n k i n g- p r o v i d e c r e a t i v e y e t v i a b l e d e s i g n s o l u t i o n s t o a n y p r o b l e m- p a r t i c i p a t e i n d e s i g n a n d t r e n d r e s e a r c h- c o l l a b o r a t e o n t e a m p r o j e c t s- b r i n g a n e w a n d f r e s h d e s i g n p e r s p e c t i v e t o a n y t e a m

T H A N K YO U !