6 Keys To Create A Powerful Content Marketing
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Asep Permana
Content Marketing Specialist 087728117404
6 Keys To Create A Powerful Content Marketing
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Apa itu Content Marketing? “Is any marketing that involves
the creation and sharing of media and publishing content in order to
acquire and retain customers”
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Konten Yang Powerful Itu… • MEMORABLE • SHAREABLE • ACTIONABLE
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The Key Is..
5W1H
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WHO Target Audiens
• Demografi • Psikografi
Brand
• Positioning
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WHY:
Brand Awereness vs SEO vs Sales
?
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WHAT Article
Image
Infographic
Video-audio
Presentation Style
Downloadable
FAQ
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WHEN • Content Plan • Trend • Base On Buying Cylce
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CONTENT Base On Buying Cycle
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Awareness
Blog Post, Social Media
Updates
Research
Ebook, Webinar, Indsutry Report
Comparison
Case Study,
Demos
Customer Testimoni
al
Purchase
Analysist Report, Detalide Of Product
Where Media
• Website • Social Media • Print Ad • TVC • dll
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HOW • Resources
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Idea
Budget Skill
HOW • Resources • Technique
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Great Content : Controversial
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Great Content: WOW
https://www.youtube.com/watch?v=lBUJcD6Ws6s
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Great Content : Emotional Touch
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Great Content: Inspiring
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Great Content F UN
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Express Tips Capture Your Ideas
5W1H Teknik Outline/Mindmap
And…
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Headline Yang Powerful “83% Pengguna internet memutuskan untuk membaca artikel ataupun melihat video berawal dari judul atau headline yang
merangsang keingintahuan mereka”
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Content Marketing Is A Long Term Relationship
Its Not A One Night Stand
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