Vitafoods and InCosmetics

8/3/2019 Vitafoods and InCosmetics

1/10

Perubiodiverso: Udo Censkowsky, Eco/AGEG 11.05.2009 1

Informes de Udo Censkowsky

Informe de In-Cosmetics ........................................................................................................ 2Informe de Vitafoods............................................................................................................... 4Anexos: ..................................................................................................................................... 6Novel Food/ Lucuma no longer a novel food in France and it has free entry to Europe.................................................................................................................................................... 6Bebida Maca Loca ofrecido a parte de Koken del Peru.................................................... 8Peruvian Maca Takes Root in Skin Care............................................................................. 9Materiales de Worlee distribuido durante In-Cosmetics:................................................. 10


2/10


Informe de In-Cosmetics

1. La tendencia de substituir ingredientes sinteticos con ingedientes

naturales fue evidente durante la feria que es focusando a ingredientes parala industria cosmetica; el tema de sustentabilidade es presente; enparticularmente las grandes empresas como Cognis, LOreal y otros handesarrollado sistemas especificos para la utilizacin de los productos debiodiversidad (y/o materias primas con origen de regiones de biodiversidad);despues del dos das con un numero de visitantes normal el tercer da de laferia fue mal visitado (por razones de la crisis economico).

2. Sacha Inchi: Worlee ha presentado aceite de Sacha Inchi producido a partede Roda durante la feria. SLI Chemicals es interesado importar la primerasuministro en 2009; tambin he encontrado el Sr. Berthon (owner) de

www.greentec.frque ha mencionado tener un projecto propio de la cultivacinde Sacha Inchi en Peru. Greentec parece co-operar con Rahn AG (www.rahn-group.com).

3. UEBT Workshop: todas las presentaciones se va a mandar (todavia no herecibido). El evento tena mas o menos de 70 participantes. Unos de ellosfuen muy interesante como representantes de Serdex, LOreal y otrasempresas. UEBT ha presentado su trabajo en una forma profesional. Enparticularmente el trabajo de investigacion del mercado conjunto IPSOS fuemuy interesante y bien recibido a parte de los participantes.

4. Maca: Maca is more used in the cosmetic sector in particular in skin careproducts (e.g. by Body Shop). See research results and press release donemy Mintel (anex):http://www.cosmeticsandtoiletries.com/formulating/ingredient/active/38496799.html?page=1

Contact: Sumitha [email protected]

He hablado con la Sra. Nair que podra ofrecer ms informaciones sobre eltema de Maca en cosmetics.

5. Contact LOreal: Fue posible habla en breve con la Sra. Rachel Barre,Sustainable Development, Worldwide Raw Material Department([email protected]):

Ella es interesado en recibir informaciones sobre productos y/o empresasperuanas. En este contexto tenemos que decidir que empresas de Peruvamos a promover.

6. Empresa INCA OIL- Natural Raw Materials: No se venden Sacha Inchi peroaceite de Jojoba de Peru.www.pera-ingredients.de

7. Colorantes naturales: este segmento fue importante en particular, tambiningredientes activos para proteccin contra luz de UV (UV blocker); laempresa Merck fue muy interesado en pigmentos naturales para substituir
http://www.greentec.fr/http://www.greentec.fr/http://www.rahn-group.com/http://www.rahn-group.com/http://www.rahn-group.com/http://www.rahn-group.com/http://www.cosmeticsandtoiletries.com/formulating/ingredient/active/38496799.html?page=1http://www.cosmeticsandtoiletries.com/formulating/ingredient/active/38496799.html?page=1http://www.cosmeticsandtoiletries.com/formulating/ingredient/active/38496799.html?page=1mailto:[email protected]:[email protected]:[email protected]://www.pera-ingredients.de/http://www.pera-ingredients.de/http://www.pera-ingredients.de/http://www.pera-ingredients.de/mailto:[email protected]://www.cosmeticsandtoiletries.com/formulating/ingredient/active/38496799.html?page=1http://www.cosmeticsandtoiletries.com/formulating/ingredient/active/38496799.html?page=1http://www.rahn-group.com/http://www.rahn-group.com/http://www.greentec.fr/


3/10


oxido de titan); Contact: Martin Bor que es responsable para la linea deingredientes naturales certificado a parte de Ecocert;


4/10


Informe de Vitafoods

Contactos comerciales:

(a) Todos los contactos (cerca de 60) vamos a entregar en nuestro base dedatos.(b) Yo tengo en todo cerca de 40 contactos comerciales con la necesidad demandar ms informaciones y/o muestros para unos de nuestros productos.(Vea el tema de criterios minimos para empresas peruanas).(c) No tengo los contactos de Bebidas Interandinas y de Koken del Peru.

3 empresas francesas ha preguntado si es posible oferecer harina de macasin alcaloidos. Razon: aparentemente las autoridades no permitan productosmaca con alcaloidos. Una empresa ha ofrecido mandar una descripcin (y/ode un proceso) para eliminar las alcaloidas. Una tecnologia que se permitan

en Francia.

Discusin con Rita Stupf (Head of Development Services, OSEC) sobre elprojecto PeruBiodiverso en general, la historia del projecto y los irritacinesetc. He explic la estructura del projecto en particularmente la situacin quepartes del projecto estan implementado a parte de Eco/AGEG (incluido mitrabajo).

Discusin con Franziska Staubli (SIPPO) sobre el tema de estudios. Elultimo plan fue mejorar los estudios de Tara y Sacha Inchi y no hacer unnuevo estudio para Camu Camu. Ella me ha dicho que esta esperado ms

informaciones detalles en que forma los estudios existentes deberan serampliados hace unas semanas.

Novel Food: informaciones/puntos que podran ser tila) LUCUMA es aprobado en Francia (veahttp://www.freshplaza.com/news_detail.asp?id=42715or el anexo)

b) experiencias de otras empresas con la regulacin Novel Food: aplicacionesen Belgica son ms facil y tienen un grande aceptancia en otros paisesEuropeos (e.g. caso de Chia Seed de Chile)

c) evento publico sobre el tema de Novel Food en que Eduardo Escobedoparticip (no fue posible participar porque la grande frequencia al estandPerubiodiverso).

Seminario Maca/Vitafoods:El seminario fue bien pero el numero de visitantes fue enttuschend. Sinembargo SIPPO y yo hemos mandado muchas invitaciones a cerca de 1.000empresas tenamos solamente approx. 16 participantes (unos de ellosestaban Rik Kutsch y Maria Julia Oliva de UEBT). Participantes que yoconozco: un representante de la empresa SLI Chemicals, dos empresarios de

Hungaria ya vendiendo Maca en Hungaria (brand: Macandina) y unrepresentante de la empresa Varistor AG.
http://www.freshplaza.com/news_detail.asp?id=42715http://www.freshplaza.com/news_detail.asp?id=42715http://www.freshplaza.com/news_detail.asp?id=42715


5/10


Networking Meeting SIPPO:Buen evento con un bufete y con muchas participantes (todos los expositoresy tambien unas compradores y/o consultores de Europa). He presentado elprojecto PeruBiodiverso.

Bebidas Interandinas:a) Al primero: congratulaciones! Eso es una empresa y/o un empresario conquien podemos realizar buenos projectos.b) Reaciones a parte de visitantes referente la bebida (Maca) de BebidasInterandinas:

referente a la estabilidad del color: utilizar vidrio oscuro para protegir elcolorante natural menor azucar y ms acido (p.ej. de pia, maracuy o saco) referencia awww.bionade.com

d) Visita Givaudan AG: vamos a preparar un informe separado.

Tema de Camu Camu:Un representante de Iprona (http://www.iprona.com) me ha dicho que setienen 100 t Camu en polpa (IQF) y no posibilidad de vender. El razon msimportante es el Novel Food. Unas veces el (Frederic Levellier) ha preguntadoel Minesterio de Comercio de Peru para obtener datos sobre la exportacion deCamu Camu a Europa. Pero no tena obtener ningn respuesta. La preguntams importante es desde quando Camu Camu se venden a Europa (antes de1997?). Tambim sera posible preguntar los ministerios en Brasil (y otrospaises de origin). Puede ser la GTZ Brasil podra asistir?

Tema de Koken del Peru:

Unas veces ha oido que Koken es una empresa Japonesa y por eso nodebera ser en el programa de Perubiodiverso. Esa argumentacin espeligrosa en una economia global. Creo que ms importante es que unaempresa hace, que es la responsibilidad de una empresa etc. Claro,empresas grandes (multi-nacionales) no deberan recibir fondos publicos paraparticipar en ferias etc.. En caso de Koken ms importante para mi es queKoken no paga un precio justo para las productores (al menos toda la gente

me ha dicho no tengo un credito) y no participar en el programa UEBT.Otra vez es un tema de criterios minimos en un programa de promocincomercial.
http://www.bionade.com/http://www.bionade.com/http://www.bionade.com/http://www.iprona.com/http://www.iprona.com/http://www.iprona.com/http://www.iprona.com/http://www.bionade.com/


6/10


Anexos:

Novel Food/ Lucuma no longer a novel food in Franceand it has free entry to EuropeOn March 20 the government of France sent a special communication to the Peruvian Embassy in Paris byconfirming that lucuma will no longer constitute as a novel food or a new food which means it has free access tothe French market. This is the first step towards declaring the opening of the European Community market for thelucuma.

This was announced by Ambassador Javier Paulinich Velarde, General Director of the OMC and economicnegotiations in a announcement addressed to the president of Prolcuma, Tulio Silgado.

It is noteworthy to mention that the Peruvian lucuma had serious problems entering the European trading bloc.This was due to legal restrictions put on by EU legislation, which is applicable to new foods and food ingredients.

The legislation establishes that any food import that has not proven its entry into the territory before May 15, 1997has to be banned without first going through a costly and complex process of analysis and evidence todemonstrate that they have no negative effect on the health of its citizens.

In a letter dated March 17 of this year, the General Director of the Department of Consumer Affairs, and theElimination of Fraud of the Ministry of Economy of France said that reports of the lucuma shows that it wasmarketed in France since a date prior to May 15, 1997 the effective date of the regulation 258/97, whichprohibited their entry.

According to the rules of procedure of the novel foods, it takes just the declaration of a state member of theEuropean Union for it to be adopted by other member states.

The DGCCRP ordered it to make this release as soon as possible to the European Commission StandingCommittee on the Food Chain and Animal Health SANCO and strengthen the efforts of the Ministry of Economy

of France to ensure that this statement will be formally implemented at Community level by other member states.Graciela Trujillo, board member of Prolcuma stated that this is great news for Peru, which will speed up itsexports which to date have been growing considerably.

She also state that from 2007 to 2008 the numbers have increased almost 100%"External demand is increasing every day, we receive many requests mainly from Chile and United States, andnow we open the doors of the European market and we can start promoting it in Europe, where sales areexpected to grow much more.

Exports 2007 / 2008Country of Destination 2007 2008

ESTADOS UNIDOS 87.834,0 168.363,8

CHILE 23.407,5 45.263,8

REINO UNIDO 12.446,8 27.823,5

PAISES BAJOS 1.268,8 10.275,0

ECUADOR-

8.414,2

ESPAA


7/10


142,5 5.911,2

FRANCIA 6.168,1 5.042,5

ITALIA 4.758,7 4.943,1

AUSTRALIA 2.167,4 4.435,0

CANADA 2.171,6 3.090,1

VENEZUELA 842,4 2.446,1

JAPON 765,0 2.305,0

COSTA RICA 1.700,0 850,0

SUIZA 163,8 508,9

COLOMBIA 2,0 405,0

IRLANDA (EIRE)-

308,3

SUDAFRICA, REPUBLICADE

-154,1

ALEMANIA 7,0 0,5

AUSTRIA 138,0-

BELGICA 94,8-

MEXICO 47,5-

PANAMA 302,7-

REPUBLICA CHECA 92,0-

Total general 144.520,7 290.539,9


8/10


Bebida Maca Loca ofrecido a parte de Koken del Peru


9/10


Peruvian Maca Takes Root in Skin CarePosted: January 27, 2009

Maca root, Lepidium meyeniior Lepidium Peruvianum, is a nutritious Peruvian root crossing over from health care to the beautycategory. In supplements, it was originally associated with fertility and virility claims; Inca warriors are said to have eaten it

before battle to fortify themselves. More recently, maca root has been positioned as a superfruit with the ability to reduce stressand assist with weight loss or hormonal changes. Maca root is rich in essential minerals, fatty acids and amino acids.

Within the beauty category, maca root first emerged in 2002, in hair care products such as Andean ProductsMacaOptionshampoo and conditioner and later in facial care. It remains a niche ingredient; however, in the past three months, maca roothas provided the key active ingredient in several new European skin care brands, including the Body Shops new range for men.

Condens launched a collection of 19 natural beauty products for face and body with 100% natural actives and no parabens,phenoxyethanol, mineral oil or artificial colorants. The Normal to Combination Skin line includes a Deep Moisturizing Cream withblack tea ferment and maca root. It claims to nourish and soften the skin, refill wrinkles and stimulate fibroblasts.

Pure Altitude Bio-Organic range is the new line from French alpine spa brand Fermes de Marie. Its Maca Root Elixir draws onthe brands signature antiaging edelweiss active and adds organic maca root and daisy extract. This ECOCERT -certifiedproduct claims "to help tired, strained skin recover radiance, suppleness and vitality.

Nuxe Nuxuriance antiaging Re-densifying Emulsion features araucaria seeds, bakau plant cells, maca root and tetrapeptidedermican. This day cream focuses on the energizing capabilities of maca. It is designed for women who have skin weakenedby hormonal variations. It contains 79.7% ingredients of natural origin and the new Nuxe preservative system. It is free fro mparabens, phenoxyethanol, mineral oils, coloring agents or ingredients of animal origin.

Maca roots association with virility makes it a fitting ingredient for a mens grooming range. As noted above, in fall 2008, TheBody Shop released a range of skin care, deodorants and shaving products for men named after maca root. The Maca RootEnergetic Face Protector with SPF 15 is described as a dynamic defender with energizing maca root and moisturizing Brazil

nut oil from Peru and Guatemalan aloe vera.

YESforLOV is a range of products for sensual well-being that associates pleasure with skin. It includes skin care, protection andintimate games. While maca is not included in the skin care products, it is featured in the Libido-Vitamins, a dietary supplement

designed to act on libidinal energy and the well-being of the sexual organ tissues. It is formulated with natural extracts of maca,ginseng, damiana, guarana, cinnamon and L-arginine, and claims to be dosed to regenerate, stimulate and heighten sexualenergy.

Unlike many ingredientsespecially superfruitsthat traditionally move from food and beverage to beauty, maca root crossedalmost directly from health care to personal care. Its use is limited in the food and beverage category. Mintels Global New

Products Database (GNPD) reveals that it has appeared in fewer than 10 launches in the past five years, mostly in energydrinks and snacks in the United States.

The emergence of maca in skin care echoes Mintels findings that the beauty category is looking beyond superfruits to lesser-known natural ingredients with health benefits. Actives claiming to boost energy, cell longevity or immunity are ripe for growth asthe beauty food trend develops.

-Nica Lewis, Mintel Beauty Innovatio


10/10


Materiales de Worlee distribuido durante In-Cosmetics:

Documents

Vitafoods and InCosmetics