Tweet This - Not That! Get ready to flap your wings and fly high when you attend this all-informative workshop on key opportunities with Twitter! Specifically targeted for publishing professionals, this workshop shares tricks and insider tips on how to use Twitter functions to better engage readers. By optimizing the use of Twitter, publishers, booksellers and librarians can spread the word on up and coming titles and create renewed interest in backlist books. How to craft compelling content so it engages followers will be discussed. Learn the importance of Twitter analytics and how to use it to your advantage so it benefits your title's marketing plan. Push your public relations strategy into the limelight and find out why social marketing with Hashtags, tweechats and Twitter trends can make one single tweet turn viral!