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#incosmetics #marketing 1 - @hmarketer - @rachitdayal
IN-COSMETICS BANGKOK 2013
DIGITAL MARKETING STRATEGIES FOR COSMETICS BRANDS
#incosmetics #marketing 2 - @hmarketer - @rachitdayal
Today’s Menu – Digital Marketing
Websites
Mobile
LINE
Email Maps
News
Display Ads
#incosmetics #marketing 3 - @hmarketer - @rachitdayal
Today’s Menu – Digital Marketing
Websites
Mobile
LINE
Email Maps
News
Display Ads 30 Mins
#incosmetics #marketing 4 - @hmarketer - @rachitdayal
Hey there, I’m Rachit!
#incosmetics #marketing 5 - @hmarketer - @rachitdayal
My Team of Happy Marketers in #Singapore
#incosmetics #marketing 6 - @hmarketer - @rachitdayal
And Happy Marketers in #Bangalore
#incosmetics #marketing 7 - @hmarketer - @rachitdayal
Happy Founders in #Thailand, #Malaysia, #Indonesia, #SEA
#incosmetics #marketing 8 - @hmarketer - @rachitdayal
#incosmetics #marketing 9 - @hmarketer - @rachitdayal
We help Tigerair figure out what’s going on with their website & mobile apps
#incosmetics #marketing 10 - @hmarketer - @rachitdayal
#incosmetics #marketing 11 - @hmarketer - @rachitdayal
We Help Ensogo & LivingSocial get more traffic from Google
#incosmetics #marketing 12 - @hmarketer - @rachitdayal
#incosmetics #marketing 13 - @hmarketer - @rachitdayal
We Help Coffee Bean & Tea Leaf get more fans & engage them better
#incosmetics #marketing 14 - @hmarketer - @rachitdayal
Universities
#incosmetics #marketing 15 - @hmarketer - @rachitdayal
Brands
#incosmetics #marketing 16 - @hmarketer - @rachitdayal
Portals
#incosmetics #marketing 17 - @hmarketer - @rachitdayal
#incosmetics #marketing 18 - @hmarketer - @rachitdayal
Websites
Mobile
LINE
Email Maps
News
Display Ads
So, back to the Digital Marketing Mess
YOU! Google
#incosmetics #marketing 19 - @hmarketer - @rachitdayal
Too Many Moving Pieces, And Campaigns Fail!
#incosmetics #marketing 20 - @hmarketer - @rachitdayal Here’s an Idea!
#incosmetics #marketing 21 - @hmarketer - @rachitdayal
Let’s Learn By Looking At Innovative
Ideas in Digital
#incosmetics #marketing 22 - @hmarketer - @rachitdayal
#incosmetics #marketing 23 - @hmarketer - @rachitdayal
#incosmetics #marketing 24 - @hmarketer - @rachitdayal
1. Dove – A Roadmap for Video Dominance
http://realbeautysketches.dove.com/
#incosmetics #marketing 25 - @hmarketer - @rachitdayal
163 Million Video Views!
#incosmetics #marketing 26 - @hmarketer - @rachitdayal
163 Million Views … Because It Was Good … ?
#incosmetics #marketing 27 - @hmarketer - @rachitdayal
Translated into 25 languages
And It Was Very Good!
#incosmetics #marketing 28 - @hmarketer - @rachitdayal
Translated into 25 languages
Uploaded to 46 Dove Channels
And It Was Very Good!
#incosmetics #marketing 29 - @hmarketer - @rachitdayal
Translated into 25 languages
Uploaded to 46 Dove Channels
4.6B YouTube Ad Impressions
And It Was Very Good!
#incosmetics #marketing 30 - @hmarketer - @rachitdayal
Translated into 25 languages
Uploaded to 46 Dove Channels
4.6B YouTube Ad Impressions
G+ Hangouts & Responses
And It Was Very Good!
#incosmetics #marketing 31 - @hmarketer - @rachitdayal
Translated into 25 languages
Uploaded to 46 Dove Channels
4.6B YouTube Ad Impressions
G+ Hangouts & Responses
And It Was Very Good!
#incosmetics #marketing 32 - @hmarketer - @rachitdayal
Winning Idea #1
A Video Focused on Users
And Promoted Heavily!
#incosmetics #marketing 33 - @hmarketer - @rachitdayal
#incosmetics #marketing 34 - @hmarketer - @rachitdayal
2. Klik– Success on Chatting/WhatsApp
http://worldsbestcasestudies.com/klik-whatsapp-campaign-case-study/
#incosmetics #marketing 35 - @hmarketer - @rachitdayal
Winning Idea #2:
Challenges, Quizzes, Responding on Chat!
#incosmetics #marketing 36 - @hmarketer - @rachitdayal
#incosmetics #marketing 37 - @hmarketer - @rachitdayal
#incosmetics #marketing 38 - @hmarketer - @rachitdayal
3. Ben & Jerrys – Instagram To The Fullest!
http://bit.ly/TLnXa2
#incosmetics #marketing 39 - @hmarketer - @rachitdayal
Winning Idea #3
Use User Generated Photos & Content
To Reward Customers
#incosmetics #marketing 40 - @hmarketer - @rachitdayal
#incosmetics #marketing 41 - @hmarketer - @rachitdayal
#incosmetics #marketing 42 - @hmarketer - @rachitdayal
#incosmetics #marketing 43 - @hmarketer - @rachitdayal
#incosmetics #marketing 44 - @hmarketer - @rachitdayal
#incosmetics #marketing 45 - @hmarketer - @rachitdayal
#incosmetics #marketing 46 - @hmarketer - @rachitdayal
#incosmetics #marketing 47 - @hmarketer - @rachitdayal
So, why do we still
#incosmetics #marketing 48 - @hmarketer - @rachitdayal
Most Companies Brand – To Acquire
#incosmetics #marketing 49 - @hmarketer - @rachitdayal
Some Companies Make An Effort To Convert
#incosmetics #marketing 50 - @hmarketer - @rachitdayal
Very Few Maximize Their Customers
#incosmetics #marketing 51 - @hmarketer - @rachitdayal
Very Few Maximize Their Customers
Expensive & Hard To Measure
#incosmetics #marketing 52 - @hmarketer - @rachitdayal
Very Few Maximize Their Customers
Expensive & Hard To Measure
Usually done once, but great for results
#incosmetics #marketing 53 - @hmarketer - @rachitdayal
Very Few Maximize Their Customers
Expensive & Hard To Measure
Usually done once, but great for results
Done least, but actually the highest ROI activity
#incosmetics #marketing 54 - @hmarketer - @rachitdayal
#incosmetics #marketing 55 - @hmarketer - @rachitdayal
I’ve Assigned Marketing Activities
According To My Purpose!
#incosmetics #marketing 56 - @hmarketer - @rachitdayal
When The Purpose Is To Acquire
#incosmetics #marketing 57 - @hmarketer - @rachitdayal
When The Purpose Is To Convert
#incosmetics #marketing 58 - @hmarketer - @rachitdayal
And When The Purpose Is To Resell
#incosmetics #marketing 59 - @hmarketer - @rachitdayal
Plan Your Activities According To Purpose
#incosmetics #marketing 60 - @hmarketer - @rachitdayal
#incosmetics #marketing 61 - @hmarketer - @rachitdayal
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