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Best Practices for Creating and Distributing Games Cross Platform. If someone from the 1950s suddenly appeared today, what would be the most difficult thing to explain to them about life today?. - PowerPoint PPT Presentation
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Best Practices for Creating and Distributing
Games Cross Platform
I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats…
If someone from the 1950s suddenly appeared today, what would be the most difficult thing to explain to them about life today?
20 M
10 M
20 M
10 M
2011 Now
Daily active users (FB)
3 platforms are shaping the future
1. Facebook
http://jmak.tumblr.com/
2. Smart phones
3. Tablets
A portable future
http://www.businessinsider.com/the-future-of-mobile-deck-2012-3?op=1
Play everywhere
Game State- Progress
?
• Game creation
• Hit driven
• Risk elimination
150+ casual games
On Facebook: the ‘Saga'
“Saga Framework”Proven Game
FB connected users are MUCH more valuable
* Retention * Engagement * Likelihood to pay
My five cents
1. Small multi talented teams working agile
2. Rapid prototyping/testing3. No tutorials4. Respect data5. Intuitive game controls
Intuitive Controls
YouTube: Bullfrog playing Ant Smasher
Mouse
Touch Screen
Joypad
MARKETING & BRANDING
PR Word of mouth
Feature by AppleFacebook traffic
Ads Cross promotion
PC: Facebook App discovery mainly viral
(AppData 2012)
43%
19%
18%
10%
6%
4%
Friend Invite
Advertisement
Don’t Remember
Word of Mouth
Newsfeed
Other
0 0.1 0.2 0.3 0.4 0.5
Column1
Mobile: App discovery driven by App Stores
App Store
3rd party site
Friends or family
Sync Software
Advertisement
Other
34%
8%
24%
1%
18%
4%
2%
35%
8%
24%
7%
25%
3%
2%
iOS Andriod
Nielsen Q3 2011
Over 50% of smart phone users are connected to Facebook
More than 500m of Facebook’s monthly users use mobile
Facebook enables cross-platform viral user acquisition
Desktop to mobile
Mobile to app / app store
App to desktop
Facebook enables discoverability both on canvas and mobile
Notifications
News feed and
Timeline
Bookmark
Ads
Social
Light social layer
Facebook is great tool for game developers
30
33
Recap
Casual GamesCross platformTruly Social
These games will be the dominating brand creator of this decade!
