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Robert Whitfield Robert Whitfield Advantage Realtors Advantage Realtors Higher Performance Higher Performance Home Marketing Systems! Home Marketing Systems!

Robert whitfield marketing presentation3wopti

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Page 1: Robert whitfield marketing presentation3wopti

Robert WhitfieldRobert WhitfieldAdvantage RealtorsAdvantage Realtors

Higher PerformanceHigher PerformanceHome Marketing Systems!Home Marketing Systems!

Page 2: Robert whitfield marketing presentation3wopti

Inside Home MarketingInside Home MarketingWeWe’’re Determined To Make Sure Your Home Gets re Determined To Make Sure Your Home Gets

A Proper Showing A Proper Showing –– Because We Know Other Agents Because We Know Other Agents CanCan’’t Be Trusted To Show Your Home Properly!t Be Trusted To Show Your Home Properly!

We Distinguish Your Homes Features We Distinguish Your Homes Features –– To Help It To Help It Stand Out Among Other Properties!Stand Out Among Other Properties!

We Make Sure The Buyer We Make Sure The Buyer Remembers Your HomeRemembers Your Home–– If The Buyer Forgets It Can Easily Cost You A Sale!If The Buyer Forgets It Can Easily Cost You A Sale!

How We Do This...

Page 3: Robert whitfield marketing presentation3wopti

Feature CardsFeature Cards

Points Out Important Features…

Makes Sure Your Home Gets A Proper Showing…

Page 4: Robert whitfield marketing presentation3wopti

BuyerBuyer’’s Info Packss Info PacksComprehensive Information Packs For Buyers To Take With Them.

Includes Desirable Info About Home, Schools, Area, and has the Sellers Disclosure.

The Average Buyer Views Up To 20 Homes! Our Color Photo Tour Pack Will Insure Buyers REMEMBER YOURHome!

Page 5: Robert whitfield marketing presentation3wopti

Agent Info PackAgent Info PackHelps Agent Sort Out Your Home From The Others And Provides The Necessary Info For Agents To Write A Purchase Offer

Includes Sellers Disclosure, And My Special *Sellers ContractAddendum…

*Contains Added Clauses Designed To Protect Your Interests, As The Seller.

Page 6: Robert whitfield marketing presentation3wopti

Power Point PresentationPower Point Presentation

5644 Vinings Place Trail 5644 Vinings Place Trail -- $397,500!$397,500!

Immaculate 2.5 Year Old, 6 Bed / 5 Bath Immaculate 2.5 Year Old, 6 Bed / 5 Bath Executive Home In Hot Smyrna / Vinings Area!Executive Home In Hot Smyrna / Vinings Area!

Available to Buyers on CD or E mailed as PDF!

Page 7: Robert whitfield marketing presentation3wopti

Outside Home MarketingOutside Home Marketing

LOCALLY LOCALLY –– DIRECT Exposure to 60,000+ Atlanta DIRECT Exposure to 60,000+ Atlanta Agents Working w Buyers and Exposure To Agents Working w Buyers and Exposure To Thousands of Local Buyers Searching The InternetThousands of Local Buyers Searching The Internet

GLOBALLY GLOBALLY -- Your Home Exposed to Millions of Your Home Exposed to Millions of Local, National and International Buyers, Agents, and Local, National and International Buyers, Agents, and Corporate Relocation FirmsCorporate Relocation Firms

How We Do It…

Page 8: Robert whitfield marketing presentation3wopti

Local, Regional, & International Local, Regional, & International Reach to Find The Buyer!Reach to Find The Buyer!

Print…

Online…EVERY Broker Website In Atlanta,

MLS, + Our 3 Websites!

Page 9: Robert whitfield marketing presentation3wopti

E Flyers E Flyers DirectDirect To Agents EmailTo Agents Email

Local Agents Don’t Have To Search The MLS For Your Home…It Appears On Their Computer!

Imagine The Power Of A Proprietary Data Base Of Over 60,000 Georgia Agent E Mail Addresses…Few Agents Have A System To Do Any Targeted E Flyers, Much Less Thousands!

=

Page 10: Robert whitfield marketing presentation3wopti

Direct Outreach To Potential Direct Outreach To Potential BuyersBuyers……Not Just Agents!Not Just Agents!

Most agents limit their marketing of your home primarily to other agents on the MLS – in the past that may have eventually brought a buyer –but in this market focusing on agents only is not working. Record expired (unsold) listings are the result of agent-centric marketing.

We don’t just market to other agents – with our powerful buyer outreach program, we are able to formulate a profile of the most likely buyer for each property. We then devise and execute a market strategy to get your home in front of that buyer. We use a variety of resources including custom data bases of buyers and local professionals to target potential buyers based on a homes geographic demographics and price point. For example, for upscale and luxury homes we might market to attorneys, physicians, engineers, and/or corporate executives. For homes under $400K we target renters and relo buyers.

For every contact we make, we increase our odds of selling your home. Even if a given individual doesn't have an interest in theproperty, they may know someone in their sphere who might be.

Page 11: Robert whitfield marketing presentation3wopti

The Worlds #1 Home Search SiteThe Worlds #1 Home Search Site……Over 6 Million Hits a Month!Over 6 Million Hits a Month!

Your Home Appears On Realtor.com…No Other Site Comes Close!

Over 85% of Buyers Are Now Using The Internet To Search For Their Home!

Page 12: Robert whitfield marketing presentation3wopti

I Give Your Home Its I Give Your Home Its Own WebsiteOwn Website–– One More Way Buyers Find You!One More Way Buyers Find You!

• Maximum exposure to all drive-by traffic!• Buyers can view the details of your home anytime, night or day!• Easy to remember web site name (yourstreetaddress.com)• Your home will never be without a brochure!

Your Single Property Dedicated Website is not just a rider on our sign post like other single property sites…it is also linked to Google, Trullia, and Craig's List! That means it is not just an electronic brochure – it can actually be viewed in internet searches!

Page 13: Robert whitfield marketing presentation3wopti

800# Call Capture Technology!800# Call Capture Technology!Buyers donBuyers don’’t like to call t like to call agents to get info, and agents to get info, and with us they donwith us they don’’t have t have toto…… they simply call our they simply call our free 800 number to getfree 800 number to getmore info and the price. more info and the price. Their phone number is Their phone number is captured (even if it is captured (even if it is unlisted or a cell phone) unlisted or a cell phone) and we are alerted so we and we are alerted so we can call them backcan call them back……and and keep in touchkeep in touch regarding regarding new prices or bonuses! new prices or bonuses! Other agents have no Other agents have no clue who pulls their clue who pulls their flyers and no way to call flyers and no way to call buyers back buyers back -- those those prospects and prospects and possibly possibly your saleyour sale are lost!are lost!

Page 14: Robert whitfield marketing presentation3wopti

Your Home Is Featured On Your Home Is Featured On RobertWhitfield.comRobertWhitfield.com

Page 15: Robert whitfield marketing presentation3wopti

Photo Tour & DetailsPhoto Tour & Details

Page 16: Robert whitfield marketing presentation3wopti

Your Home Featured on Your Home Featured on AdvantageRealtorsGA.comAdvantageRealtorsGA.com

““Search For HomesSearch For Homes”” MLS PageMLS Page

Page 17: Robert whitfield marketing presentation3wopti

Powerful Online ExposurePowerful Online Exposure

National & GlobalNational & Global

Atlanta's MLS Website & EVERY Local Agent/Brokers Site

RobertWhitfield.com

AdvantageRealtorsGA.com

Realtor.com + Major Portals like Trullia, Zillow, Craigslist & Google…All Across The Web!

Locally

Your Listing Is Displayed On:

Page 18: Robert whitfield marketing presentation3wopti

Any Agent Can “List” Your Home…So Why Choose Robert? TOP PERFORMANCE!

A 96% SOLD Ratio!

He Consistently Sells Homes For More

Money!

Page 19: Robert whitfield marketing presentation3wopti

Robert DoesnRobert Doesn’’t Just t Just ““List HomesList Homes””……He Gets Homes He Gets Homes Sold for MoreSold for More!!

Robert Has Established Neighborhood Price RecordsIn: Marietta, Smyrna/Vinings, and Druid Hills!

* Actual Farming Postcard From 2006 Showing Record Price Home Set In Smyrna Nhd…Robert topped agents from Coldwell Banker, Harry Norman, Keller Williams, Prudential, Jenny Pruitt & ReMax!

Page 20: Robert whitfield marketing presentation3wopti

YouYou’’ve Heard All The Hypeve Heard All The Hype……

““WeWe’’rere……Above The CloudsAbove The Clouds”” ((or something like thator something like that))……

““II’’m Number 1m Number 1……WeWe’’re Number 1re Number 1……ETCETC…”…”

““Buy This Home, IBuy This Home, I’’ll Buy Yours For Cashll Buy Yours For Cash”…”…

““If YouIf You’’re Home Doesn't Sell, Were Home Doesn't Sell, We’’ll Buy It At ll Buy It At Your Up Front Agreed Upon PriceYour Up Front Agreed Upon Price”…”…

And A Few New Slick TricksAnd A Few New Slick Tricks……

Page 21: Robert whitfield marketing presentation3wopti

How About A How About A PERFORMANCE GUARANTEE!PERFORMANCE GUARANTEE!

Your Home SOLD Your Home SOLD BeforeBefore180 Days Or I Give You 180 Days Or I Give You Up To A *$2,500 Cash Up To A *$2,500 Cash

Rebate At Closing!Rebate At Closing!* Certain Conditions Apply* Certain Conditions Apply

Instead Of Hype Or Gimmicks…