Visual Thinking

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    27-Mar-2016

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Tammy Johal

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  • 1V I S U A LTHINKING

    T A M M Y J O H A L

  • 2 3

    CONTENTS

    CCONTENTS

    6 DISTINCTIVE CHARACTERS10 TYPOGRAPHY POSTCARD

    VERNACULAR LETTERFORMS

    IMAGE MANIPULATION

    BOOK BINDING PROCESS

    CONTENTS

    162026

    FINAL BOOK

    WORKSHOP - INTODUCTION TO LETTERPRESS

    WORKSHOP - LETTERMPRESS

    272830

    WORKSHOP - JAPANESE BOOK BINDING

    BOOK BINDING PROCESS

    3426

    LECTURE: DIGITAL PRACTISE AND THEORY

    LECTURE: NOTIONS OF TASTE, AESTHETIC JUDGEMENT AND CONSUMER CULTURE

    LECTURE: THE POWER OF PERSUASION: PROPAGANDA

    363840

    KEY TEXTS

    BOOK BINDING PROCESS

    4226

  • 2 3

    CONTENTS

    CCONTENTS

    6 DISTINCTIVE CHARACTERS10 TYPOGRAPHY POSTCARD

    VERNACULAR LETTERFORMS

    IMAGE MANIPULATION

    BOOK BINDING PROCESS

    CONTENTS

    162026

    FINAL BOOK

    WORKSHOP - INTODUCTION TO LETTERPRESS

    WORKSHOP - LETTERMPRESS

    272830

    WORKSHOP - JAPANESE BOOK BINDING

    BOOK BINDING PROCESS

    3426

    LECTURE: DIGITAL PRACTISE AND THEORY

    LECTURE: NOTIONS OF TASTE, AESTHETIC JUDGEMENT AND CONSUMER CULTURE

    LECTURE: THE POWER OF PERSUASION: PROPAGANDA

    363840

    KEY TEXTS

    BOOK BINDING PROCESS

    4226

  • 4 5

    V I S U A L

    . . . T H I N K I N G

    This term I focused on extending my visual awareness, individual creative language and understanding of contemporary practice whilst examining the fertile and complex semiotic and aesthetic nature of wood, image and object. I examined the relationships while engaging with broad and experimental creative processes through a series of workshops, demonstrations, seminars and critiques across the courses in the School of Visual Arts, Fine Art, Graphic Design, Illustration and Visual Communication. This unit has given me the opportunity to test and expand my range of skills and to combine materials and processes in different ways.

    Typefaces are

    clothes for words and

    OLNHDQHO\WDLORUHGsuit, its the detail in

    their composition that

    adds interest

    ............................................................................................

    ............................................................................................

    5

  • 4 5

    V I S U A L

    . . . T H I N K I N G

    This term I focused on extending my visual awareness, individual creative language and understanding of contemporary practice whilst examining the fertile and complex semiotic and aesthetic nature of wood, image and object. I examined the relationships while engaging with broad and experimental creative processes through a series of workshops, demonstrations, seminars and critiques across the courses in the School of Visual Arts, Fine Art, Graphic Design, Illustration and Visual Communication. This unit has given me the opportunity to test and expand my range of skills and to combine materials and processes in different ways.

    Typefaces are

    clothes for words and

    OLNHDQHO\WDLORUHGsuit, its the detail in

    their composition that

    adds interest

    ............................................................................................

    ............................................................................................

    5

  • 6 7

    DISTINCTIVE CHARACTERS BRIEF 1

    Typography can be used as a powerful vehicle to transmit ideas and notions of culture, gender, history, materiality and value. The function of typography is to communicate a message so that is effectively conveys and reinforces meaning. Working in groups of two with Nadine Grant, I had chosen the letter U and had to produce a three-dimensional initial character that communicates its meaning.

    After receiving the letter U we brainstormed the differ-ent words beginning with U that we could visualise and interpret into a three-dimensional character. We then sifted through the numerous words we had come up with to a few, which are illustrated below.

    We created several initial ideas that we found inter-esting to make and explore with. USA caught our eye and we explored the countrys flag and incorporated its stars and stripes in our designs. But after several tries, we could not get a strong enough design and chose the word universe to explore.

    Above: USA initial idea illustrated by Nadine whereby we were trying to hang 50 stars to create a U shape. Below: Universe idea I illustrated.

    USA

    UPPERCASE

    UNIQUE

    UNDERWEARUNITY

    ULTRAVIOLET UMBRELLA

    UNEVEN

    UNTIDY

    UNDERGROUND

    UNDE

    RWAT

    ERUGLY

    7

  • 6 7

    DISTINCTIVE CHARACTERS BRIEF 1

    Typography can be used as a powerful vehicle to transmit ideas and notions of culture, gender, history, materiality and value. The function of typography is to communicate a message so that is effectively conveys and reinforces meaning. Working in groups of two with Nadine Grant, I had chosen the letter U and had to produce a three-dimensional initial character that communicates its meaning.

    After receiving the letter U we brainstormed the differ-ent words beginning with U that we could visualise and interpret into a three-dimensional character. We then sifted through the numerous words we had come up with to a few, which are illustrated below.

    We created several initial ideas that we found inter-esting to make and explore with. USA caught our eye and we explored the countrys flag and incorporated its stars and stripes in our designs. But after several tries, we could not get a strong enough design and chose the word universe to explore.

    Above: USA initial idea illustrated by Nadine whereby we were trying to hang 50 stars to create a U shape. Below: Universe idea I illustrated.

    USA

    UPPERCASE

    UNIQUE

    UNDERWEARUNITY

    ULTRAVIOLET UMBRELLA

    UNEVEN

    UNTIDY

    UNDERGROUND

    UNDE

    RWAT

    ERUGLY

    7

  • 8 9

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