Brenda Whitfield Creative Portfolio

Design Branding Portfolio&

“The wor ld is nothing but a canvas to the imagination”Henry David Thoreau

Design branding

Table of Contents

Corporate Identity ...........................................................3

Advertising Design ..........................................................5

Marketing Materials ........................................................7

Sales Materials ...............................................................11

Corporate Branding ......................................................12

Corporate Communication ...........................................13

Icons/Illustration ............................................................15

Web Design ....................................................................16

&

Corporate Identity

RoseThe

FloristEnglish

Rose

The

FloristEnglish

3

Barbara GordonD e s i g n sI n t e r i o r

licensed interior designer #2083

“Creating luxury you can live in”154 North Ryan St. #44

Seagrove Beach, FL 32459Phone: 850.685.5540

Fax: 850.231.5504bjg@barbarajgordondesigns.comwww.barbarajgordondesigns.com

Corporate Identity

Custom Millwork • Moldings • Doors • Flooring • Stair Parts

17743 Ashley Drive

Panama City Beach, FL 32413

(Panama City Beach Commerce Park)

T 850-233-3030 • F 850-233-3094

[email protected]

A R C H I T E C T U R A L M I L L W O R K , I N C .LAROCCA



17743 Ashley Drive • Panama City Beach, FL 32413

Logo design, letterhead, envelope, business card

Logo design, letterhead, business card

Letterhead, envelope, business cardand note cards

Logo, business card

Logo, letterhead, envelope, business cards

Logo, business card

Logo, business card

Logo design, letterhead, envelope, business card

17743 Ashley Drive

Panama City Beach, FL 32413

(Panama City Beach Commerce Park)

T 850-233-3030 • F 850-233-3094

[email protected]


David N. LaRocca


SHERRIE L. EZELL, C.P.S.R.Customer Representative

Creative Baking Solutions

FlourCreations.com

Tel: 865-675-0536Fax: 865-675-0537

[email protected]

865-675-0536 Handmade all occasion cakes, pastries, pies and more...

Creative BakingSolutions

Jill [email protected]

Creations.com

Barbara GordonD e s i g n sI n t e r i o r

4

Advertising Design

Full page tourism magazine ad for Viva Vacation Resorts in Vallarta, Mexico

Quarter page newspaper ads for Bistro Bijoux. Design and art direction for food and model photoshoot in Baytowne Wharf, Sandestin, Florida

Licensed& Insured

A Full Service Tree andLandscaping Company Since 1992

Buying or Selling a Home?Let us help you increase

your home’s value!

“A properly installed and maintained landscape gives homeowners a 100 -200% return on their investment and increases

overall property values in the neighborhood.”

~ National Association of Realtors

FL-5736A

We take care of your trees,so they can take care of you!

Military Discount10% off!Must present offer whenbid is scheduled

For local tree care and landscaping information, follow Trees Plus on:

View links at www.TreesPlusOnline.com

[email protected]

(850) 939-9979Navarre

(850) 244-1680Ft. Walton Beach

Trees PlusadsNavarre, Florida

Viva’s got everything you’re looking for, and a few things you haven’t thought of yet!

Welcome to Viva, featuring all-inclusive resorts on the Grand Bahama Islands (Fortuna Beach), Dominican Republic (La Romana-

Bayahibe), and Mexico (Vallarta, Mayan Riviera). We’ve got beach, sun, fun, food, drinks, parties, sports, diving, dancing, chilling

and thrilling. And a little more. Got kids? Great! Not only do they stay, play and eat for free, we also have a supervised kids club

so parents can have some quality time on their own. Viva family, Viva fun!

Grand Bahama Island I Vallarta I Mayan Riviera I Dominican Republic

1 800 433 9934 www.VivaResorts.com

3 days/2 nightsonly $99

per person • double occupancy

*Some restrictions apply. Price is subject to change without notice. Extra nights available for additional cost. Up to two children under age 12 stay free.

THE PROMOTIONAL MATERIAL IS BEING USED FOR THE PURPOSE OF SOLICITING SALES OF VACATION OWNERSHIP PLANS. (VOID WHERE PROHIBITED).

5

Advertising Design

Public service ads, posters, photography and art direction forTake Stock in Children, Panama City, Florida

Magazine ad, photography and art direction forBistro Bijoux in Sandestin, Florida

www.BeaconResorts.com

Best Family Resorts,Best Family Rates!

Huge selection of beach front condos, townhouses, homes, and efficiencies at the best family rates. Enjoy

FREE DAILY beach chairs, golf, videos, water parktickets, dolphin viewing cruises and more!*

FREE Vacatio

n Guide

800-451-2343

FREE Vacatio

n Guide

800-451-2343

Destin • Fort Walton Beach

*In Season

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America_live_4C.pdf 4/12/04 4:23:27 PM

www.BeaconResorts.com

Luxury Living at Great Family RatesWarm gulf breezes, vibrant Florida sunsets, emerald green water.

For a week or a weekend, Beacon Resorts offers luxurious beach front living with 1-3 BR condos, town homes and cottages waiting for you.

Enjoy FREE DAILY beach chairs, golf, videos, water park tickets,harbor dolphin viewing cruise, in-room safes, and more!*

destin • Fort Walton Beach • Okaloosa Islanddestin • Fort Walton Beach • Okaloosa Island

1114 Santa Rosa Blvd. • Fort Walton Beach, FL 32548 FREE Vacatio

n Guide

800-451-2343

FREE Vacatio

n Guide

800-451-2343

*In season

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beacon_ad_AHL.pdf 3/5/04 5:56:02 PM

Magazine and newspaper

ads for Beacon Resorts on

Okaloosa Island, Florida

6

marketing materials

Public service posters, photography and art direction for OLASS, a program for teenage youth offenders in London to put them back into education or training. Rathbone, London, UK

The posters and brochure (next page) were used exclusively in the London area and targeted to teenagers on the streets. We conducted a focus group with London teens currently in the program and

created the materials based on that feedback and other statistical and market research.

7

Marketing materials

I want a job but don’t know what I can do?We will explore your job options with you. We will help you think about what you want to be, and work out what you need to do to get there.

Try a work placementWe find an employer who is willing to give you a chance to do a job for a couple of weeks in their organisation. You might work in a shop as an assistant, in a hotel kitchen, in a photography lab where they print photos or as an administrator in an office. We will work to find a placement that really interests you.

If I got a job interview, howwould you help?We will make sure that you know about the company you are going to and have the rights clothes to wear. We will practice the interview with you so that you know what you are going to say. We can come with you and make you sure you find the right place. We will then wait for you to finish the interview.

Do you want to be

Do you want to be an actor, chef, model, teacher, photographer, DJ, radio presenter...?

SUCCESSFUL?Join our Options and Choices course!

What qualification will I be doing?You will be working towards gaining a ‘Skills for Life qualification’. This award will help you move on to college or on to vocational training. You might start an Apprenticeship or you could move straight into a job.

I didn’t do very well at school, what happens if I don’t understand the course?We will work with you until you are confident you know what you are doing. If you don’t understand, we will help you until you do.

What else will I be doing?We can offer you a chance to try work tasters. This means working with a person in a company and getting to know what they do. You would then decide if you might like to do that for a living.

When can I start the course?If you have a YOT or Probation worker have them to contact us on your behalf. Or you can contact us directly on 020 7243 4812. We will make an appointment to meet you and you can start as soon as you are ready.

ABOUT THE COURSE

Options and Choices is a course for people who are 16 and over, who have been in trouble with the law.

It aims to help you with your English, Maths and life skills. There is also lots of help for you if English isn’t your first language.

We understand that there may be other things in your life bothering you such as friends, family, housing, drugs or

alcohol - all the things that might stop you from getting a qualification or finding a job. You will get one-to-one help and support to deal with these things, if you need it. We also work closely with your YOT or Probation worker, so everyone works together on supporting you.

Usually we ask people to attend a couple of hours a day, 3 or 4 times a week, for about 12 weeks. Your travel and

lunch is paid for. Lessons take place in small groups and one-to-one sessions. We will work with you to find the way

of learning that suits you best.

If you are interested in starting this course speak to your YOT or Probation worker and take this leaflet with you to your next meeting.

You can also call us directly on 020 7243 4812.

Do you want to

GET A JOB?

RESPECT

Want to be

SUCCESSFUL?What do you

WANT TO BE?Want to change

YOUR FUTURE?

www.rathboneuk.org

Z-fold 8x8 brochure

Rathbone mailer and handout used at all of the 70+ regional centers

across the UK, Wales and Scotland

8

marketing materials

A course for parents and carers of children of all ages will be coming soon to this area.

We look at issues around:

What is a parent?

My child and me

Family life

Parent thoughts:

“My children’s behaviour was driving me mad. Now I’m more patient and set positive boundaries.”

“It’s very helpful for people to understand what it’s like to be a single parent.”

“I was worried it was going to be very formal, but they made me feel at ease from the beginning.”

“I didn’t realise just how useful it is to communicate with your children.”

Meet other parents and share ideas on parenting issues.

The courses are FREEand tailor-made to

suit your needs.

• All welcome •

Sessions include coping with:behaviour

boundaries

mealtimes

bedtimes

and much more!

Parentling_fun_HR.indd 2 1/12/07 10:12:46

The property checklist below will help you evaluate your property. Please review this information and take steps to

locate potential problems early.

STRUCTURESInspect the following parts of your structure on a regular basis:

Roof Parts Fences Roof Covering Windows and Screens Exterior Walls Walls, Ceilings and Floors Railings on Stairs, Decks and Porches Plumbing Pipes and Fixtures Painted Surfaces

TIPSKeep the following tips in mind in regards to your property:

Mow and maintain the lawn. Keep driveways in good repair. Remove inoperable vehicles from property. Make sure your house numbers are visible. Make sure sidewalks are clear for passage. Do not park commercial vehicles in residential

neighborhoods. Make sure your pool is clean and has a fence/barrier

around it. Check your water meter to be sure it is not covered by

grass, sand or other obstacles. If you have a home occupation (business conducted

from your home), make sure it is properly licensed and meets the criteria for a home occupation (call

833-9518). Make sure to remove your refuse container from the

street promptly on collection day.

107 Miracle Strip Parkway SW Fort Walton Beach,

Florida 32548

If you receive a notice from the City concerning your property,

please take prompt action to correct the violation. If you have

questions about a violation or how to bring your property into

compliance, call the Neighborhood Improvement Division at

833-9601 or 833-9603. Please respond to the notice so that

City staff can assist you in bringing the violation into compliance.

If action is not taken, a notice will be issued to appear before

the Code Enforcement Board. The Code Enforcement Board

will hear your case and make a decision concerning a time

frame to correct the violation.

If you receive notice of a violation, take action to correct it. If you have questions, call:

The City of Fort Walton Beach asks its citizens

to help maintain the quality of life in their

neighborhoods by taking responsibility for the

maintenance of their own properties. Most citizens

keep their houses and yards attractive and are

considerate of their neighbor’s desire to live in a safe

and appealing neighborhood.

Unfortunately, some properties are not well

maintained. In extreme cases, property conditions

create nuisances and safety hazards. These properties

reduce the quality of life in a neighborhood and may

contribute to falling property values.

To preserve the character and value of neighborhoods,

the City of Fort Walton Beach has enacted codes

which specifically prohibit unsafe and unsightly

conditions. Many codes related to residential

properties are outlined in this brochure for your

reference. For details on any of these reg-ulations, call

the Neighborhood Improvement Division at 833-9601

or 833-9603. To obtain information on permits needed

for improvements, call the Zoning and Building

Division at 833-9605.

Condition of StructureThe maintenance of a structure is the responsibility of the property owner. Any wood, siding, shingles, roof coverings, railings, fences, porches, doors, windows, screens and other parts of the exterior structure must be maintained in weather-tight, rodent-proof condition. Paint, brick or siding is required on the exteriorof structures. When making improvements, make sure you contact the Zoning and Building Division at 833-9605 to check if the repairs you are planning require a building permit.

Yard MaintenanceYards should be mowed regularly. Dead vegitation should be removed from the property and disposed of properly.

Inoperable VehiclesAn inoperable vehicle is a vehicle that cannot be driven and includes automobiles, trucks, boats and trailers. Vehicles parked or stored on the property must have a valid license

plate or other registration certificate and be in working condition.

Pool MaintenancePools should be enclosed by a fence or other barrier at least four feet above the ground. Residents are encouraged to keep their pools in a sanitary condition, which helps prevent the proliferation of rodents, frogs and mosquitoes.

House NumbersAll homes must have house numbers affixed to the building and clearly visible from the street. The Arabic numerals must be at least three inches in height, one half inch in

width and must be a contrasting color to the building. This assists emergency vehicles in locating the correct address.

Water Meter ObstructionsWater meters cannot be obstructed or covered in any

way. Meter readers and other City employees must be able to quickly locate the meter.

Garbage & Yard WasteGarbage and yard waste should not be left in the yard.

Refuse containers and recycling bins should be placed at the curb after 7 p.m. the evening before

collection and removed no later than 7 p.m. on collection day. If you have an item too large for the container (mattresses, sofas, etc.), call 833-9655 to arrange for pick up. Help keep your neighborhood street attractive by bringing in your refuse container promptly on collection day.

Sidewalk Maintenance/ObstructionsResidents are responsible for keeping the sidewalks on their property clear of trash, debris and litter. Bushes and trees should be trimmed so they do not obstruct the sidewalk, and irrigation systems should not overspray the sidewalk.

Commercial VehiclesCity codes do not allow the parking or storage of commercial vehicles, trucks, tractors, semitrailers or tandem trailer trucks in residential areas. Call the Neighborhood Improvement Division at 833-9601 or 833-9603 for more information.

Home OccupationsHome occupations are allowed in all residential areas, although they require a home occupations license. They must be secondary to the residential use of the structure and there can be no visible evidence of the home occupation, except for an unlighted name plate which is no more than one square foot in area. For more information about home occupations, call the Tax and License Division at 833-9518.

9x12 Code Enforcement Brochure for the City of

Fort Walton Beach, Florida

A4 tri-fold brochure

with three different

fronts for the

CommunityParenting

and Consultancy

Project, Manchester,

UK

9

marketing materials

Postcard mailer for Beacon Resorts Property Management, Okaloosa

Island, Florida

Ad, rack card and postcard promoting Captiva Island Inn,

Captiva Island, Florida

10

sales materials

11

Logo design, sales presentation package, and sales brochure for EmeraldCoast.com in

Destin, Florida

Corporate presentation package, and

promotional flyers for Rathbone

corporate offices, Manchester, UK

Corporate Branding

Corporate Identity Guidelines

NHS Yellow - Support ServicesPantone® Process Yellow / C0 Y100 M0 K0 / R255 G242 B0 / HTML FFFF00

The GWAS colour palette

GWAS has a comprehensive colour palette that is meant to be used across the GWAS boardLortis euisit wisl dit iure te dionsecte minit.

Departmental colour assignment

Each GWAS colour has been assigned to an individual department of GWAS and should be used on all future design work - both interior and exterior pages. Please refer to the following guide for departmental colouring.

NHS Dark Green - FinancePantone® 342 / C98 M0 Y80 K42 / R0 G113 B72 / HTML 003300

NHS GreenPantone® 355 / C86 M0 Y87 K0 / R0 G174 B95 / HTML 009933

NHS Light Green - Patient SupportPantone® 368 / C60 M0 Y85 K0 / R110 G192 B93 / HTML 66CC33

NHS Aqua Green - Urgent CarePantone® 3272 / C94 M0 Y50 K0 / R0 G172 B157 / HTML 009966

NHS Aqua Blue - Staff SupportPantone® 312 / C85 M0 Y15 K0 / R0 G181 B214 / HTML 0099CC

NHS Light BluePantone® Process Blue / C100 M8 Y0 K5 / R0 G155 B219 / HTML 0099FF

NHS Blue - Corporate and Board of DirectorsPantone® 300 / C98 M50 Y0 K0 / R0 G114 B188 / HTML 0066CC

NHS Dark BluePantone® 287 / C100 M80 Y0 K15 / R3 G66 B142 / HTML 003300

NHS Purple - WebsitePantone® 2685 / C85 M95 Y0 K20 / R66 G42 B125 / HTML 330099

NHS Dark Pink - PartnershipsPantone® 676 / C20 M100 Y18 K19 / R168 G14 B103 / HTML 990066

NHS Dark RedPantone® 1955 / C0 M100 Y54 K46 / R147 G0 B49 / HTML 990000

NHS Red - Emergency CarePantone® 485 / C0 M96 Y97 K0 / R238 G45 B39 / HTML CC0000

NHS Orange - Patient Transport ServicesPantone® 144 / C0 M59 Y100 K0 / R245 G132 B31 / HTML FF6600

GWAS identityThe following section includes information on the essential elements that make up the GWAS identity.

LogoGreat Wester Ambulance Service Trust logo

A logo is a vital element of a successful corporate identity. It should be used consistently at all times.

The standard logo is available as an ‘eps’, ‘tiff’ and ‘jpeg’ and can beimported directly into your documents. Please contact the Communications Team on 01249 858 670 or 01249 858 764 to obtain the logo in any of these formats.

The essential elements

There are four components which make up the Great WesternAmbulance Service Trust logo.

1 The crown badge

2 The national NHS logo

3 The name of our organisation

4 The type of organisation it is ie, NHS Trust

A4 leaflet

An example is given here for a colour A4 leaflet with overall dimensions of 210mm W x 297mm H, plus bleeds on all cut sides, usually 3mm, but as specified by printer.

Specifications

Front cover logo box: 13 mm from top, 17 mm from right side, and 9mm from bottom.

Back cover contact box: 210mm W x 36mm H. Font is Frutiger Std, 10 pt.

Image strip: three images of 70mmx36mm each, aligned from top, plus bleed to box on cut side.

Colour bar: 210mm x 24mm, aligned to bottom of image strip. Colour is determined by department.

Headline: Frutiger Bold, 30 pt, reversed in white.

Bottom image: 210mm x 201mm, plus bleed to cut sides.

Interior pages: colour bar is 210mm x 15mm. Margins are 18mm on all sides, beginning below colour bar.

Interior fonts: Headlines are Frutiger bold 14 pt., body copy is Frutiger Std, 12 point.

Your wound has been assessed, cleaned and closed by an Emergency Care Practitioner using one of the following methods. This advice sheet explains how best to care for your wound.

Glue

Speci• alwoundgluehasbeenused.Itisdesignedtoholdtheedgesofthewoundtogetheruntilithashealed.

Itactslikeascabsoin•afewdaysthegluewillcomeoffonitsown.DO NOTpickorencouragetheglueoff.Tooearlyaremovalwillincreasetheriskofscarringandmayintroduceinfection.

DO NOT• soakthewoundandavoid

washingthearea.Howeversplashingwaterontothewoundaftertreatmentwillnotaffecttheglue.

Unlessadvised•otherwiseDO NOTputanydressingonthewound.Neveruseplastersontheglueasthiswillmakeitsweat

andtheedgeswillnotholdtogether.

DO NOT• useanyantisepticcreamsovertheglue.

DO• contactyourGP,MinorinjuryunitorEmergencyDepartmentintheunlikelyeventthatitre-opens.

• Yourwoundhasbeenclosedusing...........specialstainlesssteelwoundstaples.Theyaredesignedtoholdthewoundtogetheruntilithashealed.

• Thesewillneedtoberemovedin…….days.Pleasemakean

appointmentwithyourpracticenurseatthedoctor’ssurgerytohavethemremoved.

• Youmayshowerandwashyourhairwithstaplesin.Youshouldleaveyourhairtodrynaturallyoruseahairdryeronaloworcoolsetting.

• Thestaplesaredesignedtostandupproudfromtheskin,sobecarefulwhenbrushingorcombingyourhairasthismightcatchandpullthemout.

• Yourwoundhasbeenclosedwith……..paperstitches.Thesearedesignedtoholdthewoundtogetheruntilitheals.

• Pleasegentlyremovethepaperstitchesin……days.Thismaybemadeeasierbysoakingthembrieflyinwarmwater.

• Yourwoundhasbeenclosedusing………nylonstitches.

• Thesewillneedtoberemovedin……….days.Pleasephonethepracticenurseatthedoctor’ssurgerytohavethemremoved.

• Stitchesonthefacemaynotbedressed.

ApplycleanVaselinetothewoundtwiceaday,butnotlastthingatnightasitwillruboffonyourbedclothes.Thishelpswithhealingandmakesremovingthestitcheseasier.

• Avoidtouchingthewoundorgettingitwetasthiswillencourageinfections.

Steri-Strips:

Staples

Sutures (Stitches)

Woundinfectionsarealwaysapossibilityafteranaccident.Infectioncanhappenatanytimebutusuallyoccurs24-48hoursaftertheinjury.Pleaselookoutforanyofthefollowing:

• Increasedredness,painorswelling.

• Anoffensivesmell.

• Athickyellowydischarge.Howeveritisnormalfortheretobeaclearstrawcolouredfluidweepingfromthewoundinthefirst36hours.

• Ifyouhaveconcernsaboutyourwoundpleasecontactyour

doctor’ssurgeryinthefirstinstanceoryourlocalwalk-in-centreorminorinjuriesunit,asalastresortitmaybenecessarytogotoyournearestEmergencydepartment.

General Wound Care Advice

Wound Infections

Wound Care Advice Sheet

You can write us at:Great Western Ambulance ServiceJenner House,Langley Park EstateChippenham, WiltshireSN15 1GG

©2008 Great Western Ambulance Service NHS Trust

You can telephone or fax us on:Tel: 01249 858 000Fax: 01249 850 091

You can email us at [email protected] www.gwas.nhs.uk

We can supply larger print copies of this leaflet and we can put it on tape. Please ask if you would like this publication in another language.

If you would like to find out more about the contents of this document, please telephone 01249 858612

Albanian Nëse do të doni të mësoni më tepër për përmbajtjen e këtij dokumenti ju lutem

telefoni numrin 01249 858612 Bengali

H e¢bl ¢houhÙ¹¥ B�l¡ S¡e�a q�m, cu¡ L�l 01249 858612 H e¡ð¡�l �V¢m�g¡e Ll¦ez

Chinese 01249 858612

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Hí�÷Éà 01249 858612Hindi

�� 01249858612 ��

Kurdish �� 01249

858612 � �� Polish

Je�li pragn� Pa�stwo dowiedzie� si� wi�cej na temat tre�ci tego dokumentu, prosimy o telefon pod numer 01249 858612.

Portuguese Para receber mais informações sobre os temas abordados neste documento,

ligue para o número 01249 858612Punjabi

jE VUsI: ies dsVAvEz iv&C SAml V&V; bArE vYErE jANcArI pqApV crnA CAhU*dE h~, V; icrpA crcE 01249 858612 F~n cr~.

Somali Haddii aad dooneyso akhbaar dheeri ah oo ku saabsan macnaha qoraalka

nuqulkaan, fadlan soo wac taleefanka 01249 858612 Urdu

�� 01249 858612 ��

Vietnamese Neáu quí vò muoán tìm hieåu theâm veà noäi dung taøi lieäu naøy, xin haõy ñieän thoaïi soá

01249 858612

Wound Care Advice Sheet

You can write us at:Great Western Ambulance ServiceJenner House,Langley Park EstateChippenham, WiltshireSN15 1GG

©2008 Great Western Ambulance Service NHS Trust

You can telephone or fax us on:Tel: 01249 858 000Fax: 01249 850 091

You can email us at [email protected] www.gwas.nhs.uk

We can supply larger print copies of this leaflet and we can put it on tape. Please ask if you would like this publication in another language.

If you would like to find out more about the contents of this document, please telephone 01249 858612

Albanian Nëse do të doni të mësoni më tepër për përmbajtjen e këtij dokumenti ju lutem

telefoni numrin 01249 858612 Bengali

H e¢bl ¢houhÙ¹¥ B�l¡ S¡e�a q�m, cu¡ L�l 01249 858612 H e¡ð¡�l �V¢m�g¡e Ll¦ez

Chinese 01249 858612

Gujerati +É ~ÉÊmÉHíÉ©ÉÉÅ +É~Éà±ÉÒ ©ÉÉÊ¾úlÉÒ Ê´ÉºÉà lÉ©ÉÉ�à÷ ´ÉyÉÖ XiÉHíÉ�÷Ò ©Éà³´É´ÉÒ ¾úÉà«É lÉÉà, HÞí~ÉÉ Hí�÷Ò +É {É¥ÉÅ�÷ ~É�÷ £Éà{É

Hí�÷Éà 01249 858612Hindi

�� 01249858612 ��

Kurdish �� 01249

858612 � �� Polish

Je�li pragn� Pa�stwo dowiedzie� si� wi�cej na temat tre�ci tego dokumentu, prosimy o telefon pod numer 01249 858612.

Portuguese Para receber mais informações sobre os temas abordados neste documento,

ligue para o número 01249 858612Punjabi

jE VUsI: ies dsVAvEz iv&C SAml V&V; bArE vYErE jANcArI pqApV crnA CAhU*dE h~, V; icrpA crcE 01249 858612 F~n cr~.

Somali Haddii aad dooneyso akhbaar dheeri ah oo ku saabsan macnaha qoraalka

nuqulkaan, fadlan soo wac taleefanka 01249 858612 Urdu

�� 01249 858612 ��

Vietnamese Neáu quí vò muoán tìm hieåu theâm veà noäi dung taøi lieäu naøy, xin haõy ñieän thoaïi soá

01249 858612

PowerPoint presentations

PowerPoint templates relevant to your department are available from the Communications Team. Delete all but the required header page, and colour-appropriate second page. To replicate the second style sheet on the PowerPoint menu, under Insert, chose duplicate slide (it is in the menu under New Slide. If you can’t see it, pull down the arrows at the bottom).

Remember that PowerPoint is not a tool for putting every comment on; it is designed for headings only. In terms of accessibility for your audience, keep charts and diagrams simple with minimal legible information.

23-page Brand Guidelines booklet for Great Western Ambulance Service, NHS Trust, Oxford, UK







1 The crown badge




12

Corporate Communications

Annual Report and Accounts 2007/08

WelcomeTony FitzSimons, Chairman

It is our aim at Great Western Ambulance Service that our patients receive the right care at the right time and in the right place. This no longer just means rapid responses to 999 calls or transporting patients to hospital, it is challenging us to develop into the mobile, urgent healthcare service of the NHS.

Entrance to care has often meant entering the doors of an accident and emergency unit - whether or not it was appropriate. Our emerging urgent care services provide joined up partnership-working to assess, treat and arrange alternative care options. Even where admission to hospital is the right solution, we aim to arrange it directly with the appropriate ward.

We are investing in and developing the skills of our staff to respond to this changing agenda. We are currently training 53 Paramedics as Emergency Care Practitioners and will train a further 20 next year. We are giving another 80 Ambulance Practitioners the opportunity to qualify as Paramedics. We are also recruiting more Emergency Care Assistants.

Next year will bring further challenges about which we will be consulting with our staff and the public. We need to work efficiently and cost effectively and are proposing to centralise our patient transport call centres into a single hub. We

are already starting to base our clinical services in GP and Minor Injury Units. We need to examine whether we can sustain and improve our response times if we base emergency ambulances alongside such clinical care, rather than from existing ambulance stations.

Change is inevitable as we respond to the urgent healthcare service relevant to today’s patient. This means a challenging working environment for our staff, but their commitment to their patients is clear. This year they have saved more lives, transported more

people more quickly, and developed our urgent care services. It is therefore right that this year’s annual report is led by our staff, taking you on a journey

through the services we offer explaining

what they do.

Please tell us what you think of our annual report. To give us feedback please e-mail to [email protected] , phone our PALS co-ordinator on 01249 858500 or write to us at GWAS, Jenner House, Langley Park Estate, Chippenham, Wiltshire SN15 1GG. 3

£56.09m

£3.17m

£7.66m

£2.07m

How muchdoes it cost?

DistributionCall Centres who take the initial call and respond the request sending a message to a waiting vehicle.

FleetMaintenance and service of all the Trust’s vehicles.

LogisticsManagement of the supplies held in the Trust vehicles.

Urgent CareProviding primary care services outside core working hours.

ProductionEmergency Response including ambulance staff and emergency care practitioners.

Patient Transport ServiceTransporting patients for non-emergency treatment.

Central OverheadsCost of IT, Finance, Human Resources, Executive Management, Board, Training, Governance.

Financing CostsTrust debt remuneration minus interest from investments.

49%

7%

10%

18%

4%

1%

10%

1%

49%

7%

10%

18%

4%

1%

10%

1%

49%

7%

10%

18%

4%

1%

10%

1%

49%

7%

10%

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4%

1%

10%

1%

49%

7%

10%

18%

4%

1%

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1%

49%

7%

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4%

1%

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49%

7%

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1%

10%

1%

49%

7%

10%

18%

4%

1%

10%

1%

Accident and Emergency

Urgent Care

Patient Transport Service

Other

We received £68.99mOur overall financial performance for the year was a surplus of £1.45m. We used this money to pay back the debts of our three predecessor Trusts.

£4.72m

£0.49m

£2.79m

£33.36m

£6.70m

£6.55m

£12.42m

£0.51m

In 2007/8 we spent £67.54m

Gloucestershire is leading theway on urgent care with its“Hub for Health and SocialCare”. Gloucestershire’sout of hours service is runin partnership betweenGloucestershire PCT andGWAS.

Anita Harris, a Paramedicexplains:

“We are there to help bothpatients phoning in directlyand also to support otherhealthcare professionals. Wework very closely with socialservices care co-ordinators, GPsand District Nurses. We haveaccess to local services andresources at our finger tips.Call Handlers pass us calls toassess and we look for the bestsolution.

A lady who wasthe sole carerfor her disabledhusband neededto go into hospitalurgently, but shewas reluctant toleave him. The Paramedic rang us to see if we could help. We arranged with the Social Care Co-ordinator for a respite bed for her husband and transport to get him there and the lady was then happy to go into hospital.”

Dr Jasmine Goraya is one ofthree doctors on call eachnight who with their drivercan travel anywhere acrossGloucestershire on home visits.

“We get calls from the centreand information comes to thecomputer in our car aboutpatients who have beenreferred for a home visit. Wehave access to a much widerrange of equipment and drugsthan a GP visiting a patient,

who would often have to referthe patient to hospital.

I recently saw a gentleman in his 50s who had terminal cancer. He didn’t want to go back to hospital again, but was in great pain and dehydrateddue to vomiting. I was able toset up an intravenous drip andprovide him with morphineand drugs to stop his vomiting.Via the hub I spoke to theDistrict Nurse on-call whocame in to set up a continuouspain killing infusion with themedication I was able to leave.My treatment is relayed bythe car’s computer back to thehub and automatically faxedthrough to GP surgeries.”

Gloucestershire Hub for Health

Help on the phone

In Wiltshire we provide a 24hour single point of contactfor all health and social carepractitioners. It is designed

to refer patients to the rightsolution whether that isovernight assistance, mentalhealth care, or home support.

Wiltshire’s Access to Care Services

Always there, however you need us

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Ambulance crews are responsible for cleaning their vehicles day to day, but preventing cross-infection is vital when you have patient after patient in the back of your ambulance. This year we started to employ new GWAS Make Ready Teams to ‘deep clean’ our vehicles.

62 staff and managers support our •operations, including 12 mechanics and 5 make ready personnel.

This year

We deep cleaned• 723 ambulancesOver 200 staff registered for the •NHS core learning infection control package. We agreed a contract with Royal •United Hospital NHS Trust for infection control advice, audit, and trainingSince its implementation in •November 2007 infection control advice has been available around the clock We have included infection control in •our specification for new ambulances across the Trust.

Next year

New uniform trousers will provide •greater infection control as they are treated with Permaguard a special layer that reduces the risk of infection being carried on the garment. New short-sleeved shirts and fob •watches will help ambulance staff remain bare below the elbow to improve hand hygieneWe will be producing a patient •information leaflet GWAS is taking part in the ‘Clean •Your Hands’ campaign which will be launched on 30th June.

Key facts

Mickey’s story: make ready team

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Supporting the teamAlways there, whenever you need us

Mickey Mack is a one of the new team, deep cleaning vehicles.

“As a retired Paramedic, I know just how vital infection control is both for our patients and for us as staff. GWAS started a programme of deep cleaning ambulances in April 2007 and it’s my job as part of the Make Ready Team, to ensure all vehicles are deep cleaned every four to five weeks or whenever there have been any contamination by bodily fluids. We’ve

had a great response from the ambulance and vehicle crews who have commented on the pleasure of going on duty in such a nice clean vehicle.”







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Corporate communications

Sir Michael Bichard (Chairman)

John Hedger CBBernard Leigh (resigned 28 July 2006)

Peter StaffordJohn Turner CBChris Woodcock Darrel James Alisdair BarronJulie Burns

Louise ChisholmSteve MaingotTeresa Greener(appointed 20 February 2006)

Chief ExecutiveDr. Richard Williams

SecretaryBarbara Rimmer

Thank you to everyone who funded us in 2005-6.Major funders included:

www.rathboneuk.orgFreephone: 0800 731 5321

Minicom: 0161 238 6345

Rathbone is a Registered Charity No: 287120

Company Limited by Guarantee No: 1717639

Registered Office:

Charchgate House, 56 Oxford Street, Manchester, M1 6EU

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Rathbone is a Registered Charity No: 287120Company Limited by Guarantee No: 1717639Registered O�ce:Churchgate House, 56 Oxford Street, Manchester, M1 6EU

Freephone: 0800 731 5321Minicom: 0161 238 6345

Trustees of the Charityand Director of the companybetween April 2004 and July 2005

Advice Line

Sir Michael Bichard (Chairman)John HedgerBernard LeighPeter StaffordJohn TurnerChris WoodcockDarrel James (reappointed 8 July 2004)Alisdair Barron (appointed 7 July 2005)Julie Burns (appointed 7 July 2005)Louise Chisholm (appointed 7 July 2005)Steve Maingot (appointed 7 July 2005)

Lady Brittan (resigned 29 July 2004)Mary Creagh (resigned 29 July 2004)Alastair Stoddart (resigned 29 July 2004)

Chief Executive: Richard WilliamsSecretary: Frank Billington

Thank you to everyone who funded us in 2004-5. Major funders included:

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In 2004/5 Rathbone’s Special EducationAdvice Line, 0800 917 6790, answeredmore than 4,500 calls.

Our Asian Education Advice Line,0800 085 4528, provided 250 outreachvisits and supported over 400 callers.

Independent, con�dential advice givento parents included: school support,statementing and assessments, appealsand tribunals, admissions, exclusions and�nding a school, education law andprocedures.

For full annual �nancial statementand auditors report please call0161 236 5398, write to theMarketing and CommunicationsDepartment at our registered o�ceaddress, or download it fromwww.rathboneuk.org

special education advice line

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Advice Line





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For full annual financial statement

and auditor’s report please

call 0161 236 5358, write to the

Marketing and Communications

Department at our registered

office address, or download it

from www.rathboneuk.org




Advice Line





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Trustees of the Charity and Directors of theCompany between August 2005 and July 2006

Annual Review 2006

AnnualReview06_HR.indd 1 3/26/07 14:02:50

Wales Achiever of the Year Awards 2007Cyflawnwr y Flwyddyn 2007

Share Our Success!Rhannwch ein Llwyddiant!

Rathbone is a national, voluntary sector, education and training provider.

VisionWe believe that every young person has the ability to learn, to make progress and to achieve.

PurposeWe give young people who are experiencing significant disadvantages the right opportunities to learn and to achieve.

Our client groupWith more than 70 centres across the UK, Rathbone engages with over 13,000 young people each year:

• 90% have no GCSEs grade A-C• over 50% have a reading age of less than an 11 year old• 90% have additional learning and/or social needs.

Our successOn leaving our programmes:

• almost 50% have completed entry level programmes• over 50% have achieved an NVQ level 2 or Apprenticeship• over 75% of those approached through our youth engagement projects have moved into training, education or work.

Our aim is to establish volunteering and parenting support

programmes across Rathbone.

Entry to Employment (e2e) - England Age 16-19Get Ready for Work - ScotlandSkill Build and Skill Build + - Wales

We provide training, support and nationally recognised qualifications for young people who are not yet ready to access work or study, and help them build their confidence to progress into further education, training or work.

Apprenticeships Age 16-24

We offer Apprenticeships which comprise a National Vocational Qualification (NVQ) at level 2 or level 3, Key Skills and a sector-relevant technical certificate in a range of areas, including retail, motor vehicle and childcare.

Youth Engagement Age 14-19

We offer outreach services to engage with young people who are Not in Education, Employment or Training (NEET) to encourage them back into work, college or training. We also work on a range of projects with young people who have offended.

www.rathboneuk.org Phone 0800 7315321 Minicom 0161 238 6345

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Our services

Youth Choices Age 14-16

We provide a range of in-school and alternative provisions for young people at Key Stage 4, who have been excluded or are at risk of exclusion from mainstream education.

Annual Welsh Learner’s

Achievement Book, printed in English and

Welsh,Rathbone

Youth Services,

Manchester, UK

Corporate A5 flyer outlining Youth Services

in the UK, Wales and Scotland. Rathbone,

Manchester, UK

2006/07 Annual Review design,Rathbone, Manchester, UK

14

icons / illustration

contact blog FAQ tools

15

Custom illustrated icon set for Beacon Resorts website and print materials

Mouseover icon set for Go Get Creative new websitewww.gogetcreative.com

Sample login/logout buttons

I Wishfor

WorldPeace!

Custom illustration for a promotional holiday client card

Web design

16

Template design created for WenSan International,Destin, Florida

Web Design

17

Website design for the English Rose Florist. Logo and business card design and

marketing strategy. Stowmarket, UK

Web Design

18

Logo design and web design for GEM Home Maintenance,

Attleborough, Florida

Web Design

19

CMS-based website

design for Trees Plus.

Public Relations, Media Kit, Branding Strategy,

Web Maintenance.

Navarre, Florida

Web Design

3631 Pearl Court l Navarre, FL 32566 l 850-939-9937 l [email protected]

20

New web design for Go Get Creative Design and Marketing,Navarre, Florida

Biography

Brenda Whitfield has worked on the Florida Gulf Coast for

more than 10 years as a graphic designer, creative director

and owner of BK Design Group and Postcard Central, Inc.

She currently owns Go Get Creative Design and Marketing, a

branding and marketing company, in Navarre, Florida.

She has more than 18 years in the creative services industry,

including more than seven years living and working in the

UK and Germany. Although the company’s focus is on small

to medium size service organizations, she has a wealth of

experience with many types of organizations, from small

service-based companies to large multi-national public-sector

clients on both a corporate and regional outreach level. This

level of experience has given her a unique perspective and a

fresh outlook on today’s marketing problems.

She holds a Bachelors of Communications with an emphasis

in Public Relations from the University of West Florida,

Pensacola, Florida, and a Master’s degree in Managing Creative

Enterprises, Norwich University College of the Arts, Norwich

UK. She has been awarded multiple Gold and Silver ADDYS,

two Judges Choice awards and an Angel Award from the 4th

District American Advertising Federation (AAF), and Awards

of Excellence from the Southern Public Relations Federation.

She has also judged several local ADDY competitions.

As a past president of the Emerald Coast Advertising Federation,

she won President of the Year and ECAF was named Club

of the Year, 4th District AAF Region 4, District I. That same

year, ECAF was awarded the National AAF Club Management

Achievement Award, District III.

She is currently involved in the Small Business Development

Committe at the Navarre Area Chamber of Commerce and can

often be seen at the YMCA in Navarre, FL volunteering with

the preschool program and as an enthusiastic soccer coach and

team mom.

For more information, you can email Brenda Whitfield at

[email protected] or you can reach her by phone at

850.939.9937.

Documents

Brenda Whitfield Creative Portfolio