Using Social Media Robert Babezki ADSO-PA Social Media 5 th District Northern Region

UsingUsing Social MediaSocial Media

Robert BabezkiRobert Babezki

ADSO-PA Social MediaADSO-PA Social Media

55thth District Northern Region District Northern Region

Communication Communication in the Auxiliaryin the Auxiliary

Who:Who: The PublicThe Public Our Members Our Members

Why:Why: Normal MessagesNormal Messages Special Messages Special Messages Emergency Messages Emergency Messages

Robert BabezkiAssistant District Staff Officer-Public Affairs / Social Media

5th Northern District Northern Region

How the Auxiliary Communicates How the Auxiliary Communicates With the PublicWith the Public

Robert Babezki

Assistant District Staff Officer-Public Affairs / Social Media


Static Information on WebsitesStatic Information on Websites

Press Releases to Local MediaPress Releases to Local Media

Posters and HandoutsPosters and Handouts

Radio & TV Public Service AnnouncementsRadio & TV Public Service Announcements

How the Auxiliary Communicates How the Auxiliary Communicates with Its Memberswith Its Members

Static Information on WebsitesStatic Information on Websites

E-Mail NotificationsE-Mail Notifications

Word of MouthWord of Mouth

Phone CallsPhone Calls

MailMail



How Does the Public Communicate How Does the Public Communicate with the Auxiliary?with the Auxiliary?

Robert Babezki

Assistant District Staff Officer-Public Affairs / Social Media


Phone CallsPhone Calls

e-Mailse-Mails

LettersLetters

Personal ContactPersonal Contact

Why Communications is ImportantWhy Communications is Important

• Shares the Message of Our MissionShares the Message of Our Mission

• What to do and when to do itWhat to do and when to do it

• What we have doneWhat we have done

• What we want to doWhat we want to do

• Emergency MessagesEmergency Messages





Why is Communication Important?Why is Communication Important?

• Sharing of ourSharing of our Mission StatementMission Statement

• Announces Important Events and MeetingsAnnounces Important Events and Meetings

• Announces Education Events (both PE & MT)Announces Education Events (both PE & MT)

• Access to ResourcesAccess to Resources

• Announces Emergency MessagesAnnounces Emergency Messages



Communication ModelsCommunication ModelsOne-to-One One-to-One CommunicationsCommunications

Most Phone CallsMost Phone CallsLetters & CardsLetters & Cards

One-to-Many One-to-Many CommunicationsCommunicationsNewsletterNewsletterRadio BroadcastRadio Broadcast

Many-to-Many Many-to-Many CommunicationsCommunicationsConference CallsConference CallsMeetingsMeetings

Social Media has Impacted CommunicationsSocial Media has Impacted Communications• E-Mail has become most common form of written E-Mail has become most common form of written

communication (allows both One-to-One communication (allows both One-to-One and One-to-Many communication)and One-to-Many communication)

• Texting is replacing phone callsTexting is replacing phone calls(One-to-One communication)(One-to-One communication)

• Social Media is augmenting these new ways Social Media is augmenting these new ways people communicate by facilitating group people communicate by facilitating group communications (Many-to-Many)communications (Many-to-Many)

• Social Media is Social Media is Multi-MediaMulti-Media



What is the Power of Social MediaWhat is the Power of Social Media

• Grassroots communication – connects to thousands Grassroots communication – connects to thousands

• Access from many types of mobile devicesAccess from many types of mobile devices

• Has the power to share ideas and Has the power to share ideas and promotepromote events events

• Is a powerful tool of influenceIs a powerful tool of influence





Value of Value of BetterBetter Auxiliary CommunicationsAuxiliary Communications

• Regularly Keep in Touch with PeopleRegularly Keep in Touch with People

• Knowledge is Power – We Knowledge is Power – We EmpowerEmpower People People by Sharing Access to Informationby Sharing Access to Information

• Encourages InvolvementEncourages Involvement

• Grows InterestGrows Interest

Changing How We Communicate Changing How We Communicate as the Auxiliaryas the Auxiliary

• Auxiliary is Reluctant to ChangeAuxiliary is Reluctant to Change

• Perception of Change is Personally FocusedPerception of Change is Personally Focused

• Personal Focus is Impacted by AgePersonal Focus is Impacted by Age

• Need to Change Mindsets by Explaining Need to Change Mindsets by Explaining Reasons for ChangeReasons for Change





Resistance to Use of Social MediaResistance to Use of Social Media

• Many Auxiliary Members are not Many Auxiliary Members are not ““Computer LiterateComputer Literate””

• Members Do Not Want to Depend on ComputersMembers Do Not Want to Depend on Computers

• ItIt’’s a s a ““Kids ThingKids Thing””

• DonDon’’t Understand Value of Social Mediat Understand Value of Social Media

• DonDon’’t Want Their Privacy Invadedt Want Their Privacy Invaded

Auxiliary Dedication to Social MediaAuxiliary Dedication to Social Media

• Coast Guard Auxiliary is Committed to Social MediaCoast Guard Auxiliary is Committed to Social Media

• Coast Guard Auxiliary will be Standardizing their Coast Guard Auxiliary will be Standardizing their Policies Policies and Practices Regarding Social Mediaand Practices Regarding Social Media

• Social Media will become an Integral Part of Each Social Media will become an Integral Part of Each Coast Guard Auxiliary UnitCoast Guard Auxiliary Unit





What Does Social Media What Does Social Media Do for the Auxiliary?Do for the Auxiliary?

• Provides a way to communicate with the publicProvides a way to communicate with the public

• Provides a way to get out time-sensitive messagesProvides a way to get out time-sensitive messages

• Provides a way for members to share their experiencesProvides a way for members to share their experiences

• Provides a feedback loopProvides a feedback loop



How Can the AuxiliaryHow Can the Auxiliary use Social Media?Social Media?

• Use Facebook to announce an upcoming eventUse Facebook to announce an upcoming event

• Use Twitter to remind people that the event is about to Use Twitter to remind people that the event is about to happenhappen

• Use Flickr to share photographs of the activity so that others Use Flickr to share photographs of the activity so that others can see what they missedcan see what they missed

• Use Facebook as a feedback mechanism on the success of Use Facebook as a feedback mechanism on the success of the event.the event.



Local Social Media CoordinatorLocal Social Media Coordinator• At the local level, the use of Social Media begins At the local level, the use of Social Media begins

the integration of the Communications Services (CS) the integration of the Communications Services (CS) function and the Public Affairs (PA) functionfunction and the Public Affairs (PA) function

• The Public Affairs function creates the messageThe Public Affairs function creates the message

• The Communication Services function posts the The Communication Services function posts the message (or transmits it to the Site Moderator)message (or transmits it to the Site Moderator)

• The Communication Services function provides The Communication Services function provides a link from the unita link from the unit’’s website to the various s website to the various AUX social media locationsAUX social media locations

Auxiliary Social Media GuidelinesAuxiliary Social Media Guidelines

• Policy and Practices Being Developed by Policy and Practices Being Developed by National Public Affairs Office (AUXPA)National Public Affairs Office (AUXPA)

• Do Not Do Not Have to Follow U.S. Coast Guard PoliciesHave to Follow U.S. Coast Guard Policies

• Practices Will be Tailored to Auxiliary Practices Will be Tailored to Auxiliary



District 5NR District 5NR Social Media ProgramsSocial Media Programs

• District District FacebookFacebook Page Page

• District District TwitterTwitter Page Page

• District Flickr siteDistrict Flickr site

• District Social Media TrainingDistrict Social Media Training





Benefits of Use Benefits of Use of Social Mediaof Social Media

• Recruiting (Targeted & General)Recruiting (Targeted & General)

• Public EducationPublic Education

• Public Affairs EventsPublic Affairs Events

• Vessel Exam EventsVessel Exam Events

• Public Information/NoticesPublic Information/Notices



District 5NRDistrict 5NR Social Media SitesSocial Media Sites

• www.facebook.com/USCGAux5DNRwww.facebook.com/USCGAux5DNR

• www.twitter.com/USCGAux5DNR www.twitter.com/USCGAux5DNR

• www.flickr.com/photos/uscgaux5dnrwww.flickr.com/photos/uscgaux5dnr



District 5NRDistrict 5NR Social Media SitesSocial Media Sites

Contributions can be submitted to District Social Media Contributions can be submitted to District Social Media Moderator, Mary Bethea, via e-mail.Moderator, Mary Bethea, via e-mail.

• Contributions will be Contributions will be Posted & MonitoredPosted & Monitored

• Inappropriate Postings Will be RemovedInappropriate Postings Will be Removed



Using District 5NRUsing District 5NR Social Social Media SitesMedia Sites

• Link your local unit website to the District Link your local unit website to the District Facebook page & Twitter siteFacebook page & Twitter site

• Link your local unit website to the DistrictLink your local unit website to the District

Flickr site.Flickr site.• Link your local unit website to a specific Link your local unit website to a specific gallery on the Districtgallery on the District Flickr site.Flickr site.



• CommunicationCommunication

• CollaborationCollaboration

• EducationEducation

• EntertainmentEntertainment

Why The Auxiliary Uses Social MediaWhy The Auxiliary Uses Social Media



Strategies for Using Social MediaStrategies for Using Social Media• Marketing of PE EventsMarketing of PE Events

Posting of class schedulesPosting of class schedulesPosting of course locationsPosting of course locationsPosting of changes (times, locations, etc.)Posting of changes (times, locations, etc.)

• Marketing of VE EventsMarketing of VE EventsPosting Locations of VE EventsPosting Locations of VE EventsRequests for ExaminationsRequests for ExaminationsQuestions on preparing vessels Questions on preparing vessels for examinationfor examination



Strategies for Using Social MediaStrategies for Using Social Media

• New Member RecruitingNew Member RecruitingWhy you should join the AuxiliaryWhy you should join the AuxiliaryHaving Fun with the AuxiliaryHaving Fun with the AuxiliaryAvailable training from the AuxiliaryAvailable training from the Auxiliary

• Marketing of Public Affairs EventsMarketing of Public Affairs EventsPresence at Boat ShowsPresence at Boat ShowsMaritime Memorial EventsMaritime Memorial EventsParticipation at Public EventsParticipation at Public Events



Strategies for Using Social MediaStrategies for Using Social Media

• Notification of What You are Going to DoNotification of What You are Going to Do

• Sharing of What You Have Already DoneSharing of What You Have Already Done

• Discussions of Why you did itDiscussions of Why you did it



Effective Use of Social MediaEffective Use of Social Media

• Have a Marketing PlanHave a Marketing Plan

• What Are You Trying to Accomplish?What Are You Trying to Accomplish?

• Who Are You Trying to Recruit?Who Are You Trying to Recruit?

• Why Are You using Social Media for This Purpose?Why Are You using Social Media for This Purpose?



• Privacy – Privacy – The Communication Media is the Internet. The Communication Media is the Internet. You can and will be heard around the worldYou can and will be heard around the world

Do Do NOTNOT Expect It Expect It

• Control – Control – As a user of Social Media, you cannot control As a user of Social Media, you cannot control the course of a discussion that you have startedthe course of a discussion that you have started

Use Use WisdomWisdom in Your Postings in Your Postings

Common Misconceptions of Social MediaCommon Misconceptions of Social Media



District 5NR Social Media TeamDistrict 5NR Social Media Team

DSO-PA K.C. Murphy – Team LeaderDSO-PA K.C. Murphy – Team [email protected]@murphycarpenter.com

ADSO-PA ADSO-PA (Content) (Content) Mary BetheaMary [email protected][email protected]

ADSO-PA ADSO-PA (Policies & Procedures) (Policies & Procedures) Bob BabezkiBob [email protected]@uscgaux-ocnj.org



Social MediaSocial Media

Q&AQ&A

Documents

Using Social Media Robert Babezki ADSO-PA Social Media 5 th District Northern Region