2 Tweet Or Not 2 Tweet

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Beyond the basics, how to best use Twitter efficiently

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<ul><li> Stephanie Baudin 11/17/2009 2 Tweet or Not 2 Tweet A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals </li> <li> Twitter Jitters Its too complicated Why would anyone actually be interested in knowing what I am doing ever second of the day? It seems tedious and inefficient Im on Facebook, LinkedIn, MySpaceIm on social media overload Who has time? I dont get Twitter A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals </li> <li> What is Twitter? <ul><li>Twitter is: </li></ul><ul><li><ul><li>Free social networking and micro-blogging service </li></ul></li></ul><ul><li><ul><li>Allows its users to send and read other users' updates (otherwise known as tweets) </li></ul></li></ul><ul><li><ul><li>Text-based posts of up to 140 characters in length. </li></ul></li></ul><ul><li><ul><li>3,300,000 registered users and counting </li></ul></li></ul><ul><li>Twitter is not: </li></ul><ul><li><ul><li>A job board </li></ul></li></ul><ul><li><ul><li>A resume database </li></ul></li></ul><ul><li><ul><li>Email or instant messaging or spam </li></ul></li></ul><ul><li><ul><li>Facebook or MySpace </li></ul></li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals </li> <li> Why use Twitter? <ul><li>Its great for: </li></ul><ul><li><ul><li>Attracting talent </li></ul></li></ul><ul><li><ul><li>Establishing your employment brand </li></ul></li></ul><ul><li><ul><li>Marketing your services </li></ul></li></ul><ul><li><ul><li>Network with passive candidates </li></ul></li></ul><ul><li><ul><li>Joining niche communities </li></ul></li></ul><ul><li>You dont want to be the recruiter that still faxes the resumesdo you? </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals </li> <li> How do I get started? <ul><li>Create an account www.twitter.com </li></ul><ul><li>Short and simple avoid numbers and symbols </li></ul><ul><li>Settings: name, website, location, bio, profile picture </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals </li> <li> Profile Bio <ul><li>Keyword rich </li></ul><ul><li>Briefly describe how your expertise helps people, or what they can do for you. </li></ul><ul><li>Examples: </li></ul><ul><li><ul><li> Experienced healthcare recruiter and sourcing specialist. Jobs available in healthcare, medical, nursing, pharmaceutical </li></ul></li></ul><ul><li><ul><li> Stephanie, Amy &amp; Mary from CareerBuilders employer blog. The Hiring Site, tweeting about the attraction, engagement, &amp; retention of employees. </li></ul></li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals </li> <li> What to tweet? <ul><li>Build your brand </li></ul><ul><li>Ignore: What are you doing </li></ul><ul><li>Focus on: What would everyone like to know, discover, or share? </li></ul><ul><li>Write about what others wants to read. </li></ul><ul><li>Establish yourself as an expert </li></ul><ul><li>Post your jobs: www.tinyurl.com </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals </li> <li> Find Tweeple <ul><li>Use Find Friends function </li></ul><ul><li>Twitter search: http://search.twitter.com </li></ul><ul><li><ul><li>Use advanced search </li></ul></li></ul><ul><li><ul><li>Keywords based upon job titles or industries </li></ul></li></ul><ul><li><ul><li>Hashtag #jobs </li></ul></li></ul><ul><li>Twellow: groups people in categories based on keywords in profile, http://twellow.com </li></ul><ul><li>Tweepular.com: follower management tool </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals </li> <li> Tweet Guidelines <ul><li>NEVER split a single comment across multiple tweets 140 chars is enough, or youre saying too much at once. </li></ul><ul><li>Retweet upon request or when possible </li></ul><ul><li>Dont be too noisy </li></ul><ul><li>Dont be broadcast-only and try to respond </li></ul><ul><li>Dont use Twitter just for chatting </li></ul><ul><li>K.I.S.S and refer to Korn/Ferrys IT Security Policy: http://ksys/reference/IT_Security_Policy.pdf </li></ul><ul><li>Refer to and follow clients guidelines when tweeting </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals </li> <li> Extra Credit <ul><li>Combine your tools </li></ul><ul><li>Update multiple networks: http://ping.fm </li></ul><ul><li>Create a blog and display your updates </li></ul><ul><li>Add Twitter to your email signature </li></ul><ul><li>Join online Twitter Groups </li></ul><ul><li>Send automated thank you notes &amp; schedule tweets: http:// www.tweetlater.com </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals </li> <li> Questions &amp; Contact Info <ul><li>Stephanie Baudin </li></ul><ul><li>@stephaniebaudin (twitter) </li></ul><ul><li>[email_address] </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals </li> <li> Sources &amp; Additional Resources <ul><li>http://www.recruitingblogs.com/profiles/blogs/why-recruiters-should-use </li></ul><ul><li>http://www.recruitingblogs.com/profiles/blogs/twitter-for-recruiting-part-2 </li></ul><ul><li>http://business.twitter.com/twitter101/learning#rt </li></ul><ul><li>http://andypiper.wordpress.com/2008/10/23/breaking-my-own-twitter-rules/ </li></ul><ul><li>V:FS Training-NAWeb 2.0 </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals </li> </ul>