Tiffany L. WhiTfieLd Communications Specialist Senior Candidate for VDOT

Keep hampTon Roads moving foRWaRd

Ways To BesT maRKeT vdoT

• Captivate Audience

• Precise Accuracy

• Foster Community Relationships

• Make Media Outlets an Ally

• Lead

• Be Proactive

• Improve Performance

shine a posiTive and peRvasive LighT on vdoTRaise VDOT’s visibility among the Hampton Roads community:

• Marketing Campaigns

• Project positive images in the media

• Use social media to VDOT’s advantage

• PSA’s on status of projects

• Be creative with all media platforms

geT vdoT oUT in The sUpeR infoRmaTion highWay TRaffiC• Show how VDOT is delivering exceptional value for

Hampton Roads transportation dollars with flair

• Upgrade Website

• Web site is not user friendly and research shows if a viewer has to click more than four times to find what they’re looking for they stop looking on that web site

• Tweet/Facebook Commuters helpful driver tips

• Upgrade radio broadcast on AM stations

sUCCessfULLy maRKeTing in high TRaffiC aReas• Norfolk International

Airport

• Newport News/ Williamsburg Airport

• Malls

• Colleges/Universities

• Grocery Stores

• Schools especially high schools with new drivers

• Driving Schools

• AAA

• Insurance Companies

• Movie Theaters

CaTapULT vdoT’s ingenUiTy ToWaRds The fUTURe• Show that VDOT is delivering exceptional value for

Hampton Roads transportation dollars

• VDOT is doing great work in challenging times

• VDOT is accountable. VDOT is delivering projects on time and under budget

• Showcase the innovation and ingenuity in delivering projects

• Provide excellent transportation service

• VDOT is making a difference

vdoT dRiving mode

Ports

Public Transportation

Rail

Turnpike

Aviation

Bicycle/Pedestrian

Ferry

Global Trans Park

Highway