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11/10/2010 Robert Babezki ADSO-PA, D5NR 11-10-2010
Public Affairs is Everyone’s Job in the Coast Guard Auxiliary
ByRobert BabezkiADSO-PA, D5NR
11/10/2010 Robert Babezki ADSO-PA, D5NR 11-10-2010
We are the Coast Guard Auxiliary Public perceives the Auxiliary
as the “Coast Guard” What the Auxiliary does reflects
on the Coast Guard as a Whole We are Team Coast Guard
11/10/2010 Robert Babezki ADSO-PA, D5NR 11-10-2010
Public Affairs Coordinates the Message we send to the Public
Messages Must be Consistent throughout the Auxiliary and
the Coast Guard
11/10/2010 Robert Babezki ADSO-PA, D5NR 11-10-2010
Message must be consistent across all functional Groups
Program Visitation, Operations, Vessel Examination, Public Education, Recruiting and Public Affairs must carry the same message
11/10/2010 Robert Babezki ADSO-PA, D5NR 11-10-2010
In the Public’s Eye, when the Auxiliary speaks, we speak with the authority of the Coast Guard
11/10/2010 Robert Babezki ADSO-PA, D5NR 11-10-2010
“Public Affairs, as used by the United States Coast Guard Auxiliary, is a proactive effort to provide factual and truthful information about Coast Guard Activities and/or Auxiliary activities to the public using available print and electronic media to generate a generally favorable impression of the service to the public.”
11/10/2010 Robert Babezki ADSO-PA, D5NR 11-10-2010
Every Time we have contact with the public, we are performing this proactive PA role.
We communicate the Auxiliary core messages to the public at all times.
11/10/2010 Robert Babezki ADSO-PA, D5NR 11-10-2010
Auxiliary Core Messages
Lifejackets Save Lives
Always Wear your Lifejacket
11/10/2010 Robert Babezki ADSO-PA, D5NR 11-10-2010
Auxiliary Core Messages
Lifejackets Save Lives
Always Wear your Lifejacket
11/10/2010 Robert Babezki ADSO-PA, D5NR 11-10-2010
Auxiliary Core Messages
An Educated Boater is a Safe Boater
Take A Safe Boating Class
11/10/2010 Robert Babezki ADSO-PA, D5NR 11-10-2010
Auxiliary Core Messages
A Properly Equipped Boat is a Safe Boat
Get a Vessel Safety Exam Every Year
11/10/2010 Robert Babezki ADSO-PA, D5NR 11-10-2010
Uniforms
Always wear the proper uniform for your activity
Wear your uniform correctly
Uniform regulations change periodically – stay current
11/10/2010 Robert Babezki ADSO-PA, D5NR 11-10-2010
Release of Information
Give accurate information to the Public If you don’t know the answer to a
question, research it and get back to the person who asked
11/10/2010 Robert Babezki ADSO-PA, D5NR 11-10-2010
Release of Information
Don’t be afraid to say “I do not know”
Don’t give out information that you are not sure is accurate
11/10/2010 Robert Babezki ADSO-PA, D5NR 11-10-2010
Reporting Public Affairs Time – Form 7030
Internal Communication - Mission Code 10L Covers PB, MT & SR Activities
Website Development - Mission Code 10DCovers CS Activities
Public Talks & Speeches - Mission Code 10B Other PA Activities - Mission Code 10K
Covers Trade Shows, Information Booths and Other Public Affairs and Public Information Activities