Week 1 UCLA Extension New Media Marketing

(c) Liz H Kelly June 2014, UCLA Extension

New Media MarketingWeek 1: Getting Started

1Wednesday, June 25, 14

Videos

2

Week 1 Topics

© 2014, Liz H Kelly (Proprietary and Con:idential)

Introductions

Class Overview

Blackboard

How you can win!

Branding

Introductory Videos

Final project overview

Wednesday, June 25, 14

Course Outline

3© 2014, Liz H Kelly (Proprietary and Con:idential)

The following outlines the topics for this course by week:

Week 1: Getting Started with New Media Marketing and Your Brand Week 2: Websites, Blogs & Search Engine Optimization (SEO) Week 3: Facebook, Google+ and MySpace Week 4: Twitter and Location-Based Services Week 5: LinkedIn and the Business of Social Media Week 6: Music, Photo, and Video Sharing Week 7: Managing Social Media Week 8: Social Media Advertising Options and Strategy Week 9: Mobile Marketing and Apps Week 10: Marketing Presentations Part 1 Week 11: Marketing Presentations and Wrap Up


Grading30% - Class Participation (3 pt each class & 1 pass)

20% - Marketing Assignments, 300-500 Words (5 w/ 4pt each)

10% - Analysis Assignments, 300-500 Words (2 w/ 5pt each)

10% - Knowledge Application, 300-500 Words (2 w/ 5 pt each)

30% - Marketing Plan, 10 PPT slides & 2000-3000 Words

4

Goody Awards #WorldCup4Good



Class Participation

Feedback is a gift!



Grading

6

You will grade each other’s papers first in class:



Marketing Plan PPTProblem -> Describe the pain you are alleviating

Solution -> How will you alleviate the pain

Monetization -> How will you make money

Underlying Magic -> Describe the secret sauce, tech, key selling points

Marketing and Sales -> New Media Marketing Plan

Competition -> Describe the competitive landscape

Management Team -> Key players on your team.

Financial Budget and Projections -> 5 year forecast

Project Timeline -> 3 months, 1 year and 5 year milestones



Topics - Week 1Traditional (offline) marketing vs. online marketing;

The ACT Method: Attract, Convert, and Transform;

The philosophy and cultural impact of social media;

Getting started: What social media is and is not;

Social media basics: do’s and don’ts;

Social media marketing checklist.



Objectives - Week 1

Define your personal brand with 3-5 key selling points.

Define your business brand with 3-5 key selling points.

Describe value of social media marketing to your brand.

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At the end of this class, you will be able to:



Videos

10

Social Media Revolution 2014

http://youtu.be/DYedZth9ArM

Social Media 2014

http://youtu.be/1pahLo5TTy4

What is online marketing

http://www.lynda.com/Business-Business-Skills-tutorials/Online-marketing-defined/89117/94668-4.html

Personal Branding

http://youtu.be/2diuiAhCo3g

Strategies for Personal Branding

http://youtu.be/fWPtPIKh62s

Videos - Week 1














AssignmentIdentify the “What" - 300-500 words

This is the first of five Marketing Assignments (MA) in which you will identify the "What" (Product or Service) of your Marketing Plan. Define your product, service or organization, explaining its history and offering a SWOT Analysis. This assignment represents a smaller piece of a larger whole: your final Marketing Plan (MP).

S - Strengths

W - Weaknesses

O - Opportunities

T - Threats11© 2014, Liz H Kelly (Proprietary and Con:idential)


CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/MySpace, Paramount Pictures, and the first Sprint PCS. She is on the Advisory Board for Net Impact LA and Global Girl Media & regularly speaks on panels, ie Digital Hollywood, Social Media Week LA.

About & Contact

Liz H Kelly, Goody PR & Goody Awards* Founder

[email protected]

Google Voice: 310-987-7207

*part of Sunrise Road Media Inc



mailto:[email protected]

mailto:[email protected]