Special Thematic Project

AIF.ru:Travel Map

Project’s Aims

Packing the bags is not the only one thing the traveler has to do before going on the journey. Gathering the necessary information about the destination is another important thing. Where to go sightseeing? What is the public transport system? What dishes are worth tasting? These and many other questions will be answered within our special project Travel Map.

The main aims:•To create a thematic web area for tourists•To develop a set of tools for communication with the target audience

AiF.ru Today

Source data: Liveinternet, Yandex catalogue, August 2014

Самый широкийрегиональный охватТИЦ34Сайты в регионах России17 000Страницна посетителя3,2Просмотров страницв месяц26 406 725Посетителей в месяц8 236 527

20 000 Page rank

Users per month Views per month

Pages per user

40 regional web-sitesThe widest regional coverage

12 195 914 44 379 900

3,6

Travelers on AIF.ru

Purpose:Business – 40,5%men – 48%, women – 52% Leisure – 99,3%men – 48%, women – 52%

Budget:Very high – 47,3%High – 62%Above average – 28,9%Average – 94,1%Low – 1,3%

Destination:Europe – 50,2%Asia – 12,7%Middle East– 8,5Oceania – 6,7%Carribean – 1,8%North America – 1,2%South America – 0,6%Africa – 0,5%

Source data: Visual DNA, August-September 2014

Type of vacation:Package tourist – 8,8%Camping – 5,7%Beach fan – 16,3%City break fan – 13%Spa fan – 0,9%Thematic parks – 0,4%

Project 1. Mechanics

All the content is gathered within the project that has its own short URL and unique design.

On the top of each page there’s a world map where all the necessary destinations are marked by dots. By clicking each dot the user can see the text about that destination.

Each text is a longread with many multimedia components – photos, videos, coubs, infographics, etc.

For the content promotion we suggest to use banners and wallpapers on the pages of AIF.ru.

Project 1. Content

Every longread about each destination will touch upon the following topics: •What sights worth seeing•What is the public transport system•What dishes are worth tasting•How else can a traveler entertain himself

We suggest to choose a longread format for the text to let users see all the necessary information about the destination on the same page. If the user want to skip any part of the text he can simply navigate through it using thematic icons (transport, food, sights, etc.)

Special Projects on AIF.ru. Our Experience

On the 1st of August, 2014 AIF.ru launched the very first author’s project with unique design and navigation – ‘100 years to WW1’.The main navigation tool was the timeline with key dates for WW1. It was situated on the top of each page of the project. Within a click on each date the map changes: including countries borders and places of main battles of the period. A user can read more about those countries and battles in the pop-up window. In the period of two months the pages of the project were seen more than 96 thousands times.

The second special project was ‘Beslan’s Hell’ – a project which tells us about the events that took place in one of the schools of Beslan on the 1st of September, 2004. Longread format has been chosen for this project. It also has lots of multimedia content inside – photos and videos. In the period of one month the project was viewed more than 93 thousands times.

Project 2. Mechanics

As an alternative to the Project 1 we suggest a themed story on the pages of AIF.ru. The materials will be places into theme rubrics, such as Food, Society, etc. Each of these theme stories will be dedicated to some destination.

Media part of the project will consist of:•Promotional banners•Wallpapers (all the materials of theme story will be branded with the wallpapers and other rubrics will get the wallpapers in dynamics

The project ‘To Italy for the taste!’ realized on AIF.ru using the mentioned mechanics has gathered more than 33 thousands of views.

Project 2. Content

The materials of the theme story will be done in different formats: Q&A. articels, infographics.

Possible topics:•Three unique types of transport•Five national dishes that are worth tasting •10 myths about Spain•Etc.

Summary

The project realized on AIF.ru will allow you: To gather the target audience within the framework of the project To get a set of tools for efficient communication with the target audience To create a positive image of the company

Thank you for your attention!