Video Communications

Three Kinds of StationsPublicCableCommercial

Raising MoneyPublic Free Cable SubscriptionCommercial Paid Commercials

Price of CommercialsThe price of commercial time slots are determined by what?How many people are expected to be watching the television at the time of showing.

Four Kinds of CommercialsStoryline It tells a story

Testimonial Someone usually famous testifies that a product works according to the claims of the company.

Demonstration The product is demonstrated to the audience

Analogy The viewer is to associate a product with a feelingHappiness

Types of Camera AnglesClose up : face or body shot

Medium Shot : A shot that includes the entire subject with some of the background

Full Shot A camera shot that shows one or more subjects completely.

Angle shot : a camera shot taken from any position except straight on.

Cut An immediate change from one scene to another.

On Camera The person speaking is seen on camera

Pan Movement on the camera from right to left or from left to right.

Tilt Movement of the camera up or down

Voice Over The person speaking is not seen on camera

StoryboardThe storyboard contains three columns

Video This column contains instructions for the camera man.

Visual This column contains pictures showing what is being seen

Audio This column contains what is going to be said or heard

The final goodbye