TOURISM PLANNING RESEARCH

Background

Selected Research / Consultancy:

ObjectivesIn 1997, the Tourism Planning Research Group (TPRG) was established to provide postgraduate education and carry out applied research / consultancy in tourism planning and management. The M.Sc. (Tourism Planning) programme being o�ered by UTM is the �rst postgraduate tourism planning programme in the Asia Paci�c region. In addition, TPRG has successfully carried out more than 70 applied research and consultancy jobs for the Ministry of Tourism Malaysia, Tourism Malaysia, APEC, UNESCO, state governments, NGOs and the private sector.

The objectives of the establishment of TPRG are as follows:

To conduct postgraduate education in tourism planning

To foster collaborative research in tourism planning with related tourism agencies, tourism academic institutions and the tourism industry

To o�er consultancy services to the government and tourism industry

To update and disseminate knowledge on current tourism trends and best practice in tourism planning and management

Services O�eredTPRG conducts research and provides consultancy services in areas such as ecotourism, rural tourism, cultural heritage tourism, coastal tourism, community based tourism, etc. We have the capacity to carry out speci�c tasks such as:

Tourism Master Plans;

Tourism Action Plans;

Tourism Resource Evaluation;

Tourism Demand Analysis;

Tourism Impact Studies; and

Other related tourism studies.

1) Pelan Induk Pembangunan Pelancongan Lembah Puteri Ledang commissioned by Kementerian Kesenian, Kebudayaan dan Pelancongan/ UPEN Johor/ UPEN Melaka, 2000. 2) Cultural Tourism Action Plan for Jalan Harmoni, Melaka, commissioned by Melaka Museums Corporation 2000. 3) Conservation and Development of Perlis State Park Study, commissioned by WWF Malaysia/Jabatan Perhutanan Perlis/DANCED 2001. 4) Pelan Pengurusan Pelancongan Jangka Panjang Kepulauan Mersing, commissioned by Perbadanan Taman Negara (Johor), 2001. 5) Pelan Tindakan Kawasan Pemuliharaan dan Pemugaran Majlis Perbandaran Melaka Bandaraya Bersejarah, commissioned by Majlis Perbandaran Melaka Bandaraya Bersejarah, 2001. 6) Kajian Pelan Induk Pelancongan Daerah Taiping, commissioned by Majlis Perbandaran Taiping and Taiping Tourist Association, 2002. 7) Pelan Pengurusan Rezab Hutan Tanjung Tuan, Melaka, commissioned by Jabatan PERHILITAN, 2003.

8) Study on the Development and Improvement of Tourist Guides’ Training in the Malaysian Tourism Industry, commissioned by the Ministry of Culture, Arts and Tourism Malaysia, 2004.

9) Study on the Role and E�ectiveness of Tourism in Reducing Urban Poverty: Case Study of Melaka Historical City, commissioned by the Ministry of Tourism Malaysia, 2005.

10) Study on the Demand, Expectations and Satisfaction Levels of Japanese Youths at Homestays in Malaysia, commissioned by the Ministry of Tourism Malaysia, 2005.

11) Design of Cultural and Nature-Based Tourism Corridors for the District of Bukit Gantang, Perak, commissioned by Majlis Tindakan Pelancongan Negeri Perak/Ministry of Tourism Malaysia, 2005 – 2006.

12) Economic Master Plan for the South Johhor Economic Region (Tourism Sector) commissioned by Khazanah Nasional Bhd, 2006.

13) Terengganu Coastal and Islands Study (TCIS), commissioned by the Terengganu Development Institute/ Terengganu State Government, 2006.

14) The Role of Urban Tourism As a Catalyst for Urban Regeneration in Melaka Historic City, IRPA Research Grant from the Ministry of Science, Technology and Innovation (MOSTI), 2006.

15) East-Coast Economic Region Master Plan, (Tourism Sector) commissioned by ECERDC, 2007.

16) Study on Auditing and Improvement of Tourism Products and Package Tours in Perak, commissioned by the Ministry of Tourism Malaysia, 2007.

17) Study on Auditing and Improvement of Tourism Products and Package Tours in Negeri Sembilan, commissioned by the Ministry of Tourism Malaysia, 2007.

18) Study on the E�ectiveness and Impacts of Visit Malaysia Year 2007 Events, commissioned by Tourism Malaysia, 2008.

19) Study on the Potential and Contribution of Backpacker Tourism to the Malaysian Tourism Industry, commissioned by the Ministry of Tourism Malaysia, 2008.

20) Design of Cultural and Nature-Based Tourism Corridors: Pilot Project at Kelantan Darul Naim, Fundamental Research Grant Scheme from the Ministry of Higher Education, 2008.

21) Study on Auditing and Improvement of Tourism Products and Package Tours in Kelantan, in collaboration with Universiti Islam Antarabangsa (UIA), commissioned by the Ministry of Tourism Malaysia, 2008.

22) Kajian Penyelarasan Pembangunan di Kawasan Tanah Tinggi Bukit Fraser, Pahang, commissioned by Department of Environment (DOE) Malaysia, 2008.

23) Kajian Pelan Pembangunan Mengikut Zon Di Sepanjang Laluan Jalan Simpang Pulai – Gua Musang – Kuala Berang, Tasik Kenyir, Negeri Terengganu Darul Iman commissioned by KETENGAH, 2008.

24) Cross-Border Tourism and Community Perceptions in Malaysia, Singapore and Indonesia in collaboration with University of Kent, commissioned by British Academy (ASEAN Research grant, 2008).

GROUP (TPRG)

Year 2000 - present

EnquiriesFor further information please contact:

Prof. Amran Hamzah, Advisor

Prof. Zainab Khalifah, Head

Tourism Planning Research Group (TPRG)Faculty of Built EnvironmentUniversiti Teknologi Malaysia81310 SkudaiJohor, MALAYSIA

TelFaxE-mail

Website

(+60)7 - 5530658 (direct line)(+60)7 - 5566155tprg_fab@yahoo.commerang@utm.mywww.fab.utm.my

25) Study on Auditing and Improvement of Tourism Products and Package Tours in Melaka, commissioned by the Ministry of Tourism Malaysia, 2008.

26) Study on Auditing and Improvement of Tourism Products and Package Tours in Terengganu, in collaboration with Universiti Islam Antarabangsa (UIA), commissioned by the Ministry of Tourism Malaysia, 2008.

27) Gua Musang Agropolitan Masterplan, Kelantan, commissioned by ECERDC, 2008.

28) Setiu Agropolitan Masterplan, Terengganu commissioned by ECERDC, 2008.

29) Kajian Pergerakan Pelancong (Tourist Flows) di Negeri Johor, commissioned by UPEN Johor, 2008.

30) Kajian Pembangunan Produk Pelancongan Desa Wilayah KEJORA, commissioned by KEJORA, 2008.

31) Study to Measure Tourist Flows to States in Malaysia: Penang, commissioned by Tourism Malaysia, 2008.

32) Study to Measure Tourist Flows to States in Malaysia: Terengganu, commissioned by Tourism Malaysia, 2008.

33) Business Strategy and Implementation Plan for the Proposed Homestay and Kampung Stay Tourism Development, commissioned by (ECERDC), 2008.

34) Study on Auditing and Improvement of Tourism Products and Package Tours in Johor, commissioned by the Ministry of Tourism Malaysia, 2008.

35) Study on Auditing and Improvement of Tourism Products and Package Tours in Sabah, in collaboration with Universiti Malaysia Sabah (UMS), commissioned by the Ministry of Tourism Malaysia, 2008.

36) Study on Auditing and Improvement of Tourism Products and Package Tours in Sarawak, in collaboration with Universiti Malaysia Sabah (UMS), commissioned by the Ministry of Tourism Malaysia, 2008.

37) Capacity Building on Community Based Tourism As a Vehicle for Poverty Reduction and Dispersing Economic Bene�ts at the Local Level in Developing Member Economies, commissioned by the Ministry of Tourism and Asia Paci�c Economic Cooperation (APEC),2008.

38) The Developmental Impacts of International Dive Tourism in Malaysia: Sustainable Growth or Drowning In Development? In collaboration with University of Kent, commissioned by the British Council (PMI2 Programme), 2008.

39) Study to Develop Iskandar Malaysia Tourism Cluster Development Strategy commissioned by Iskandar Regional Development Authority (IRDA), 2009.

40) Kajian Penempatan Gugusan Pulau di Pesisiran Pantai Negeri Johor, commissioned by Jabatan Perancangan Bandar dan Desa (JPBD) Negeri Johor, 2009.

41) Business Strategy and Implementation Plan on the Proposed Pekan Heritage Tourism Development, Pekan, Pahang commissioned by East Coast Economic Region Development Council (ECERDC), 2009.

42) Integrated Development Plan for Kampung Penarik Mainland Coastal Tourism Development and Setiu Wetland State Park, Merang Setiu Terengganu commissioned by East Coast Economic Region Development Council (ECERDC), 2009..

43) Kajian Pembangunan dan Pengurusan Produk – Aktiviti Homestay commissioned by Perbadanan Taman Negara Johor (PTNJ) and IRDA, 2010.

44) Kajian Cadangan Mewujudkan Zon Bebas Cukai di Tasik Kenyir commissioned by KETENGAH and UPEN Terengganu, 2010.

45) Kajian Pembangunan Komuniti Pelancongan Kepulauan Mersing, Johor commisioned by Jabatan Perancangan Bandar dan Desa (JPBD) Negeri Johor, 2010.

46) Kajian Pelan Pengurusan dan Pelaksanaan Pembangunan Pelancongan di Gugusan Kepulauan Mersing for Radiant Star�sh Dev.Sdn.Bhd, 2010.

47) Kajian Cadangan Pembangunan dan Pengurusan Hutan Lipur Gunung Belumut commisioned by Alam Bayu Sdn.Bhd, 2010.