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Welcome to PowerPoint4 tips for a simpler way to work
Recruitment and Retention.Helping you to solve your
problems.
Wesley Strahan-HughesHead of Operations
HCPA
• Severe lack of applicants• Expensive fees / resources / time• Expensive newspaper and other advertising• Difficult to recruit compassionate staff*• High staff turnover• Staff issues lead to other issues including
safeguarding• We now have our central and joined up point
for Hertfordshire recruitment, established for 4 years
• 31,000 Care Staff• 4,000 Vacancies• 27.8% Turnover in 3 months• 11.3% Turnover for Managers• Overall 34.5% Turnover in 1st year• 537 Care Providers• 40% / 40% / 20%
• National average is 30.7%
How do you recruit?What works best for you?Can you share any advice or IDEAS?What hasn’t worked so well for you?
Welcome to PowerPoint4 tips for a simpler way to work
Herts Good Care RECRUITMENT GUIDANCE
What we will cover:Herts Good Care Recruitment service
Values based Recruitment methods
Grow your own – hiring people with no previous experience
The benefits of taking on an apprentice
How to write an attractive job advert
Sourcing candidates – what works/what does not work
The Good Care Campaign
What is Herts Good Care Recruitment?A fully funded recruitment service, free to use for HCPA members
We are a partnership between HCPA and HCC
A team of five supporting you with your recruitment needs
Our goal is to support you to find compassionate staff that fits within your organisation
We use a completely values-based method when screening potential candidates
We also provide best practice information and guidance
Why does Herts Good Care Recruitment exist?The Care Crisis
There is a workforce of 31,000 in Hertfordshire alone, but around 4,000 vacancies at any one time
Building Partnerships
We have the resource to build and retain partnerships with different organisations across Hertfordshire and further
Good Care Campaign
We want to help you inspire people to work in care, by getting involved in the campaign and sharing the good care you provide on a day to day basis
What do we do?Source Candidates using a variety of methods
Screen Candidates using a values based approach
Provide values based reports on candidates
Arrange interviews and prepare the candidate for face to face interviews
Fill a variety of roles, from frontline care to non-care roles, and leadership positions
Provide information and guidance on recruitment and retention best practice
Run the Good Care Campaign
Recruiting for ValuesRecruit based on values and behaviours
Ensure the individuals values align with the values of your organisation
Utilise competency based questions, to find out why a person would take a specific approach
Herts Good Care provide psychometric testing on candidates which matches their values to specific care based scenarios, and provides you with example questions you can ask at interview
Grow your own Candidates with no experience can make great care assistants and support workers because:
You can train them to your own high standards
Helps standardise care delivery across your organisation
Instil the right values and qualities about working in care
All they need are the right values, commitment and caring attitude, everything else can be taught
Career progression is a big motivator amongst people changing sectors, so they are more likely to stay with you and develop their career with you if you support them with training and development
What apprenticeships can I offer?
There are many apprenticeship options available including Health and Social Care, Business
Administration, Customer Service and Kitchen/Chef.
The most common apprenticeships in the adult care sector are in health and social care.
These are known as:
The Intermediate
Apprenticeship in
Health and Social Care
(Level 2)
The Advanced
Apprenticeship in
Health and Social Care
(Level 3)
Level 4 & 5
are currently in
development and will
be available soon
As well as attracting new staff into the sector, this is also a great way to up-skill existing staff in
your organisation.
There are also more specific types of apprenticeships available such as Nurse Associate and
Degree Apprenticeships that are becoming available. You can read about these via
www.herts.ac.uk (search for Degree Apprenticeships).
What does the 20% study time involve?
Study time counts over the whole period of the apprenticeship
and is flexible, which means that a week of shadow shifts can count
towards the overall 20% study time. All study time, in whatever form, will
need to be logged. You can ask your chosen training provider for further
information on logging study time.
There are various things that constitutes study time:
Care
certificate/
mandatory
training
Classroom
based
training
Shadow
shifts
On the job
learning
(i.e. how to
update care
plans)
Study time
in office to
complete
coursework
3 month probationary period - £6 per hour
3 - 6 months following successful probation - £6.50 per hour
6 -12 months achievement of key skills - £7 per hour
One way to implement fair pay is to gradually increase it based on apprenticeship
milestones...
12 months completion of apprenticeship
programme including end point
assessment - Equal to your care & support
staff
12 months completion of Level 2 Diploma
element - £7.50 per hour
How can apprentices improve my business?
Improve Retention Financial Benefits Existing Staff
Show staff that you are supportive
of their career development whilst
improving your own staff
retention.
86% of employers with an
established apprenticeship
programme reported that
apprenticeships have
helped to develop skills
that are relevant to the needs
of their organisation.
Apprenticeships are a great
way to up-skill your existing
staff by giving them additional
skills and qualifications that will,
ultimately, help contribute
to the future success of
your business.
If you employ an apprentice who is
between the ages of 16 -18 years
old, you will receive a
£1,000 grant.
You are not required to pay
National Insurance
Contributions for apprentices
who are under 25 years of age and
on the lower tax rate.
Did you know that your
existing staff can become
apprentices?
If you are looking to develop your
staff, why not register them on an
apprenticeship course and receive
great benefits whilst you train
them?
Apprenticeships – how can HCPA support?Read the Herts Good Care toolkit on taking on an apprentice
Speak to the recruitment team at HCPA
Advertise your apprenticeship vacancies for free via Herts Good Care Recruitment
How to write an attractive job advert
1 What is the importance of having a good job advert?
It is your first impression to
a potential candidate
It’s your first chance to ‘sell’ your
role to a potential candidate
A good job advert will help you
attract the right candidates
There are thousands of other care and support
vacancies, what makes you stand out?
Top tips!
What are the four core areas of a good advert?
1. What does your company do? Why is this job role important? 2. Benefits, why should I work for you? 3. Main duties of this job, the day to day role4. Who do you want to fill this job? What values should they have?
3 Job advert template
HCPA Care is offering an exciting opportunity for you to work for us as a care assistant. We are a small home care company providing support to individuals in their own homes inWelwyn and Hatfield. The needs of the individuals we support vary but many are elderly, somelive with dementia, and/or physical or learning disabilities. Our company goal is to provide thehighest standards of care, as we would expect to be cared for ourselves. We are looking for youto join the team as a care assistant to provide person-centred care to our clients based on theirindividual needs.
What is the purpose
of the role?
Who are you and what
does your company do?
Discussion5 minutes to answer the following questions:
1. What benefits are currently in your adverts?
2. What other benefits do you think you can put in?
Top Tip: Benefits aren’t just pay, think of it as ‘what do I do for my staff?’
4 Why work for us?
Why work for us?
• Earn £9 per hour on weekdays and £10 per hour on weekends if you are new to care
• If you have level 2 qualification/experience, you will then start at £9.50 per hour
• If you have level 3 qualification/experience, you will then start at £10 per hour
• The pay scale increases based on length of service, experience and qualifications
• You will be paid start to finish and we will pay you for mileage between calls
• Work close to home
• Various shift patterns are available, let us know your availability
• Full-time and part-time contracts available
• Apprenticeship opportunities available
• You will spend a minimum of 30-minute visits with each person
• We are dedicated to developing you and can provide training to help you progress
• Events for clients throughout the year, which you can be involved in
• Team building days
• Free uniform
• We will pay for your DBS (CRB) check
• Refer a friend bonus scheme
• Become a Care Academy Affiliate and have access to discounts, offers and deals from Herts Rewards
• Pension scheme enrolment
A requirement of the role
so you should be paying
this as the employerHave your staff
signed up?
Guaranteed hours are
attractive
5 What does the role involve?
What does the role involve?
You will be helping our clients to live their lives as independently as possible in their own homes, supporting them to make choices about their care, be involved and have a voice. You will help them with their everyday living, this may include:
1. Daily Living – Assist clients with going about their daily life, from support with medication, to preparing meals, and helping them to keep well. For example: prompting/administering medication, meal planning and preparation, assistance with eating and drinking, helping individuals with reduced mobility to move around, assisting with life skills such as cooking, budgeting, tidying and laundry.
2. Community – Accompany clients accessing the community and attending their chosen activities in line with their personal care and support plan. For example: shopping and leisure activities, exercising, attending medical and other appointments. This can include liaising with health care professionals.
3. Companionship – Build professional relationships with clients, assisting with their emotional, social and spiritual needs whilst encouraging independence and choice
4. Personal care – Support service users with their care needs in line with their individual care plan. This may include assisting with personal care as required by the individual. For example: supporting to get dressed, supporting to use the toilet, support with bathing, shaving, skin, hair, foot care and dental hygiene.
This list of tasks and duties is not exhaustive and varies from client to client, depending on their individual care plans and their requests for their own care.
6 What does the ideal candidate look like?
What kind of person are we looking for?
• If you have a caring and compassionate nature, and really want to make a difference to someone’s quality of life then this role could be right for you
• You do not need experience as we will provide full training and inductions to ensure you are fully confident before providing care on your own
• Due to visiting individuals in their own home, we do prefer drivers, although we have some shifts where you are able double up or walk between calls
• If you are able to commit to working shift patterns between the hours of 7am and 10pm and have a willingness to do some weekend work then we want to hear from you
If you are interested in this vacancy and please apply by sending an email to [email protected] with your CV and cover letter. We will then give you a call to discuss your application further!
Now you’re ready to advertise your role!
Depending on where you
are advertising you may
want to add how to apply
What works well when sourcing candidates?Job boards – Broadcast Advertising
Strong social media presence
Community Engagement
Voluntary sector
Job centres
Public job fairs
The Good Care Campaign
Top tip: Regardless of where you advertise, start by having a good job advert to attract the right people with the right values
What works well to recruit and keep staff?Being prompt with responding to candidates
Having the mindset that you need to ‘sell’ your company as a good place to work for
Making your organisation stand out in the local community
Building a good reputation in your area
Getting involved in the Good Care Campaign
Developing your staff knowledge, and providing career progression
What is the Good Care Campaign?The Good Care Campaign is about celebrating the great work you and your staff do each and every day and sharing it via the campaign.
It is your chance to engage and inspire the public to consider social care as a great career choice, and recruit more people to work for you.
We are campaigning to raise the profile of the social care sector and to promote the great career opportunities and progression available to those who choose a career in social care.
Did you know? For 1 negative news story, it takes at least 5 positive news stories to change public perception.
How do HCPA run the campaign?Throughout the year HCPA attend events put on by HCPA members that focus on engaging both staff and service users. We have a focused month called Good Care Month in July.
HCPA staff take photos, interview care staff about why they chose to work in care, and speak to service users about the care they receive.
Herts Good Care post on social media the positive stories that we gather to inspire new people to work in care.
We support you to involve as many people in the local community as possible, such as local businesses, public services, and local schools.
Sometimes these stories are picked up in local news, HCC promote via their social media channels also.
July 2019 Stats
New Year, New CareerJanuary 2019 is our next Good Care Month
Nominate staff to be interviewed about their careers in care
We will interview them and write up their interview
This will be posted on our website
This will also be posted across social media
Why nominate staff? The best way to inspire someone is to share a story they can relate to
Professional photography of the individual
Can be used for your own marketing
Positive case studies of your organisation
Be involved in raising the profile of care
In January 2018 Herts Good Care placed 40 people as a result of the campaign
What else can I do to improve my recruitment and retentionTraining at HCPA with the recruitment team
Leadership courses with the training team
Recruitment support visits available
Utilise the toolkits on www.hertsgoodcare.com to make your own improvements#
Email us at [email protected] or call us at HCPA on 01707 536020
Welcome to PowerPoint4 tips for a simpler way to work
Staff retentionDavyd Strahan-Hughes
•Think of any job role.
• Make a list of words you would use to describe someone who is good at that job.
You May Hire On Skill
But You Will Fire On Attitude
The state of the adult social care sector and workforce in England
Published Monday 24 September 2018
Key findingsA quarter of the workforce (25%) were on a zero-hours contract (335,000 jobs).
The staff turnover rate was 30.7%, equivalent to around 390,000 leavers in the previous 12 months.
Many of these leavers move to other roles within the sector as 67% of recruitment is from within adult social care.
Adult social care has an experienced 'core' of workers. Workers had, on average, 8.2 years of experience in the sector.
The vacancy rate was 8.0%, equivalent to around 110,000 vacancies at any given time. The majority of these vacancies (76,000) were care workers.
A fifth of all workers (320,000 jobs) were aged over 55 years old.
The majority (83%) of the adult social care workforce were British, 8% (104,000 jobs) had an EU nationality and 10% (130,000 jobs) a non-EU nationality.
According to the Government’s “EU Settlement Scheme: statement of intent” the rights of EU citizens living in the UK will not change until after 31st
December 2020.
What matters to care staff?...
What motivates us?Certainty
Uncertainty/ Variety
SignificanceLove &
Connection
Growth Contribution
Skills for Care Retention Strategy
DoH commissioned research to uncover good practice examples in attracting and retaining workers.
The research confirmed what we already thought; that combining good communication, training and worker
independence creates motivating and rewarding environments which leads to higher level of staff satisfaction
and loyalty.
The research found that addressing these issues should see an increase in retention levels.
Questions?
Welcome to PowerPoint4 tips for a simpler way to work
Academy launched April 2019
The Care Professional Standards Academy is
a free Hertfordshire based platform.
It is intended to manage and track individuals' qualifications to help them aspire to learn more and give them
access to rewards as they progress.
Care Academy - What it’s all about?
We have to entice new people to work in the sector
We have to retain our workforce
We want care in Hertfordshire to be a career of choice
We want practitioners to identify themselves as…
A PROFESSIONAL
THE ACADEMY
Hertfordshire Care Professional Standards Academy is the first of its kind in the county and is a partnership between;
Hertfordshire Care Providers Association and partners.
Adult Care Services at Hertfordshire County Council.
The partnership is aimed at ensuring the entire Hertfordshire care practitioner workforce is trained to a professional and best practice
standard across the board.
Herts Care Professional Standards Academy
▪ The Herts Care Academy is open to anyone who works in the care providing sector.
▪ No sign up fee
▪ Passport System to track development
▪ Individuals sign up to become ‘Academy Affiliates’ and will work within the code of practice for Continuing Professional Development
▪ As individuals add training certificates to their portal and move up the system they will get points which will translate to more benefits.
All types of training, internal/external, approved and non-approved courses and qualifications will attract credits.
1 VISIT US Visit www.hertscareacademy.com for more information and click on 'Sign Up Now' button.
2 REGISTRATION Follow the on-screen instructions and fill out your details, including current employment and details of training you have attended over the last 12 months.
3 CONFIRMATION &ACTIVATION
After you have submitted your initial application, you will be sent an e-mail to verify your account. Click on the link and you can then access your portal right away! You must also upload a minimum of one certificate.
4 ADDING CERTIFICATESOnce you have access to your learner profile, you will be able to upload any of your relevant, certificates from training courses to qualifications relevant to the Health & Social Care sector. Simply take a photo of your certificate on your phone and upload that!
5 UPDATING YOUR PROFILE From your profile page you can upload a profile picture and request your Affiliate card.
6 VERIFICATIONIf you meet all of the eligible criteria, we will calculate your tier based on the points that have been allocated to your training and qualifications certificates. Add more certificates at any time.
7 TIERS & BENEFITSOnce you have certificates approved and showing on your profile. Please upload a photo of yourself and request an Academy Affiliate card which can then be sent out with a welcome pack. You will also receive information about your tier benefits and how to access them.
8 UPDATING Annually keep uploading certificates in order to have your card renewed and to continue enjoying the many benefits each tier has to offer.
SIMPLE 8 STEP SIGN UP PROCESS.
Tiers and RewardsTier 1 & up – Herts Rewards
There’s plenty of reasons to get excited about the incredible Care Academy benefits we have lined-up for specially for you. From thrilling comedy nights to exclusive gym memberships offers, we’ve got you covered!
Uploading just one certificate will place you onto tier 1, which enables you to begin accessing benefits with Herts Rewards, saving you money and giving you cash-back at hundreds of retailers!
SAVINGSOnce a staff member sign ups to the Herts Care
Academy, uploads relevant certificates, and reaches Tier 1, they get full access to real savings on daily
purchases.
Discounts on car servicing at specified garages within Hertfordshire can include:
- Complete Automotive Care Package for just £89
- 10% off servicing and air con
- FREE vehicle health checks (summer and winter checks)
Tiers and RewardsTier 2 & up– Transport Rewards
Tiers and RewardsTier 3 & up– Health, Wellbeing and Leisure
So far, the Herts Care Academy team has snatched the following deals on various leisure, entertainment, health and wellbeing centres in Hertfordshire for affiliates, and many more are to be confirmed:
Tewin Bury Farm Hotel & The View Bar & Kitchen - 10% off food
Just the Tonic Watford – 2 for 1 shows
Anytime Fitness Welwyn Gym – 15% off membership
Mr Mulligan – between 10-20% off per game
Hertford Theatre – concession price of £6 per ticket, special offers to specific events, 2nd ticket 50% off and even FREE entrance to specific screenings
Tiers and RewardsTier 4 & up – Eligible for TOTUM Pro Card & App
The new TOTUM Pro was developed to meet the needs of an audience, which has very different focuses and life requirements compared to a typical student, making the card all the more suited to our Tier 4 Care Academy Affiliates!
Over 200+ UK discounts and 42,000 Worldwide discounts available
The ONLY student discount card in the market available to Professional learners
Periodically receive congratulatory luxury gifts from us
Tiers and RewardsTier 5 – Luxury
Difficulty in Recruiting and Retaining Care Staff
Great Recruiting Tool!
• Improve Recruitment and Retention
• Encourage employees to attend more training.
• Promotes a culture of professional development.
• Create a team culture and a happier environment.
• Stand out as an employer with desirable benefits for employees.
Academy – Are you missing out?
Gives your training manager a tool to get people motivated to
attend training
You can use this to detect knowledgeable staff applying to your
company
Help you manage your internal training matrix
(always up to date)
Use the persons training record as proof that you have carried
out diligent pre-employment checks
Use in your marketingfor bed/client
vacancies
Identify training undertaken by a
candidate which was specific for a client
group/in date
You can accept the passport form in stage one interviews, as all certificates will have
been checked by HCPA
Shows the new recruit has taken their own
professional development seriously
Shows the staff member has taken
their own professional development seriously
Passport Tracking sheets can be shown to
monitoring officers and inspectors
Identifies expiry datesto the person and the
company
Use the benefits to attract staff – ‘at this
company we encourage you to sign
up as an Affiliate’
You can use the Tier structure to help you set a incentivise staff
Encouraging Staff to improve!
• In adherence to Care Quality Commissions, it is our job to make sure that staffare able to meet the requirements of any relevant professional regulator andthey should be supported by yourselves to join an Accredited Voluntaryregister.
• They also shouldn’t be prevented from improving their professionaldevelopment, in any way; and they should have access to more learning anddevelopment opportunities that enable them to fulfil their role.
HELP US, HELP YOU AND YOUR STAFF.
•We are Currently working on even morebenefits & perks and would love to haveyour input on what you think would fitwell into the reward system.
• See us at the Academy stand to make anysuggestions and to sign up right away!
Make Life Easier with our Sign Up Tool Kit
How to sign up in 8 easy steps.
Letter to welcome a new staff member.
Flow chart showing how to upload certificates
Presentation that shows all the steps to sign up.
Limited Time Offer for HCPA
Members
We are looking to reward great employers who have shown support and dedication in promoting the
Hertfordshire Care Academy.
Encouraging all staff at your organisation to sign up to the Herts Care Professional Standards Academy and becoming at least a Tier 1 Hertfordshire Care Affiliate will enable you as an employer to receive
2 free Team Building courses for up to 20 people per session
OR
2 days of free venue hire in the heart of Welwyn Garden City!
To become eligible for the limited time offer, you must ensure all of your employees have signed up onto the Hertfordshire Care Academy and have uploaded at least one certificate to become a Tier 1 Affiliate by October 31st, 2019.
6 simple steps to get your staff
to Tier 1
1. Hold team meetings with your employees and get them to sign up then and there
Consider inviting the Hertfordshire Care Academy team for extra support!
2. Support them with copies of their certificates and show them how easy it is to upload them on their profile. Simply take a photo and upload!
3. Ask to see their ‘training passport’ available on their profile to see if they have validated certificates
4. Show them how to request an ID card and celebrate with them receiving their Hertfordshire Care Academy pack
5. Tell us as soon as you have gotten every signed up and on Tier 1 by emailing [email protected] and our team will send you a link to our submission form!
6. All of your employees will be rewarded for their hard work, and you would have helped them sign up!
Welcome to PowerPoint4 tips for a simpler way to work
