World Conference on Sport for All - WordPress.com file5/1/2013 · building self-esteem, offering life skills counseling and showing them positive role models. Sport’s Strategic

Vaughn Bishop

CSI & Enterprises SuperSport International

Mr Nelson Mandela

“Sport has the power to change the

world. It has the power to inspire. It

has the power to unite people in a

way that little else can. Sport can

awaken hope where there was

previously only despair”.

Sport brings Hope to Children

In many communities in South Africa, sport

has become the intervention that offers

children a way out of a destructive cycle by

building self-esteem, offering life skills

counseling and showing them positive role

models.

Sport’s Strategic Plan Sport & Recreation South Africa

“To transform the delivery of sport and recreation by

ensuring equitable access, development and excellence at

all levels of participation and to harness the socio-

economic contributions that can create a better life for all

South Africans”.

Minister of Sport and Recreation, Mr Fikile Mbalula

SA Population is the youngest in the World

Currently out of South Africa’s 11.4 million scholars,

• 2.6 million are in KwaZulu-Natal,

• 2.0 million are in the Eastern Cape; and

• 1.7 million in Limpopo.

Ref: ‘Emerging Voices’ researched by the HSRC

Participation Patterns THE SURVEY SAMPLE

• 1000 census enumerator areas (EA’s) are geographical boundaries that were created by Statistics South Africa for the census studies.

• Four population groups selected.

• 500 of the 1000 EA’s were selected and 14 people per EA visited.

• Survey yields a representative sample of 7000 adults aged 16 & older across the country’s 9 provinces.

• When weighted represents 29 446 000 adults.

Sports Participation And Aspirations

4,476

Multichoice EIS Report

5,228 +17%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

Soccer Cricket Rugby Tennis Hockey Netball Athletics Running Gymnastics Swimming Golf Cycling

Play Support

It is evident that soccer is the sport that is played most and supported by most South Africans, followed by cricket and rugby.

Ref: Participation patterns in Sport and Recreation Activities in South Africa BMI Adult Sport

Track Report 2012

Main Sports Facilities Used By South Africans

4,476


5,228 +17%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

School MunicipalSports Club

Private paidfacility

Privateinformalfacility

Other Workplace TertiaryInstitution

Black Coloured Asian White

Black respondents mainly use schools and municipal sports facilities while White respondents mainly use private, commercial facilities. Coloured and Asian respondents also tend to make use of municipal

sports facilities. Ref: Participation patterns in Sport and Recreation Activities in South Africa BMI Adult Sport track 2012

Distance Of Nearest Sports Facility

4,476


5,228 +17%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Less than 1km 1-5km 5-10km 10-20km 20km+


In most cases the nearest sporting facilities were less than 5km from the respondents homes.

Ref: Participation patterns in Sport and Recreation Activities in South Africa BMI Adult Sport Track 2012

Availability Of Floodlighting

4,476


5,228 +17%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Yes No Uncertain


In general, 56% of the nearest sporting facilities did not have floodlighting. The percentage was however higher amongst Black respondents where 65% of sporting facilities did not have lights.


Role Of Sport In Society

4,476


5,228 +17%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

Very important Not important Did not know


Nine in ten respondents agreed sport is important in bringing people of different races together and could make a difference in society.


Comments to the Survey

• Sport plays as an important role in bringing people together

• The imbalance in facilities and infrastructure provision between rural and urban areas remains a challenge

• Despite vast disparities between communities and access to facilities, South Africans are generally keen to participate in sport

Sport & Recreation Infrastructure

MAIN GOALS FOR PROVISION OF SPORT AND

RECREATION FACILITIES

• To provide appropriate, sustainable sport and recreation infrastructure to enable and advance sport and physical activities

• To ensure that ALL South Africans have access to quality sport and recreation facilities

• To ensure that all communities have access to sport and recreation facilities

• To ensure that appropriate sport and recreation facilities are planned and constructed

• To maximize utilization by improving the quality of playing fields and facilities through effective facilities management and maintenance

Ref: National Sport and Recreation Infrastructure Framework Plan - 2011

Some of the Challenges

• In poorer communities there are no facilities or poor quality facilities

• In some areas they are not properly maintained and managed

• In some areas there is over utilization of facilities leading to complete degeneration.

• In some areas there is under utilization of facilities leading to neglect, dilapidation and vandalism.

• Lack of project management skills to ensure proper implementation of projects.

• Use of sub-standard construction material resulting in poor quality and therefore high maintenance costs.

• Lack of properly skilled personnel to manage and maintain sport and recreation facilities.

• Facilities that are not disability friendly.

The Current Situation • There are approximately 3 000 sport and recreation facilities

• The highest concentration of these facilities in urban areas

• Facilities in rural areas are of a poorer quality.

• 44% of facilities are poorly maintained.

• The lack of finance and skilled human resources are primary reasons cited for poor maintenance.

• 75% of the facilities are reported to be poorly utilized.

• Poor location of the facility in relation to the community and lack of sports promotion programmes were cited as reasons for non utilization.

• In line with the poor utilization, 62% of facilities were reported to be poorly managed.

Ref: National Sport and Recreation Infrastructure Framework plan - 2011

Facilities In Rural Communities

Schools are meant to be heavens of peace, learning and recreation for children. But many townships and rural schools have no playgrounds or sport fields. Is not surprising that teens resort to risky behavior.

Facilities In Rural Communities

Stadiums Legacy Boosting South Africa

South Africa is the home of world -class sporting facilities capable of

accommodating tens of thousands of spectators in comfort.

This is the first time in our history that there are purpose-built stadiums across the country and world class homes for football.

How Stadia Can Be Socially Inclusive, Accessible, Sustainable

National Stadium hosts International Rugby, music concerts and home venue to local football team.

STADIUM CAPACITY 94 736

Moses Mabhida Stadium – Durban

Moses Mabhida Stadium – hosts international cricket matches, home venue to local football team, attracts visitors to its majestic arch. STADIUM CAPACITY 54 000

Cape Town Stadium STADIUM CAPACITY 64 100

Another multi-purpose venue home to local football team, football derbies and music concerts.

Who we are and what we are proud of

Who we are and what we are proud of • SuperSport produces and broadcasts local and international sport

• Having begun operations in 1987, SuperSport broadcasts to 53 countries in Sub-Saharan Africa, including adjacent islands

• Broadcasts 30 channels throughout South African and Africa simultaneously

• Produces 4 HD channels

Who we are and what we are proud of

• SuperSport is in 5 million subscriber homes across Africa, plus many public viewing areas

• At least 20 million potential viewers daily

• On average receives 125 live broadcasts from around the world each week

• SuperSport shows more than 7,500 live hours of sport per month – football, cricket, rugby, golf, boxing, motorsport

2013/04/27 SuperSport

• 53 Countries

• Partnerships with 7 National football leagues

• Nigerian and Angolan basketball

• More than 70% of sports federations income

from broadcast deals

• Training of Africa’s sports administrators

• Serve on Sport for All Commission in South

Africa.

• Proud broadcaster for SASCOC and Sport for

All activities in Africa

Countries

SuperSport in Africa

Next:

1. World Cup stadium facilities (to answer the topic of How stadia and sport facilities can be socially inclusive

2. SuperSport intro

3. Let’s Play – use HSRC document to intro Let’s Play

Why Was Let’s Play Developed

• Statistics reveal that South African children, in line with global trends, are becoming alarmingly inactive.

• 17% of our children are overweight.

• Children have forgotten (or have not been taught) how to play

• Children are growing up without the benefits that regular activity offers.

Let’s Play

aims to elevate awareness of this social crisis and to introduce and encourage play, activity and sport in schools and in

communities.

Adding exercise to your lifestyle sparks your brain function to improve learning on three levels: First, it optimizes your mind-set to improve alertness, attention, mood, and motivation; Second, it prepares and encourages nerve cells to bind to one another, which is the cellular basis for logging in new information; and Third, it spurs the development of new nerve cells from stem cells.

Let’s Play contributes improvement in pass rates in

OFS from 32.3% in 2009 to 87.8% in 2010

Spark your Brain!!!!

Our Objectives

• Positioning SuperSport as a catalyst for real and meaningful change in sport

• Influencing sporting participation and excellence

• Encouraging & supporting children to be physically active in safe environments

• Promoting a positive path to well-being

• UNICEF South Africa

• Departments of Sport & Recreation/ Basic Education

• Sport bodies

• Winner of the Mail & Guardian award for ‘Best CSI Initiative’ 2008 & 2012

• Winner Sports Industry Awards 2011 – ‘Best Social Responsibility Initiative in Sport’.

Endorsements

The Strategy

5 Key focus areas

Target age 6-12 years

• Giving sports equipment to children that don’t have.

• Increasing sports participation as a means of healthy living and crime prevention.

• Capacity building in the communities where Let’s Play is involved.

• Transforming places where children play.

• Alignment to key areas of Department of Sport and Recreation Framework Plan.

• Create low-cost low-maintenance solutions to field building, especially in areas where water & electricity is a scarce and unaffordable resource.

• Transform places where children play.

• Improve sporting infrastructure in South African schools and rural communities.

• Send a message to the community that they are being cared for.

• Endorsed by Department of Basic Education

Creating Playing Fields

Before After

Let’s Play

Addressing The Environment

KRIKI FOR SHORE, BEACH CRICKET THAT CLEANS BEACHES,

HITS JUNK FOR 6! • Kriki for Shore encourages local communities to “play clean” with beach

cricket sets that help clean up beaches, while educating South African families on the importance of reducing, reusing and recycling waste.

• Each Kriki for Shore beach cricket set is created using waste material including plastic and bottle-tops collected from South African beaches, creating work opportunities for coastal community crafters and waste collectors.

The Let’s Play Legacy

• What value (not necessarily financial) has Let's Play added to the SuperSport brand?

• What contribution is Let's Play making to the psyche of the country and in promoting social cohesion?

• What has Let’s Play achieved?

Let’s Play IT’S WORTH BELIEVING IN!

Documents

World Conference on Sport for All - WordPress.com file5/1/2013 · building self-esteem, offering life skills counseling and showing them positive role models. Sport’s Strategic