What is LinkedIn?

Title: Social Networking vs. Social Media

Which one is not like the others?

LinkedIn vs. Facebook

Business TrustedClosed

Consumer Open

What is LinkedIn?

145m

110m

65m

2009 - 2011

1. A Current Position

2. Two Past Positions

3. Education

4. Profile Summary

5. A Profile Photo

6. List of Specialties

7. 2 Recommendations

Did You Know?A Complete Profile is 40 times more likely to receive Opportunities

Complete Profile

3 Steps to Search

If Nursing Graduate, Then Who Knows Hospital Floor Supervisor?If Executive Assistant, Then Who Knows V.P./Director?If Accountant, Then Who Knows CFO?

Who Are You ? …Really.

Get Personal – Who Are You?

“15 Minutes Later my Phone Rang”

t Introduced

Searched on Company. Discovered job was posted by this Contact right on his profile. The more Connections you have the more likely this is to happen.

Import Your Contacts

Get Connected. Start with your own contact list (e.g. Outlook, Cell phone contacts).

Yes

No

Avoid Resume Speak

a

Contact Preferences

“Teaser” pulls them in

Call To Action

Education

Enter all schools you attended. Connect with Alumni.

Think Back:

What clubs did you belong to ?Languages ?Certifications ?

Everybody has one.Get Creative.

SEO – Hyper targeting

Publications

College ThesisProject at last Job

Linked In Groups Participation

* Start a Wordpress Blog or Post to YouTube. It’s Free and Easy.

Ask Ken for Introduction

Advanced Search: VP E-commerce + Ohio + Consumer Goods

Get Introduced

Job Insider ToolbarTrue Story: “I got a call 15 Minutes after applying !”

Find something in common. Use it as a bridge to find more connections.

Get the Inside Track

Get introduced by your 1st Connection based on unique interest. Now you

bridged to David’s Network.

Every time you edit your Profile, all your Connections sees it.

Be Careful, It’s Viral !

Don’t Overdo Status Updates

Your connections see every Profile Status Update !Once a month is fine.

Groups – Join ‘em

Groups, Join ‘em

Groups – Free Contacts

TIP >>Make Real World Connections. Have a case for connecting.

Join up to 50 Groups. More is better.

d

ddMember

TRUST

FACT: Business owners who are members of Associations

with a presence on social networks are 7 times more likely

to find a new customer.

Participate.Personal Branding

Or,Comment, Add Value

Yes: Your Customer

NO: Your Competition

If you are a company that manufactures displays for Designs for Retail Stores

Optimization

Website, Blog

How’d sheget to #1 ?

Email Signature

Website, Blog

3 Steps to Search

If Nursing Graduate, Then Who Knows Hospital Floor Supervisor?If Executive Assistant, Then Who Knows V.P./Director?If Accountant, Then Who Knows CFO?