Video Communications
Three Kinds of StationsPublicCableCommercial
Raising MoneyPublic Free Cable SubscriptionCommercial Paid Commercials
Price of CommercialsThe price of commercial time slots are determined by what?How many people are expected to be watching the television at the time of showing.
Four Kinds of CommercialsStoryline It tells a story
Testimonial Someone usually famous testifies that a product works according to the claims of the company.
Demonstration The product is demonstrated to the audience
Analogy The viewer is to associate a product with a feelingHappiness
Types of Camera AnglesClose up : face or body shot
Medium Shot : A shot that includes the entire subject with some of the background
Full Shot A camera shot that shows one or more subjects completely.
Angle shot : a camera shot taken from any position except straight on.
Cut An immediate change from one scene to another.
On Camera The person speaking is seen on camera
Pan Movement on the camera from right to left or from left to right.
Tilt Movement of the camera up or down
Voice Over The person speaking is not seen on camera
StoryboardThe storyboard contains three columns
Video This column contains instructions for the camera man.
Visual This column contains pictures showing what is being seen
Audio This column contains what is going to be said or heard
The final goodbye