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7/31/2019 Trond Lyngb - Importance of SEO for your Online Business
1/60
Importance o SEO orYour onlIne BusIness
www.oeole.e
by td lygb
COpyright 2010 trOnd Lyngb
http://www.moneyonline.net/?utm_source=torrent&utm_medium=sharedtorrent&utm_term=filesharing&utm_content=frontpageurl&utm_campaign=torrentcampaignhttp://www.moneyonline.net/?utm_source=torrent&utm_medium=sharedtorrent&utm_term=filesharing&utm_content=frontpageurl&utm_campaign=torrentcampaign7/31/2019 Trond Lyngb - Importance of SEO for your Online Business
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taBle o contentsIntro ............................................................................................................. 1
openInG QuestIons ...................................................................................... 3
c 1: Bgi e, lig b seo ................................... 5
c 2: D i Y Wb cywiig ......................................................... 7
c 3: mk my oi wi seo ............................................................ 9
c 4: s egi Bi r ........................................................ 11
c 5: Wb Dig i si I .......................................................... 13
c 6: rd r seo ................................................................... 14c 7: seo Bggig p .................................................................. 16
c 8: e seo Wkig B2B d B2c ..................................... 18
c 9: Kywd sgi ....................................................................... 20
c 10: ldig pg seo ....................................................................... 22
c 11: cvi r ........................................................................ 24
c 12: Bggig civ oi Bi ................................................ 26
c 13: cig seo cy, 5 s ............................................. 28
c 14: nw c i seo .................................................................... 30c 15: I seo ay Bi ............................................. 31
c 16: B seo nw Bi ................................................ 33
c 17: B civ seo Bggig ................................................ 34
c 18: I a Gd seo iD sd m t li.... 36
c 19: sig pd: i seo ldig pg ................. 38
c 20: pi seo cy .................................................................. 40
c 21: d oi Wiig, byig d sig ......................... 42c 22: I seo p ............................................................. 44
c 23: cig c ai By o seo pg .......................... 46
c 24: s egi uddig d Big o ............................. 47
c 25: Y md i! seo pg cd. W ? ............................... 49
c 26: evvig seo id ..................................................................... 51
c 27: my seo cig I mkig my .......................................... 53
c 28: Wy sd B2B ci u seo Bg? ................................. 55
c 29: edg seo: I sig sig tgib ............... 57
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broug
httoyoubymoneyonline.net
1
Intro
seo Is QuIcKlY chanGInG the onlIne WorlD.
ti Bk gid y g b, d w dg, d d gi ii.
vy d, vy wi bi wiig k y y, wiig
iid, d i w ik yv d seo i.
ti bk w y gid y vig y, b kig y i wi i
gi iii. e b d wi vig d . t
i: I y i wi id d i i b d i. B y w d
d i w Bk i iig dd i.
s wy i seo i? t i i id i bk w i viy wy. Y wi y
bi seo, b bi wy k y wi seo, wy i i i i
wd, d w i g y y b.
s i bk d y.
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4/60
broug
httoyoubymoneyonline.net
2
Aou e:
my i td lygb. I w b i 1979 i nwy.
my ky i seo, wb yi, wb gy, vi iii, vi kig,
i di kig, dii d ig, wbi d ii i
d v g.
vy y g I w d gy. I g y w i y
1980 d g 15 I d ig gg. I did b i-
i d d w d y ii b I d y It, - d
iy di.
Wi dyig I v b wkig v g d d i ik pw, a d
u IKt. I v b wkig I mkig mg g nwgi
i gi VI oVer 60.
my big y i i i 2006 w I bid mWb., I
kig d wb dv y. I 2009 I d y nwgi I
kig y mdi t w I y wk pd mg.
I gy k d i w k y i wi gi
kig, i di kig d bidig wb gi.
I w 100 di d v bi (d w) v ig d i
ii d i wkig .
Soe o aceve cefcaos:
Gg Qid Idivid (Gg adviig pi)
m cIW Dig
m cIW adii
ci cid Iwk e (ccIe) Wi e
ci cid nwk pi cIsco ccnp (y 6. y!)
mi cid sy egi (mcse)
cii cid adii
cid I Wb
cIW siy pi
cIW siy ay
cIW e-c Dig pi
cIW si Dig pi
cIW sv adii
cIW Iwkig pi
cIW ai Dig sii
Vii y bg www.myoi. (wi tronDlYnGBo.)
w www.twi./tdlygb
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5/60
broug
httoyoubymoneyonline.net
openInG QuestIons
each o the olloWInG QuestIons WIll the ocal poInt or thIs eBooK.
WhIle thIs eBooK Goes BeYonD the sImple terms anD can Be useD or
BeGInners, partIcular sectIons can trulY shoW a WaY to maKe moneY
WIth seo. anD thats the poInt, rIGht?
Wa s SEO?
seo=s egi oiid. seo i d idiyig kywd i i. W y
y i id Vi Gg, y iky g y i. obviy, i i wi b
ig kd , d wy b y b vi; y seo k
i i ig. s gi iid wb g wi ig
i.
W soul i use SEO?
Wy d y seo y i bi? o, wy g i ? i, i iky g
gwig k i wd. s, d b b di, b vy i bi-
kig k y vi i d, vy y w w d w by,
d seo i g ig g kig.Wa s SEO Cow?
s gi ywiig i qi bi dy, d g wi seo i, i k
bk w y i i. tk w i: y w b kd ig,
y i ik DuI si cii oi. ty y y, y
i i i y d wi.
cywiig i d bi wiig. I g d bi wiig,
di i , b i d seo idy g. I , yig
y i bi vi i y. a gd y i g y
i: y yig y d vi.
clIcK hereto VIsIt mY
bg
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Trond Lyngb - Importance of SEO for your Online Business
6/60
broug
httoyoubymoneyonline.net
Was a SEO acle?
s w kw w seo ywiig i yig d d/ vib w
seo i? Wi y i , i d bg y i. ti i i
seo y i. o y b i y dwi b d wi gd -
iy bi. , w w y i vi,b i w i i d g i . t w? seo i b d
wbi. ty wi div i, wi d bi.
Ca i ae oe w seac ee ozao?
Y k y wi seo. I di ik b wy d-
/vi i i wd. I y i g kd wii d g
gi, d i gd kywd d y i b, w bi
qy. I g, b wbi wi seo i digd big y w bi.
Ca i o sel?
Y seo g by y, b iig i seo wi/ywi div
. t d y i y wd w d y id y, ik
i. seo wi i vy, $300 g $10,000 i i. si
y g , b b $50-$200 g y wbi i y i
wi i.
ti bk wi giv y bi ddig seo wiig y i d i y. si,
i k i .
Soul i he a SEO Coa?
seo i g idiby ig , b v ig d . ty
big y bi. s bi i id idivid . o
y v y by iig idivid, b seo i y w dw b
kywd y i. s wi d .
i wa a lo, ow wa?
Bg g wy div y i. a bg i iy dvd wbi
wi biiy w wiig/i qiky d iy. ti Bk i bggig.
is SEO blo goo Fo Ole busesses?
Y, seo bggig div y i. ti g bk id b
iig, vidig ii, d ig y d/vi. s y i -
ig bg d i bgiig g big, b i i wwi b w d bid
i g -iv dviig d bid y b.
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7/60
broug
httoyoubymoneyonline.net
chapter 1: rom BeGInnerto expert, learnInG aBout seo
so You haVe a BusIness reaDY anD WaItInG to Go GloBal, to tap Into the
onlIne marKetplace, anD to BrInG In mIllIons o potentIal neW customers.
or, Youre onlIne But the customers just arent comInG. maYBe You just
arent conVertInG manY o Your customers. Youre oten mIssInG out on
proIt Because o Your search enGIne ranKInG. I You Want to Increase
BusIness, sIte optImIzatIon can help.
SEO is dfcul:
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y b. j ik digig i i y, i i seo. hwv, gi iii
dw id g w, b i kywd. K i id: y
wd b kywd, y y bi, d wi k y bi iv. I
, KIss, k i i id, i y id i gi iii. I y k y
wk dig i i, d iiig i k v ddig y i
i.
SEO Fo pof:
seo i wy k y! I iv. t w y i yig big bk
i. seo i gig iky b i wd i. o y i, y wi
v k ig y . h kywd g, i gb k
y ig di d/vi, v y y g i .
ioace o Se Ozao:
seo iii d b dvd. I qi i
y i. si y d iy w-
seo, vig y, d i d wi y i.
, i y bi d i gi i ik y i wi dw i; seo yd i
i. Wi y i ig seo, i g d
big i y w vi gi. Y
d i, i i big i di kid i
di g g d i, d i wi y i
bk wi ig dividd.
ioace o Lea e fel:
ly, y d v seo id. Y d ik yig i kywd .Y gig i
wb d i y. hwv, seo kwdg i i i, iy b y d
seo i gig iky
b i
wd i.
o y i, y
wi v k -
ig y .
clIcK hereto VIsIt mY
bg
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Trond Lyngb - Importance of SEO for your Online Business
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httoyoubymoneyonline.net
kw w wkig d w iig. I y y d d ii y
i, d i bigig i w , y d b kwdgb i seo d
y wy.
Ses o Exes
1: rea ee ole ues o SEO, es o eboos a esece oaoal ses.2: lk i i, w y kywd, d i v seo gy. ti d d if y i
d i kywd, d y b dig y.
: do sele o ou eoe ou uesa e aelace. Eve ae SEO coaes ca ae
saes. reseac e ae.
4: ty ig bg ig w kywd. mkig i b y bi i w i , d w
y w seo bggig.
: reseac ou wese afc. Oe ou ca see wa seaces ae e le o ou se, wc s a ol
e o coos e eec ewos. Soe we es coaes oe e wese afc sevce alo w
ajo acaes; ou also e o see wa aes e e os s.
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httoyoubymoneyonline.net
chapter 2:Do It Yoursel WeB copYWrItInG
just as seo Is Important, there are tools WIth copYWrItInG WhIch are
GooD to unDerstanD, Whether You Want to Do It Yoursel or sImplY
haVe a Grasp o the IelD so You can hIre someone GooD.
s w i ywiig? cywiig i bi wiig, ig i bi d ik
di i (aKa k i) y g i i. I i, b y. ai i, y
.
ad w i wb ywiig? I iy i wi i i wd. seo ywiigi wb ywiig, d i w d gwig i bi-
. ti gid i w y d i y wb ywi, big i
i.
hALLmArkS:t k wb ywiig d i ywiig i wi ky : di
. I d d . I gig y by g byig y
d vi vi, . t y dg d vii y ywiig.
I wb, y v y d, b y d i y. I i, y d gb i-diy , b y d g k y.
h w wb, d seo, ywiig:
pose:
a i i i wb ywiig d ik i i: y i ig wi wi i iv
by. Y wi k y i i b w gd i.
pcue:
Igi viig i w, i, d i cibb i i. Y giv
i w iy. I y v ig y vi d, i y wi wi iv i i, b ig i d.
poo:
p i g. Y i y wi k ii d d v w w y did
i. p wv b i. jdi d $10,000 i wi y d. tii
gd d gig wk.
pus:
I y dy, y wi v $100 g i. hy, i gd . Y di
by wi i, g vi, d . t i yi, b y i, i, d i , i i g vi.
clIcK hereto VIsIt mY
bg
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httoyoubymoneyonline.net
ioace o Clea, pesuasve Co:
Wi i, I ig y w wi. t y iv d g w y
w. W y y d, i , i d iv y wi gb d. KIss, k i
i id, i seo ywiig . I ivig w, d i y i y gi i
y g i ig.
do ousel o e ou?
sd y i wb ywi? hw wi seo ywi ? Y, i y wiig d-
iy g d wk yi v i d d. hwv, i y ik
wiig, yb d i i , y ig b b v y. h, i seo
b : y w k y. si dig y k y i wy g,
b i y y, y gd. j b v k i v.
SEO Cow o bees:
iy, wv dd wi b wb d seo ywiig. Wb i iy bigg d, d seo i
wii d wb ywiig. I y d b kywd d w , i y dig
i ig, kywd dy. hwv, i y g i d w , ig
seo i qi i. ty di wy g by.
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7/31/2019 Trond Lyngb - Importance of SEO for your Online Business
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httoyoubymoneyonline.net
10
ioace o dec resose:
Di i d i i wi vi. , y g
gi bi kig y w y bii. t i di .
I i wd, y d g i gd b by. t gd w i ii
by wd by i vy dy. I y g gd b y i, d g
gd b, y bi wi gw.
io o Sell:
Di i b ig d vi. si i d ig w
y bi iv. o ky seo kig i y g y i vi
Gg gi, b g vii gi. a gd id i i g wi
i y i. , y vi i i
nw Yk , b i i y vid gig y i wkig qiky
d iy. By iig, y b .
ge kewos:
iy, kywd wy k y i. t ky i ii w i seo, b
k i g; y v ii. seo ig wk, i
gi i i . Wi bi . I wi i. ak
bk. ad by dig , y vi d y bi wi b b.
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httoyoubymoneyonline.net
12
2-SEO Ca e a Caee:
seo b , b y d i g . seo kig $100/ w
id, b i wi k y wk, , g big y . hwv,
dig i, kig i i-g, d bi i w
d k v .
-i Wo tae Lo o ilee:
seo d k g i, b i ig i b kywd. a iq bi
i w id, d g wi y d w d iq kywd g i. I y i-
y wi---d w vi bg girky y kywd,
y b ig wi d i ii i. hwv, i y kywd, B B-
ig mvi lik rky , y ig v b . ti y d y kywd
ig i. p y y kywd , b gd 3-5 wd kywd
i b ig wd.
E gae:
seo bi i . Y wd f i, ig ig
i. t i kig , ppc d b d, d iv i . seo i
y , b i y d i y wi d d i .
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httoyoubymoneyonline.net
1
chapter 5: WeB DesIGn Is stIllImportant
WIth all Your seo eorts, thIs short chapter Is aBout another Impor-
tant part o the seo BusIness. You neeD a GooD WeBsIte! You neeD sIm-
ple paGes, eW pIctures, But enouGh GraphIcs to maKe It WorK. so, Do It
Yoursel or hIre a WeB DesIGner? lets see.
We des Sevces Coe Cea:
Wi seo vi i wi ig i g, y ig b ikig wb dig
i wi y d . ay, wb dig -id seo d ywi. I d bk i i wd idiy. o y
g i d by wb dig w y , $15-$20 . I i
gd y , b v wb dig k i g dw.
Soe Ses Oe o SEO a des:
a i wi y b wb dig vi d kig vi. ti i wy gd
d, i wk ig b d y. si i wk y d
y g g wi y ig y .
you Ca do i yousel:Wi I y d dig seo by y wi y w i, i gi d wb
dig by y. Wy? Wi d g ig i W Y s I W Y G ik
Dwv d g, y wb g wi y kwdg html. ad html i
d, i gg i .
W is So ioa:
si, wb dig i qi i. seo wi div w y i, ik y d
by y v i y. I y i i i wk, i w . ty w w giv y
y vii gi; y g w . Wb dig d b k i:
y w b b vig y i wi . ti dw KIss, k i i
id.
kiSS We des:
t d iv w. D gi i y i, b k
y v gd g d gd . Y w i b iy db, d y w wd
gi d i . I d, wb dig g d i d wi seo wk.
W y b ivy, w y bi gwig i, wi
wy i d vi , y g w , d y g
i .
clIcK hereto VIsIt mY
bg
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httoyoubymoneyonline.net
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chapter 6: reaDer response seo
WhIle WeB DesIGn anD seo Go hanD In hanD, oten DIrect response anD
seo Do not. or one, manY seo companIes are more ocuseD on the
KeYWorDs reachInG a certaIn leVel, saY 1%-2% or Your maIn KeYWorD,
But Dont ocus on actuallY GettInG the conVersIons. GettInG them
to Your sIte Is VerY GooD, But Whats the poInt When You Get no DIrect
response rom them? Well, What Is DIrect response?
dec resose s reae resose:
I d . W gi d y ig bii,
d y bi d y i, y d dig bi . B d g
d, y fi i. Y d diy. t d d. ti i w
i i b.
kes o reae resose SEO:
rd wv, wi i d, i g i
ii. t ii i yig g d ik, by, d by gi. t w i
i. Wi seo y, i gig . , y
d k d ik gd di i
(ik gi ). Y v , d
i g ig wi k i. Y w
bdd i, d b, d w
dd y wi gi . Y b
i g d, d y i y. t w y w . pi
ig big i bgiig, d y y g i d g.t seo y wkig y. I b vi. I i d wk, y wy y gi.
h poessoals Fo e Jo:
cd? t wy seo ywi . ti d i i d by y
1) y bdg w w 2) y d bi wi. o y v d y
k y, d ig b d seo ywi . hwv, k
i y d. I y ig di i, g i wi g d di
y. I y ig dii bk, g ywi wi i y i.
n i, wy ii i i.
go Aloe:
Y g . t ky seo y w id. I y d i by y, y
y wi w wi b wi y. Wiig bi i wiig v. Y
I y k bi, y v
ig -
dig i y
ii kig
y i b
kig
clIcK hereto VIsIt mY
bg
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t w wg wy bg, y vy wd wg wi 10 g . K
i d i.
Sell moe, Ea moe, gow:
Wi seo bggig y d g iy v i, ig i
y d/vi b, d i bggig i gwig di y y wi
gw ig g wi bg. I iig d, d i i ii.
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httoyoubymoneyonline.net
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chapter 8: examples o seoWorKInG or B2B anD B2c
What are the DIerences BetWeen B2B (BusIness to BusIness) anD B2c
(BusIness to customer) seo? there are Dozens o Important poInts o
Departure BetWeen the tWo IelDs, namelY arounD proIt anD Whos
BuYInG What. When seo WorKs, Whether Its copY or a BloG post, Its all
aBout KnoWInG Your customers. anD When You KnoW Your customers
or seo, no matter the IelD, You stanD to proIt more than Your com-
petItors. thIs GuIDe Goes oVer seVeral examples o hoW seo WorKs orBoth B2B anD B2c BusInesses.
te deeces:
seo bi i b v, gig gd b . Y
i y i iy B2c bi, b wi y d wk wi bi, y i
g i wig b . a, a. i B2c bi wi w
v gw i y , ik eby. t, i y wk wi seo i ii y
i, i d i y gw. B i y, w, by
d d.
te Slaes:
oky, y d d I i d . t y iiii bw
B2B d B2c. seo , b i wi gi. I y k -
y i y wi d b B2B d B2c. B i y sig i ai y wd
iky b dig B2c i. I i kw y d b wi .
te ioace o SEO kowlee:
seo kwdg i gwig i i bi wd. Y k y i y
kw i, d v y i y d i y i. s seo wi i
i d; B2B d B2c vy bd, b i i g. seo
kwdg i y i y seo y y. B v i y d, d-
dig w gi wk d w ig b kig i big.
Se o kewos:
Kywd w id, d y i gwig i bi. Kw
y kywd. id , vi vi, w i d .
, i y d Di s y wd g d , b i y
wd y Di s i cd y ig i . t
y seo vi wi wi w y w kywd v .
ti d id b i vy i. Y w k ig vg ,
bigg . Y w k g , b ii i i. Y
clIcK hereto VIsIt mY
bg
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