Week 4 UCLA Extension New Media Marketing Twitter and Location Based Services

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(c) Liz H Kelly June 2014, UCLA Extension

New Media MarketingWeek 4: Twitter, Location-Based Services

Tuesday, July 15, 14

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Videos

Week 4 Topics

© 2014, Liz H Kelly (Proprietary and Con:idential)

Twitter Glossary

Twitter Apps

Location-Based Services

Guest Speaker -Thinknear

Wrap-upPhotos tell the story best for Red Carpet Event in Beverly Hills, California


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Twitter GlossaryTwitter is the fastest way to get real-time news stories

Follow experts for real-time updates.

Short 140 character messages called tweets are like a SMS.

Tweets are completely public (unless you set up a private account or do a Direct Message).

Create Lists to follow your favs.

Tie tweets to trending topics.



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Twitter GlossaryHashtags - Adding #keyword lets you see tweets from any user will appear regarding that topic

Mentions - Anytime someone adds your @username in a tweet

Notifications - you will get notifications every time someone follows you, RTs your tweet, Favorites your tweet

DM (Direct Message) - A private message that can only be sent if the person is following you

Retweet (RT or Quote Tweet) - RTs are like a Share on FB

Favorite - Favorites are similar to a Like on FB© 2014, Liz H Kelly (Proprietary and Con:idential)


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Twitter Engagement


Goody Awards Tweets Jan 1 - July 15, 2014


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Twitter Apps



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Location-based Services


Communicating with the right people at the right time about your service.

In a mobile world, it’s where you are that matters.

RideScout DC-based ground transportation aggregator expanding to Chicago.

Uber announces UberRush courier service in Manhattan.

CurbNinja helps motorcycles and scooters find parking.

Banjo shares social posts by live events. website: ban.jo.


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Assignment 4Scenario (5 potential points)You manage the social media accounts for yourself, your business or your organization and recently launched a Facebook page and Google+ page, both of which have generated a fair amount of activity. However, despite mostly positive comments, there is a fair amount of negative feedback being shared by your customers or other individuals associated with your organization. Do you delete these comments and/or block the users or do you engage them in an effort to remain transparent and with the goal of converting a detractor into a supporter by quickly and amicably resolving their issues?

AssignmentWrite your thoughts about it and your possible plan of action in response. There is no “right” answer; rather the intent is to give you an opportunity to apply the knowledge you have gained in class to a possible problem.

Submit your assignment using the Upload Widget.Sign in to the portal and locate the Upload a File for an Assignment link. The link will take you to a new screen where you’re asked what course, what assignment and what document you’d like to upload. Select your file and click Upload Files to complete the submission process. The document will then be delivered to your instructor.



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Grading

You will grade each other’s papers first in class:



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CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/MySpace, Paramount Pictures, and the first Sprint PCS. She is on the Advisory Board for Net Impact LA and Global Girl Media & regularly speaks on panels, ie Digital Hollywood, Social Media Week LA.

About & Contact

Liz H Kelly, Goody PR & Goody Awards* Founder

[email protected]

Google Voice: 310-987-7207

*part of Sunrise Road Media Inc



mailto:[email protected]

mailto:[email protected]

Documents

Week 4 UCLA Extension New Media Marketing Twitter and Location Based Services