Week 2: Creating / Selling / Distributing

Focus on:– Coverage - Editing - Graphics– Concept - Photography 1 - Finances– Production - Photography 2 - Yearbook Campaign– Reporting - Typography - Advertising– Writing - Design 1 - Distribution– Headlines - Design 2– Captions - Design 3

Today’s Agenda:

1) Notes on coverage2) Practice Spread – Due tomorrow at the

end of class.3) Notes on concept4) Notes on Production5) Notes on Reporting6) Notes on Writing 7) Fine tune your survey’s and interviews

MODULE 6: COVERAGE

Day 6: Coverage

1 2 3 Coverage

Coverage results

from complete,

balanced, relevant

and dynamic

verbal and visual

_____________.

MANY _____________IMPACT COVERAGE.

ONE KEY TO PRODUCING A RELEVANT YEARBOOK IS THE STAFF.

THE TWO BASIC ____________OPTIONS BOTH OFFER YEAR-ROUND COVERAGE POTENTIAL.

1 2 3 Coverage

Content

is often

presented in

___________,

organizing the

yearbook for the

readers.

THE MOST COMMON SECTION _____________USES A TRADITIONAL, ____________APPROACH.

A UNIQUE METHOD OF __________________ MIGHT BE USED.

The Most Common Sectional Organization is:

1) ______Pages 9) Coaches Corner Pages2) Events Pages 10) Trip/Retreat Pages3) _______Pages 11) Grad Pages4) _______Mug Shot Pages 12) __________Pages5) ______Mug Shot Pages 13) Art Design Pages6) Administration Pages 14) __________Pages7) ________Pages 15) Staff/Student Event Pages 8) Clubs Pages 16) __________Pages

Two Methods of Organization:

1) ______________– a time element such as seasons or months that organize content.

2) __________– Combined coverage spreads are built on topics with coverage coming from all traditional content areas.

Observe the following layouts and take note of what is good

& bad about each spread…

* Be specific with the observations you make.

1 2 3 CoverageSTUDENT LIFE: Covers teen life in and out of school. This spread reports on weekends.

1 2 3 CoverageACADEMICS: Covers learning in and out of the classroom. This spread reports on AP/honors courses.

1 2 3 CoverageSPORTS: Covers team competition and other student athletic activities. The spread reports on soccer.

1 2 3 CoverageORGANIZATIONS: Covers the activities of school groups. The spread reports on music groups.

1 2 3 CoveragePEOPLE: Covers people by providing a visual record of students/staff. This spread reports on graduation.

1 2 3 CoverageSPECIALTY SECTIONS: Covers news, special topics or popular culture. This section reports on friends.

1 2 3 CoverageADVERTISING: Dictated by budget and policy, this section might include business and/or personal ads.

1 2 3 CoverageINDEX: A listing of all students and topics appearing in the yearbook. Content is often included as well.

1 32 Coverage

Content, deadlines and

color are planned on

a diagram called the

________________.

THE LADDER DISPLAYS PAGE CONTENT, _______AND DEADLINES.

THE LADDER ___________SHOWS PAGE CONFIGURATIONS.

__________CAN BE PRESENTED IN A VARIETY OF OPTIONS.

The Organizational Ladder

Understanding the ladder will help to make decisions about locations of content.

• _____pages – are displayed on the left.• Odd pages – are displayed on the right.• ___________– are even and odd pages appearing as units,

separated by the gutter.• Multiples (also called flats) are 8 pages on one side of a

press sheet, indicated by shading on the ladder; colour is purchased in multiples.

• ___________– are groupings of pages that are printed on the same press sheet and folded into 16 page mini booklets, signatures are bound to make a complete book.

Content can be presented in a variety ofmanners:____________Module – a portion of a page or

spread; can be displayed with other story modules on a spread to present different angles on the same topic.

Page – a single page of content with the opposite page featuring a different, yet often related topic.

___________– The most common allocation of space, two facing pages presenting a variety of elements to tell a story.

________________Presentations – an important topic extending over two or more spreads, allowing for in-depth coverage.

1 32 CoverageThe LADDER DIAGRAM is used to identify content, record deadlines, plan color pages and track pages.

1 32 CoverageThe ladder diagram is organized by spreads, MULTIPLES and SIGNATURES.

1 32 CoverageMULTI-SPREAD PRESENTATION: Allows for in-depth coverage by using two or more spreads.

1 32 CoverageMULTI-SPREAD PRESENTATION: This is the second spread of a two-spread presentation on trends.

Your 1st Layout Assignment:Instructions: In assigned partners you will be required tocreate a double page spread for a section of your choice of

theyearbook. This spread will not be used in the yearbook, butwill offer forms of assessment of your layout design, textintegration, and integration of a theme. You will be able to use the actual Jostens website to practice becoming familiarwith the programs functions and design styles. You must usea layout template for your design. Due tomorrow at the end

of class.*Look through sample pages of previous yearbooks for this

assignment for a guide on what to do well*

Day 6: Concept

MODULE 7: CONCEPT

Concept

A strong

__________ concept captures

a year’s

uniqueness.

UNIQUE EVENTS AND HAPPENINGS INSPIRE THEME IDEAS.

THE THEME SETS THE __________FOR THE STORY OF THE YEAR.

MANY ELEMENTS _____________TO DEVELOPING A THEME.

A GOOD THEME MEETS CERTAIN _____________________.

Concept

A theme concept

is explained

through

____________development.

A FEW WORDS CAN SET THE ________FOR THE THEME AND THE STORY OF THE YEAR.

THE MAIN __________SPAWNS SECTION SPIN-OFF PHRASES.

COPY GIVES THE DETAILS THAT TIE THE CONCEPT TO THE BOOK’S CONTENT.

THE _________OF THE COPY SHOULD FIT THE THEME.

Concept

____________development

makes the

concept stand out

while adding

unity and

personality to the

yearbook.

THE DESIGN OF THEME PAGES SHOULD HAVE A UNIQUE LOOK.

_________________SHOW THE THEME’S RELEVANCE.

TYPOGRAPHY SETS THE MEANING, TONE AND STYLE OF A THEME.

_____________AND COLOR ADD PERSONALITY TO THE THEME.

ConceptCOVER: Introduces the concept, either directly or subtly, and makes a positive first impression.

ConceptENDSHEET: Complements the cover, supports concept and often showcases the contents listing.

ConceptOPENING: Documents the concept using dynamic photography and expressive writing.

ConceptDIVIDER: Indicates a new section and continues to develop the concept with words and photos.

ConceptWHOLE BOOK LINK: Folio tab design reinforces the concept and incorporates student photos.

MODULE 8: PRODUCTION

Day 6: Production

Production

Technology

increases

___________

CREATION and submission

options for

yearbook staffs.

COMPUTER-BASED PUBLISHING TRANSFORMS YEARBOOK ________________.

DESKTOP PUBLISHING OFFERS “______________” TRAINING.

________________PUBLISHING PROVIDES FLEXIBILITY.

Production

Photographs are

converted to

___________

IMAGESbefore placement

on the yearbook

page.

PRINTS CAN BE SUBMITTED TO THE PLANT FOR ______________.

PRINTS MUST BE CROPPED AND TAGGED FOR SUBMISSION.

DIGITAL PORTRAITS CAN BE SUBMITTED ON CD.

Production

Timely and

accurate

submission of

deadlines and

____________is essential for

on-time delivery

of yearbooks.

DEADLINES ARE DUE DATES, NOT POSTMARK DATES.

PROOFS ALLOW FOR FINAL CHECKING BEFORE PRINTING.

PROOF TEAMS CAN REDUCE MISTAKES AND INCREASE SPEED.

Uploading Pictures

As a yearbook team we will be responsible fortaking photos and uploading pictures. As a class we will create a user-friendly uploading