Upload
aarav-infotech
View
242
Download
0
Embed Size (px)
Citation preview
Search Engine Optimization
SEO Services | Digital Marketing | Local SEO Services
www.aaravinfotech.com
Importance Of Technical SEO
www.aaravinfotech.com
Some Of The Key Technical IssuesNeed To Resolve
• Broken Links• 301 Redirects• 404 page not found• Schema Markup• Custom Tag• HREFLANG Tags• Meta Tag language• Xml Sitemap• Mobile Optimisation• Meta Keywords• Robots.txt File• Images
SEO Services | Digital Marketing | Local SEO Services
www.aaravinfotech.com
Broken Link
A broken link or dead link is a link on a web page that no longer works.
SEO Services | Digital Marketing | Local SEO Services
www.aaravinfotech.com
301 Redirect
A 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection
SEO Services | Digital Marketing | Local SEO Services
www.aaravinfotech.com
404 page not found
The HTTP 404 Not Found Error means that the webpage you were trying to reach could not be found on the server.
SEO Services | Digital Marketing | Local SEO Services
www.aaravinfotech.com
Schema Markup This Schema Markup action enables search engines to easily discover the
website. It tells the search engines about the page and can highly increase the click-through rate.
SEO Services | Digital Marketing | Local SEO Services
www.aaravinfotech.com
Custom Tags
Custom tags are written to make your web pages more relevant to search engine bots looking for relevant data as per specific keywords or phrases
SEO Services | Digital Marketing | Local SEO Services
www.aaravinfotech.com
HREFLANG Tags
These tags are used on web pages to indicate the language used in the web pages. With HREFLANG tags, search engines will show results based on location as per the language.
SEO Services | Digital Marketing | Local SEO Services
Aarav Infotech India Pvt. Ltd. www.aaravinfotech.com
Meta Tag language
With Meta Tag language, search engines can determine the language of the websites. This tag communicates the languages supported by the website.
Aarav Infotech India Pvt. Ltd. www.aaravinfotech.com
Xml Sitemap
Adding an XML Sitemap to your site helps Google and other search engines to crawl through your website easily and find relevant data. It also helps to prevent duplicate data from affecting your rankings. For huge websites, XML Sitemap can be used to direct search engines to more relevant pages on the website.
www.aaravinfotech.com
Mobile Optimization
Mobile optimization or responisve site is one of the important factor to increase visibility because in todays era 70% of people are using smartphone for seraches.Equally, Google see having a non-mobile optimised site as providing a lower quality experience to the user, and they don’t like that.
SEO Services | Digital Marketing | Local SEO Services
www.aaravinfotech.com
Meta Keywords
Meta keywords are like an SEO security blanket, once a great way to spam a site to the edge of reason, now a cheap horrible call out to Google, shouting your horribly spammy intentions like the teacher’s pet in the playground.
SEO Services | Digital Marketing | Local SEO Services
www.aaravinfotech.com
Robots.txt File
This file tells search engine robots which parts of the site to crawl and which parts to exclude, differing between what is visible to the public and what is visible to the managers of the site
SEO Services | Digital Marketing | Local SEO Services
www.aaravinfotech.com
Remember, search engines can’t ‘see’ your images, you need to give them text to work
Images
SEO Services | Digital Marketing | Local SEO Services
110, Millennium Plaza, Sakinaka, Andheri (E), Mumbai - 400072, MH, India.
Aarav Infotech India Pvt. Ltd.
+91 7208 798 257
www.aaravinfotech.com
+91 (022) 2859 4142
+44 203 318 79013
Lets Talk
We are social
SEO Services | Digital Marketing | Local SEO Services
Just Wanna Say
www.aaravinfotech.com
Thank You
SEO Services | Digital Marketing | Local SEO Services