WHAT IS CO-OP FORTNIGHT?

• Every year hundreds of co-ops and organisations across the UK work

together to promote co-ops during Co-op Fortnight (22 June to 5 July,

2020).

• This year, we want to harness some of the new co-operation we’ve seen

during the coronavirus pandemic to change society for the better.

• Co-ops are businesses built on values. We do business the right way. It’s

in our DNA. Every day.

• Now we’ve seen what can happen when we ALL co-operate. Let’s build

something better together.

• Let’s #KeepCooperating

GET

INVOLVED

HOW CAN WE GET INVOLVED?

There’s lots of ways you get encourage people to #KeepCooperating

• Share stories of co-operation on social media

• What lessons have been learned? How can we do things differently in future?

• Share our campaign video and podcast

• Tell people about the co-op values and principles

• Talk about co-operative solutions to rebuilding the economy

Visit www.uk.coop/fortnight for more information

CAMPAIGN

RESOURCES

CAMPAIGN RESOURCES

This pack outlines the FREE resources that are available to you to

help promote your own Co-op Fortnight activity including:

• Campaign video

• Podcast episode

• Digital poster artwork

• Digital assets for social media and websites

• Sample social media posts and key messages

CAMPAIGN

VIDEO &

PODCAST

CAMPAIGN VIDEO AND PODCAST

• The 2018 video has been watched over 100,000 times!

• If your co-op would like to star in the 2019 campaign film, send us a short video of your co-op. Submissions will be edited to create an inspirational film featuring a diverse range of members.

• You don’t need fancy camera equipment. There’s guidance on the type of content we’re looking for at www.uk.coop/fortnight/video

• We’re creating a short video featuring different co-ops, their hopes

for a future of co-operation and a call for people to

#KeepCooperating

• A new episode of our podcast More Than a Shop will include

interviews with co-ops on their response to the COVID-19 crisis

• The film and podcast episode will launch on social media on 22

June, please retweet and share during Co-op Fortnight

• Follow us @CooperativesUK for regular updates

DIGITAL

RESOURCES

DIGITAL GRAPHICS & LOGOS

Download the following from www.uk.coop/fortnight

• Ready made graphics for social media and your website

• Customise our graphics with your own photo and messages of co-operation.

Let us know if you need help creating graphics – send in your photos to

membership@uk.coop

• Artwork for the ‘Proud to be a Co-op’ and ‘A Co-operative World’ posters

which illustrate the co-op values and principles

• Logos in various formats

SOCIAL MEDIA GRAPHICS

LOGOS

There are 20 variations of the logo available as png and jpeg files available to download,

including white on transparent background to place on your own designs

POSTER ARTWORK

SAMPLE SOCIAL MEDIA POSTS

Tweet about your Co-op Fortnight activity using #KeepCooperating Here are some examples:

• Let’s build something better together. This #CoopFortnight (22 June to 5 July) we’re asking everyone to #KeepCooperating

• We’ve seen what happens when we ALL co-operate. Let’s not lose it. This #CoopFortnight (22 June to 5 July) we want you to #KeepCooperating

• We’ve been <insert details of your activity during the pandemic>. Co-operation is in our DNA. Please join us to #KeepCooperating

• So many inspiring stories like <insert local story / your co-op activity> have come out of this current crisis. There are lessons to be learned for the future. Let’s all #KeepCooperating

• What lessons have we learned from COVID19? Co-operation is more important than ever. Please #KeepCooperating

KEY MESSAGES

• During the COVID19 pandemic, we've seen some inspirational stories of co-

operation.<Insert local stories of co-operation / information about your co-op’s

activities>

• Positive lessons are being learned during this crisis, and we want to harness this new

culture of co-operation to change society for the better.

• Co-ops are businesses built on values. We do business the right way. It’s in our DNA.

Every day. <insert examples from your co-op>

• During Co-op Fortnight (22 June to 5 July 2020), we’re encouraging everyone to

#KeepCooperating

• We’ve seen what happens we ALL co-operate. Let’s build something better together.

Let’s #KeepCooperating

THANK YOU

THANK YOU

• This is YOUR Co-op Fortnight

• Help us to change society for the better by encouraging everyone to

#KeepCooperating

• Thank you for getting involved. And the part you’ve played during the

recent crisis.

• If you have any questions or if you would like us to create graphics using

your own photos please email membership@uk.coop

• Please stay safe!

SPONSORS

Co-op Fortnight is organised by Co-operatives UK, sponsored by some of the UK’s largest

co-operatives and brought to life by co-ops across the UK