Stephanie Baudin11/17/2009
2 Tweet or Not 2 Tweet
A summary of this goal will be stated here that is clarifying and inspiring
A summary of this goal will be stated here that is clarifying and inspiring Twitter Jitters
“It’s too complicated”
“Why would anyone actually be interested in knowing what I am doing ever second of the day?”
“It seems tedious and inefficient”
“I’m on Facebook, LinkedIn, MySpace…I’m on social media overload”
“Who has time?”
“I don’t get Twitter”
A summary of this goal will be stated here that is clarifying and inspiring What is Twitter?
• Twitter is: – Free social networking and micro-blogging service– Allows its users to send and read other users'
updates (otherwise known as tweets)– Text-based posts of up to 140 characters in length.– 3,300,000 registered users and counting
• Twitter is not:– A job board– A resume database– Email or instant messaging or spam– Facebook or MySpace
A summary of this goal will be stated here that is clarifying and inspiring Why use Twitter?• It’s great for:
– Attracting talent– Establishing your employment brand– Marketing your services– Network with passive candidates– Joining niche communities
• You don’t want to be the recruiter that still faxes the resumes…do you?
A summary of this goal will be stated here that is clarifying and inspiringHow do I get started?
• Create an account www.twitter.com
• Short and simple avoid numbers and symbols
• Settings: name, website, location, bio, profile picture
A summary of this goal will be stated here that is clarifying and inspiring Profile Bio
• Keyword rich• Briefly describe how your expertise helps
people, or what they can do for you.• Examples:
– “Experienced healthcare recruiter and sourcing specialist. Jobs available in healthcare, medical, nursing, pharmaceutical”
– “Stephanie, Amy & Mary from CareerBuilder’s employer blog. The Hiring Site, tweeting about the attraction, engagement, & retention of employees.”
A summary of this goal will be stated here that is clarifying and inspiring What to tweet?
• Build your brand• Ignore: “What are you doing” • Focus on: “What would everyone like to know,
discover, or share?”• Write about what others wants to read.• Establish yourself as an expert • Post your jobs: www.tinyurl.com
A summary of this goal will be stated here that is clarifying and inspiring Find Tweeple• Use “Find Friends” function • Twitter search: http://search.twitter.com
– Use advanced search– Keywords based upon job titles or industries– Hashtag “#jobs”
• Twellow: groups people in categories based on keywords in profile, http://twellow.com
• Tweepular.com: follower management tool
A summary of this goal will be stated here that is clarifying and inspiringTweet Guidelines
• NEVER split a single comment across multiple tweets – 140 chars is enough, or you’re saying too much at once.
• Retweet upon request or when possible• Don’t be too noisy • Don’t be broadcast-only and try to respond • Don’t use Twitter just for chatting • K.I.S.S and refer to Korn/Ferry’s IT Security Policy:
http://ksys/reference/IT_Security_Policy.pdf • Refer to and follow client’s guidelines when tweeting
A summary of this goal will be stated here that is clarifying and inspiring Extra Credit
• Combine your tools • Update multiple networks: http://ping.fm • Create a blog and display your updates• Add Twitter to your email signature• Join online Twitter Groups• Send automated thank you notes & schedule
tweets: http://www.tweetlater.com
A summary of this goal will be stated here that is clarifying and inspiringQuestions & Contact Info
Stephanie Baudin@stephaniebaudin (twitter)[email protected]
A summary of this goal will be stated here that is clarifying and inspiringSources & Additional Resources• http://www.recruitingblogs.com/profiles/
blogs/why-recruiters-should-use• http://www.recruitingblogs.com/profiles/
blogs/twitter-for-recruiting-part-2 • http://business.twitter.com/twitter101/
learning#rt • http://andypiper.wordpress.com/
2008/10/23/breaking-my-own-twitter-rules/• V:\FS Training-NA\Web 2.0