WtW TV3 Buletin Utama Final

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    'Watching the Watchdog'Malaysian Media Coverage of GE13

    Final Individual Report: TV3 BULETIN UTAMA

    15/08/13

    Dr Tessa J. HoughtonSchool of Modern Languages and Cultures

    Director of the Centre for the Study of Communications and CultureUniversity of Nottingham Malaysian Campus

    in collaboration with

    Comments and feedback welcomed at:

    [email protected] 523 4575

    or

    Masjaliza HamzahExecutive Officer

    Centre for Independent [email protected]

    03-4023-0772/4024-9840

    The work is licensed under CC BY-NC-SA 3.0

    http://www.nottingham.edu.my/Modern-Languages/index.aspxhttp://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/index.aspx
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    Table of ContentsExecutive Summary of Key Results for TV3 BULETIN UTAMA..........................................................................3Section 1: Media Coverage of Political Parties & Coalitions.......................................................................... 5

    1.1 Volume of Coverage of Parties & Coalitions......................................................................................... 5Figure 1: Volume of Coverage of Political Parties & Coalitions.......................................................... 5Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.

    Independent/Other........................................................................................................................................61.2 Tone of Coverage of Political Parties & Coalitions...............................................................................7Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions............................................7Figure 4: Negative Political Party & Coalition Coverage ....................................................................8Figure 5: Positive Political Party & Coalition Coverage.........................................................................9Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.Independent/Other.....................................................................................................................................10

    Section 2: Media Coverage of Politicians & Political Figures.......................................................................112.1 Volume of Coverage of Politicians & Political Figures.......................................................................11

    Figure 7: Volume of Coverage of Politicians & Political Figures....................................................... 11Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................12

    2.2 Volume of the Use of Politicians & Political Figures as Sources.......................................................13Figure 9: Volume of the Use of Politicians & Political Figures as Sources........................................13Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Government vs.Opposition vs. Independent/Other..........................................................................................................14

    2.3 Tone of Coverage of Politicians & Political Figures............................................................................15Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures......................................15Figure 12: Negative Coverage of Politicians & Political Figures.......................................................16Figure 13: Positive Coverage of Politicians & Political Figures..........................................................17Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................18

    2.4 Tone of the Use of Politicians & Political Figures As Sources: Attack Politics or Negative

    Campaigning......................................................................................................................................................19Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics' MostOften?............................................................................................................................................................ 19Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?..........................20

    Section 3: Media Coverage of Issues.................................................................................................................213.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues..................................................21

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues.................................................................21Figure 18: Media Coverage of Policy Issues.........................................................................................22Figure 19: Media Coverage of Non-Policy Issues................................................................................23

    Section 4: A Brief Methodology..........................................................................................................................24Section 5: Appendix 1 Tables..........................................................................................................................25

    .................................................................................................................................................................................. 25Section 6: Appendix 2 Coding Scheme......................................................................................................... 32

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    Executive Summary of Key Results for TV3 BULETIN UTAMA

    Introduction

    Like all modern elections, it the Malaysian 13th General Election was fought primarily through themedia the so-called 'watchdogs' of democracy.

    But how effective were Malaysian media outlets at providing fair and objective informationabout national politics? How well did they inform Malaysian citizens about their political environment,and thus enable them to make informed decisions about who to vote for?

    The Watching the Watchdog project monitored coverage from 28 media newspapers, televisionnews broadcasts, online news sites as well as the national press agency, in four languages (English,Bahasa Malaysia, Mandarin, and Tamil); in Sabah and Sarawak as well as in Peninsular Malaysia,during the month spanning April 7th to May 7th 2013 (31 days in total). It is a collaboration betweenthe University of Nottingham Malaysia Campus and the Centre for Independent Journalism.

    The key results summarised below pertain to the individual publication addressed in this report.

    Key Results

    In scrutinising the GE13 coverage provided by TV3 Buletin Utama, we found the following trends:

    (1) Coverage of Parties & Coalitions

    The mention-level coverage dedicated to each major coalition was relatively equal.

    PR were attacked (75.29%) and covered negatively (61.45%) more then BN, with BNreceiving more positive coverage (76.85%).

    Of all the tonal categories used in the coverage of political parties and coalitions, thepositive category was used very much the most often (41%), followed by the negativecategory (27%) then the neutral category (26%).

    (2) Coverage of Politicians and Political Figures

    Who is talked about the most? And how are they talked about?

    The volume of mention-level coverage given to politicians from both coalitions was skewed

    towards BN (63%). Of all the tonal categories used in the coverage of politicians and political figures, the

    neutral category was used the most often (44%), followed by the positive category (24%).

    However, of the non-neutral material, more positive and neutral coverage was given to BN,while PR received the most attacks.

    Who is used as a source the most? And who engages in attack politics the most?

    Najib Razak and Muhyiddin Yassin were used as sources most often.

    BN were used as sources more often (51%) than PR politicians (21%), who were used assources less than independent/other political figures (27%).

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    Lim Guan Eng and Muhyiddin Yassin were first and second most commonly engaged in attackpolitics, followed by Najib Razak.

    Overall, BN coalition politicians engaged in attack politics more often than oppositionpoliticians (27.78% cf. 19.44%), but not as much as independents and others (52.78%).

    (3) Policy Issues vs. Non-Policy Issues

    Non-Policy Issues were given more coverage than Policy Issues.

    The Non-Policy Issue of Vision Policies and Programmes was the most covered issue overall.

    4 TV3 BULETIN UTAMA

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    Section 1: Media Coverage of Political Parties & Coalitions

    1.1 Volume of Coverage of Parties & Coalitions

    Figure 1: Volume of Coverage of Political Parties & Coalitions

    BN received the most coverage (39.33%), followed by PAS, DAP, Others, then PKR.

    Refer to Table 1 for figures.

    5 TV3 BULETIN UTAMA

    BN

    PASDAP

    Other

    PKR

    UMNO

    MCA

    PR

    MIC

    PSM

    Gerakan

    SAPP

    PBB

    PBS

    PRS

    PRM

    SPDP

    SUPP

    UPKO

    0 5 10 15 20 25 30 35 40 45

    39.33

    14.0413.65

    12.18

    11.95

    3.96

    1.40

    1.24

    0.78

    0.78

    0.23

    0.23

    0.08

    0.08

    0.08

    0.00

    0.00

    0.00

    0.00

    Volume

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    Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs.Opposition vs. Independent/Other

    Once parties/coalitions' coverage volumes are combined, the mention-level coveragededicated to each major coalition was relatively equal, with the BN coalition receivingslightly more mention-level coverage than PR.

    Refer to Table 2 for figures.

    6 TV3 BULETIN UTAMA

    BN

    PR

    Independent

    Other

    0 5 10 15 20 25 30 35 40 45 50

    45.93

    40.88

    1.01

    12.18

    Volume

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    1.2 Tone of Coverage of Political Parties & Coalitions

    Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions

    Of all the tonal categories used in the coverage of political parties and coalitions, thepositive category was used very much the most often (41%), followed by the negativecategory (27%) then the neutral category (26%).

    7 TV3 BULETIN UTAMA

    7%

    27%

    26%

    41%Attacked

    Negative

    Neutral

    Positive

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    Figure 4: Negative Political Party & Coalition Coverage

    Other parties were the most negatively covered (25.91%), followed by DAP (20.48%) andPAS (20.18%), then PKR (19.88%).

    PKR were the most attacked (27.06%), followed by DAP (24.71%), Other (20%), PAS(15.29%), then PR (8.24%).

    Refer to Table 3 for figures.

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    Other

    DAP

    PAS

    PKR

    BN

    UMNOPR

    MIC

    PSM

    MCA

    Gerakan

    PBB

    PBS

    PRS

    PRM

    SAPP

    SPDP

    SUPP

    UPKO

    0 5 10 15 20 25 30 35 40 45 50

    Attacked Negative

    Coverage Volume

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    Figure 5: Positive Political Party & Coalition Coverage

    BN received the most positive (69.84%) coverage by a very significant margin, followed byPAS (8.95%), UMNO (5.06%), PKR (4.67%), then DAP (4.47%).

    Refer to Table 3 for figures.

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    BN

    DAP

    PAS

    Other

    PKR

    UMNOMCA

    PSM

    MIC

    Gerakan

    PRS

    PR

    SAPP

    PBB

    PBS

    PRM

    SPDP

    SUPP

    UPKO

    0 20 40 60 80 100 120

    Posi tive Neutral

    Coverage Volume

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    Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs.Opposition vs. Independent/Other

    When coalition and party coverage is combined into the two opposing coalitions, we see thatoverall, PR were attacked (75.29%) and covered negatively (61.45%) more then BN, withBN receiving more positive coverage (76.85%).

    Refer to Table 4 for figures and below for ratios.

    CoverageType

    BN : PRTonal

    Weighting

    Positive 1 : 0.24 41%Neutral 1 : 1.1 26%

    Negative 1 : 4.64 27%

    Attacked 1 : 16 7%

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    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    BN

    PR

    Independent & Other

    0 10 20 30 40 50 60 70 80 90

    4.71

    13.25

    41.25

    76.85

    75.29

    61.45

    45.31

    18.68

    20.00

    25.30

    13.44

    4.47

    Coverage Volume

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    Section 2: Media Coverage of Politicians & Political Figures

    2.1 Volume of Coverage of Politicians & Political Figures

    Figure 7: Volume of Coverage of Politicians & Political Figures

    Only the top 20 most mentioned politicians are shown on this graph.

    Out of these 20, Najib Razak received the most mentions by a significant proportion(40.48%), followed by Muhyiddin Yassin (10.73%).

    Refer to Table 5 for full figures.

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    Najib Razak

    Muhyiddin Yassin

    Lim Guan EngAnwar Ibrahim

    Mahathir Mohamad

    Karpal Singh

    Nik Aziz

    Hishamuddin Hussein

    Hadi Awang

    Khalid Ibrahim

    Lim Kit Siang

    Ambiga Sreenevasan

    Chua Soi Lek

    Musa Aman

    Ng Yen YenTian Chua

    Hassan Ali

    Liow Tiong Lai

    Mohamad 'Mat' Sabu

    Nurul Izzah

    0 5 10 15 20 25 30 35 40 45

    40.48

    10.73

    8.657.96

    5.88

    5.54

    3.81

    3.11

    2.77

    2.08

    2.08

    1.38

    1.04

    0.69

    0.690.69

    0.35

    0.35

    0.35

    0.35

    Coverage Volume

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    Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs.Opposition vs. Independent/Other

    When the mentions of individual politicians and political figures are combined and mergedinto their respective coalitions, we can see that coverage of figures from both major coalitionsis skewed towards BN (63%).

    Refer to Table 6 for figures.

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    63%

    34%

    2%

    BN

    PR

    Independent/Other

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    2.2 Volume of the Use of Politicians & Political Figures as Sources

    Figure 9: Volume of the Use of Politicians & Political Figures as Sources

    Of the politicians and political figures tracked, Najib Razak was used as a source most often(34.25%), followed by Muhyiddin Yassin (12.64%) then Lim Guan Eng (9.2%).

    Refer to Table 7 for figures.

    13 TV3 BULETIN UTAMA

    Najib Razak

    Muhyiddin Yassin

    Lim Guan Eng

    Anwar Ibrahim

    Election Commission Spokesperson

    Hadi Awang

    Mahathir Mohamad

    Nik Aziz

    Hassan Ali

    Ambiga Sreenevasan

    0 5 10 15 20 25 30 35 40

    34.25

    12.64

    9.20

    6.67

    5.75

    2.76

    2.53

    1.61

    1.38

    0.92

    Coverage Volume

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    Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Governmentvs. Opposition vs. Independent/Other

    Politicians from BN were used as sources more often (51%) than PR politicians (21%), whowere used as sources less than independent/other political figures (27%).

    Refer to Table 7 for figures.

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    51%

    21%

    27%

    BN

    PR

    Independent/Other

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    2.3 Tone of Coverage of Politicians & Political Figures

    Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures

    Of all the tonal categories used in the coverage of politicians and political figures, theneutral category was used the most often (50%), followed by the positive category (27%).

    15 TV3 BULETIN UTAMA

    27%

    50%

    13%

    11%

    Positive

    Neutral

    Negative

    Attacked

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    Figure 12: Negative Coverage of Politicians & Political Figures

    In terms of the tone of mentions of politicians and political figures, Najib Razak received themost negative coverage (18.18%), followed by Lim Guan Eng and Mahathir Mohamad (both12.12%).

    Anwar Ibrahim was the most attacked (33.33%), followed by Khalid Ibrahim (18.52%) thenKarpal Singh (14.82%).

    Refer to Table 8 for full figures.

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    Najib Razak

    Lim Guan Eng

    Mahathir Mohamad

    Muhyiddin Yassin

    Anwar Ibrahim

    Karpal Singh

    Ambiga Sreenevasan

    Nik Aziz

    Hadi Awang

    Lim Kit Siang

    Ng Yen Yen

    Khalid Ibrahim

    Hishamuddin Hussein

    Tian Chua

    Abdul Rahman Dahlan

    Alfred Jabu

    Azmin Ali

    Baru Bian

    Bernard Dompok

    Chong Chieng JenChua Soi Lek

    Dzulkefly Ahmad

    0 5 10 15 20 25 30 35 40 45

    Attacked Negative

    Coverage Volume

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    Figure 13: Positive Coverage of Politicians & Political Figures

    In terms of the tone of mentions of politicians and political figures, Najib Razak received themost positive (58.82%) and neutral coverage (46.03%%).

    Muhyiddin Yassin received the second most positive coverage (16.18%) followed by Lim

    Guan Eng (5.88%). Refer to Table 8 for figures.

    17 TV3 BULETIN UTAMA

    Najib RazakLim Guan Eng

    Muhyiddin Yassin

    Karpal Singh

    Anwar Ibrahim

    Nik Aziz

    Hishamuddin Hussein

    Lim Kit Siang

    Hadi Awang

    Mahathir Mohamad

    Chua Soi Lek

    Musa Aman

    Liow Tiong Lai

    Rosmah Mansur

    Taib Mahmud

    Tian Chua

    Yong Teck Lee

    Ambiga Sreenevasan

    Hassan Ali

    Mohamad 'Mat' SabuAbdul Rahman Dahlan

    Alfred Jabu

    0 20 40 60 80 100 120

    Posi tive Neutral

    Coverage Volume

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    Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs.Opposition vs. Independent/Other

    Overall, more positive and neutral coverage was given to BN, while PR received the mostattacks.

    Refer to Table 9 for figures and below for ratios.

    CoverageType

    BN : PRTonal

    Weighting

    Positive 1 : 0.16 24%

    Neutral 1 : 0.51 44%

    Negative 1 : 0.94 11%

    Attacked 1 : 7.7 9%

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    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    BN

    PR

    Independent/ Other

    0 10 20 30 40 50 60 70 80 90

    11.11

    48.48

    65.08

    83.82

    85.19

    45.45

    33.33

    13.24

    3.70

    6.06

    1.59

    2.94

    Coverage Volume

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    2.4 Tone of the Use of Politicians & Political Figures As Sources: AttackPolitics or Negative Campaigning

    Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics'

    Most Often?

    This graph is weighted to show attack politics as a proportion of overall use as source.

    Lim Guan Eng was the politicians most likely to engage in attack politics (13.89%), followedby Muhyiddin Yassin (11.11%) then Najib Razak (8.33%).

    Refer to Table 10 for figures.

    19 TV3 BULETIN UTAMA

    Lim Guan Eng

    Muhyiddin Yassin

    Najib Razak

    Mahathir Mohamad

    Anwar Ibrahim

    Lim Kit Siang

    Nazri Aziz

    Ambiga Sreenevasan

    Baru Bian

    Chua Soi Lek

    Hadi Awang

    Hassan Ali

    Jeffrey Kitingan

    Khalid Ibrahim

    Musa Aman

    0 2 4 6 8 10 12 14 16

    13.89

    11.11

    8.33

    5.56

    2.78

    2.78

    2.78

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    Attack Volume

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    Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?

    This graph is weighted to show attack politics as a proportion of overall use as source.

    Overall, BN coalition politicians engaged in attack politics more often than oppositionpoliticians (27.78% cf. 19.44%), but not as much as independents and others (52.78%).

    Refer to Table 10 for figures.

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    27.78

    19.44

    52.78

    BN

    PR

    Independent/Other

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    Section 3: Media Coverage of Issues

    3.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues

    More coverage overall is given to Non-Policy Issues than Policy Issues.

    Refer to Table 11 for figures.

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    46%

    54%

    Policy Issues

    Non-Policy Issues

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    Figure 18: Media Coverage of Policy Issues

    Of all Policy Issues covered, Vision Policies and Programmes were given the most coverage,followed by the Economy & Development then Religion.

    Refer to Table 11 for figures.

    22 TV3 BULETIN UTAMA

    49%

    2%

    19%

    2%1%

    9%

    3%1%

    14%

    Policy Issues

    VisionPolicies/ProgrammesEnvironmentEconomy/DevelopmentEducationForeign PolicyDomestic Policy, Crime &National SecurityOppressive LegislationHealthReligion

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    Figure 19: Media Coverage of Non-Policy Issues

    Of all Non-Policy Issues covered, Electioneering was given the most coverage, followed bySocioeconomic Status, then Democracy & Human Rights.

    Refer to Table 11 for figures.

    23 TV3 BULETIN UTAMA

    14%

    6%

    18%

    19%

    3%2%

    38%

    Non-Policy Issues

    Ethnicity

    Religion

    Democracy & Human Rights

    Socioeconomic Status

    Mudslinging

    Gender

    Electioneering

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    Section 4: A Brief Methodology

    Dates analysed: 7/4/13 07/05/13 (nd = 31 days)

    Number of data points/references identified and analysed: ndp = 4111

    Number of articles identified and analysed: na = 416

    Average number of articles/day: na/d = 13.4

    Data Collection

    The data was collected or 'coded' using sentence-level content analysis. A team of around 70'coders' from all over Malaysia, from both private and public universities, and from civil society,coded their assigned media on a daily basis.

    Stories 'coded' were selected according to the following criteria:

    They were within the Malaysian news section/s of the newspapers including the front page, orwere the paper's editorial (if they run one).

    They were from pre-defined 'Malaysian News' areas of the news websites monitored, with'snapshots' taken at 8pm daily.

    They were from within the TV news broadcasts.

    They were more than 1/3 about the election, and were news stories as opposed to columns,opinions pieces, letters, etc (with the exception of the paper's own editorial, if present).

    Within each story, category/operator references were identified and coded at the sentence level

    (from period to period). The 21 categories identified and their sub-categories or 'operators' areoutlined in Appendix 2. These 21 categories form the 'unit of analysis' for this study.

    Tone (positive, negative, neutral, attacking, or attacked) was determined based on matching eachreference to a media frame or frames, supportable via emotive/descriptive/subjectivelanguage/vocabulary utilised by the either the news personnel or the source beingquoted/paraphrased. As such, tone is not based upon coder opinion but on linguistic data. Coderswere instructed to 'code as neutral' whenever there was a lack of linguistic data to support apositive/negative/attacking/attacked frame, or whenever they were unsure/conflicted.

    Data Analysis

    The data was analysed using the open source software package GNU Octave (a multi-disciplinarymathematical data analysis programme capable of SPSS/NVIVO-level statistical analysis, as well asmuch higher-level mathematical analysis). Scripts were composed to count occurrences of key data-codes, as specified by the project's finite code-listing set (see Appendix 2), for every row of codeddata (i.e. every reference). Where appropriate, code-count occurrences have been normalised toprovide the percentage of these key-code occurrences.

    24 TV3 BULETIN UTAMA

    http://www.gnu.org/software/octave/http://www.gnu.org/software/octave/
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    Section 5: Appendix 1 Tables

    25 TV3 BULETIN UTAMA

    TABLE 1

    Party Percentage

    BN 39.333

    DAP 13.654

    Gerakan 0.23274

    MCA 1.3964

    MIC 0.7758

    PAS 14.042

    PBB 0.07758

    PBS 0.07758

    PKR 11.947

    PR 1.2413

    PRS 0.07758

    PRM 0

    PSM 0.7758

    SAPP 0.23274

    SPDP 0

    SUPP 0

    UMNO 3.9566

    UPKO 0

    Other 12.18

    TABLE 2

    Party Percentage Coalition Percentage

    BN 39.333

    BN 45.92728

    Gerakan 0.23274

    MCA 1.3964

    MIC 0.7758

    PBB 0.07758

    PBS 0.07758

    PRS 0.07758

    SPDP 0

    SUPP 0

    UMNO 3.9566

    UPKO 0

    PR 1.2413

    PR 40.8843DAP 13.654

    PAS 14.042

    PKR 11.947

    PRM 0

    Independent 1.00854PSM 0.7758

    SAPP 0.23274

    Other 12.18 Other 12.18

    TABLE 3

    Attacked Negative Neutral Positive TOTAL

    BN 3.5294 10.241 30 69.844 113.6144

    DAP 24.706 20.482 18.75 4.4747 68.4127

    Gerakan 0 0 0.625 0.19455 0.81955

    MCA 0 0.3012 3.75 0.97276 5.02396

    MIC 0 0.90361 0.9375 0.38911 2.23022

    PAS 15.294 20.181 15.312 8.9494 59.7364

    PBB 0 0 0 0.19455 0.19455

    PBS 0 0 0 0.19455 0.19455

    PKR 27.059 19.88 11.25 4.6693 62.8583

    PR 8.2353 0.90361 0 0.58366 9.72257

    PRS 0 0 0.3125 0 0.3125

    PRM 0 0 0 0 0

    PSM 0 0.60241 1.875 0 2.47741

    SAPP 0 0 0 0.58366 0.58366

    SPDP 0 0 0 0 0

    SUPP 0 0 0 0 0

    UMNO 1.1765 1.8072 5.625 5.0584 13.6671

    UPKO 0 0 0 0 0

    Other 20 24.699 11.562 3.8911 60.1521

    Parties &Coalitions

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    26 TV3 BULETIN UTAMA

    TABLE 4

    BN

    A ttacked 4.7059

    Negative 13.25301

    Neutral 41.25

    Posit ive 76.84792

    PR

    A tta cked 75.2943

    Negative 61.44661

    Neutral 45.312

    Posit ive 18.67706

    Attacked 20

    Negative 25.30141

    Neutral 13.437

    Positive 4.47476

    Independent &

    Other

    TABLE 5

    Politician/Political Figure

    Abdul Rahman Dahlan 0

    Alfred Jabu 0

    Ambiga Sreenevasan 1.3841

    Anwar Ibrahim 7.9585

    Azmin Ali 0

    Baru Bian 0

    Bernard Dompok 0

    Chong Chieng Jen 0

    Chua Soi Lek 1.0381

    Dzulkefly Ahmad 0

    Elizabeth Wong 0

    G. Palanivel 0

    Hadi Awang 2.7682Hassan Ali 0.34602

    Hishamuddin Hussein 3.1142

    Ibrahim Ali 0

    James Masing 0

    Jeffrey Kitingan 0

    Karpal Singh 5.5363

    Khalid Ibrahim 2.0761

    Khalid Samad 0

    Lim Guan Eng 8.6505

    Lim Kit Siang 2.0761

    Liow Tiong Lai 0.34602

    Mahathir Mohamad 5.8824

    Maximus Ongkili 0

    Mohamad 'Mat' Sabu 0.34602

    Muhyiddin Yassin 10.727

    Musa Aman 0.69204

    Najib Razak 40.484

    Ng Yen Yen 0.69204

    Nik Aziz 3.8062

    Nizar Jamaluddin 0

    Nurul Izzah 0.34602

    Rafizi Ramli 0

    Rosmah Mansur 0.34602

    Siti Mariah Mahmud 0

    Taib Mahmud 0.34602

    Teresa Kok 0

    Tian Chua 0.69204

    Tony Pua 0

    William Mawan 0

    Wong Ho Leng 0

    Wong Soon Koh 0Yong Teck Lee 0.34602

    Percentage(mention)

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    TABLE 6

    Politician/Political Figure Party etc. Percentage Coalition Percentage

    Chua Soi Lek

    MCA 2.07616

    BN 63.32182

    Liow Tiong Lai

    Ng Yen Yen

    G. Palanivel MIC 0

    Alfred JabuPBB 0.34602

    Taib Mahmud

    Maximus Ongkili PBS 0

    James Masing PRS 0

    William Mawan SPDP 0

    Wong Soon Koh SUPP 0

    Abdul Rahman Dahlan

    UMNO 60.89964

    Hishamuddin Hussein

    Mahathir Mohamad

    Muhyiddin YassinMusa Aman

    Najib Razak

    Bernard Dompok UPKO 0

    Chong Chieng Jen

    DAP 16.2629

    PR 34.25598

    Karpal Singh

    Lim Guan Eng

    Lim Kit Siang

    Teresa Kok

    Tony Pua

    Wong Ho Leng

    Dzulkefly Ahmad

    PAS 6.92042

    Hadi Awang

    Khalid Samad

    Mohamad 'Mat' Sabu

    Nik Aziz

    Nizar Jamaluddin

    Siti Mariah Mahmud

    Anwar Ibrahim

    PKR 11.07266

    Azmin Ali

    Baru Bian

    Elizabeth Wong

    Jeffrey Kitingan

    Khalid Ibrahim

    Nurul Izzah

    Rafizi Ramli

    Tian Chua

    Ambiga Sreenevasan Bersih 1.3841

    2.42216

    Hassan Ali Independent 0.34602

    Ibrahim Ali Perkasa 0

    Rosmah Mansur 0.34602

    Yong Teck Lee SAPP 0.34602

    Independent/Other

    '1st lady'

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    TABLE 7

    Politician/Political Figure Coalition Percentage

    Chua Soi Lek 0.22989

    BN 51.26479

    Mahathir Mohamad 2.5287

    Muhyiddin Yassin 12.644

    Musa Aman 0.45977

    Najib Razak 34.253

    Nazri Aziz 0.22989

    Taib Mahmud 0.91954

    Anwar Ibrahim 6.6667

    PR 21.37933

    Baru Bian 0.22989

    Hadi Awang 2.7586

    Jeffrey Kitingan 0

    Khalid Ibrahim 0

    Lim Guan Eng 9.1954

    Lim Kit Siang 0.91954

    Nik Aziz 1.6092

    Ambiga Sreenevasan 0.91954

    Independent 27.35654

    Hassan Ali 1.3793

    Vox Pop Male 12.414

    Vox Pop Female 6.8966

    0

    5.7471

    Percentage(source)

    Public Opinion/Vox PopGeneral

    Election CommissionSpokesperson

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    TABLE 8

    Politician/Political Figure Attacked Negative Neutral Positive

    Abdul Rahman Dahlan 0 0 0 0

    Alfred Jabu 0 0 0 0

    Ambiga Sreenevasan 3.7037 6.0606 0 1.4706

    Anwar Ibrahim 33.333 6.0606 5.5556 1.4706Azmin Ali 0 0 0 0

    Baru Bian 0 0 0 0

    Bernard Dompok 0 0 0 0

    Chong Chieng Jen 0 0 0 0

    Chua Soi Lek 0 0 1.5873 1.4706

    Dzulkefly Ahmad 0 0 0 0

    Elizabeth Wong 0 0 0 0

    G. Palanivel 0 0 0 0

    Hadi Awang 0 6.0606 2.381 4.4118

    Hassan Ali 0 0 0 1.4706Hishamuddin Hussein 0 3.0303 3.1746 1.4706

    Ibrahim Ali 0 0 0 0

    James Masing 0 0 0 0

    Jeffrey Kitingan 0 0 0 0

    Karpal Singh 14.815 6.0606 7.1429 0

    Khalid Ibrahim 18.519 3.0303 0 0

    Khalid Samad 0 0 0 0

    Lim Guan Eng 11.111 12.121 10.317 5.8824

    Lim Kit Siang 0 6.0606 3.1746 0

    Liow Tiong Lai 0 0 0.79365 0

    Mahathir Mohamad 0 12.121 2.381 4.4118

    Maximus Ongkili 0 0 0 0

    Mohamad 'Mat' Sabu 0 0 0 1.4706

    Muhyiddin Yassin 3.7037 9.0909 9.5238 16.176

    Musa Aman 0 0 0.79365 1.4706

    Najib Razak 7.4074 18.182 46.032 58.824

    Ng Yen Yen 0 6.0606 0 0

    Nik Aziz 3.7037 6.0606 3.9683 0

    Nizar Jamaluddin 0 0 0 0

    Nurul Izzah 0 0 0 0

    Rafizi Ramli 0 0 0 0Rosmah Mansur 0 0 0.79365 0

    Siti Mariah Mahmud 0 0 0 0

    Taib Mahmud 0 0 0.79365 0

    Teresa Kok 0 0 0 0

    Tian Chua 3.7037 0 0.79365 0

    Tony Pua 0 0 0 0

    William Mawan 0 0 0 0

    Wong Ho Leng 0 0 0 0

    Wong Soon Koh 0 0 0 0

    Yong Teck Lee 0 0 0.79365 0

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    TABLE 9

    BN

    Attacked 11.1111

    Negative 48.4848

    Neutral 65.07965

    Positive 83.8236

    PR

    Attacked 85.1854

    Negative 45.4543

    Neutral 33.33305

    Positive 13.2354

    Attacked 3.7037

    Negative 6.0606

    Neutral 1.5873

    Positive 2.9412

    Independent/Other

    TABLE 10

    Politician/Political Figure Coalition Percentage

    Chua Soi Lek 0

    BN 27.7777

    Mahathir Mohamad 5.5556

    Muhyiddin Yassin 11.111

    Musa Aman 0

    Najib Razak 8.3333

    Nazri Aziz 2.7778

    Taib Mahmud 0

    Anwar Ibrahim 2.7778

    PR 19.4446

    Baru Bian 0

    Hadi Awang 0

    Jeffrey Kitingan 0

    Khalid Ibrahim 0

    Lim Guan Eng 13.889

    Lim Kit Siang 2.7778Nik Aziz 0

    Ambiga Sreenevasan 0

    Independent 52.7773

    Hassan Ali 0

    Vox Pop Male 44.444

    Vox Pop Female 8.3333

    0

    0

    Percentage(source +attacking)

    Public Opinion/Vox PopGeneral

    Election CommissionSpokesperson

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    TABLE 11

    Issues Coverage PI/NPI Coverage

    Vision Policies/Programmes 12.705

    Policy Issues 26.09291

    Environment 0.54645Economy/Development 4.8497

    Education 0.54645

    Foreign Policy 0.34153

    Domestic Policy, Crime & National Security 2.3907

    Oppressive Legislation 0.81967

    Health 0.13661

    Religion 3.7568

    Ethnicity 4.1667

    30.39613

    Religion 1.9126

    Democracy & Human Rights 5.4645

    Socioeconomic Status 5.8743

    Mudslinging 0.95628

    Gender 0.61475

    Electioneering 11.407

    Non-PolicyIssues

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    Section 6: Appendix 2 Coding Scheme

    1. Politician or Political Figure (Mentioned)

    1. Abdul Rahman Dalan

    2. Alfred Jabu3. Ambiga Sreenevasan4. Anwar Ibrahim5. Azmin Ali6. Baru Bian7. Bernard Dompok8. Chong Chieng Jen9. Chua Soi Lek10. Dzulkefly Ahmad11. Elizabeth Wong12. G. Palanivel13. Hadi Awang14. Hassan Ali15. Hishamuddin Hussein

    16. James Masing17. Jeffrey Kitingan18. Karpal Singh19. Khalid Ibrahim20. Khalid Samad21. Lim Guan Eng22. Lim Kit Siang23. Liow Tiong Lai24. Mahathir Mohamad25. Maximus Ongkili26. Mohamad 'Mat' Sabu27. Muhyiddin Yassin28. Musa Aman

    29. Najib Razak30. Ng Yen Yen31. Nik Aziz32. Nizar Jamaluddin33. Nurul Izzah34. Rafizi Ramli35. Rosmah Mansur36. Siti Mariah Mahmud37. Taib Mahmud38. Teresa Kok39. Tian Chua40. Tony Pua41. William Mawan42. Wong Ho Leng

    43. Wong Soon Koh44. Yong Teck Lee

    2. Politicians or Political Figure (Used as a Source)

    1. Ambiga Sreenevasan (Bersih)2. Anwar Ibrahim (PKR)3. Baru Bian4. Chua Soi Lek5. Hadi Awang6. Hassan Ali7. Jeffrey Kitingan8. Khalid Ibrahim9. Lim Guan Eng

    10. Lim Kit Siang11. Mahathir Mohamad

    12. Muhyiddin Yassin13. Musa Aman14. Najib Razak

    15. Nazri Aziz16. Nik Aziz17. Taib Mahmud18. Vox Pop Male19. Vox Pop Female20. Public Opinion/Vox Pop General21. Election Commission Spokesperson

    3. Party or Coalition

    1. BN (Barisan Nasional)2. DAP (Democratic Action Party)3. Gerakan (Malaysian People's Movement

    Party)

    4. MCA (Malaysian Chinese Association)5. MIC (Malaysian Indian Congress)6. PAS (Pan-Malaysian Islamic Party)7. PBB (Parti Besaka Bumputera Bersatu)8. PBS (Parti Bersatu Sabah)9. PKR (People's Justice Party)10. PR (Pakatan Rakyat)11. PRS (Sarawak People's Party)12. PRM (Parti Rakyat Malaysia)13. PSM (Parti Sosialis Malaysia)14. SAPP (Sabah Progressive Party)15. SPDP (Sarawak Progressive Democratic Party)16. SUPP (Sarawak United People's Party)

    17. UMNO (United Malays National Organisation)18. UPKO (United Pasokmomogun KadazandusunMurut Organisation)

    4. Organisations

    1. Bersih2. Community-based organisations.3. Democracy- or human rights-oriented

    organisations (excluding Bersih)4. Environmentally-oriented organisations5. Ethnicity-oriented organisations6. JATI7. Perkasa8. Professionals organisations9. Religious organisations.10. Trade Unions11. Womens' rights or issues focused organisations.12. Youth or student focused organisations13. Election Commission

    5. Policy Issues

    1. Vision Policies or Programmes1. 1Malaysia2. GTP (Government Transformation

    Programme)3. ETP (Economic Transformation Programme)

    4. NKRA (National Key Results Areas)5. NEP/'Bumiputeraism'

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    6. PAS's Welfare State7. PKR's Buku Jingga8. NEM (New Economic Model)9. 'Transformasi'10. BN Manifesto11. PR Manifesto12. Other

    2. Environment1. Deforestation/Land Rights2. Recycling3. Lynas4. Polluting Industries (non-Lynas)5. Damming Projects6. Other

    3. Economy/Development1. Recession2. Welfare3. Unemployment4. Poverty5. Privatisation6. Growth/FDI7. FTA/Globalisation8. Inflation/Price Rises9. Infrastructure10. Housing11. Other

    4. Education1. Vernacular Schools2. Access3. PPSMI4. Academic Freedom5. System

    6. PTPTN7. Other

    5. Foreign Policy1. Western World2. Singapore (Mentions of)3. Singapore (Comparison with)4. China5. India6. Islamic World7. Israel/Palestine8. Indonesia9. Other

    6. Domestic Policy, Crime, & National Security1. Immigration2. Illegals/Refugees3. Terrorism (not Lahad Datu)4. Crime5. Lahad Datu Incident6. Other

    7. Oppressive Legislation1. ISA (Internal Security Act)2. AUKU/UUCA (Universities and University

    Colleges Act 1971)3. Sedition Act

    4. PPPA (Printing Presses and Publication Act)5. PAA (Peaceful Assembly Act 2012)

    6. SOSMA (Security Offences (SpecialMeasures) Act 2012)

    7. Other

    8. Health1. 1Care2. Other

    9. Religion1. Apostasy2. Islamic State3. Hudud4. Conversion (into Islam)5. 'Allah' issue6. Other

    6. Non-Policy Issues

    1. Ethnicity1. Malaysia2. Chinese3. Indian/South Asian4. Orang Asli5. Orang Asal, Sabah & Sarawak6. Thai7. Portuguese/Eurasian8. Malay Rights9. Other

    2. Religion1. Islam2. Buddhism/Taoism3. Hinduism4. Christianity5. Sikhism

    6. Religious Freedom (non-apostasy related)7. Interfaith Dialogue/Unity8. Interfaith Friction9. Other

    3. Democracy & Human Rights1. General Corruption2. Electoral Corruption3. Media Freedom4. Electoral Reform5. Electoral Legislation6. 2-Party System7. Protest/Rallies8. Other

    4. Socioeconomic Sectors1. Middle Class/Professionals2. Working Class3. Aristocracy/Monarchy4. Civil Service5. Military and Police6. FELDA7. Plantation/Estate Workers8. Chine New Villagers9. Senior Citizens/Retirees10. RELA/Wataniah11. Urban

    12. Rural13. Cost of Living

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    14. Other

    5. Territory1. Kuala Lumpur2. Labuan3. Putrajaya4. Johor5. Kedah

    6. Kelantan7. Malacca8. Negeri Sembilan9. Pahang10. Perak11. Perlis12. Penang13. Sabah14. Sarawak15. Selangor16. Terengganu17. Sarawak Independence18. Sabah Independence

    6. Mudslinging1. Anwar/Sodomy2. Altantuya3. Rosmah4. Penang CM5. Selangor CM6. NFC7. Arms Deals8. Psy/CNY Concert9. Project IC10. Taib Mahmud and Logging Expose11. Other

    7. Gender

    1. Sexuality2. Women in politics3. Personal/Private life4. Womens' Issues5. LGBT/Q6. Appearance

    7. Sexism8. Other

    8. Electioneering1. Event-specific Gifts2. Handouts3. Timely Developments4. Election Promises5. Baby-kissing6. Cybertroopers/Social Media War7. Other