Danone Online School

Learning 2.0：Yinghang ZHOU

This online school is a new way, online and mobile, for a company to training its managers and employees

It is based on a website ( mainly for PC) andapplications in IOS system and Android system.

Content

Course Motivation

Communication

Course

Follow Master

Learnfrom

Employees

E-learning

Course

Follow Masters

Course Contents

• Professional business courses are launched with well-knownuniversities or business schools to ensure these are advancedand appropriate of Danone.

• These courses are classified into several programs likemanage art, corporate finance, HR, creative leadership, etcand several levels to fit different kinds and positions.

• Every course include lessons and every lesson has questionsand exercises during studying.

Course

Follow Masters

• The grade:

Get credits from – the correct rate of the first

answers in every lesson

– Every comment after the lesson

– The number of “like ” of comments from other students.

– Different diffivulty level courses means different credits could be got. More difficult, more credits.

– Checking in system and every course every day could get few credits, like 0.2.

• The students: 15000 managers.

• The goal: help these managers to improve themselves by professional knowledge and skills.

Details

Course

Learn form Employees

Course Contents

• Everything, the good practice, information valuable, and everyone’s experiences, which isuploaded on Dantube by the stuff.

Details

• The students: 15000 managers and + 40000 employees.

• The goal: to learn what are employees focus on and promote the communication between managers and employees.

Course

Learn form Employees

Details

• The grade:

– Shared value:

The value comes from

• Sharing videos, experience, etc on Dantube

• The number that your uploading are clicked and liked by other students.

– Comment strength

The strength comes from

• Every Comment to the uploading of other students.

• The number of the “like” of your comments

Course

Functions in Terminals

• Mobile Facilities:

– Learning courses online or learning off-line by downloading lessons.

– Check in

– Create a new comment

– Discussing

– Uploading and sharing in Dantube

– Like

– Ect

• PC:

– Learning courses online

– Check in

– Create a new comment

– Discussing

– Uploading and sharing in Dantube

– Like

– Ect

Course

Motivation

Interest

Promotion

Companion

Reward

Promotion

Follow Masters

Learn enough courses in “Follow Masters”Learn more difficult courses

Create high quality comment to draw attention from other studentsCheck in everyday

Regard the grade of “Follow Masters” as a factor in promotion criteria. For example: being a junior market manager needs 300 credits in

Marketing Program and being a senior market manager needs 800 credits in two Programs, Marketing and Innovation .

The quality and content of the courses in “Follow Masters” are good enough to suit the requirement of professional manager course

Motivation

Companion

Follow Masters

HeadteacherConsist of the

professors from the collaborative universities and business schools and the senior managers of

Danone (only for junior courses)

Answer the questions which

are followed every lessons to help the

students to understand better.

Post related topic and news in

discussion board termly

Motivation

Reward

Learn from employees - Dantube

• We could make ranks of share value and comment strength, like monthly top 10, quarterly top 10 and annual top 10.

• Every rank means a special bonus with different values.

Rank

• Encourage the bulk of this company to be interested in sharing and comment others because only very few people could be into top 10.

• The value of shared value and comment strength could be accumulated annually. It is similar to the bank credits which could be redeemed gifts or trips

Value

Motivation

Communication

Company

Managers

Stuff

Employees Discussion

Topic

Communication

Discussing board in “Follow Masters”

• Academic topics:

• Post by the headteachers

• Due to help the managers to discuss the courses together to understand them deeply.

Discussing board in “Dantube”

• Company topics: Culture, life in Danone, Strategy, Possible new policies, etc. Every area which the company want to hear employees’ voices and which the employees focus on.

• Post by the senior manager group in official section and by every stuff in non-official sections

• Due to improve the communication between managers and employees and between the company and stuff.

Conclusion

•Profession courses + Answer questions timely

•Suitable Motivation•Full and good communication+ every one feels that his

suggestions be valued

A culture of learning

Thank You！