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(c) Liz H Kelly June 2014, UCLA Extension

New Media MarketingWeek 2: Websites, Blogs, SEO

Wednesday, July 2, 14

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Videos

Week 2 Topics

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Blogger Platforms

Websites

SEO (Search Engine Optimization)

Guest Speaker

Grade each other’s papers

Wednesday, July 2, 14

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Popular Blogger PlatformsWordPress

Tumblr (owned by Yahoo)

Blogger (owned by Google)

Quora

vickiwinters.tumblr.com

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)Wednesday, July 2, 14

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7 elements of a great website

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

1.Intuitive navigation

2.Great Content, Content, Content

3.User-friendly to place orders

4.Social Sharing

5.Collect emails

6.Great SEO for text and images

7.Mobile friendly GoodyAwards.com Responsive WordPress theme

Wednesday, July 2, 14

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7 SEO Tips1.Use keywords in your content and image names.

2.Use keywords wisely so content appeals to users.

3.Use keywords in website URLs / post titles.

4.Select niche phrases with low competition.

5.Bold or italicize your keywords.

6.Hyperlink phrases that include keywords.

7.Add a Site Map.

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)Wednesday, July 2, 14

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Video SEOAdd keywords everywhere

Titles, files and tags

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)Wednesday, July 2, 14

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SEO for Social MediaUse your SEO keyword strategy in social media posts

SEO is more important on Twitter, YouTube and Instagram than Facebook

Use SEO in your hashtags consistently to attract a like-minded audience

Post on Google+ to get immediate ranking on content

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)Wednesday, July 2, 14

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Google Adwords Keyword Planner

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)Wednesday, July 2, 14

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Grading

You will grade each other’s papers first in class:

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)Wednesday, July 2, 14

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Assignment 2Write an overview and analysis of one of the following:

1. A case study presented in Chapter 5 of The Power of Real-Time Social Media Marketing2. A case study presented in the Chapter titled “Social Media Marketing Case Studies:

Regular Folks, Great Stories” in The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, 2nd Edition

3. A social media related article, video, news story or event of your own selection.Consider how your product, service or organization might – or might not – benefit from the strategies and tactics explained in your source.

For this assignment, here is the process.Step 1 - Write your paper and bring it to the next class on Wed, July 9th. Please do not write more than 1 page.Step 2 - In the next class on July 9th, you will work with a partner who will give you feedback and suggestions and a grade using a 5 point scale (image below).Step 3 - You can then revise you paper and post it to Blackboard by the next Sunday, which is going to be Sunday July 13th for this assignment. Liz review the papers with grades given in class, and may revise the grade. The goal is to learn more by getting feedback from a classmate and the instructor. We want everyone to do great, and help each other.

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)Wednesday, July 2, 14

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CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/MySpace, Paramount Pictures, and the first Sprint PCS. She is on the Advisory Board for Net Impact LA and Global Girl Media & regularly speaks on panels, ie Digital Hollywood, Social Media Week LA.

About & Contact

Liz H Kelly, Goody PR & Goody Awards* Founder

lizkellylive@gmail.com

Google Voice: 310-987-7207

*part of Sunrise Road Media Inc

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)Wednesday, July 2, 14