WHY DO I NEED TO BE SUGAR SAVVY?

Soda Free Summer is a trademarked effort of Alameda County Public Health Department

BANPAC.org

BANPAC / Bay Area Nutrition & Physical Activity Collaborativeis a regional collaborative of public and private organizations involved in nutrition and physical activity promotion

The Network for a Healthy California-Bay Area Region

Increasing Fruit & Vegetable ConsumptionIncreasing Physical Activity Levels

Increasing Food SecurityIncreasing Food SecurityIncreasing Chronic Disease Prevention

BE SUGAR SAVVY

4 STEP PRESENTATION

• We Are Eating too Much Sugar• Re-think Your Drink• Show Me the Sugar!• Be Sugar Savvy

Obesity Rates are Soaring in America

• Adult obesity has doubled since 1980• Since 1990 rates have jumped in every state in

Nation

1990 2006

No Data <10% 10%–14 15%–19% 20%–24% 25%–29% ≥30%

2000 Soda is largest source of added sweeteners for children

Soft Drinks

Trend: Sweetened Drink Consumption

(Jacobson, 2001)

ml/

day

Trend: Per Capita Soft Drink and Milk Consumption

0

10

20

30

40

50

60

1947 1952 1957 1962 1967 1972 1977 1982 1987 1992

Co

ns

um

pti

on

(ga

llo

ns

pe

r c

ap

ita

)

Beverage milk Carbonated soft drinks

(USDA/ERS, 2003)(USDA/ERS, 2003)

1993 Energy from beverages added to, and did not displace, energy consumed in other forms

Fructose

De Castro, 1993

1996 Daily calories higher on days when an energy-containing beverage was consumed at lunch.

Mattes, 1996Mattes, 1996

1999 Daily Calories increase with amount of soda consumed

19842149

2312

2604

500

1000

1500

2000

2500

3000

0 oz/d 0.1 to 12.9 oz/d 13.0 to 25.9 oz/d 26+ oz/d

kcal/

d

CSFII 1994 Harnack L., 1999

Soda consumption

2001 For each additional serving of sweetened beverage consumed over 1.5 years,

the risk of overweight increased by 60%

Ludwig, 2001

Better options!Here are a few ideas for how you can incorporate more water rather than sugary drinks into your lifestyle.

•Add a slice of orange, lemon, lime, or cucumber to your water for zero calories and lots of flavor.

•Choose water over sweetened beverages at the vending machine

•Keep water at your desk, in the car, and in your bag to have it when you need it. Before long you’ll find yourself reaching for it without a second thought.

•Don’t like the taste of water? Use a straw. You won’t taste water as much, because it will skip part of your tongue.

•If you like the bubbly aspect of soda and want to get your daily water needs, try drinking seltzer/club soda/carbonated soda. Seltzer also comes in lots of different flavors too.

BE SUGAR SAVVY

4 STEP PRESENTATION

• We Are Eating too Much Sugar• Re-think Your Drink• Show Me the Sugar!• Be Sugar Savvy

Soda Free Summer Brochure Cover

Special thanks to our funders…

• Kaiser Permanente• The Health Trust• Shape Up San Francisco• Alameda County Public Health Department• First5 San Francisco • First5 Santa Clara