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Agenda, London, February 20th
4:30 pm - 5:00 pm Registration 5:00 pm - 5:45 pm Jan Rezab, CEO, Socialbakers 5:45 pm – 6:45 pm Speakers session and Panel discussion with
David Parkinson, Nissan Phil Mitchelson, News International Ivan Fernandes, Mediacom
6:45 pm - 7:00 pm Questions & Answers 7:00 pm - 9:00 pm Dinner buffet
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Social is changing all the Time
Brands are changing 1 billion Users are changing = increasing “noise”
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What Users cope with on Facebook (from Brands)
1 user likes 4,5 pages
Pages post on avg. 5 times
1 user likes 40 pages Pages post on avg. 36 times
23 updates per month
2009 2013
1440 updates per month
14
What brands post and what users like to share
Post Shares Post Types
0%
25%
50%
75%
100%
0%
25%
50%
75%
100%
Status
Photo
Link
21
Return On Engagement
Fans and Fan Growth
Activity of Your Page
Engagement Rate and Reach
Response Rate Response Time
23
0
10
20
30
40
50
60
70
0
500
1000
1500
2000
2500
1 11 21 31 41 51 61
Like
s
Impr
essi
ons
Average organic unique impressions
Average Likes
Time in Minutes
Gaining the Reach and Engagement in Minutes
25
Science of Posting
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
1.60%
0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00
Weekly Traffic
Weekend Traffic
33
Recommendation for 2013
› Monitor and measure your activity
› Drive the industry and invest in innovations
› Devote resources into social customer service
› Post only local and relevant content in a timely manner
› Make sure you get into News Feed