2 Tweet Or Not 2 Tweet

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Beyond the basics, how to best use Twitter efficiently

Text of 2 Tweet Or Not 2 Tweet

  • Stephanie Baudin 11/17/2009 2 Tweet or Not 2 Tweet A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  • Twitter Jitters Its too complicated Why would anyone actually be interested in knowing what I am doing ever second of the day? It seems tedious and inefficient Im on Facebook, LinkedIn, MySpaceIm on social media overload Who has time? I dont get Twitter A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  • What is Twitter?
    • Twitter is:
      • Free social networking and micro-blogging service
      • Allows its users to send and read other users' updates (otherwise known as tweets)
      • Text-based posts of up to 140 characters in length.
      • 3,300,000 registered users and counting
    • Twitter is not:
      • A job board
      • A resume database
      • Email or instant messaging or spam
      • Facebook or MySpace
    A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  • Why use Twitter?
    • Its great for:
      • Attracting talent
      • Establishing your employment brand
      • Marketing your services
      • Network with passive candidates
      • Joining niche communities
    • You dont want to be the recruiter that still faxes the resumesdo you?
    A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  • How do I get started?
    • Create an account www.twitter.com
    • Short and simple avoid numbers and symbols
    • Settings: name, website, location, bio, profile picture
    A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  • Profile Bio
    • Keyword rich
    • Briefly describe how your expertise helps people, or what they can do for you.
    • Examples:
      • Experienced healthcare recruiter and sourcing specialist. Jobs available in healthcare, medical, nursing, pharmaceutical
      • Stephanie, Amy & Mary from CareerBuilders employer blog. The Hiring Site, tweeting about the attraction, engagement, & retention of employees.
    A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  • What to tweet?
    • Build your brand
    • Ignore: What are you doing
    • Focus on: What would everyone like to know, discover, or share?
    • Write about what others wants to read.
    • Establish yourself as an expert
    • Post your jobs: www.tinyurl.com
    A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  • Find Tweeple
    • Use Find Friends function
    • Twitter search: http://search.twitter.com
      • Use advanced search
      • Keywords based upon job titles or industries
      • Hashtag #jobs
    • Twellow: groups people in categories based on keywords in profile, http://twellow.com
    • Tweepular.com: follower management tool
    A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  • Tweet Guidelines
    • NEVER split a single comment across multiple tweets 140 chars is enough, or youre saying too much at once.
    • Retweet upon request or when possible
    • Dont be too noisy
    • Dont be broadcast-only and try to respond
    • Dont use Twitter just for chatting
    • K.I.S.S and refer to Korn/Ferrys IT Security Policy: http://ksys/reference/IT_Security_Policy.pdf
    • Refer to and follow clients guidelines when tweeting
    A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  • Extra Credit
    • Combine your tools
    • Update multiple networks: http://ping.fm
    • Create a blog and display your updates
    • Add Twitter to your email signature
    • Join online Twitter Groups
    • Send automated thank you notes & schedule tweets: http:// www.tweetlater.com
    A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  • Questions & Contact Info
    • Stephanie Baudin
    • @stephaniebaudin (twitter)
    • [email_address]
    A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  • Sources & Additional Resources
    • http://www.recruitingblogs.com/profiles/blogs/why-recruiters-should-use
    • http://www.recruitingblogs.com/profiles/blogs/twitter-for-recruiting-part-2
    • http://business.twitter.com/twitter101/learning#rt
    • http://andypiper.wordpress.com/2008/10/23/breaking-my-own-twitter-rules/
    • V:FS Training-NAWeb 2.0
    A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals