Week 1 UCLA Extension 2016 New Media Marketing Liz H Kelly

(c) Liz H Kelly Winter 2016, UCLA Extension

New Media Marketing Week 1: Getting Started

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Week 1 TopicsIntroductions

Class Overview

How you can win!

Branding

Introductory Videos

Final project overview Social Media Rockstar Ian Somerhalder

(The Vampire Diaries) with your instructor Liz H Kelly (who presented Ian with the Goody Awards top humanitarian award,

called Golden Goody Award)

©2016,LizHKelly(ProprietaryandCon:idential)

Course Outline

3©2014,LizHKelly(ProprietaryandCon:idential)

The following outlines the topics for this course by week:

Week 1: Getting Started with New Media Marketing and Your Brand Week 2: Websites, Blogs & Search Engine Optimization (SEO) Week 3: Facebook, Google+ and Twitter Intro Week 4: Twitter and Location-Based Services Week 5: LinkedIn and the Business of Social Media Week 6: Music, Photo, and Video Sharing Week 7: Managing Social Media Week 8: Social Media Advertising Options and Strategy Week 9: Mobile Marketing and Apps Week 10: PowerPoint Marketing Presentations Week 11: Wrap Up

How you can win!30% - Class Participation

20% - Marketing Assignments, 300-500 Words

10% - Analysis Assignments, 300-500 Words

10% - Knowledge Application, 300-500 Words

30% - Marketing Plan 10 PPT slides (15 pt) & 2000-3000 Words (15 pt)


Class Participation

Feedback is a gift!

Be active in the discussions to help each other learn through your experiences.

Give feedback to help others build their marketing plans.


Congratulations You are a CEO

For this class, you are now CEO of your own company

Each week, you will build upon your marketing plan for your NEW company

For your final, you will do a Pitch Deck like a presentation to a VC (Venture Capitalist)

Be passionate about your project so pick something you love!


As CEO of Goody PR and Goody Awards, we spoke at an entrepreneur conference in

Bali, Indonesia to other CEOs - No pressure!

Marketing Plan Final PPT 10-20 slides

Problem -> Describe the pain you are alleviating

Solution -> How will you alleviate the pain

Monetization -> How will you make money

Underlying Magic -> Describe the secret sauce, tech, key selling points

Marketing and Sales -> New Media Marketing Plan

Competition -> Describe the competitive landscape

Management Team -> Key players on your team.

Financial Budget and Projections -> 5 year forecast

Project Timeline -> 3 months, 1 year and 5 year milestones


Objectives - Week 1

Define your personal brand with 3-5 key selling points.

Define your business brand with 3-5 key selling points.

Describe value of social media marketing to your brand.

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At the end of this class, you will be able to:


Topics - Week 1Class Overview

Traditional (offline) marketing vs. online marketing

The ACT Method: Attract, Convert, and Transform

The philosophy and cultural impact of social media

Getting started: What social media is and is not

Social media basics: dos and don’ts

Social media marketing checklist

Select your NEW Company idea for the class project


Marketing Assignment 1Identify the “What" - 300-500 words (don’t go over 1 page please)

This is the first of five Marketing Assignments (MA) in which you will identify the "What" (Product or Service) of your Marketing Plan. Define YOUR product, service or organization, explaining its history and offering a SWOT Analysis. This assignment represents a smaller piece of a larger whole: your final Marketing Plan Pitch Deck.

S - Strengths

W - Weaknesses

O - Opportunities

T - Threats


Grading

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Below is a grading grid for your assignments:


Goody PR & Goody Awards CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/MySpace, Paramount Pictures, and the first Sprint PCS. She is on the Advisory Board for Net Impact LA and Global Girl Media & regularly speaks on panels, ie Digital Hollywood, Social Media Week LA.

About & Contact

Liz H Kelly, Goody PR & Goody Awards* Founder

[email protected]

Google Voice: 310-987-7207

*part of Sunrise Road Media Inc


mailto:[email protected]?subject=