TOP OF MINDREPORT 2018

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TOP OF MIND REPORT 2018Business leaders in the UK eating & drinking out industry share their views on the current and future state of the sector

Now in its 11th year, the MCA Top of Mind Report 2018 provides business leaders in the UK eating and drinking out industry with valuable information on the current and future state of the sector, as well as insight on how to navigate the current market.

Despite inflation reaching 2.7% in January 2018, trading performance in the sector is significantly better than during the 2008 crisis, with customer service excellence cited as the most important factor to drive sales growth, followed by a focus on consumer insight, menu innovation and enhanced dining experiences.

Whilst the majority of senior executives expect trading conditions to remain tough in 2018, 92% of them predict consumer eating out frequency will bounce back in five years’ time, with street food, delivery players, contemporary fast food and food-to-go the top four segments expected to outperform.

• Executive summary

• Trading environment – trading performance since 2007 and for the next 12 months, impact of Brexit, value growth vs. inflation, M&A activity, visit frequency and spend

• Key business challenges – staff shortage, rising costs of ingredients and labour, price rises, etc.

• Future success factors – differentiation, customer service, innovation, etc.

• Most admired brands – top brands since 2007 and the reasons behind their success

• The future of the market – best performing channels, delivery, digital technology, NPD, staff training, long-term consumer trends, growing cuisines

• Understand the current business climate and how it has evolved since 2007

• Find out the key success factors that will help brands navigate the current trading market

• Dive into the main business challenges currently facing the sector and how to best mitigate them

• Discover which brands perform best and why

• Validate your own perspectives of the market against a wider set of industry senior executives, from operators, food & drink and equipment manufacturers, to service suppliers

• Get insights on the future state of the market and the trends to watch out for

INCLUDED IN THE REPORT: HOW TO USE THE REPORT:

TOP OF MINDREPORT 2018

60+ PAGES OF INSIGHT ON THE CRITICAL BUSINESS ISSUES CURRENTLY FACING THE INDUSTRY AND HOW TO MITIGATE THEM

Given inflation reaching 2.7%, only a minority (17%) saw organic like-for-like growth. However, the trad-ing performance is significantly better than during the 2008 crisis, when only 35% reported positive LFL growth, while more than half experienced negative LFL growth.

WHAT SENIOR EXECUTIVES IN THE SECTOR THINK...

MCA leads the way in providing valuable information to the branded UK eating and drinking out sector. We are renowned for unrivalled daily news coverage, expert analysis and market insight. Our products and services are highly-prized by diverse clients, including foodservice operators, suppliers, distributors and stakeholders.

MCA enables senior executives to keep up-to-speed with the rapid evolution of the market landscape. Swapping speculation for fact,they can develop a clear strategy for success – predicting change, navigating challenges and seizing opportunities.

• 53 online in-depth interviews with senior executives across the UK Food and Hospitality sector, completed between December 2017 and January 2018

• Average of 18 years of service within the Food and Hospitality industry, typically CEOs, Managing Directors, Country and Regional Managers, Marketing and Brand Directors and Senior Operational Managers

• Industry segments: Foodservice/hospitality/retail operator (49%), Service supplier/business services (17%), Food and drink manufacturer/supplier (25%), Equipment, packaging & other non-food product manufacturer/supplier (2%), Other (8%)

METHODOLOGY:

ABOUT MCA

PUBLICATION DATEFebruary 2018

FORMATElectronic PDF

ACCESSCorporate access

PRICING£1,500 + VAT

EXTRACTS FROM THE REPORT:

TOP OF MINDREPORT 2018

“ Times may get a bit tougher in the year ahead, but customers will still go out, though we would expect them to be more choosy than before. ”

“ The core basis for success will always be great customer experience and value for money, but a clear core proposition and innovation agenda will drive growth. ”

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For further information about this report

or to receive the full table of contents,

please contact:

Laura Bicknell, Subscription Sales Manager

laura.bicknell@mca-insight.com

01293 610 343

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