The Design Of Idents

The 4SevenIn this ident the channel uses the image as a corner curve concept. The camera therefore

the viewer is always journeying across a corner from left or right in commonplace areas. In all the idents of 4Seven the area in which the idents take place are set in a variety of areas such as a swimming pool, supermarket, a massive Garden, a birds-eye view of a motorway etc… Furthermore, the number 4 is imprinted into the ground whereas the number Seven is actually a three dimensional object or construction. Though not shown in the screen recording below, the ident features a more calming music leading to the simple atmosphere of the open natural world as the viewers hear the birds chirping, the wind rustling while altogether accompanied by chimes and strings.